eCommerce Growth Show

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  1. Nadav Berger: How to generate more revenue within your store with Gift Cards

    30/10/2020

    Nadav Berger: How to generate more revenue within your store with Gift Cards

    Nadav Berger – VP of Marketing - Young-Veteran Mareter, with experience in the creation and application of worldwide go-to-market strategies, especially in the worlds of B2B eCommerce software. Nadav holds over 3 years of leading and coaching marketing and sales teams and has vast experience in the worlds of inbound & outbound marketing, building strong business alliances with partners and customers, and building advanced funnels Main topics: Achieving more with Gift Cards, the most popular product in the worldUsing Store Credit for refunds, minimizing operations costsUsing Gift Cards to increase customer engagement All episodes: eCommerce Growth Show Episode notes: How to generate more revenue within your store with Gift Cards Follow Omniconvert on: FacebookTwitterLinkedinYouTube

    38 min
  2. Kelly Vaughn: Identifying and fixing conversion killers

    23/10/2020

    Kelly Vaughn: Identifying and fixing conversion killers

    Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing. Main topics: Why CRO mattersHow to analyze your site and spot conversion killersIndustry best practices that you can start using today All episodes: eCommerce Growth Show Episode notes: Identifying and fixing conversion killers Follow Omniconvert on: FacebookTwitterLinkedinYouTube

    52 min
  3. Ton Wesseling: Outperform your competitors by embracing evidence-based growth

    20/10/2020

    Ton Wesseling: Outperform your competitors by embracing evidence-based growth

    Ton is known for being the founding father of Online Dialogue - thought leaders in evidence-based growth. He has more than 20 years of experience in online optimization and is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing. Ton hosts the A/B-testing mastery course on the CXL Institute, owns the ABtestguide.com platform and is also the founder of The Conference formerly known as Conversion Hotel. Main topics: Product - market fit -> do research and run experimentsGetting new clients in -> do research and run experimentsGetting more lifetime value out of your customers -> do research and run experiments All episodes: eCommerce Growth Show Episode notes: Outperform your competitors by embracing evidence-based growth Follow Omniconvert on: FacebookTwitterLinkedinYouTube

    1 h 1 min
  4. Guido Jansen: How holiday sales will be different in 2020

    11/10/2020

    Guido Jansen: How holiday sales will be different in 2020

    Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on eCommerce. As a freelance consultant, he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company. Since 2008, Guido’s work included many Magento projects. He is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019, he also hosts the award winning weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, eCommerce, conversion optimization and experimentation cultures. Main topics: - Things that might be different about Black Friday / Cyber Monday 2020 - Strategies & tactics for retailers to make the most of it All episodes: eCommerce Growth Show Episode notes: How holiday sales will be different in 2020 Follow Omniconvert on: FacebookTwitterLinkedinYouTube

    1 h 3 min
  5. Kunle Campbell: eCommerce Advisor, Host of 2X eCommerce Podcast

    05/10/2020

    Kunle Campbell: eCommerce Advisor, Host of 2X eCommerce Podcast

    Kunle is an 'outsourced ecommerce CMO' and advisor. He is visual creative oriented yet pragmatically guided by data and testing. He coaches ambitious retail teams focused on unlocking growth through acquisition, CLV and UX optimization. He is the host of the 2X eCommerce podcast, and has interviewed over 250 DTC ecommerce leaders. Main topics: - building seed audiences - benchmarking and setting your BFCYM sales targets - activating channels - standing out from competition All episodes: eCommerce Growth Show Episode notes: eCommerce Advisor, Host of 2X eCommerce Podcast Follow Omniconvert on: FacebookTwitterLinkedinYouTube

    35 min
  6. Ryan Boonstra: The Acceleration of Buy Now, Pay Later Solutions

    28/09/2020

    Ryan Boonstra: The Acceleration of Buy Now, Pay Later Solutions

    Ryan is a results-driven and sales-centric individual at heart, with extensive experience driving value and generating recurring revenue in a variety of industries including eCommerce/fintech (Sezzle), web development (Blacksmith), and CPG (General Mills). Over the years he has focused on strategic positioning and B2B solution selling, constantly working to improve organizations' business development, selling, strategic direction, and prospecting functions. Main Topics: - COVID has accelerated the already rapid growth of BNPL - Shift towards eComm and contactless payments in-store - Consumers want multiple payment options All episodes: eCommerce Growth Show Episode notes: The Acceleration of Buy Now, Pay Later Solutions Follow Omniconvert on: FacebookTwitterLinkedinYouTube

    59 min
  7. Jeff Loquist: Focusing on the Essential

    18/09/2020

    Jeff Loquist: Focusing on the Essential

    With eCommerce there is a lot of data that can give you data paralysis, a lot of opportunity, and a lot of ways to get sidetracked into focusing on things that may not provide the biggest growth opportunity. Understanding what your main KPIs are, and using the data that matters to make decision is key to ensuring you are focusing on the right things. Key Takeaways: With e-Commerce you need to understand the things that help you grow, and trim the fat, so to speak, on the rest.Knowing where your traffic is coming from, going to, and leaving from - is essential in knowing where to start, and what to work onPrioritization is the most important thing when it comes to optimizing eCommerce (or any type of website, for that matter) to ensure the work you do has the biggest impact. All episodes: eCommerce Growth Show Episode notes: Focusing on the Essential Follow Omniconvert on: FacebookTwitterLinkedinYouTube

    58 min
  8. Ben Labay: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent

    11/09/2020

    Ben Labay: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent

    Ben combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies. Main topics: When to go against conversion rateHow and where to leverage zero-party data for long consideration time user journeysUsing the voice of customer research to find great value propositions that actually mean something All episodes: eCommerce Growth Show Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent Follow Omniconvert on: FacebookTwitterLinkedinYouTube

    1 h 2 min
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All episode articles: eCommerce Growth Show Follow Omniconvert on: FacebookTwitterLinkedinYouTube

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