Estheticians in Business

Allyson Steinberg
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Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

  1. -23 h

    How Estheticians Can Add Peptides to Their Business with Jenn Blanchard

    RESOURCES: Become and ELLIE MD Brand Partner: LINK Contact Jenn Blanchard via email: jennieb0374@gmail.com Esthetician in Business Facebook Group If you've been hearing more about peptides and wondering what they actually are—or whether they belong in your esthetics business—this episode is for you. Allyson sits down with peptide expert Jenn Blanchard to break down peptides in a simple, easy-to-understand way. Together, they discuss how peptides work, the difference between topical and injectable peptides, and why more estheticians are incorporating wellness solutions into their businesses. They also explore how offering peptide referrals can create another revenue stream without adding treatment time, inventory, or additional services to your schedule. • What peptides are and how they work in the body • The difference between topical peptide skincare and injectable peptides • Common reasons people are using peptides, including weight management, skin health, hair growth, inflammation, recovery, and overall wellness • How peptides support a more holistic approach to skincare • Why wellness conversations naturally fit inside an esthetics appointment • How estheticians can introduce peptides without feeling salesy • How the LEMD brand partner program works • Why this can become an additional revenue stream without carrying inventory • The training, marketing resources, and support available for brand partners • Important safety considerations and why every client is evaluated by a licensed medical provider before receiving treatment One of the biggest takeaways from this conversation is that estheticians are already having conversations about concerns like inflammation, aging, hair loss, weight management, and overall wellness every day. Peptides can become another resource to support clients while creating an additional income opportunity for your business. ✨ Learn more about ELLIE MD ✨ Become a ELLIE MD Brand Partner ✨ Connect with Jenn Blanchard for questions about peptides or becoming a partner You'll find Jenn inside the Estheticians in Business Facebook Group, where she's happy to answer questions about peptides, wellness, and the LEMD partner program. If you're looking for practical business education to help you attract more clients, increase your revenue, improve your marketing, and grow a profitable esthetics business, be sure to join the Estheticians in Business Membership waitlist. You'll be the first to know when doors open and receive exclusive bonuses along the way. If you enjoyed this conversation, be sure to follow the podcast, leave a review, and share this episode with another esthetician who's looking for new ways to support their clients and diversify their income. 💛

    32 min

  2. -3 j

    The Industry Isn't Too Saturated | Why There's Still Room for You as an Esthetician

    Estheticians in Business Membership Have you ever thought: "The beauty industry is just too saturated." In this Marketing Monday episode of Estheticians in Business, Allyson challenges that belief and shares why a crowded industry doesn't mean there's no opportunity—it means there's demand. If you've ever questioned whether there's room for another solo esthetician, facialist, wax specialist, or beauty professional, this episode is for you. Why the beauty industry isn't "too saturated"How to shift your mindset around competitionWhy clients choose people, not just servicesHow your personality becomes part of your marketingWhy comparison on social media can hold your business backHow to confidently show up as yourselfThe difference between saturation and demandWhy you don't need every client to have a successful businessHow social media creates a false sense of competitionWhy your ideal clients are looking for someone they connect withWhat actually makes you stand out as an estheticianHow authenticity helps attract the right clientsOne of the biggest reminders from this episode: No one is you. Your personality, communication style, client experience, and values are things no one else can duplicate. This week's challenge: Every time you catch yourself thinking, "The industry is too saturated," replace it with: "The demand is there. My job is to help the right people find me." Also, the Estheticians in Business Membership Waitlist is officially open! 🎉 Join the waitlist through the link in the show notes to get first access, Founding Member pricing, exclusive bonuses, and weekly business coaching designed specifically for solo estheticians. Connect with Allyson: Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business If this episode encouraged you, share it with another esthetician who needs the reminder that there's room for them, too. 💛

