Business Growth Spotlight

Heidi Schalk
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Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market. Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals. Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.

  1. -1 J

    Ep. 107 Scaling Startups and the Rise of Go-to-Market Engineers with Evolve AI

    Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Megan Wells, VP of Marketing at Evolve AI, to explore the future of marketing leadership in an AI-driven world. Megan shares her perspective on the rise of go-to-market engineers, the growing role of automation and prompt engineering, and what it takes to scale effectively within a fast-paced startup environment. She also dives into the evolving expectations for marketing leaders, emphasizing the need for clear communication, sharp prioritization, and alignment across teams. With a forward-looking lens, Megan highlights how AI is reshaping marketing strategies and unlocking new opportunities for growth. This conversation is a must-listen for marketing leaders, startup founders, and growth-focused executives who want to stay ahead in today’s rapidly changing business landscape. Bio* Megan Wells is a strategic marketing leader with a passion for building and scaling go-to-market engines in fast-moving, early-stage environments. Her work centers on aligning brand, demand, and revenue to drive efficient, predictable growth. Whether stepping in as the first marketing hire or evolving a scrappy team into a structured function, Wells brings a systems-thinking approach to everything from lifecycle strategy and demand gen to RevOps and messaging. Wells has led marketing in startups, advised academic CX programs, and built a consultancy supporting founders and growth-stage teams. Her philosophy is simple: move fast with purpose, optimize what matters, and build marketing orgs that are just as scalable as the product they support. To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/meganwells22/ Website:  www.evolv.ai  Connect with me: 🎁Spotlight to Scale: Spotlight to Scale Blueprint LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

    29 min

  2. -3 J

    Ep. 106 How Civic is Shaping the Future of Authentication and AI Innovation

    Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Titus Capilnean,  VP Go to Market at Civic Technologies, to explore how technology and especially artificial intelligence (AI), is transforming the way businesses grow and scale. Titus shares his perspective on using AI as a practical business tool instead of just another buzzword, and how small teams with limited budgets can still create significant impact. He highlights the role of community engagement, audience definition, and smart resource allocation in building long-term success. The conversation also covers Civic’s future vision in authentication and AI innovation, along with predictions on how AI will shape the future of B2B growth strategies. Plus, Titus challenges the idea that businesses need to appear “perfect” to thrive and instead emphasizes authenticity as a driver of trust and visibility. If you’re curious about the future of AI in business, scaling with lean teams, and what it really takes to grow sustainably in today’s digital landscape, this episode is packed with actionable insights. Bio* Titus Capilnean VP of Go-To-Market, Civic Titus Capilnean, vice president of go-to-market at Civic, is a seasoned marketer and technologist with experience in fintech, artificial intelligence, identity, blockchain, and AI data. He has held leadership positions at the intersection of marketing and product in several startups that have raised angel, seed and series A rounds, as well as at publicly traded companies. Titus is passionate about improving people’s lives with responsible use of technology, having coordinated two AI books, several papers with the World Economic Forum and a decentralized identity paper. His work has been featured in The New York Times, Fortune, VentureBeat, TechCrunch, Forbes, CoinDesk and Adweek. Titus holds a certificate of Machine Learning from Andrew Ng’s course and an Executive MBA from Hult International Business School. Outside of work, he enjoys traveling and snowboarding, as well as giving back through mentorship programs. To connect with our guest, click on the links below: LinkedIn:   https://www.linkedin.com/in/tituscapilnean/ X:  https://x.com/titus_k Website:  www.civic.com Blog:  Titus Capilnean Podcast:  Identity Unleashed Podcast Connect with me: 🎁Spotlight to Scale: Spotlight to Scale Blueprint LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

    34 min

  3. -5 J

    Ep. 105 The Power of Direct Mail + Digital Integration for Business Growth

    Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk interviews Dennis Kelly, CEO of Postalytics, a leading platform that is revolutionizing direct mail automation. Dennis shares his journey in the startup world, the inspiration behind Postalytics, and how integrating direct mail with digital marketing strategies is delivering powerful results for businesses of all sizes. Heidi and Dennis dive into the industries seeing the greatest success with direct mail campaigns, surprising ROI statistics, and the common misconceptions that hold companies back from leveraging this proven channel. Dennis also opens up about the challenges Postalytics has faced, their growth strategies, and future goals. This episode highlights why testing, adapting, and combining online and offline marketing tactics is essential for sustainable business growth. Bio Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack and real time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years. To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/dennisjohnkelly/ Website:  https://www.postalytics.com/ Connect with me: 🎁Spotlight to Scale: Spotlight to Scale Blueprint LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

    35 min

  4. 27 SEPT.

