Marketing Podcasts

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Chaîne • 4 émissions

Gestion

Gestion

28/03/2024
Marketing

Marketing

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Marketing

Marketing

Tous les jours
Marketing

Marketing

Tous les jours

28/03/2024

Personalizing Employee Relationships with AI

Carolyn Clark, Vice President of Employee Experience Strategy at Simpplr, discusses AI in employee engagement. Forward-thinking businesses recognize internal communications as a key strategic asset, acknowledging its role in fostering retention, revenue growth, and heightened productivity. Yet, quantifying the direct influence of communication initiatives on business results poses a challenge. Today, Carolyn shares her insights on measuring the impact of internal comms on employee engagement. Connect With: Carolyn Clark: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

28/03/2024

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24 min
18 févr.

Ahref's State of SEO

Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise search programs, reveals how AI-powered automation is eliminating technical debt while reshaping content strategy. The discussion covers Ahrefs' real-time site auditing system that automatically detects and fixes canonicals, redirects, and internal links without developer intervention, plus strategic frameworks for balancing top-funnel content investment against bottom-funnel conversions in an AI-first search landscape. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 févr.

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1 h
18/01/2024

A problem-first approach to data strategy -- Krishnan Venkata // LatentView Analytics

Krishnan Venkata, Chief Client Officer at LatentView Analytics, delves into data strategy approaches and driving change with data. Amid the buzz surrounding generative AI and executive pressure, there's a risk of adopting new technologies for the sake of staying ahead of the technology curve. Often, organizations prioritize technology over identifying the specific problems new solutions can effectively address. Today, Krishnan discusses a problem-first approach to data strategy. Connect With: Krishnan Venkata: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter

18/01/2024

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21 min
24/08/2023

AI in data clean rooms -- Matt Kilmartin & Matthew Karasick // Habu

Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Data clean rooms enable companies to collaborate with their partners' data without the need to physically move or copy the data. AI integration takes this to a whole other level as it enhances the analysis and insights derived from the shared data, in addition to an array of other benefits. Today, Matt and Matthew discuss AI data in clean rooms. Connect With: Matt Kilmartin & Matthew Karasick: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

24/08/2023

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28 min
02/06/2023

Welcome to the Data Driven Podcast -- Benjamin Shapiro // I Hear Everything

Welcome to the Data Driven Podcast, where we dive deep into the art and science of data storytelling. Our mission is to help professionals from all backgrounds develop the skills needed to transform complex data into compelling narratives that drive clear business direction and resonate with any audience. Today, Dominic Bohan and Benjamin Shapiro discuss how artificial intelligence is democratizing the data space, how people are using these tools to model data, the importance of data storytelling in the business environment, and how to be a great data storyteller, and more. Connect With: Benjamin Shapiro: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

02/06/2023

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15 min
07/06/2023

Crafting use-cases for AI & Analytics -- Dominic Ligot // CirroLytix

Dominic Ligot, CEO and CTO at CirroLytix, speaks with Dominic Bohan about how to create the most effective use-cases for AI & Analytics. CirroLytix helps governments, researchers, NGOs, and social enterprises leverage data to achieve positive change. They help design use-cases for data and AI, and also help individuals chart data-driven careers. Connect With: Dominic Ligot: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

07/06/2023

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29 min
02/02/2024

Creating Real-Time Data Transportation -- Andy Chatham // DIMO

Andy Chatham, Co-Founder and CEO at DIMO, delves into revolutionizing transport with data. Imagine a world seamlessly interconnected, where cars, parking garages, and charging stations communicate effortlessly through a common platform. Connected vehicle technology and real-time data lay the foundation for this landscape, enabling unprecedented levels of coordination and efficiency. Today, Andy discusses unlocking the power of real-time car data. Connect With: Andy Chatham: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter

02/02/2024

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24 min
21/07/2023

How companies can bring data to the center of their businesses -- Dean Guida // Slingshot

Dean Guida, Founder at Slingshot, returns to continue his conversation with Dominic Bohan. Today, Dean and Dominic discuss the power behind democratizing data across teams. Slingshot is the digital workplace that connects everyone at work with everything they need to get work done. The platform streamlines companies’ workplace tech stacks by giving remote, in-person and hybrid teams a single place to collaborate, make data-driven decisions, set goals, share content and communicate within the context of the projects they’re working on. Connect With: Dean Guida: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

21/07/2023

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21 min
20/05/2020

An Analytics Nerd's Guide to Modern SEO Metrics -- Brianna Anderson // Beast Analytics

Today we're going to discuss how to think about SEO analytics and the impact that they have. Joining us is Brianna Anderson, the Founder of Beast Analytics, which offers data-driven digital marketing strategy and analytics, consulting audits, workshops, and content production services. In part 1 of our conversation, we are going to talk about an analytic nerd's guide to modern SEO metrics. Show Notes Connect With: Brianna Anderson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20/05/2020

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16 min
18/03/2024

Data analytics in higher education

Dr. Joseph Cazier, Clinical Professor and Associate Director of the Centre for AI and Data Analytics at Arizona State University, delves into AI and data analytics in higher education. The rise of AI and data analytics is transforming our world and workplaces, and education must evolve alongside it to prepare students for this new landscape. Institutions like the Centre for AI and Data Analytics are leading the charge, recognizing the need to equip students not only with the skills to succeed in the workforce but also the knowledge to become leaders in shaping the AI-powered world of tomorrow. Today, Dr. Cazier discusses data analytics in higher education. Connect With: Dr. Joseph Cazier: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter

18/03/2024

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22 min

A series of podcasts for marketers that cover marketing technology, search engine optimization, content marketing, and more...

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Marketing Podcasts

Meilleures émissions

Personalizing Employee Relationships with AI

Ahref's State of SEO

A problem-first approach to data strategy -- Krishnan Venkata // LatentView Analytics

AI in data clean rooms -- Matt Kilmartin & Matthew Karasick // Habu

Welcome to the Data Driven Podcast -- Benjamin Shapiro // I Hear Everything

Crafting use-cases for AI & Analytics -- Dominic Ligot // CirroLytix

Creating Real-Time Data Transportation -- Andy Chatham // DIMO

How companies can bring data to the center of their businesses -- Dean Guida // Slingshot

An Analytics Nerd's Guide to Modern SEO Metrics -- Brianna Anderson // Beast Analytics

Data analytics in higher education

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