Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. -4 j

    345. Evan Quinn, Co-founder & CEO of hiyo

    Today, I'm joined by Evan Quinn, co-founder and CEO of hiyo. A nonalcoholic social tonic with adaptogens, nootropics, and botanicals, hiyo has expanded from DTC to 11K+ retail locations nationwide. In this episode, we discuss building a new category around social wellness. We also cover: Music and culture partnerships The household penetration opportunity Creating a proprietary "float" feeling from functional ingredients Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider  hiyo's Website: www.drinkhiyo.com hiyo's Instagram: https://www.instagram.com/drinkhiyo/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (04:00) Company and founder story (05:25) College inspiration and founding (06:50) Social Tonic category definition (08:35) Avoiding mocktail positioning (10:45) Straddling three industries (12:20) The "float" concept (15:05) Early traction and social proof (16:30) DTC-to-wholesale transition (17:45) Retail expansion strategy (21:00) Music and culture partnerships (23:00) Ingredient philosophy (25:01) Staying disciplined on innovation (28:30) Regulatory compliance and quality (29:16) Category constriction and white space (31:30) Household penetration opportunity (34:00) Red Bull comparison and hiyo lifestyle (35:45) Meaning and ritual in wellness (36:30) Where to find (38:00) Conclusion

    37 min
  2. 22 juin

    344. Danielle DuBoise, Co-Founder of Sakara Life

    Today, I'm joined by Danielle DuBoise, co-founder of Sakara Life. With 15 years in business, Sakara has evolved from plant-based meal delivery service to full-blown functional food and supplement brand with a focus on gut and metabolic health. In this episode, we discuss turning operational complexity into a competitive advantage. We also cover: Fresh food logistics Raising capital selectively Navigating trends vs. nutrition science Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider  Sakara's Website: www.sakara.com Sakara on Instagram: https://www.instagram.com/sakaralife/ Danielle on Instagram: https://www.instagram.com/DanielleDuboise/  - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:15) Company evolution (02:45) Meal delivery complexity (05:45) Operational moat (07:45) Nutrition messaging (09:25) Education and product delivery (10:25) Resisting trends (12:45) Brand philosophy (15:15) "Eat clean, play dirty" (16:45) Maintaining premium brand (18:30) Inflection points (19:15) Nationwide shipping unlock (21:15) Fiber era opportunity (23:00) Growth strategy shift (24:30) Analog and micro-influencers (25:40) Leadership transition (28:15) Raising capital selectively (29:40) Where to find (30:41) Conclusion

    32 min

À propos

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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