    Ep. 104 Linda Albright on AI Misconceptions, Business Growth, and Women in Leadership

    Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Linda Albright, founder of Albright AI, to explore how entrepreneurs can harness the power of artificial intelligence in business strategy. Linda shares her personal journey as an entrepreneur and the inspiration behind launching her AI consulting firm, offering insights into how leaders can adopt agile leadership practices in today’s rapidly evolving AI landscape. She clears up common misconceptions about AI, breaks down the real opportunities it presents, and explains why businesses that fail to adapt risk being left behind. This conversation also dives into the unique challenges entrepreneurs face when building and scaling a business in the AI-driven era. Linda emphasizes the importance of empowering women in business, highlighting how AI can level the playing field and open new doors for growth and innovation. You’ll learn: Why AI integration is critical for long-term business success How agile leadership helps companies stay competitive in the age of AI The truth behind the most common AI myths holding entrepreneurs back Lessons from launching an AI consulting business Why empowering women in business is key to shaping the future of workIf you’re an entrepreneur, consultant, or business leader curious about AI adoption, this episode will give you the strategies and mindset shifts you need to stay ahead. Bio Linda Albright is an early-adopter entrepreneur passionate about disruptive technologies that transform our world. With a rich background spanning Web 1, 2, 3 - and now AI - she's  scaled multiple startups and played a key role in securing millions in Series A and seed funding. Today, she's on a mission to help hard-working entrepreneurs/CEOs of startups and scale-ups navigate the confusing AI landscape, so they can cut costs, save time, boost profits, and stay ahead of the competition. Certified in AI Strategy, Implementation, and Data Science, she helps businesses thrive in this new era. She also helps manage the Stamford AI Meetup, a local consortium of AI enthusiasts in her region. And when she's not in the AI trenches, you’ll find her stretching her limits (and limbs!) in yoga poses that defy gravity. (She's also a Certified Yoga Nut/Teacher). To connect with our guest, click on the links below: LinkedIn:   https://www.linkedin.com/in/lindaalbright/ Connect with me: 🎁Spotlight to Scale: Spotlight to Scale Blueprint LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

    19 min

  5. 24 SEPT.

    Ep. 103 The Power of Speed to Lead: Omer Jamal’s Secrets to Sales Success

    In this episode of Business Growth Spotlight, Omer Jamal takes us inside his entrepreneurial journey and reveals what it really takes to build a business in today’s fast-changing market. From mastering speed to lead in sales to leveraging AI-powered sales strategies, Omer shares how modern entrepreneurs can stay ahead of the curve. He dives into the biggest challenges business owners face, the importance of adapting to shifting buyer behaviors, and why community building is a non-negotiable for long-term success. Omer also unpacks the power of founder-led content marketing, explaining how authentic storytelling drives brand visibility and trust. Whether you’re a startup founder or a seasoned entrepreneur, this conversation is packed with insights on sales growth, adaptability, and persistence—the key ingredients for thriving in the entrepreneurial journey. Bio Omer is the founder and CEO of Atlas — the AI-powered revenue engine that turns paid ad clicks into qualified appointments in under 60 seconds. Before Atlas, he co-founded Fortuna.ai, a sales platform that helped wealth firms raise over $1.3B in assets before its acquisition in 2022. With over a decade of experience in lead generation and conversion optimization, he’s obsessed with speed-to-lead and driving real business results. His approach blends deep operational insight with a relentless focus on ROI. To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/omer-jamal/ Website:  https://youratlas.com/ Connect with me: 🎁Spotlight to Scale: Spotlight to Scale Blueprint LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

    29 min

  6. 22 SEPT.

    Ep. 102 Sales Enablement Reinvented: Inside Zoomifier’s Approach to Growth

    Show Notes:  In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Chetan Saiyo, CEO of Zoomifier, to explore the transformation of B2B sales in today’s digital-first world. Chetan breaks down how video and AI are reshaping sales performance, and why understanding digital body language is now essential for connecting with modern buyers, especially in a post-COVID marketplace. He shares how Zoomifier empowers sales teams with video-rich content and AI-driven analytics to boost engagement and close more deals. Chetan also reflects on his entrepreneurial journey, the critical role of customer experience, and his long-term vision for redefining sales enablement. Bio* Chetan Saiya is a serial tech entrepreneur who has pioneered a number software categories ranging from digital asset management, marketing operations management, to the current focus on video-rich sales enablement. In each of his ventures, he first focused on identifying a broadly experienced problem that became solvable with emerging technologies of that time. This focus on customer problems has enabled him to land customers early in the life of his startups and sustain the ventures without any external funding.  To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/chetansaiya/ Website:  Zoomifier - Zoomifier Sales Enablement and Engagement Connect with me: 🎁Spotlight to Scale: Spotlight to Scale Blueprint LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

    37 min

  7. 19 SEPT.

