Stories and Strategies

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Chaîne • 14 émissions

Marketing

Marketing

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Actualité : analyses

Actualité : analyses

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Culture et société

Culture et société

2 avr.

-3 J

People Don’t Resist Change, They Resist Being Changed

Send us a note about this episode. We'll reply and thank you on a future episode Most communicators assume that if people reject a message, they must not understand it. Lord David Evans argues the opposite. Backlash often isn’t confusion. It’s threat. When people feel insecure, unheard, or looked down on, they don’t lean in. They shut down. And in that moment, facts don’t persuade, values don’t inspire, and “better messaging” can make things worse. In this episode Lord David Evans breaks down what political campaigning can teach PR professionals about trust, psychological safety, and why populist narratives spread so quickly. This isn’t about copying tactics. It’s about understanding what your audience needs before they will even give you permission to listen. Listen For 2:22 Who is Lord David Evans and why does his perspective matter right now? 3:54 Why is behaviour change almost never an information problem? 6:36 Why do people get drawn to extreme political movements? 10:36 Are politicians themselves fueling fear and insecurity? 12:48 Is social media pushing people into fight-or-flight mode? Guest: Lord David Evans LinkedIn | Email Doug Substack | Website | LinkedIn Farzana Substack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

-3 j

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19 min
31 MARS

The New Role of Public Relations | Ipsos

Send us a note about this episode. We'll reply and thank you on a future episode Public relations used to be seen as the function that shaped the message after the decisions were made. That is not enough anymore. In a world shaped by geopolitical shocks, cultural division, AI disruption, and rising reputational risk, communications leaders are being pulled closer to the centre of power. They are no longer just storytellers or spokespersons. They are becoming strategic sensemakers: the people expected to read the moment, interpret the pressure, and help leadership decide what to say, what to do, and sometimes whether to say anything at all. Our job is evolving to help brands survive the storm. If you work in PR, corporate affairs, or communications leadership, this episode will feel familiar fast, because it names the job as it is now, not as it used to be. And if you have not yet felt that shift in your own role, you will soon. Listen For 3:00 How Has the PR Professional Evolved into a Strategic Sense-Making Role? 5:58 When Should CEOs Speak Out. And When Should They Stay Silent? 10:23 What Is Strategic Ambiguity, and Why Are Companies Using It Now? 13:09 What Skills Do Future PR Professionals Need to Succeed? 15:01 How Do Communication Leaders Really Feel About AI? Guest: Tom Fife-Schaw, Uk Managing Director of Corporate Reputation, Ipsos Email | LinkedIn | Navigating Through Turbulence Report Doug Substack | Website | LinkedIn Farzana Substack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

31 mars

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23 min
10 FÉVR.

When Your Message is Consistent, But Your Audience Isn’t

Send us a note about this episode. We'll reply and thank you on a future episode You can be the same person across every channel. Your social media accounts. Your YouTube. Your newsletter. Your blog. The same principles. The same voice. Often even the same message. And many of the people following you on LinkedIn are the same people who see you on Instagram, hear you on a podcast, or read your newsletter. Yet those same people can understand you, trust you, and remember you very differently simply because they encounter you in a different place. Not because you changed. Because they did. They arrive with different expectations. Different attention. Different patience. The channel shapes what they notice, what they believe, and what stays with them, even when the words don’t change at all. In this episode, we explore how platforms shape perception, why fractured identities are now the norm, and what that means for communicators who already know better but are running out of time and headspace. Listen For 4:30 How do you tailor one piece of content for different platforms? 6:04 Is it better to master one channel or be on many? 7:49 Can AI help create content that still feels human? 12:21 What’s the right way to use emojis on LinkedIn? 16:35 Are we choosing content or are algorithms choosing for us? Guest: Molly Demellier, Sounds Profitable Email | Website | Sounds Profitable LinkedIn Doug Substack | Website | LinkedIn Farzana Substack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

10 févr.

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20 min
27 JANV.

