BuzzStream Digital PR and Link Building Podcast

BuzzStream
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  • Deux fois par semaine

Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

  1. AI Citation Ranking Factors with Cyrus Shepard

    -5 j

    AI Citation Ranking Factors with Cyrus Shepard

    Cyrus Shepard is back on the BuzzStream Podcast to break down his AI Citation Ranking Factors study, a deep dive into dozens of research papers on what actually gets a brand cited by AI. We talk through why URL accessibility still trips people up, why domain authority barely correlates with AI citations, why llms.txt has zero evidence behind it (yet), and why your "About Us" page might be more important than ever. ⏰ TIMESTAMPS: 0:00 – Intro 2:06 – Citations vs. mentions: which one actually matters? 7:03 – Ranking factor #1: URL accessibility 9:00 – Search rank and "fan-out" rank explained 11:15 – Query answer match and intent format match 13:00 – The truth about llms.txt 16:29 – Writing for AI vs. writing for people 19:46 – The "skyscraper" reversal and Gemini's citation budget 22:07 – Why your About Us page matters more than ever 25:16 – Domain authority barely correlates with AI citations 27:41 – Will Google crack down on mention spam? 29:30 – Trust as the new SEO currency 32:42 – Cyrus's elevator pitch for showing up in AI 🔗 LINKS: Read Cyrus's full study on Zyppy Signal: https://signal.zyppy.com/p/ai-citation-ranking-factorsCheck out ListIQ, BuzzStream's media list building tool: https://www.buzzstream.com/listiqConnect with Cyrus on LinkedIn: https://www.linkedin.com/in/cyrusshepard/See the full post: https://www.buzzstream.com/blog/ai-citation-ranking-factors-podcast/ If you found this useful, subscribe for more conversations on SEO, digital PR, and AI search — and drop any questions for Cyrus in the comments; we'll get them answered.

    36 min
  2. How SEO and Digital PR Work Together | Kevin Gibbons & Darren Kingman

    11 juin

    How SEO and Digital PR Work Together | Kevin Gibbons & Darren Kingman

    In this episode, SEO veteran Kevin Gibbons (founder of Resignal) and digital PR expert Darren Kingman (founder of Root Digital) share why they joined forces and how SEO and digital PR work better together. Discover practical insights on tying campaigns to products, proving ROI through revenue, building link reputation, and avoiding vanity metrics in the modern search landscape. ⏰ Chapters [00:00] Introduction [01:24] Why Resignal Expanded Into Digital PR [05:46] Why Root Digital Joined Forces [06:45] The Synergy Between SEO and Digital PR [09:17] Surveying Clients: Why Digital PR Was the Fit [11:17] Links for Links' Sake vs. Brand-Led PR [14:54] Should Campaigns Be Tied to Specific Products? [17:28] Commercial Angle, PR Hook & SEO Value [18:43] Vanity Metrics and Client Pushback [20:57] The Paris Syndrome Campaign: A Case Study [23:07] Drawing the Through-Line From PR to Rankings [27:36] Why Revenue Is the KPI [32:02] The "1,000 Links a Month" Problem [34:11] When a Brand Doesn't Need Links [38:50] Merging Two Agencies: Navigating Differences [44:47] Where to Find Kevin & Darren 🔗 Links Resignal - https://resignal.com Root Digital - https://rootdigital.co.uk ListIQ Media List Builder - https://buzzstream.com/listiq

    46 min
  3. Why Your PR Campaigns Flop Outside the UK (And How to Fix It)

    3 juin

    Why Your PR Campaigns Flop Outside the UK (And How to Fix It)

