For Creators by Lily

Lily Hope

For Creators by Lily is the NO-FLUFF podcast for content creators and creatives ready to get paid without 100K followers. I’m Lily, a six-year creator who’s worked with 500+ brands and built a multiple six-figure business all from my camera roll. I learned (the hard way) how to turn creativity into income without burning out or selling out! This is for the creatives with too many ideas and not enough momentum. This show is your permission slip and playbook. From strategy to mindset, and real talk to help you STOP overthinking, START posting. Let's finally build the brand (and income) you want!

  1. 12 janv.

    The Identity Shift Creators Need Before Planning Content in 2026

    Before you plan your content calendar, set goals, or try to “be more consistent” this year, there is a much bigger shift you need to make first. Your identity as a creator... I said what I said! In this episode, I am talking about the creative identity shift that changes everything. Not resolutions. Not trends. Not forcing habits that never stick. This is about who you are becoming as a creator and how that identity quietly dictates your content, your confidence, and your consistency. If you have ever felt stuck, unmotivated, or like your content just is not landing the way it should, this episode will help you see why. I break down how identity drives behavior, why most creators plan from an outdated version of themselves, and how small mindset shifts can completely change how you show up online. This is a fun, reflective, big sister style conversation designed to make you pause, think, and maybe even rewrite how you see yourself as a creator in 2026. If you are ready to stop planning under pressure and start creating from alignment, this episode is for you!! 🎧 Subscribe, leave a review, comment your favorite part, and send this to a creator friend who needs a little clarity today!! 📲 Follow me for more For Creators Socials: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Personal Socials: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Your content has power. Don’t forget that. Timestamped Chapters: 0:18 Introduction to Four Creators Podcast 0:54 The Essential Creative Identity Shift 1:21 Why Your Identity Must Shift for Resolutions to Stick 2:17 Unpacking the Creator Identity Gap 2:38 The Problem: Focusing on Tools, Not Self-Concept 3:13 Overcoming Internal Blocks: Perfectionism & Self-Doubt 4:57 Designing Your Creator Persona as a Character 5:38 Stepping into Your Desired Creative Energy 6:23 Embodying Your Ideal Creator: What Would 'She' Do? 7:15 Behavioral Shifts & The Power of Micro-Resolutions 8:45 Cultivating Identity Habits & Creative Boundaries 9:58 Three Essential Questions to Define Your New Creator Identity 10:24 Create from Authenticity, Not Fear keywords: creative identity shift, content creator mindset, creator identity, content strategy 2026, creator planning, creator growth, building confidence as a creator, creative direction, content consistency mindset, personal brand growth

    12 min
  2. 05/12/2025

    Is UGC Dead? How to Evolve & Thrive in 2026

    In today’s episode, I am answering a question I hear all the time. Is UGC actually dead, or are we just watching it grow up? This episode is short, direct, and meant to give you clarity on what is really going on inside the creator economy right now. Here is what you will learn today:• Why so many creators think UGC is dying• What is actually happening behind the scenes when brands hire creators• The biggest shifts in the UGC space over the last year• The skills brands now expect from creators• Why UGC is not disappearing but maturing• The smartest way to approach UGC in 2026 and beyond If you are building a creator business or trying to figure out where you fit in this new wave of content creation, this episode will help you understand the landscape and make better decisions moving forward. New episodes of For Creators by Lily come out every week. Thank you for listening and for being here!! Timestamped Chapters: 0:00 Is UGC Dead or Evolving?0:19 UGC: Not New, Just Renamed1:11 The UGC Gold Rush and Its Evolution2:08 UGC is Maturing, Not Dying2:40 New Expectations for UGC: Performance & Strategy3:10 The Problem with the Term 'UGC'3:42 Thriving in Evolving UGC: Skillset Over Trend4:43 Embrace Long-Term Partnerships and Retainers5:08 Actionable Advice: Learn Content Strategy5:41 Actionable Advice: Build Lasting Relationships6:30 Actionable Advice: Differentiate Yourself7:04 Focus on Long-Term Growth, Not Quick Money7:20 Summary: Adapt and Grow with Evolving UGC Search terms:UGC content for brands, creator economy, UGC in 2026, how to get UGC deals, content creator tips, creator business advice, brand partnerships for creators, user generated content marketing, creator strategy, content creation for beginners

    8 min
  3. 29/08/2025

    Mindset Blocks That Kill Your Creative Flow (And How to Fix Them)

    Feeling stuck? Uninspired? Like your creativity just disappeared overnight? This episode is your permission slip to pause, reset, and reignite your creative flow. 🎨✨ I’m breaking down 5 mindset blocks that seriously mess with creators, and how to actually overcome them. From burnout and pressure to self-sabotage and creative numbness, we’re going in on what’s really stopping your flow and how to take your power back. 🎙️ What we cover: The pressure to always be "on"That inner critic voice (and how to shut it down)Why your body might be the reason you’re blockedHow to reconnect with your “why”The sneaky ways we self-sabotageSimple shifts to get your spark back✨ If you’ve been in a rut, this episode is your reset. 🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today. 📲 Follow me for more For Creators Socials: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Personal Socials: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Your content has power. Don’t forget that. Timestamped Chapters: 00:00 Overcoming Mindset Blocks for Creative Flow 00:36 The Pressure to Always Be 'On' 01:42 Taming Your Inner Critic 03:49 Creative Blocks: Addressing Physical Needs 06:35 Combating Disconnection and Burnout 07:45 The Danger of Subconscious Self-Sabotage 10:31 Creating a Life that Supports Your Creativity