How Personal Branding is Changing… and What You Need to Do Now

Send us a note about this episode. We'll reply and thank you on a future episode Personal branding is changing in real time. The first impression is no longer a handshake or a conversation. It is a clip you did not choose, a post someone else shared, a comment you left, or a quote that gets passed around without context. What actually builds trust across today’s platforms? It’s the different channels and how they shape different versions of you. Consistency matters more than polish. Algorithms and AI search now “interpret” your reputation. Today you need to build a personal brand that holds up when you’re not in the room. Listen For :22 What if people meet your story before they meet you? 4:00 How does media reshape your message? 5:23 How do you stay consistent across platforms? 8:40 How do algorithms impact your brand? 14:34 Why does personal branding really matter? Guest: Liz Brooks, Interview Valet Website Doug Substack | Website | LinkedIn Farzana Substack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

27 janv.

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17 min
3 FÉVR.

The New LinkedIn: How Reach Actually Works now

Send us a note about this episode. We'll reply and thank you on a future episode You’re using LinkedIn wrong Not because you’re not smart… you are. It’s because you’re using yesterday’s LinkedIn. The platform is changing fast. The feed has changed, and the rules for reach have changed with it. This episode shows you what’s different now, and how to adapt without turning into a “content person.” Listen For 3:29 What happens when you hit publish on LinkedIn? 7:21 What makes a post perform well—and why does so much content flop? 10:23 Should leaders be posting at all, and if so, how? 14:49 Why did Alicia double down on LinkedIn as a career focus? 20:42 Why are professionals afraid of being visible on LinkedIn? Guest: Alicia Teltz, The Hype Department LinkedIn | Website Doug Substack | Website | LinkedIn Farzana Substack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

3 févr.

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24 min
20 JANV.

How to Compete for Attention in a Distracted World

Send us a note about this episode. We'll reply and thank you on a future episode PR teams are being asked to win attention in a world that barely gives it. The problem is not reach. The problem is what happens after the click, after the view, after the impression. If your audience does not stay, nothing sticks. Not the message, not the trust, not the reputation you are trying to build. In this episode, we unpack why depth beats scale and why time spent is one of the most overlooked drivers of influence. You will hear a fresh way to think about loyalty, attention, and what it means to create content that people actually choose to come back to, even when the feed is endless. Listen For 3:42 How do you separate scale from depth in brand storytelling? 6:57 What makes podcast audiences stay or leave? 10:20 How can stories compete for time in today’s distracted world? 12:42 Why does audio create such a deep connection with listeners? 15:28 Who really listens to podcasts today? And how is that changing? 20:03 Answer to Last Episode’s Question from Guest Jenny Manchester Guest: Roger Nairn, Jar Podcast Solutions Website | Jar LinkedIn | Roger LinkedIn | YouTube Doug Downs Substack | Website | LinkedIn Farzana Baduel Substack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

20 janv.

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23 min
17 FÉVR.

Why Brands are Too Serious… and Paying the Price

Send us a note about this episode. We'll reply and thank you on a future episode Can a joke really sell a brand? Or save it from sameness? Most campaigns sound the same because they’re afraid to sound wrong. Safe language, serious faces, purpose-heavy messages that all blur together. And yet one of the most successful creative agencies in North America has built its reputation by doing the opposite. Zulu Alpha Kilo lives by a simple motto… Fight Sameness… and they do it with humor, sarcasm, and a willingness to say the quiet part out loud. Why does that work? Why does making people laugh end up being the fastest way to earn trust? Why does honesty often land better as a joke than a lecture. Listen For 3:01 Fast-forward to the start of the interview 5:19 Check out an example of a funny (sarcastic) ad by Zulu Alpha Kilo 5:36 Why does ad satire feel so personal to marketers? 9:11 What tiny detail annoyed people in that absurd ad? Guest: Michael Siegers, Zulu Alpha Kilo Website | Instagram Doug Substack | Website | LinkedIn Farzana Substack | Website | LinkedIn Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show

17 févr.