    International digital PR is something I don't have much experience with, so this was a fun one to record. I sat down with Libby Windle and Eirini Theodoridou of Connective3 to dig into what it actually takes to run digital PR across borders. We talk building a team, ideating for different markets, and pitching to journalists who all work differently depending on where they are. We also get into why native speakers are non-negotiable, why the city-index campaign is running out of road, what content lands in Europe versus the US, and how to keep up with trends across a dozen different media landscapes.🔗 Links and resources Check out Connective3: https://connective3.com/ Connect with Libby and Erini on LinkedIn: https://www.linkedin.com/in/eirinitheodoridou/ https://www.linkedin.com/in/libby-windle-9497b486/ Try List IQ, our AI-powered media list building tool: https://www.buzzstream.com/listiq/ ⏱️ TIMESTAMPS 00:00 – Intro 02:16 – How Connective3 got into international PR 08:09 – Building a team with native experts 12:19 – Ideating & pitching for different markets 16:54 – The tactical differences between countries 25:30 – Starting from scratch: team & content strategy 33:32 – Are city-index campaigns played out? 39:18 – Where to expand first from the UK 43:45 – Keeping up with trends across markets 48:53 – Final advice for going international Like, subscribe, and share with your colleagues 🙏

    53 min
  4. What Can Digital PRs Learn From Journalists? W/ Jade Denby and Sam Forrester

    27 mai

    What Can Digital PRs Learn From Journalists? W/ Jade Denby and Sam Forrester

    Most digital PR professionals have never sat inside a newsroom. That gap in understanding is where many great campaigns quietly die. In this episode, Vince sits down with Jade Denby (Head of Digital PR, Marketing Signals) and Sam Forrester (former news editor at Reach PLC, now acting Head of Content at Marketing Signals) for one of the most honest conversations we've had about the journalist-PR relationship — and what digital PR teams can do differently. Sam spent over 15 years inside Reach PLC, one of the UK's biggest regional news networks. Jade has been leading digital PR teams on the agency side for over 15 years. They now work together — and the insights that come out of that combination are the kind you really can't Google. ⏰ Timestamps 00:00 — Introduction 01:42 — Meet Jade Denby and Sam Forrester 04:06 — Sam's 15 years at Reach PLC 06:14 — What digital PRs misunderstand about newsrooms 10:32 — How Jade has adapted her digital PR strategy 17:43 — A day in the life of a news editor 22:23 — How to be more strategic with your pitching 30:35 — The fake expert problem at Reach PLC 35:30 — Should digital PRs be doing more localization? 40:49 — Do newsrooms understand SEO? 49:01 — Where journalism and digital PR are heading 🔔 Subscribe for more digital PR tips, newsroom insights, and outreach strategy every week. 🛠 Try List IQ — our AI-powered media list builder: https://www.buzzstream.com/listiq/ 📩 Connect with Jade Denby on LinkedIn: https://uk.linkedin.com/in/jadedenby 📩 Connect with Sam Forrester on LinkedIn: https://www.linkedin.com/in/sam-forrester-62836493/ 📩 Learn more about Marketing Signals: marketingsignals.com 📩 Check out the full episode: https://www.buzzstream.com/blog/digital-prs-vs-journalists-podcast/

    53 min
  5. Beauty PR Masterclass: How to Build Real Relationships and Get Coverage

    20 mai

    Beauty PR Masterclass: How to Build Real Relationships and Get Coverage

    If you're in the beauty industry and want to get coverage, listen up! In this episode, Claire Coleman, a seasoned freelance editor and journalist in the beauty industry, shares insights on PR strategies, relationship building, pitching techniques, and the evolving media landscape. Discover how to craft compelling stories, understand media rhythms, and leverage relationships for successful media coverage. ⏰ Chapters 00:00 Introduction 01:35 A Day in the Life of a Freelance Journalist 05:48 The Shift from Print to Digital Media 09:50 Challenges in the Beauty PR Industry 11:56 Understanding Effective Pitches 17:05 The Importance of Storytelling in Pitches 20:55 Building Relationships with Journalists 27:02 Effective Communication Strategies 31:31 Consultancy and Substack Insights 🔗 Links and Resources: https://www.buzzstream.com/blog/beauty-pr-podcast/ https://www.clairecoleman.com/ http://beautygeekery.substack.com https://www.buzzstream.com/listiq/