    Ep. 101 Efficiency Meets Empathy: The Tilt Approach to Leave Management

    Show Notes: In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Jen Henderson, founder and CEO of Tilt, the HR tech company transforming how organizations handle leave management. Jen opens up about her personal journey that led to Tilt’s creation, the hurdles she faced as a female founder, and how her team is reshaping a critical yet often overlooked part of the employee experience. The conversation dives into: Why leave management is a powerful lever for DEI in the workplaceHow automation and technology streamline complex HR processesThe strategies Tilt uses to connect with and serve its marketJen’s vision for the future of leave management and Tilt’s role in itThis episode offers valuable insights for leaders looking to enhance employee experience, drive efficiency, and build more inclusive workplaces. Bio* Jen spent 15 years in Corporate America in Operations, Talent Development and Leadership. She became a highly sought out leader in employee retention and engagement across functions. As a professional mom with 2 small children, she experienced career stagnation and pregnancy discrimination when she disclosed both of her pregnancies so she set off on her own and founded Tilt to revolutionize leave in the workplace.  To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/company/hello-tilt/ YouTube:   https://www.youtube.com/@hello_tilt  Instagram:  https://www.instagram.com/tiltleavemanagement/  Facebook:  https://www.facebook.com/TiltLeaveManagement Website:  https://hellotilt.com/ Connect with me: 🎁Spotlight to Scale: Spotlight to Scale Blueprint LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

    18 min

  8. 17 SEPT.

    Ep. 100 Navigating ERP Growth Challenges: Insights from WM Synergy’s CEO

    Show Notes:  In the 100th episode of Business Growth Spotlight, host Heidi Schalk sits down with Paul Tedford, CEO of WM Synergy, to dive into the critical factors manufacturers and distributors must consider when choosing the right ERP system. Paul outlines the 3 P’s of ERP success, Product, Partner, and Platform, and why overlooking any of them can derail long-term growth. He also shares insights on key trends shaping the ERP landscape, including the rapid migration to cloud solutions and the growing role of AI in streamlining operations. Drawing from his own experience leading WM Synergy through a merger, Paul opens up about the challenges of growth and cultural integration, underscoring the importance of clear communication and transparency. He wraps up by discussing WM Synergy’s vision for the future and why balancing customer and employee satisfaction remains at the core of sustainable success. Bio* Paul’s interest in manufacturing was born out of necessity when he worked at Eagle Can Co. in Peabody, Mass., in order to afford college. While there, he was promoted to MIS and learned to use early MRP systems to improve processes. After graduation in 1998, Paul joined Lilly Software where he provided technical support and application training for hundreds of VISUAL ERP customers. Paul joined Synergy Resources in 2005 as a leading Presales Engineer. With over 19 years of ERP experience, he applies his extensive knowledge to assist WM Synergy’s customers with improving their business performance. He does so by providing tips and tricks, creative solutions, discussing enhancements, and solving business issues. Paul holds a BS in Political Science, a minor in business administration, and multiple technical certifications from Comptia and Microsoft. To connect with our guest, click on the links below: LinkedIn:   https://www.linkedin.com/in/paul-tedford/ Website:  www.wm-synergy.com Connect with me: 🎁Spotlight to Scale:  Spotlight to Scale Blueprint LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/

    21 min
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À propos

Welcome to Business Growth Spotlight, the podcast where we shine a light on innovative business leaders, cutting-edge strategies, and the latest trends shaping the world of business growth. Whether you're a corporate leader, entrepreneur, or online educator, this podcast delivers actionable insights and expert conversations to help you scale your business, increase revenue, and stay ahead in a competitive market. Join host Heidi Schalk as we dive deep into the stories and strategies of industry leaders, uncovering the tools and tactics they use to drive success. From navigating corporate challenges to mastering online visibility, this podcast is your go-to resource for scaling your business and reaching your goals. Tune in weekly for inspiring conversations, practical advice, and a behind-the-scenes look at what it takes to thrive in today’s ever-evolving business landscape.

Informations

  • Création
    Heidi Schalk
  • Années d’activité
    2 k
  • Épisodes
    108
  • Classification
    Contenu explicite
  • Copyright
    © 2025 Business Growth Spotlight
  • Site web de l’émission
    Business Growth Spotlight