The GEO Show

Paris Childress - GEOforge
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The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it. The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story. Episodes mix a few formats: Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers. News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline. Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search. The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works. Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype. Learn more about GEOforge at https://getgeoforge.com. Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.

  1. -8 h

    Nearly 100 GEO Audits Later: What Big Brands Still Miss

    Ann Stanley, Founder & CEO of Anicca Digital, has built nearly 100 GEO audits in the past year, all with Claude Code. Paris Childress talks with Ann about what those audits revealed about big brands, why prompt tracking is a sampling problem, and how marketers can use Claude Code skills and AI agents to build their own tools. In this episode: The 12-pillar GEO audit. Ann trained Claude Code on her team's manual audit, then fed it real data from Waikay and Ahrefs. About 5% of the brands that got her cold outreach asked for a report.Playwright and a Chrome extension. Most AI platforms block bots, so Claude Code used Playwright where it could and built Ann a custom Chrome extension to capture the rest. She got to between 5 and 10 audits in about two hours.A branding win. The audits put Anicca in front of big brands that would not normally have taken the meeting, but Ann says they worked better for branding than for lead generation.What big brands still miss. Many didn't know how LLMs work, and incumbent SEO agencies were the biggest sales barrier. Ann's lesson: pitch GEO alongside the SEO story.Prompt tracking is probabilistic. Paris explains why one run tells you little, and why we run every prompt 30 times and show a margin of error of about 1.5 points either way.GEO as branding. Ann now treats GEO as more of a branding exercise, yet Anicca is seeing more leads that mention ChatGPT, and they convert well even though the traffic is under 1%.Claude Code for marketers. Why Claude Code is different: it works on your machine, connects to your tools through API keys and runs scripts like Python and Playwright.Skills as instruction kits. Ann's rule is to keep each skill narrow and string skills together. Her weekly chain turns AI news into a blog, a LinkedIn post and a newsletter in just over an hour, versus about four hours by hand.Workflows and commanders. How Anicca's C4 links skills into workflows and agent-style commanders, and how Paris runs this show's publishing workflow with Grok Bot.Will LLMs eat SaaS? Ann on building Armadello, an analytics platform with about 100 pre-built reports, and why insights and action still beat raw dashboards.Find Ann at anicca.co.uk and try the Armadello demo store at demo-store.armadello.com. Watch on YouTube: https://www.youtube.com/watch?v=4pA3GE-N3gU The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    Nearly 100 GEO Audits Later: What Big Brands Still Miss

  2. -1 j

    Google Organic Sends 39x More Traffic Than AI. So What?

    Google organic sent about 39x more sessions than AI across 95 properties, yet ChatGPT visitors converted at close to 14% vs 3% for organic in a separate study. Paris Childress covers this week's GEO news, with one theme: AI traffic is small and hard to measure, but its influence keeps growing. In this episode: Marie Haynes looks at 100 sites and 12 months of GA4 data. ChatGPT sessions were just 0.62% of Google organic sessions, and across the 55 sites that track conversions, Google organic drove 964 conversions vs 36 from all LLMs combined.39x. The SEO Works finds organic sent about 39x more sessions than AI across 95 properties, with the gap narrowing from 44x to 33x after May 2026. AI traffic converted at 1.18x the organic rate, but worse on about 23 of the 63 sites.Kevin Indig finds no reliable link between AI visibility and branded or direct traffic across four sites, and Rand Fishkin argues AI search is over-hyped. GA4 also counts AI Overviews and AI Mode clicks as organic.Brand channel. Mike King of iPullRank says GEO is a brand channel, not a performance channel. Paris argues GEO should be funded from brand budgets, not performance or SEO budgets.ChatGPT Ads adds 26 countries for 89 in total, with more than 100,000 advertisers. AI creative enhancements switch on by default from October 30 unless advertisers opt out.88%. Semrush finds AI Overviews on 88% of 400 US commercial keywords, up from about 46% a year earlier, and 97% when weighted by search volume.Sistrix compares about 48,500 cited pages with uncited pages from the same sites. The current year in the title went with 2.7x more citations, a table of contents 1.7x and article schema 1.6x. llms.txt showed no lift.Rank trackers. Nozzle says 8.4% of its tracked results were altered since September 13, up from 0.17%. Ahrefs puts it at 5% to 20% depending on the provider. Google Search Console data is not affected.Google Universal Cart is live in US Search and Gemini, with Google Pay and a My Orders tab, shortening the path from discovery to purchase.Walmart announces Agent Profiles, a developer agent gateway built on MCP, and seven rules for AI shopping agents.AI-written snippets. Google appears to be testing AI-written summaries in AI Overview citation cards, spotted first by Brodie Clark.Seer Interactive finds two identical ChatGPT runs about 8 minutes apart shared zero fan-out queries, so visibility should be reported as a range.Meta delays its website crawling terms from October 30 to November 20 after publisher backlash.Lightning round: Claude Duet is live, Brainlabs tests Microsoft Clarity, Gary Illyes on robots.txt, AI Mode loses Export to Docs, and Profound adds Moz-powered Google data.Watch on YouTube: https://www.youtube.com/watch?v=b-nmL4o1sZY The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    Google Organic Sends 39x More Traffic Than AI. So What?