    13 min

  3. 25 juin

    Why Clients Rebook, Refer, and Stay Loyal with Cortney Cox

    ✨ ⁠Free Soft Skills Assessment⁠ Soft Skills, Client Communication, and Building a Business People Come Back To with Cortney Cox In this episode of Estheticians in Business, Allyson sits down with beauty industry educator Cortney Cox to talk about one of the most overlooked skills in the beauty industry: communication. While many estheticians spend years learning treatments, ingredients, and techniques, client communication is often the thing that determines whether someone becomes a loyal client, refers their friends, and continues booking with you year after year. This conversation dives into the soft skills that help beauty professionals create stronger client relationships, improve retention, build trust, and create a business that feels easier to run. • Why technical skills alone don't guarantee a successful business• What soft skills actually are and why they matter• How communication impacts client retention and loyalty• Building trust during consultations• The role of boundaries in creating a sustainable business• How client expectations have changed over time• Creating a client experience people want to come back to• Why listening is one of the most valuable business skills you can develop• The connection between relationships and referrals• Simple ways to strengthen communication with your clients One of the biggest takeaways from this episode is that clients often remember how you made them feel long after they've forgotten the details of a treatment. The estheticians who create loyal clients aren't always the ones with the most certifications. They're often the ones who communicate well, build trust, listen intentionally, and create an experience clients genuinely enjoy returning to. ✨ Free Soft Skills Assessment Instagram: @brillianceadvancedbeautyeducation Join thousands of estheticians for free business education, marketing support, and weekly training. The Estheticians in Business Membership is opening soon and will include business education, marketing training, live coaching, guest experts, and support for estheticians who want to grow a profitable business. Make sure to follow the podcast, leave a review, and share this episode with another beauty professional who wants to improve client retention, communication, and the overall client experience. 💛

    35 min

  4. 22 juin

    Email Marketing for Estheticians: How to Get Email Subscribers Before They Book

    Resources Mentioned: Jen Goff's Done-For-You Email Marketing Jen Goff's Email Vault Estheticians in Business Membership Waitlist Think you need more clients before you start email marketing? Think again. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can start building an email list before they're fully booked, why email marketing is one of the most overlooked client attraction tools, and how to stay connected with potential clients until they're ready to book. Inside this episode, you'll learn: How to build an email list as a new estheticianWhy email marketing matters before you have clientsSimple ways to collect email addressesWhat a lead magnet is and how to use oneHow to stay top of mind with potential clientsWhy email works differently than social mediaHow email can help increase bookings and retentionWe cover: First-time client offersFree add-onsSkincare guidesGiveaway entriesVendor event rafflesBuilding trust through consistent emailsHow often to email your listWhy people need multiple touchpoints before bookingOne of the biggest takeaways: Your email list is not a reward you get after you're successful. It's one of the tools that helps get you there. This week's challenge: Create one simple reason for someone to join your email list. Ask yourself: "What would make my dream client say, 'Yep, I want that. Take my information'?" Then create a simple way for them to sign up. Resources Mentioned: Jen Goff's Done-For-You Email Marketing Systems, Email Vault Membership, templates, training, and free resources are linked in the show notes. 🎉 The Estheticians in Business Membership Waitlist is officially open. Join the waitlist through the link in the show notes to get first access, founding member opportunities, special pricing, and launch bonuses. Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business

    16 min

  5. 18 juin

    Why Being Great at Esthetics Isn't Enough: The Business Skills Every Esthetician Needs

