Eco D2C

Luke Tierney
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  • MARKETING

Welcome to the Eco D2C podcast, where we break down the growth strategies behind successful natural and eco-focused companies.

  1. 23: Certifying change: A conversation with Emily Moose on ethical branding

    19/03/2024

    23: Certifying change: A conversation with Emily Moose on ethical branding

    In this podcast episode, we talk with Emily Moose, Executive Director at A Greener World. Discover how emerging brands navigate the balance between certification costs and transparent communication about their eco-friendly initiatives. Hear real-life success stories and understand the pivotal role credible claims play in captivating conscious consumers. From the pitfalls of greenwashing to the impactful influence of certifications on consumer choices, this conversation is a must-listen. Join us in shaping a sustainable food future. Some highlights: -The dilemma of certification costs versus transparent communication -The importance of backing up product claims -Defining regenerative for impact -Challenges and growth opportunities in sustainable practices -How certifications empower change More of A Greener World: https://agreenerworld.org/ More of us: https://www.ecod2c.com/

    45 min
  2. 22: How AI is revolutionizing content creation and marketing, with Chuck Aikens

    16/02/2024

    22: How AI is revolutionizing content creation and marketing, with Chuck Aikens

    In this episode, we talk to Chuck Aikens, the founder of Tymoo, a collective of experienced digital marketing professionals, and the previous owner of Volume Nine. Chuck has over 20 years of experience in content development and online marketing, and he helps brands use AI to create relevant and engaging content for their target audience, generating brand awareness and interest in their business. You’ll learn how Chuck developed and implemented a unique method that integrates AI in every step of the content creation process, and how he built a Content Manager Online system that enables his team to produce high-quality content at scale using his framework. You’ll also discover how he empowers brand managers, marketing teams, and freelancers with the strategy, processes, and tools to accelerate growth through content marketing. And you’ll find out how AI can enhance human creativity and intelligence, and create connections and conversations that impact our clients’ businesses. This episode is full of insights and tips on how to leverage AI for content marketing. Whether you are a brand owner, a marketer, or a content creator, you’ll find something valuable in this conversation. More about Tymoo: https://tymoo.com/  More about Eco D2C: https://www.ecod2c.com/

    55 min
  3. 21: Disrupting markets and building sustainable businesses: Insights from Gareth Lloyd

    12/02/2024

    21: Disrupting markets and building sustainable businesses: Insights from Gareth Lloyd

    Join us as we sit down with Gareth Lloyd, a successful entrepreneur with extensive experience in various industries, including commodities, tech, recruitment, agriculture, and agrotech. He is the co-founder of White Lion Foods, a global agri-tech group, and the CEO of Truly Nuts!, a company that produces flavored Brazil nut snacks. Gareth also established the Amoria Group, a staffing and consulting company, and has been involved in charitable projects, including building homes in Peru. Throughout the interview, Gareth discusses his business strategies, including the importance of paying fair wages to employees, maintaining profit margins, and creating value in the market. He emphasizes the significance of building a sustainable business by investing in quality and maintaining fair prices. Gareth also shares insights into his approach to creating a Blue Ocean strategy, which involves identifying unique market opportunities and leveraging his international business knowledge to expand product reach. More about Truly Nuts!: https://trulynuts.com/ More about us: https://www.ecod2c.com/

    53 min
  4. 20: Shop Solar's growth tactics, insights, and lessons, with Max Bair Marshall and Alex Smith

    21/12/2023

    20: Shop Solar's growth tactics, insights, and lessons, with Max Bair Marshall and Alex Smith

    Join me for a conversation with Max Bair Marshall and Alex Smith, co-founders of ShopSolar. Explore their journey from humble beginnings to becoming the USA's top source for off-grid, hybrid, portable, and backup solar power. Learn about Shop Solar's mission to simplify and make solar affordable, serving over 40,000 customers since their 2018 launch. In this episode, discover their early investments, the game-changing impact of a product review, and the pivotal decision to shift from a single-brand reliance. Discover the secrets behind finding product-market fit through rapid iteration, navigating the challenges of the COVID-19 pandemic, and making strategic decisions for business growth. From unconventional Facebook ad strategies to the intricacies of scaling a solar business, Max and Alex share important perspectives. Gain a deeper understanding of the significance of customer experience and strategic decision-making in their journey. Join us to explore their challenges, insights, and the passion propelling them towards a brighter, sustainable future. More about us: https://ecod2c.com More about Shop Solar: https://shopsolarkits.com