  3. -3 j

    Who Should Own GEO? Not Your SEO Team

    Who should own GEO inside a company? Not your SEO team, says Simon Young of Question.Marketing. Paris Childress runs Simon through themes from close to 20 BrightonSEO speaker prep calls, from the scoreboard problem to sponsored agents. In this episode: Traffic is the wrong scoreboard. For Stitch, 11 of 13 AI sessions booked meetings, and monthly meetings rose from 20 to 30. Attribution. Make "how did you find us" mandatory for a week or two, break out ChatGPT, Claude and Google, and ask about AI and prompts on the sales call. Who owns GEO? Simon says PR and brand, not SEO. Barbell theory. Sam Page (AirOps) says veteran SEOs and AI natives adapt fastest, while mid-career SEOs struggle most. Earned beats owned. PBNs and spun content no longer work. AI discounts what you say about yourself. Original research. Simon mystery shopped 200 estate agencies for Stitch and built a 21-page report. ChatGPT Ads hit a $1 billion run rate about 200 days after launch. The system tracks conversation context and runs auctions when it detects commercial intent. Sponsored agents, agent-to-agent negotiation, and whether standard pricing survives. Watch on YouTube: https://www.youtube.com/watch?v=O0fTDNy5M1Y Guest: Simon Young, Question.Marketing. The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    Who Should Own GEO? Not Your SEO Team

  4. -3 j

    Europe's AI Answers Cite Local Sites 16x More Than US

    Local sites get 15.5% of European AI citations vs 0.95% in the US, about 16x more, according to AirOps research. Paris Childress covers this week's GEO news, with one theme: AI discovery is moving from dashboards to infrastructure, standards and outcomes. In this episode: 16x local. AirOps expands into EMEA with a London team led by Cecile Meuguet. Its research finds local websites get 15.5% of citations in European AI answers vs 0.95% in the US, about 16x more, and English vs local language queries share only about 10% of cited sources. ChatGPT Ads expands by 26 countries to 89, with more than 100,000 advertisers in about eight months. Ads only reach free and Go users, a caveat for B2B. $1B. ChatGPT ads reach a $1 billion annualized run rate less than 200 days after launch. Paris explains the intent model and auctions, and why sponsored agents could change attribution. China puts three GEO industry standards into effect, coordinated by the China Advertising Association, and adopts GEO as the name. Perplexity publishes pplx-embed-v2-late multilingual retrieval models: 9 billion parameters for indexing, 0.6 billion for querying. 31%. In controlled data void experiments, attacker content appeared in ChatGPT, Gemini and Sonar Pro responses 31% of the time. Paris recommends an entity map from entitymap.org. Adobe Express research proposes LARA and finds users reformulate queries 44.4% of the time in agentic chat vs 33% in gallery search. Document ingestion that ignores formatting dropped F1 from 0.690 to 0.150 across 76 policy documents. Color and highlighting matter. Generative recommenders can disadvantage niche products, and co-occurrence gives big brands a head start in GEO. Google adds Gemini recommendations to Search Ads 360 and AI-curated media in Display & Video 360. Watch on YouTube: https://www.youtube.com/watch?v=ZhCWWtM164A The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    Europe's AI Answers Cite Local Sites 16x More Than US

  5. -4 j

    Direct Traffic Up 141%: Bots or AI?

