Back for More

Cinch
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  • MARKETING

You worked hard to earn that first sale—but the real magic happens when your customers come back for more. In Back for More, we’re breaking down the art and science of customer lifetime value. What drives it? How do you measure it? And what are today’s top brands doing differently to turn one-time buyers into lifelong loyalists? Whether you're deep in the data or just starting to build your post-purchase journey, you're in the right place—because retention is more than a metric. It’s your growth lever. Visit cinch.io to learn more.

Épisodes

  1. 30 JANV.

    Smarter Connections: How AI and Loyalty Power Modern Retention

    In this episode of Back for More, we pull back the curtain on Cinch’s newest product releases and explore how they’re helping businesses retain more customers with smarter, more intentional engagement. Joined by Andrew Perry (VP of Product) and JP Scoville (VP of Customer Success), host Amy dives into the strategy and thinking behind Cinch’s latest innovations, including: ✨ Sentiment Analysis – Go beyond star ratings to understand urgency, emotion, and real customer feedback 🎁 Loyalty Rewards – A fully rebuilt program powered by first-party data and personalized engagement 📞 Voice AI – Answer calls 24/7, capture leads, schedule appointments, and maintain your brand voice 📅 Scheduler – A flexible, brand-friendly booking experience tied directly to your customer data Together, these tools reinforce what sets Cinch apart: a clean, intentional data foundation that makes AI actually useful—not noisy. If you’re thinking about retention, customer experience, or how AI can actually make your day easier, this episode is for you.

    38 min

  2. 25/09/2025

    The Coupon Trap: How Discounting Is Eroding Brand Trust (And What to Do Instead)

    In this episode of the Back for More Podcast, Amy is joined by Cinch’s own Chief Revenue Officer, Stan James, and together they pull back the curtain on what’s really happening when brands lean on endless promotions. (Hint: It often means eroding margins, losing loyalty, and creating a race to the bottom.) Stan shares direct examples, from his barrage of quick lube coupons and pizza ads to that time hearing aid offers started appearing the moment he turned 50 (targeting, right?). But the bigger issue? Most brands send the SAME offer to everyone—no nuance, no personalization, just a one-size-fits-no-one approach. It’s the classic spray-and-pray. Here’s what you’ll learn in this episode: Why relying on blanket discounts kills brand value and sabotages loyalty.Real-life pitfalls, like sending oil change offers to Tesla owners (yep, it happens).How fragmented data and disconnected systems make tracking results nearly impossible.The science of “coupon sensitivity”—discover who actually needs a deal, and who’s coming back anyway.How transforming your data strategy unlocks the power to send the right offer, at the right time, to the right customer.A gym that nails it (Stan’s favorite brand!) with personal check-ins, tailored upsells, and actual delight. Also: Starbucks writing hearts and “favorite!” on cups—details matter!Ways smart brands clean up their data, deduplicate records (sometimes 50% of them!), and regain trust so they can finally measure what works. Bottom line: If you’re tired of throwing deals at the wall and hoping something sticks, this episode is your call to action. The right loyalty program is more than a punch card. It’s a data-driven journey to happier customers, higher ROI, and a business that actually grows. New to the channel? 👍 Like this video if you’ve ever been stuck in the coupon trap (we’ve all been there). 💬 Drop a comment below—what’s the best (or worst) promotion you’ve received? 🔔 Subscribe and hit that bell so you never miss these hard-hitting marketing conversations! Resources Mentioned: ► Learn more about The Loyalty Lab: https://content.cinch.io/ ► Discover how Cinch brings your data to life: https://cinch.io/ Connect with us: ► LinkedIn: / cinchplatform

    38 min

  3. 26/08/2025

    The Human Element: Personalizing Customer Experiences in Home Services

    In Episode 2 of Back for More, host Amy LaVange sits down with home services expert Gary Burch. Together, they tackle one of the biggest challenges facing service businesses today: designing customer lifecycles that feel personal, even as you grow. From HVAC to pest control, Gary shares real-world examples and actionable insights. Watch the episode to learn how brands can use behavior-based marketing to create intentional, loyalty-driven customer journeys. Bonus: Put what you learn into action. Download Automating Personalized Customer Experiences with ready-to-use workflows for service reminders and post-purchase engagement.

    32 min

  4. 12/06/2025

    Inside the Win-Back Campaign That Boosted Next-Day Business by 28%

    What if a small tweak could transform your customer retention game?  In the premiere episode of Back for More, Amy LaVange and JP Scoville reveal how Oilstop, a quick lube and car wash brand, boosted midweek traffic by 28% in just 24 hours. With creative segmentation, smart automation, and Cinch’s powerful tools, they turned data into action and drove meaningful results without disrupting their weekend business.  From personalized email strategies to an oil change calculator that builds trust, this episode unpacks every detail behind Oilstop’s success. Learn how to engage your existing customers, clean up your data, and create campaigns that deliver real-time impact.  🎧 Tune in now to discover actionable strategies and start transforming your customer retention efforts today!

    23 min
  • 4 épisodes

À propos

You worked hard to earn that first sale—but the real magic happens when your customers come back for more. In Back for More, we’re breaking down the art and science of customer lifetime value. What drives it? How do you measure it? And what are today’s top brands doing differently to turn one-time buyers into lifelong loyalists? Whether you're deep in the data or just starting to build your post-purchase journey, you're in the right place—because retention is more than a metric. It’s your growth lever. Visit cinch.io to learn more.

Informations

  • Création
    Cinch
  • Années d’activité
    2025 - 2026
  • Épisodes
    4
  • Classification
    Tous publics
  • Copyright
    © Copyright 2026 Cinch
  • Site web de l’émission
    Back for More
  • Fournisseur