    34 min
  6. Scams, Spam, and the Future of Link Building with Lars Lofgren

    6 mai

    Scams, Spam, and the Future of Link Building with Lars Lofgren

    Lars Lofgren joins the BuzzStream podcast to pull back the curtain on some of the shadiest corners of the modern web — from e-commerce scams to Reddit reputation attacks to the link building tactics making a comeback. ⏰ Timestamps 00:05 – Intro 02:02 – The Highland cow scam 09:08 – Why marketers should study the dark side of the internet 14:25 – The Codesmith case 30:38 – The Forbes Advisor 35:36 – Old-school black hat tactics 40:45 – How HCU flipped the equation 47:43 – Why digital PR is having a renaissance 51:49 – How to think about risk 🐝 Check out the full post: https://www.buzzstream.com/blog/scams-spam-podcast/ 🛠️ Try List IQ — build targeted media lists from Google News in seconds: https://www.buzzstream.com/listiq/ 📬 Connect with Lars: LarsLofgren.comhttps://www.linkedin.com/in/larslofgren 🔗Links mentioned — https://larslofgren.com/forbes-marketplace/https://larslofgren.com/codesmith-reddit-reputation-attack/https://larslofgren.com/highland-cow-scam/

    52 min
  7. Veteran Journalist shares the SECRET to Landing Media Coverage in 2026

    29 avr.

    Veteran Journalist shares the SECRET to Landing Media Coverage in 2026

    Veteran journalist and freelancer Rob Waugh joins Vince Nero to pull back the curtain on what's really happening in media and digital PR right now. With nearly 30 years in the industry — from the Daily Mail to The Telegraph to Yahoo News — Rob has a uniquely sharp perspective on the fake expert epidemic, AI-generated pitches, and what it actually takes to get coverage in 2026. If you're in digital PR, this one is required listening. ⏱ Timestamps: 00:05 – Intro 02:05 – Are fake experts a new problem, or just a bigger one? 04:34 – The real danger: AI hallucinations spreading misinformation 06:51 – Are journalists using AI to generate story ideas? 12:00 – UK vs. US PR: key differences in approach 15:42 – How Rob uncovered the fake expert story (Barbara Santini) 20:57 – What old-school newspaper journalism taught Rob about what makes a story 25:58 – What PR pros should be pitching in 2026 30:36 – How to find the hook: always pitch the headline 36:31 – If Rob ran a digital PR agency, here's what he'd do 🔔 Subscribe for more digital PR insights, tips, and interviews: Here's a link to the full post: https://www.buzzstream.com/blog/fake-experts-podcast/🛠 Try List IQ — our free AI-powered media list building tool: https://www.buzzstream.com/listiq/🔗 Connect with Rob Waugh on LinkedIn: https://www.linkedin.com/in/rob-waugh-38731a23/📰 Read Rob's work on Press Gazette: https://pressgazette.co.uk/author/robwaugh/

    42 min
  8. How to Pitch Journalists Like a PR Pro with Carly Martinetti

    22 avr.

    How to Pitch Journalists Like a PR Pro with Carly Martinetti

    Traditional PR pro Carly Martinetti (co-founder of Notably) joins Vince to break down what good PR actually looks like — and what digital PR practitioners can learn from it. They get into the real differences between traditional and digital PR, why spray-and-pray pitching is killing your reputation, and how to find the "Goldilocks zone" journalist that makes every pitch count. ⏰ Chapters 0:00 – Intro4:54 – How is traditional PR different from digital PR?9:11 – Are clients asking about AI citations and LLM mentions?12:44 – How do you measure PR success and tie it to business goals?19:43 – How do you build a media list? Tools, process, and the Goldilocks zone26:29 – Creating an angle from nothing vs. piggybacking on a trend28:58 – What does a great pitch actually look like?34:11 – Breaking news vs. evergreen pitches — knowing the difference 🐝 Links Connect with Carly: linkedin.com/in/prcarly/Notably: notablypr.comTry List IQ free: buzzstream.com/listiq/

    43 min
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Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

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