    12 min
  4. 25/07/2025

    How to Heal, Recharge & Reignite Your Creative Spark From Burnout

    Feeling uninspired, drained, or like your spark is gone? You might be experiencing creative burnout, and you are so not alone. In this raw and honest episode of For Creators By Lily, I share my journey with burnout, what caused it, how it showed up, and how I’m learning to heal and create from a more sustainable place. We’ll unpack the real reasons burnout happens (👀 overcommitting, inspo scrolling, tying worth to productivity) and how to get out of survival mode and back into flow. ✨ Whether you’re a creator, entrepreneur, or simply someone who’s been running on empty, this episode is your permission slip to slow down, breathe, and remember that your creativity isn’t gone, it’s just resting. What You’ll Learn: What creative burnout is (and what it isn’t)How burnout shows up physically, emotionally, and creativelyThe real reason creators feel stuck and uninspiredMy personal story and the moment I knew I needed a reset5 steps to get out of burnoutHow to protect your creativity moving forward ✨ Plus, grab my free download with 5 customizable Q3 outreach email templates in a range of tones and formats to help you land your next brand deal. 📥 Download the templates → HERE 🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today. 📲 Follow me for more For Creators Socials: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠ Personal Socials: ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠ Your content has power. Don’t forget that. Timestamped Chapters: 00:00 Understanding Creative Burnout and the Need for Wellness 00:42 Healing Creative Burnout: Reigniting Your Passion 01:24 Introduction to the Four Creators Podcast 02:19 Defining Creative Burnout: More Than Just Exhaustion 03:10 The Emotional and Mental Toll of Burnout 03:32 Personal Experience with Creative Burnout 04:45 Why Creative Burnout Happens: Common Triggers 05:39 Healing Burnout: Finding Your Unique Path 06:18 Reconnecting to Joy and Creating Without Expectations 06:54 The Power of Therapy and Talking to Someone 07:16 Preventing Burnout: Protecting Your Creativity 08:44 Prioritizing Yourself Over Social Media's Highlight Reel 09:18 Call to Action and Final Thoughts

    10 min
  5. 23/07/2025

    How to Get PR With Zero Followers or Contacts

    Think you need 10K followers to get on a PR list? Think again. In this episode, I’m breaking down exactly how brand new creators, yes, even with zero followers can start getting free product, building relationships with brands, and landing PR that actually leads to more. 💡 What You’ll Learn: How to authentically engage with brands (and get noticed) What to say in DMs and emails to get a “yes” Where to find the right brand contacts (even with no connections) My fave PR platforms for small creators Why posting content now matters more than numbers This episode is for the underdogs who are serious about growing, without faking it, begging, or burning out. If you're ready to show up and start landing free product the right way, this one's for you 🤍 ✨ Plus, grab my free download with 5 customizable Q3 outreach email templates in a range of tones and formats to help you land your next brand deal. 📥 Download the templates → ⁠⁠HERE⁠⁠ 🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today. 📲 Follow me for more For Creators Socials: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Personal Socials: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ Your content has power. Don’t forget that. Timestamped Chapters: 00:00 Getting PR with No Following: The Honest Truth 00:35 The Importance of Consistent Content and a Strong Online Presence 01:03 The Key to Getting Noticed: Be a Fan First 02:13 Crafting the Perfect Outreach Email 03:45 Finding the Right Contact: Proven Strategies 06:44 Creating Content That Attracts Brands 07:42 Leveraging Platforms for PR and Gifted Collabs

    11 min
  6. 18/07/2025

    This Quarterly Strategy Landed Me a $1400 Deal (Without Posting on My Feed)

    Q3 is the perfect time to pitch yourself, and in this episode, I’m breaking down exactly why. I’m sharing how I sent one outreach email on a Monday morning and landed a $1400 UGC deal within the hour. No posting. No back-and-forth. Just smart timing and a clear message. We’ll cover: Why quarterly outreach worksWhat brands are looking for at the start of a new quarterWhat I included in my outreach email to close the dealHow updated portfolios, life milestones, and availability signal valueThe power of consistency and follow-ups Whether you’re a creator, SMM, or just starting to pitch brands, this episode will give you the push and strategy you need. ✨ Plus, grab my free download with 5 customizable Q3 outreach email templates in a range of tones and formats to help you land your next brand deal. 📥 Download the templates → HERE 🎧 Subscribe, rate, and send this to a creator friend who needs a little clarity today. 📲 Follow me for more For Creators Socials: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ Personal Socials: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ Your content has power. Don’t forget that. Chapters / Timestamps: 00:00 Why Quarterly Outreach Matters 00:55 The Importance of Quarterly Outreach for Creators 02:46 Refreshing Your Portfolio Monthly: Why It's Crucial 04:27 Landing a $1,400 UGC Deal: A Real-World Example 06:58 The Key to Success: Making It Easy for Brands 08:08 Why Touch Points Are Important in Brand Outreach 10:12 Taking Initiative: Creating Your Own Opportunities

    12 min

À propos

For Creators by Lily is the NO-FLUFF podcast for content creators and creatives ready to get paid without 100K followers. I’m Lily, a six-year creator who’s worked with 500+ brands and built a multiple six-figure business all from my camera roll. I learned (the hard way) how to turn creativity into income without burning out or selling out! This is for the creatives with too many ideas and not enough momentum. This show is your permission slip and playbook. From strategy to mindset, and real talk to help you STOP overthinking, START posting. Let's finally build the brand (and income) you want!