Copy That!

Copy That!
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Copy That! is a show dedicated to the craft of copywriting in all of its forms hosted by four copywriters and marketers named Alex, Rod, Lindsey, and Sean. In every episode, we talk copy, share resources, and provide an over-the-shoulder look at what we do to write copy that sells.

  1. 24 JANV.

    The State of Copywriting: 2026 Panel Discussion

    We marked the beginning of 2026 with a free panel discussion between people from different backgrounds, nationalities, and career paths to discuss the questions we get most about launching and building copywriting career: What are the mistakes beginners make when they go looking for their first job or client? Should you go to portfolio school? Should you get a degree in mass communications? How do I build a portfolio as a newbie? Has AI killed this opportunity?

    2 h 2 min

  2. 15/09/2025 · VIDÉO

    Scaling a New Probiotic Soda brand from Zero to $100mm (Pitch, Please! Ep. 1)

    How do you sell a product in a crowded, competitive market? How do you sell a product that... isn't even really enjoyable? More than that, what tools and tactics can you use to quickly scale a new brand to $100 million and beyond? That's what we're talking about today in a new format we're trying called "Pitch, Please." We're going to have copywriters, marketers, entrepreneurs, and strategists come on to share their thought process about how they'd create campaigns for different products in different niches. This way you get a peek inside the methods and secrets used by some of the top copywriters working today.

    28 min

  3. 26/07/2025

    The Future of Brand Advertising and Creative Copywriting

    Is brand advertising dying? Is AI taking over direct response copy? In this podcast interview, Sean and Rod discuss and then debate what the future of advertising looks like, as well as many of the common problems facing brand agencies today. From atomization and AI to Liquid Death and an automated discount email sequence selling Gucci, we unpack what’s working and what’s broken in modern copywriting.

    1 h 29 min
  4. How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez

    28/08/2024

    How Dubai's Most Expensive Copywriter Gets Clients | An Interview With Nabeel Azeez

    Known for his sharp wit, controversial takes, and unmatched expertise, Nabeel Azeez sat down to talk with Sean and share his journey from volunteering to becoming one of the most expensive copywriters in Dubai. We discussed his approach to branding, his TROLL framework for attracting and polarizing an audience, and the lessons he’s learned from years spent cold emailing clients and handling B2B sales.

    36 min

  5. 08/06/2024

    The Woman Who *Literally* Wrote The Book On Getting Clients | An Interview with Kim Krause Schwalm

    Sean recently sat down with Kim Krause Schwalm to discuss her journey to become a 9-figure copywriter and how she used her early success to have clients BEGGING to work with her when she went freelance.

    1 h 24 min
  6. A Direct-Response Legend Explains the Past, Present, and Future of Copywriting | Ft. Mark "Michael Masterson" Ford

    19/05/2024

    A Direct-Response Legend Explains the Past, Present, and Future of Copywriting | Ft. Mark "Michael Masterson" Ford

    Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark’s experiences as one of the trailblazers of direct-response copywriting into the digital space. Hear what Mark Ford has to say about: -What traits tell him a new copywriter is going to succeed -Why so many people learn the “wrong” lessons from studying classic copy -Which commonly forgotten emotions you NEED to be able to work into your copy -How “H.A.T.” is going to be the key to writing breakthrough copy in the Internet Age -And so much more!

    26 min

  7. 07/04/2024

    If You Can Build Belief, You Can Sell Anything || An Interview With Aaron Gentzler

    Sean recently sat down with Aaron Gentzler - CMO of Mauldin Economics and with 20 years of experience in the financial publishing niche - to talk shop. But this is more than conversation about how Aaron climbed the financial copywriting ladder. It's a conversation about one simple truth that new copywriters should WANT to hear: The financial niche is desperate for new talent. So how do you break into the financial niche? What are publishers looking for when they hire junior copywriters? How should you pitch your copywriter skills when you're cold emailing?

    1 h 46 min

  8. 08/03/2024

    What it Takes to Become an "A List" Copywriter | ft. Pauline Longdon

    Pauline Longdon has an amazing story. She's a former Australian Army Major and former Nurse who reached a dramatic fork in the road of her life. And the choices she made turned her into one of the most sought after and respected copywriters working today. Hers is a story of triumph, overcoming obstacle after obstacle, and leveraging the power of copy into incredible results for her clients. Her path will inspire you and give you an idea of what it takes to succeed.

    1 h 23 min
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À propos

Copy That! is a show dedicated to the craft of copywriting in all of its forms hosted by four copywriters and marketers named Alex, Rod, Lindsey, and Sean. In every episode, we talk copy, share resources, and provide an over-the-shoulder look at what we do to write copy that sells.

Informations

  • Création
    Copy That!
  • Années d’activité
    2022 - 2026
  • Épisodes
    16
  • Classification
    Contenu explicite
  • Copyright
    © Copyright 2025 All rights reserved.
  • Site web de l’émission
    Copy That!