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21 min
23 JANV.

The Mark Carney Mic Drop in Davos

Send us a note about this episode. We'll reply and thank you on a future episode Canadian Prime Minister Mark Carney stood up in Davos and didn’t waste words. He gave a speech that cut through the noise. The room stood. The world noticed. He said, “If you're not at the table, you're on the menu.” People replayed that line like it was a lifeline. This episode of The Week Unspun comes straight from the snowy peaks of Davos, but the questions are sharp and wide-reaching. Can speeches still move people to action? Can we trust the Edelman Trust Barometer, or has its credibility fractured like the world it measures? And as the World Economic Forum eyes cities like Detroit and Dublin, what happens when the name “Davos” no longer fits the map? Listen For :51 What made Mark Carney’s Davos speech go viral? 6:54 Why do some PR pros hate the Edelman Trust Barometer? 9:38 Are we living in a “retreater” era of trust and communication? 12:40 Should Davos be moved to Detroit or Dublin? 18:15 Is short-form, flashy content reshaping public opinion? The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel Folgate Advisors Curzon Public Relations Website Stories and Strategies Website Request a transcript of this livestream Support the show

23 janv.

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26 min
06/05/2025

Keeping Care Close: The Mission of Sheep River Health Trust

Send us Fan Mail What if your healthcare was powered by neighbours, volunteers, and a whole lot of heart? In this episode of the Okotoks Podcast, Carlin Lutzer sits down with Andrea Mitchell, the passionate Executive Director of the Sheep River Health Trust, to explore how this remarkable nonprofit keeps care local and community-focused. From equipping urgent care and supporting Rising Sun Long-Term Care, to beloved fundraisers like the Radiothon and Photos with Santa, Andrea shares inspiring stories of connection, compassion, and impact. They discuss how healthcare extends beyond clinics — into programs for seniors, children, and even grief support groups. Plus, Andrea emphasizes the crucial role of volunteers and local businesses that make these initiatives thrive. Listen For 0:12 Celebrating Okotoks: National Recognition for Light Up Okotoks 3:16 What is the Sheep River Health Trust? A Mission Explained 7:54 Five Pillars of Support: Beyond Just Medical Equipment 12:57 Slit Lamp Project: Improving Local Urgent Care 20:28 Heartwarming Stories: The Fun Bus & Rising Sun Long-Term Care 25:02 How to Get Involved: Volunteering Opportunities Connect with guest Andrea Mitchell LinkedIn | Website Connect with Carlin Email | Website | LinkedIn | Facebook

06/05/2025

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28 min
07/10/2025

How the Okotoks Oilers Build Community

Send us Fan Mail What happens when junior hockey becomes more than just a game? Carlin sits down with Brady Pupp, the energetic Business Manager behind the Okotoks Oilers, for a behind-the-scenes look at how the team fuels community spirit, local business, and lifelong memories. From Brady’s own journey as a player to the strategic partnership wins off the ice, this episode delivers heart, hustle, and a heavy dose of hometown pride. Whether you're a die-hard hockey fan or just love seeing community come alive, this episode proves the Oilers are scoring big both in the rink and around town. Listen for: :45 What’s the day-to-day role of a Business Manager in junior hockey? 4:32 How did Brady Pupp transition from player to manager? 11:58 How do local businesses benefit from partnering with the Oilers? 17:10 What makes Okotoks a special hockey town? 22:47 How can the community get more involved with the Oilers? Connect with Guest: Brady Pupp, Business Manager, Okotoks Oilers LinkedIn | Okotoks Oilers Facebook Connect with Carlin Email | Website | LinkedIn | Facebook

07/10/2025

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24 min

Whether your focus is global, or community-targeted, Stories and Strategies produces attention-grabbing podcasts. We take the time to understand your business strategy and how a podcast weaves into that. Then, we develop content that’s engaging, entertaining, and driven by measurable results. Our team is comprised of seasoned professionals in audio and video production, strategic communications and marketing planning, as well as presentation training.

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