    1 h 2 min
  5. 19: How to excel in online retail with Allison Ball

    27/11/2023

    19: How to excel in online retail with Allison Ball

    Step into the dynamic world of retail with Allison Ball, an expert in the field. Alli is the founder and CEO of Food Biz Wiz and the creator of the online program Retail Ready. In this episode, she shares invaluable insights and strategies for navigating the brick-and-mortar and online retail environment. From crafting pitches to connecting with retail buyers and leveraging digital marketing, this episode is a goldmine for entrepreneurs and brands seeking to excel in the world of retail. Tune in and gain the knowledge needed to thrive in today's competitive market. More of us: https://www.ecod2c.com/ Episode highlights: Key aspects Alli focuses on for successful retail relationships How brands can avoid overcommitting and underdelivering when pitching to retailers Finding the right contacts and tips for effective outreach The role of digital marketing in the retail industry Balancing the tension between aggressive growth and taking a break. Tips for brands looking to excel in both online and brick-and-mortar retail environments

    52 min
  6. 18: Building a culture of transparency and impact with Peggy Shell

    08/11/2023

    18: Building a culture of transparency and impact with Peggy Shell

    Meet Peggy Shell, CEO of Creative Alignments, a recruiting firm celebrated among the Top 50 Best Places to Work. In this episode, Peggy shares her extraordinary journey from self-taught recruiter to CEO. Discover how Creative Alignments partners with impact-focused businesses, earning B Corp certification along the way. With insights as powerful as her leadership, you won't want to miss this episode. Join us now and uncover the secrets behind creating an impactful workplace. Episode Highlights: -Peggy Shell's CEO journey -Recruitment for positive change with Creative Alignments -B Corp Certification & Best Places to Work Awards -Diverse recruitment across all levels -Power of transparent leadership -Navigating the new normal: remote work culture More about Creative Alignments: https://www.creativealignments.com/ More about us: https://www.ecod2c.com/

    44 min
  7. Episode 17: SPINS Product Intelligence With Brandon Casteel

    24/04/2023

    Episode 17: SPINS Product Intelligence With Brandon Casteel

    Meet Brandon Casteel, leader of the business solutions team at Spins. Spins is a syndicated data provider that aggregates point-of-sale data from retail locations and e-commerce marketplaces and provides data-backed analysis for brands and manufacturers. In this episode, Brandon talks about the importance of leveraging data in the product formulation process and how it can help emerging brands win on shelf with strategic retail partners. He is an avid runner, has seven pets, and is the single most musical data expert we’ve ever met. Listen now to learn more about how data can drive sales for natural brands! More about SPINS: https://www.spins.com/ More about us: https://www.ecod2c.com/

    44 min
  8. Episode 16: Meet Finian Makepeace, Co-founder, Chief Strategy Officer, And Lead Educator Of Kiss The Ground.

    17/04/2023

    Episode 16: Meet Finian Makepeace, Co-founder, Chief Strategy Officer, And Lead Educator Of Kiss The Ground.

    Kiss The Ground's mission is to inspire participation in the regenerative agriculture movement through media, communications, education, workshops, immersive programming, and advocacy. It is also the driving force behind the Kiss the Ground movie, a full-length documentary that sheds light on a “new, old approach” to farming called regenerative agriculture, a practice with the extraordinary ability to balance our climate and feed the world. Join us for a conversation about Kiss The Ground's origins, the importance of regenerative agriculture and soil health, scaling impact, and what comes next. More about Kiss The Ground: https://kisstheground.com/ More about us: https://www.ecod2c.com/

    39 min
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À propos

Welcome to the Eco D2C podcast, where we break down the growth strategies behind successful natural and eco-focused companies.

Informations

  • Création
    Luke Tierney
  • Années d’activité
    2019 - 2024
  • Épisodes
    23
  • Classification
    Tous publics
  • Copyright
    © Luke Tierney
  • Site web de l’émission
    Eco D2C