B2B Lead Gen Podcast

Eric Schwartzman
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  • MARKETING

How B2B Marketing and SEO Experts use Tech to Generate, Qualify and Convert Leads to Revenue. Show blog: https://www.ericschwartzman.com/b2b-lead-gen-podcast/

  1. 07/07/2022

    Search Engine Optimization Secrets from Senior SEO Strategist Juliette van Rooyen

    In this episode of the B2B Lead Gen Podcast, search optimization expert Juliette van Rooyen talks about how to get internal linking right, how to deal with keyword cannibalization, the easiest way to crawl one’s own site, some pointers in hiring the best developers for your website, and more. Juliette is the founder and head…

    45 min

  2. 16/06/2022

    SEO Consulting for Enterprise Clients with Nick Wilsdon

    In this episode of the B2B Lead Gen Podcast, digital marketer and strategist Nick Wilsdon talks about the enterprise SEO strategies of major brands, working with SEO consultants, why big changes at Google could make or break your search engine visibility, and more. Nick Wilsdon is the co-founder and CEO of TorquePartnership, a company that…

    49 min

  3. 19/05/2022

    Revenue Attribution in Marketing and Sales Analytics with Steffen Hedebrandt

    In this episode we go deep into revenue attribution with Steffen Hedebrandt, chief revenue officer and cofounder at Dreamdata.io in Copenhagen, Denmark, an expert in digital revenue attribution, purchase intent and user tracking. But before we get into the interview, here are some revenue attribution basics… What is Revenue Attribution? Revenue attribution is the aspect…

    43 min

  4. 14/04/2022

    PR Agency Leader Michael Terpin on Promoting Cryptocurrency and ICOs

    In this episode of the B2B Lead Gen Podcast, cryptocurrency investor, entrepreneur, and public relations executive Michael Terpin shares insights into the challenges of promoting cryptocurrency through public relations efforts, the critical issue of data protection and security – particularly in the context of telecom companies like AT&T. Terpin recounts a personal experience in which…

    44 min

  5. 17/03/2022

    Tech Stacks for RevOps with Jen Spencer

    Smartbug’s Chief Revenue Officer and RevOps analyst Jen Spencer talks about her recent benchmarking report on the convergence of inbound marketing and revenue operations (RevOps): a survey of 200-plus revenue leaders that includes a RevOps framework for how best to adapt to these trends. Rev Ops — or the alignment of technology and processes to…

    37 min

  6. 10/03/2022

    SEO for Everyone with Yoast CEO Marieke van de Rakt

    With 30% marketshare, WordPress is the world’s most popular content management system (CMS) on the Internet today. Unsurprisingly, plugins designed to work with it, especially those that use the freemium business model to convert free to premium subscribers, also enjoy tremendous popularity and loyalty from their users. In this episode of the B2B Lead Gen…

  7. 10/02/2022

    B2B Growth Marketing with Blitzscaling Ventures Founder Chris Yeh

    In this episode, writer, investor and entrepreneur Chris Yeh talks about B2B Growth Marketing – which he calls Blitzscaling: The Lightning Fast Path to Building Massively Valuable Companies in a book he wrote with Linkedin CEO Reid Hoffman on scaling B2B ventures – which explains how companies like Amazon, AirBNB, and Uber use a very…

    39 min

  8. 20/01/2022

    How To Stack Marketing Technology with Scott Brinker

    In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and an MIT Sloan School of Management graduate. He launched Chiefmartec.com 13 years ago to explore the intermingling of marketing and technology before B2B…

    39 min
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À propos

How B2B Marketing and SEO Experts use Tech to Generate, Qualify and Convert Leads to Revenue. Show blog: https://www.ericschwartzman.com/b2b-lead-gen-podcast/

Informations

  • Création
    Eric Schwartzman
  • Années d’activité
    2020 - 2022
  • Épisodes
    47
  • Copyright
    Schwartzman & Associates, Inc. © All Rights Reserved
  • Site web de l’émission
    B2B Lead Gen Podcast