    ✨ Mentioned in this episode: • ⁠Estheticians in Business Facebook Group ⁠• ⁠Estheticians in Business Membership Waitlist⁠ 🎙️ Why Being Great at Esthetics Isn't Enough In this episode of Estheticians in Business, Allyson dives into a hard truth that many solo estheticians eventually discover: being amazing at esthetics doesn't automatically create a successful business. You can have incredible treatment skills, endless certifications, and a passion for helping clients, but still struggle to stay booked. Why? Because esthetics and business are two completely different skill sets. Allyson shares her own experience as a solo esthetician and explains why learning how to market, communicate, and get visible was just as important as learning how to perform treatments. She also breaks down the common belief that "if I'm good enough, clients will find me" and why that mindset keeps so many talented estheticians stuck. Inside this episode, you'll learn:• Why some highly talented estheticians struggle to get clients• The difference between being a great provider and a great business owner• Why visibility is one of the most important skills you can develop• How communication impacts bookings, consultations, and client trust• Why saying "I do a little bit of everything" can confuse potential clients• The business skills every solo esthetician should learn• Why marketing is not manipulation• How to stop hiding behind certifications and start growing your business• What actually helps estheticians get booked consistently One of the biggest takeaways from this episode is that people cannot book with you if they don't know you exist. The most talented esthetician in town doesn't always win. The esthetician who knows how to communicate, market, and build trust often does. Marketing isn't about convincing people to buy something they don't need. Marketing is simply helping people understand who you help, what you do, and why they should care. When people understand that, they can decide if you're the right fit for them. If you've been investing heavily in esthetics education but still feel frustrated by inconsistent bookings, this episode will help you identify what might be missing and where to focus next. ✨ Mentioned in this episode:• Estheticians in Business Facebook Group• Estheticians in Business Membership Waitlist The Estheticians in Business Membership is designed for solo estheticians who want support with marketing, pricing, client retention, visibility, business growth, and building a profitable business without burnout. 💛 Loved this episode? Follow the podcast, leave a review, and share it with another esthetician who needs to hear that being great at esthetics is only part of the equation.

    19 min

  6. 15 juin

    How To Use Facebook To Get Clients | Facebook Marketing for Estheticians, Local Marketing & Beauty Business Growth

    How To Use Facebook To Get Clients | Facebook Marketing for Estheticians, Local Marketing & Beauty Business Growth Connect with Allyson: Instagram: @estheticiansinbusiness Facebook Group: ⁠Estheticians in Business⁠ ⁠Waitlist link for the membership ⁠ Think Facebook is dead? Think again. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down how estheticians can use Facebook to get clients without spending money on ads. Learn how to use Facebook groups, community engagement, relationship marketing, and direct conversations to become the go-to esthetician in your area. Inside this episode, you'll learn: how to use Facebook groups to attract clients why community engagement works better than constant promotion how to build relationships that lead to bookings how to become the esthetician people recommend how to use DMs naturally why local marketing still works This episode is perfect for solo estheticians, beauty professionals, spa owners, lash artists, and wax specialists looking for more local clients. Plus, the Estheticians in Business Membership Waitlist is officially open! 🎉 If you're looking for ongoing support, business coaching, marketing training, accountability, and a community of estheticians who are building their businesses alongside you, join the waitlist now. Waitlist members will: get first access when doors open have the opportunity to become Founding Members receive special founding member pricing get access to exclusive launch bonuses and giveaways The Estheticians in Business Membership is expected to open at the end of June/beginning of July. Join the waitlist through the link in the show notes and be the first to know when enrollment opens. 💛 Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business Waitlist link for the membership If this episode helped you, share it with another esthetician who wants more clients and stronger community connections. 🎙️💛

