Brew Professional Media

•

Chaîne • 4 émissions

Marketing

Marketing

Chaque semaine
Technologies

Technologies

Tous les mois
Carrière

Carrière

Toutes les 2 semaines
Marketing

Marketing

Chaque semaine

-5 j

Our Burning Questions for Cannes Lions 2026

This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators' impact be this year? And do the actual awards that are given out even matter? We have the answers. This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

-5 j

•

26 min
19 mai

By 2030, AI will be a full member of your team - Morning Brew Daily

By 2030, “coworker” could have a whole new meaning. Dan Priest, Chief AI Officer at PwC US, gives a reality check on what AI can and can’t actually do. Dan has spent his career leading transformations. A key to AI adoption? An accountability model that keeps humans at the center. If you’re tired of AI conversations that swing between hype and doom, this is the antidote. Dan will host “The Intelligence Shift” which becomes available on all podcast platforms on May 26th. 0:00 - Intro 1:30 - Cutting through the AI noise with The Intelligence Shift 3:45 - How this AI transformation is different from others 9:00 - Where do humans fit in? 11:30 - How the job market is affected 15:20 - How AI transforms consulting 17:20 - AI has a PR problem 20:00 - Using AI as an executive https://www.pwc.com/us/en/leadingedge.html https://www.pwc.com/us/en/about-us/newsroom/press-releases/brand-evolution-at-the-forefront-of-change.html https://www.pwc.com/us/en/services/ai/ai-reality-check.html

19 mai

•

22 min
26 mai

These Two Musicians Are Shaping the Future of AI Music

Will AI help us pay the piper? In our debut episode, Dan explores the frontlines of the AI revolution in an industry where the human touch is tantamount. Critics worry automation will ruin one of humanity’s oldest artforms. But some artists have embraced new tools and collaborators. Two-classically trained musicians and tech founders tell us how they see their breakthrough technologies actually helping artists. Andrew Sanchez, co-founder and CEO of premiere music generation company Udio shares where he sees the music industry’s untapped potential. Drew Silverstein, AI music entrepreneur and President of Source Audio shares how AI will help artists earn a better living in new ways. What lessons can the rest of the industry learn from AI’s cultural ground zero? Find out on The Intelligence Shift.

26 mai

•

44 min
21 janv.

Brands Are Producing Entertainment Content Now — But Should They?

Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space. 00:00: Intro 00:36: Gap’s new hire of Chief Entertainment Officer 03:15: Other brands moving into the entertainment studio space 04:17: The benefits 12:49: The challenges 20:14: Over-saturation vs. Under-saturation 22:32: Is video content the new blog? Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 janv.

•

29 min
25 févr.

Can "Legendary February” Lift Peacock to Premier Status?

Welcome to Marketing Brew Weekly! This week, we’re breaking down the “Legendary February” that Peacock is touting–but wondering if it will lead to a Measly March once the Olympics are done? We’re discussing the winning strategies the steamer has used for the Olympics, Super Bowl and even Traitors, and offer suggestions on how they can keep subscribers from churning. 00:00: Intro 01:20: Our favorite Olympic events 02:30: The Olympics moment on Peacock 08:30: Using the Peacock app 11:40: Peacock owning sports and the ads that come with it 18:20: The Traitors crossover 22:00: How can Peacock build off this momentum Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

25 févr.

•

32 min
7 janv.

How AI Will Reshape Marketing in 2026

Welcome to Marketing Brew Weekly! This week we’re discussing the 2026 AI trends all marketers need to know — and will probably be using. From brand discovery to content creations to the latest revelations at CES this week, we’re breaking down the ways AI will be implemented, shamed, and celebrated in the year ahead. 00:00: Intro 00:38: AI discourse at CES 03:56: How marketers will use AI in 2026 11:45: How Hollywood is using AI 15:30: What do consumers want vs. what brands want 19:50: What AI should not be used for 25:36: What do you want a robot to do for you? Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 janv.

•

30 min
22/05/2025

Final Takeaways of this Year's TV Upfronts & The Onion's New Creative Agency

We explore the biggest takeaways from this year's television upfronts including sports rights and streaming simplification, how The Onion is leveraging its comedy expertise by launching its own creative agency, and the New York Mets' innovative strategy to attract younger and casual baseball fans. Check out the full stories, written by our reporters, over at ⁠⁠⁠Marketing Brew⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠Wondercraft⁠⁠⁠.

22/05/2025

•

10 min
24 févr.

Exit Interview Questions That Reveal The Most Valuable Information

Welcome to People Person! In this episode, host and Morning Brew’s SVP Head of People Operations Kate Noel, speaks with Grüns Chief People Officer Jaime Petkanics about the reality of exit interviews – and how you can avoid them all together by keeping retention high. From the question HR pros wish they could ask, to the hypothetical question that gives concrete insight into the company culture, these are the things you should be asking before your employees are even thinking about leaving. 00:00: Intro 01:49: How do you kick off an exit interview 03:45: How do you share the information learned 07:00: Establishing a healthy culture for feedback 09:25: The question you wish you could ask 11:55: What do exit interview reveal about leadership and culture 14:50: A stay interview Follow Jaime on LinkedIn: https://www.linkedin.com/in/jaimepetkanics/ Subscribe to the HR Brew newsletter: https://www.hr-brew.com/subscribe Watch People Person on YouTube: https://www.youtube.com/@hr-brew Follow HR Brew: Instagram: https://www.instagram.com/hr_brew/ LinkedIn: https://www.linkedin.com/showcase/hrbrew/ Have a question for us? Send us an email or voice note to peopleperson@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices People Person is a candid and conversational show where People Professionals can feel seen and heard, and learn from fellow experts in their field. Host and SVP, Head of People Operations at Morning Brew Inc, Kate Noel, brings years of expertise and a healthy sense of humor to discussions about the latest developments and insights that can help others enhance their workplace and their careers. Biweekly episodes will feature Kate speaking with entertaining and experienced professionals about everything from holidays to healthcare, and AI to onboarding, in compelling episodes available everywhere you get your favorite Morning Brew podcasts.

24 févr.

•

26 min
14 janv.

How Brands Can Embrace the 'Heated Rivalry' Hype

Welcome to Marketing Brew Weekly! This week we’re discussing the same thing everyone is discussing: Heated Rivalry! We break down how this Canadian series became a megahit, the fandom the stars have already cultivated, and why romance is really having a moment. But: are brands getting in on it? From the brands mentioned in the show, to the ones totally fumbling the bag, we let marketers know how they can be ready for the next hit show, stars, and steamy romance on the way. 00:00: Intro 00:38: The rise of Heated Rivalry 08:50: Bands that have gotten involved 11:52: Brands and adult romance 15:30: What is the next big show to be a part of 17:42: Forecast by reading the books to plan future collabs 24:47: Is the NHL missing the moment Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 janv.

•

31 min
26/11/2025

How Marketers Are Breaking Through the Black Friday Noise

Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging hits the right tone? Do real Black Friday deals even exist any more? Is Amazon the only brand really owning this time of year? And our hosts share their ideas to get people excited about spending for the holidays again so listen up, brands! 00:00: Intro 00:32: Black Friday memories 03:15: Black Friday starts earlier now 06:00: How can brands make their campaign stand out 07:45: Using SMS marketing 09:21: Consumer sentiment is down around shopping 13:20: The importance of gift guides 17:30: Does Amazon do Black Friday best 21:55: What marketing strategy actually works This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

26/11/2025

•

29 min

Podcasts published by Brew Professional Media