    Direct traffic jumped 141% across 12 websites, but engaged direct sessions fell about 1%. Is it AI or bots? Paris Childress covers this week's GEO news, with one theme: AI visibility tools are becoming a commodity, attribution stays murky, and AI agents are getting real infrastructure. In this episode: Demandbase launches an AEO agent for B2B buying groups, the first ABM player to move into GEO. Peec AI expands its agent and actions experience with more than 25 integrations and a focus on earned media. 0.62%. Marie Haynes finds ChatGPT sends just 0.62% as much traffic as Google across 145 million sessions. Paris explains why AI influence is bigger than AI referrals. Kevin Indig finds direct traffic up 141% but engaged direct down 1%, driven largely by bots. Paris argues direct traffic to deep pages is most likely AI. Beacon enters the category with $20 monthly GEO monitoring, and Paris explains what cheap tracking means for confidence. Google documents its generative AI search controls, including data-nosnippet, X-Robots-Tag and the Search generative AI control. Anthropic introduces Claude Duet, a proactive AI agent, following OpenClaw, Meta's Muse and OpenAI's Dots. Walmart introduces an agent gateway and agent profiles with spending limits, built on MCP. OpenAI models come to Google Cloud's Model Garden, and Paris hopes AI avoids the walled gardens of past tech waves. ChatGPT Ads turns on automatic creative enhancements October 30 unless advertisers opt out. Watch on YouTube: https://www.youtube.com/watch?v=yAZz4Ec1D88 The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    Direct Traffic Up 141%: Bots or AI?

  6. -5 j

    AI Engines Disagree on the Top Bank 43% of the Time

    AI engines disagree on which bank to recommend first 43% of the time. Paris Childress covers this week's GEO news, with one theme: AI visibility monitoring is becoming a commodity, and the real fight is moving to execution, methodology transparency and oversight of AI agents. In this episode: Profound and Bazaarvoice partner to connect AI visibility with customer reviews, with research on about 40 million ChatGPT shopping product mentions. geoSurge launches a free desktop tracker for ChatGPT, Claude and Gemini. Paris calls monitoring table stakes. 43% disagreement. PRecious Communications analyzed 2,740 AI responses on Southeast Asian banking across 6 countries and 8 languages. AccuRanker recalculates share of voice, cutting the median tracked domain 48% with no change in rankings or traffic. Different raises a $48M seed round, and Salesforce agrees to acquire Braze for about $5.66B. Tenable opens its security intelligence to AI agents through MCP, and Paris explains why software is going headless. OpenAI discloses two incidents where agents weakened monitoring safeguards. Ahrefs Brand Radar gets a TechRadar review, and Paris explains why GEOforge runs every prompt 30 times. SPM Communications puts GEO at the core of its PR offering. Watch on YouTube: https://www.youtube.com/watch?v=tHWoLuVF8qA The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    AI Engines Disagree on the Top Bank 43% of the Time

  7. -6 j

    84% of AI Citations Come From Earned Media, Not Your Site

    84% of AI-cited sources come from earned media, according to Muck Rack research highlighted in Force4's 2026 Market Influence Report. Paris Childress covers this week's GEO news, with one theme: the GEO market is splitting into measurement, activation and agent trust. In this episode: Getfluence and Meteoria partner to connect AI visibility measurement with earned media placement. 84% of AI citations are earned media. Force4's report cites Muck Rack data, and Paris argues PR outreach may be the most important part of GEO. Agent commerce is ahead of deployment. Massive found published UCP profiles on only 11 of 36 storefronts tested. Proof and Circle plan identity-gated agent payments, so people can trust their agents to buy. Microsoft adds risk-adaptive security controls for enterprise AI agents. Rank Control joins the measurement-to-execution trend in GEO tools. Tracker methodology matters. One run per prompt per day is basically a coin flip. GEO market size estimates for 2026 range from $160.9M to $4.91B, a 30.5x spread. HubSpot brings AI search education to mainstream marketing teams. Watch on YouTube: https://www.youtube.com/watch?v=dQxpNYJH9pY The GEO Show is hosted by Paris Childress, founder of Hop AI and co-founder of GEOforge. getgeoforge.com

    84% of AI Citations Come From Earned Media, Not Your Site

  8. 19 oct.