    14 min

  7. 11 juin

    How to Get Clients 101: Visibility, Trust, and Conversations / Conversions

    The Estheticians in Business Waitlist is OPEN!!! HERE IS THE LINK In this episode of Estheticians in Business, Allyson brings back an updated version of one of her very first podcast topics: how to get clients as an esthetician. Getting clients is not magic, luck, or some secret algorithm. It comes down to visibility, trust, conversations, and consistency. If you’re a solo esthetician struggling to get booked, this episode breaks down the three biggest reasons clients may not be coming in and what to do instead. Allyson talks about why most estheticians don’t actually have a “client problem.” Usually, people either don’t know you exist, don’t understand what you do, or don’t trust you yet. She breaks down the three things you need to get clients: visibility, a clear offer, and conversion. You’ll learn why relying on one marketing platform is leaving money on the table, why “customized facials” may not be clear enough, how to talk about who you help, and why you have to actually ask people to book. Allyson also explains the difference between traditional and non-traditional marketing, including referrals, networking, vendor events, Facebook groups, Instagram, email marketing, text marketing, Google Business Profile, and short-form video. The biggest takeaway: people cannot book with you if they don’t know you exist. Post consistently. Show up in your stories. Ask current clients for referrals. Follow up with old leads. Start conversations. Get involved in your local community. Look for vendor events, business partnerships, and places where your ideal clients already are. Don’t wait for your content, website, menu, or branding to be perfect before you start getting visible. Getting clients is not about doing one thing perfectly. It’s about doing the right things long enough for people to notice you, trust you, and choose you. Business is not magical. It’s mathematical. The more visibility, conversations, follow-up, and trust you create, the more opportunities you create for bookings. The Estheticians in Business Membership waitlist is officially open. Inside the membership, you’ll find community, live trainings, replay resources, guest experts, business education, marketing support, and practical help so you’re not constantly trying to figure everything out alone. Join the waitlist through the link in the show notes.

    20 min

  8. 8 juin

    Why Your Marketing Isn’t Working (You’re Quitting Too Soon)

    Why Your Marketing Isn’t Working (You’re Quitting Too Soon) | Esthetician Marketing, Business Consistency & Getting More Clients If you feel like your marketing isn’t working, this episode might be exactly what you need to hear. In this Marketing Monday episode of Estheticians in Business, Allyson shares why so many estheticians abandon marketing strategies before they have enough time to produce results. Whether it's social media, referrals, community networking, partnerships, or follow-up, most business growth comes from consistency—not quick wins. This episode is for: solo estheticians beauty professionals new estheticians spa owners lash artists wax specialists anyone feeling frustrated with slow business growth Inside this episode, you'll learn: why your marketing may not be the problem how consistency creates momentum why business growth takes longer than most people expect how to stop jumping from strategy to strategy what successful estheticians do differently how to stay motivated when results feel slow why visibility matters in business how to build trust with potential clients Topics discussed in this episode: esthetician marketing how to get more clients solo esthetician business growth beauty business marketing referral marketing community marketing networking for estheticians social media consistency business mindset client retention building a loyal clientele marketing habits that work Allyson shares a real coaching example of helping an esthetician build referral relationships through local businesses like chiropractors, massage therapists, and healthcare providers. The lesson? Showing up once is not enough. Showing up consistently is what builds trust, relationships, and referrals. This episode also explores: why people expect marketing to work too fast how business growth is similar to fitness and habit building why one social media post won't change your business how small actions compound over time why consistency beats motivation how to stay visible even when engagement feels low One of the biggest takeaways from this episode: The problem is not always your marketing. Sometimes it's the timeline you're expecting. Whether you're posting on Instagram, following up with clients, building referral partnerships, attending networking events, or asking for referrals, success comes from doing the simple things long enough for them to work. Key reminders: Every post is a repetition. Every follow-up is a repetition. Every referral ask is a repetition. Every conversation is a repetition. Every week you stay visible builds trust. Business is built through repetition, not perfection. This week’s challenge: Instead of looking for a new marketing strategy, choose one thing you've been inconsistent with and commit to doing it consistently. Maybe that's: posting content following up asking for referrals networking building community partnerships showing up on social media Pick one thing and stick with it long enough to see results. Connect with Allyson: Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business If this episode helped you, share it with another esthetician who needs a reminder that success comes from showing up again and again 💛

    15 min
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À propos

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

Informations

  • Création
    Allyson Steinberg
  • Années d’activité
    2025 - 2026
  • Épisodes
    119
  • Classification
    Tous publics
  • Copyright
    © Allyson Steinberg
  • Site web de l’émission
    Estheticians in Business

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