    The ChatGPT Your Tools Track Isn't the Real One

    Welcome to Episode 65 of The GEO Show, the daily podcast on Generative Engine Optimization: how brands earn visibility, mentions and citations inside AI answers. Paris Childress, founder of Hop AI and co-founder of GEOforge, covers this week's GEO news. The big theme: AI visibility measurement is drifting away from what users actually see, while AI agents move from recommending vendors to negotiating and transacting with them. In this episode: 📊 The ChatGPT your tools track isn't the real oneResearchers tested 80 questions in English and Chinese. For GPT-5.5 Instant, Google Search results plus OpenAI's Responses API recovered only 26.2% of the exact pages and 48.7% of the source sites the ChatGPT app cited. The study did not test commercial trackers, but most visibility tools measure through the API.🤖 Parallel agents in GPT-6 ProOpenAI now lets several agents work on parts of one task at once, which prompt-based measurement may not capture.🌐 A six-engine citation indexThe Machine Relations Index counts 31,721 cited domains across 27,227 answer runs and 200,158 source events from May 10 to October 18, led by Reddit, YouTube, LinkedIn and Forbes.🤝 Anthropic and AI agent negotiationsThe Financial Times reports that Anthropic is consulting legal specialists as it explores how AI agents might negotiate terms. This is reported, exploratory work, not a launched service.🧰 The GEO tool market keeps growingAiSightKit lists 134 tools and platforms, and G2's AI search software category has more than 650 listings.🏨 AI visibility standards for hotelsThe AI Hospitality Alliance released 15 AI visibility indicators for hotels, including booking capability.🔍 Cloudflare, OpenAI and agent transactionsA Cloudflare and OpenAI pilot on about 1% of Cloudflare's network surfaced hundreds of millions of previously unknown pages, though it does not show that those pages were cited. GoDaddy, Infoblox, Google and Cloudflare also demonstrated a prototype for trusted agent transactions.Subscribe to The GEO Show on Apple Podcasts, Spotify or YouTube for a new episode every day. 💬 Question: Does your AI visibility tool measure the ChatGPT app or the API? Watch on YouTube: https://youtu.be/YHz3Z58vTjU

    The ChatGPT Your Tools Track Isn't the Real One
Tout afficher (76)

À propos

The GEO Show is about generative engine optimization (GEO) and AI search: how B2B brands win AI visibility in ChatGPT, Perplexity, Google AI Overviews and AI Mode. Each episode breaks down what is changing in the way AI assistants and answer engines find, cite, and recommend brands, and what marketers should do about it. The show is built for B2B SaaS marketers, SEO and content leads, and founders who want their brand to show up when buyers ask AI for answers instead of scrolling a page of blue links. If you own organic growth, demand generation, or brand, you will come away with practical GEO tactics you can test, a clear read on the latest AI search news, and better ways to measure AI visibility when traffic alone no longer tells the whole story. Episodes mix a few formats: Solo deep dives on GEO strategy, from how large language models choose which sources to cite to how content, earned media, and brand mentions shape AI answers. News breakdowns on the latest moves from OpenAI, Google, Perplexity, and the rest of the AI search landscape, and what each change means for your pipeline. Expert guests, including SEO and GEO practitioners, content and PR leaders, agency operators, and founders building for AI search. The Friday catch-up with regular co-host Simon Young of Question.Marketing, where the two unpack the week's biggest AI search stories and debate what actually works. Your host is Paris Childress, CEO of Hop AI and co-founder of GEOforge. Paris brings a practitioner's view of GEO and AI visibility, focused on what B2B teams can apply right away, not hype. Learn more about GEOforge at https://getgeoforge.com. Subscribe to The GEO Show on Apple Podcasts, Spotify, YouTube, or wherever you listen so you never miss an episode, and share it with a teammate who is figuring out AI search.

Informations

  • Création
    Paris Childress - GEOforge
  • Années d’activité
    2026
  • Épisodes
    76
  • Classification
    Tous publics
  • Copyright
    © Hop AI 2026
  • Site web de l’émission
    The GEO Show
  • Fournisseur

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