Got Marketing?

Mia Fileman

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Marketing
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Most marketing has the shelf life of a trending sound. This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.

-4 j

What Hallmark understands about marketing that most brands don't

The brands winning aren't the ones chasing the next big thing; they’re the ones delivering the same emotional experience over and over again. Hallmark is one of the biggest entertainment brands in America, yet most marketers rarely talk about it. In this episode, I talk about how a greeting card company built a movie empire by understanding exactly what it sells and, more importantly, what it doesn't. I'll show you why demand isn't always your biggest marketing problem, why consistency often beats novelty, and what Hallmark gets right that so many brands get wrong. But this episode also became something more personal. After watching The Magic of Ordinary Days, a Hallmark movie, I found myself thinking about ambition, enoughness, and whether bigger always means better. I'll share why leaving a $100 million brand changed how I think about impact, success and the kind of business I'm trying to build. Come say hi If you've ever wondered whether you're chasing more simply because you think you should, I'd love to hear your thoughts.Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode Hallmark Channel The Magic of Ordinary Days Keri Russell The New Yorker interview discussing Hallmark's brand standards Reddit discussions about Hallmark movies Madonna reveals why she shut down her biopic with Universal Studios This episode was produced by Laura McRae from Podcast Support Services
1 juil.

What do I want to be when I grow up?

What happens when you're good at something you no longer want to spend all day doing? In this episode, I take you behind the scenes of a career crossroads I've been wrestling with since Ripple Festival wrapped up. After five years spent largely teaching marketing, I've realised I'm craving something different. I'm missing the part where you roll up your sleeves, solve real problems, and help turn an idea into something tangible. I'm sharing why I'm re-evaluating the role I want marketing to play in my life, the fears I have about stepping back into consulting, and what I'm learning about designing work around strengths instead of labels. We also talk about the uncomfortable reality of repositioning yourself when you're already known for something, why the online business world loves false binaries, and the lessons I've learned from running an agency, building a membership, and working with clients who need both strategy and education. If you're questioning your next chapter, feeling restless in your current season, or wondering whether it's time to evolve your business model, this one's for you. Come say hi If building a successful business has ever left you wondering, “is this still what I want?”, I want to hear about it.Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode Marketing Circle Ripple Festival Campaign Classroom Mingle Seasoning This episode was produced by Laura McRae from Podcast Support Services
17 juin

Why safe marketing is killing your brand with Megan Winter

When did marketing become so safe, polished and painfully forgettable? In this episode, I chat with Megan Winter about our biggest takeaways from Cairns Crocodiles. It felt like a giant permission slip to stop making beige marketing. We talk about the speakers who stayed with us, why creativity has always been the best competitive advantage, and why the smartest marketers in the room were far more interested in strategy, instinct, and attention than in AI hacks or trending tactics. There’s also a thread running through the entire conference around podcasting, founder energy and why brands are moving beyond “always-on” content into campaigns that create moments. We also get into the tension between creativity and commercialisation. From Paula Bloodworth’s obsession with impatience and instinct, to Pinterest repositioning itself as the platform helping people get off the Internet and back into real life. Plus, the behind-the-scenes reality of attending a three-day conference while juggling kids, logistics and business ownership. Because the polished LinkedIn post rarely mentions the babysitter bill and the emotional gymnastics required to simply show up. If you’ve been feeling over the endless marketing tactics, burnt out by content churn, or wondering whether “safe” marketing is making your brand forgettable, this episode will give you plenty to think about. Especially if you’re building a founder-led brand and trying to balance creativity with commercial results. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode Cairns Crocodiles Amy Keen Paula Bloodworth John Evans’ podcast Uncensored CMO Pinterest Xanthe Wells Uber Eats Bonds – Robert Irwin Campaign Kim Anderson Marketing Circle Ripple Festival Tully Walter, Mike Wilson, Leigh Lavery and Kim Anderson Got Marketing? Episode with Kim Anderson Lume Marketing – Megan Winter’s business Work with Megan Winter Megan Winter on LinkedIn Taika Waititi How Brands Grow: What Marketers Don't Know This episode was produced by Laura McRae from Podcast Support Services
3 juin

The ROI of Organic Social Media (and Why AI Won’t Save Bad Brands) with Jarrah Brailey

Are we entering the era of slow marketing? I sat down with Jarrah Brailey to talk about the campaigns, conversations, and marketing trends shaping 2026, and there’s a lot to discuss. We get into the AI obsession happening inside agencies right now, why most AI-generated content still feels soulless, and the reason “slow” might become the most powerful word in marketing. From Greek yoghurt confusion to FMCG billboards, we analyse the campaigns and cultural cues brands should be paying attention to. We also go through why Fayt Estate was one of the smartest brand activations we’ve seen in a long time. From creator selection to world-building, Brittany Saunders understood something most brands miss: campaigns are meant to create moments people want to belong to. We talk about why out-of-home advertising still works, why niche creators outperform generic influencer lists and how great brands build emotional relevance instead of just chasing reach. We then discuss the real ROI of organic social media. The tension between ambition and balance, reassurance marketing, Emma Grede’s comments about work and motherhood, and why founders trying to do “bare minimum marketing” are setting themselves up to fail. If you’re trying to build a brand without getting swept up in AI panic, content churn and bad marketing advice, this episode will help you think a bit more clearly about what really works. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode Claude AI Brittany Saunders on Instagram Emma Grede book: Start With Yourself Fayt Estate Coachella style campaign Greek yoghurt vs Greek-style yoghurt discussion – episode 122 Lard Ass butter campaign Got Marketing? Episode featuring Lauren Meisner Spon Studio This episode was produced by Laura McRae from Podcast Support Services
20 mai

Nostalgia Marketing and Consumer Psychology: Why Familiarity Sells with Andrea Andric

There’s a psychological change happening in marketing right now, and most brands are misreading it. In this episode, I chat with strategist Andrea Andric about why nostalgia is everywhere again and why it’s not just about aesthetics. Y2K references, familiar formats and throwback campaigns are working because consumers are exhausted. People aren’t craving transformation right now; they’re craving reassurance, familiarity and emotional safety. We talk about the psychology behind nostalgia marketing, why familiarity builds trust and how brands can create campaigns that feel emotionally resonant without becoming cringe or performative. We also analyse the Chanel campaign, recreating Kylie Minogue’s iconic “Come into My World” video with Margot Robbie and why it works so well. We also talk about why founders need to stop constantly reinventing their brands, why repetition matters more than originality in most marketing and why “up levelling” messaging is starting to feel deeply out of touch. If your marketing feels reactive or disconnected from what customers need right now, this episode will help you recalibrate. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode The Familiarity Advantage: Why The Past is Today’s Safe Space Chanel campaign featuring Margot Robbie and Kylie Minogue “Come Into My World” by Kylie Minogue Love Is Blind Andrea Andric’s website Andrea Andric on Instagram Andrea Andric on LinkedIn This episode was produced by Laura McRae from Podcast Support Services
6 mai

Small podcasts, big impact campaigns & the death of average content

The bar has quietly gone up. In this episode, I talk about why small podcasts are disappearing, and it’s not because podcasting is dead. It’s because what’s required to compete has changed. Better production, stronger distribution, and a long-term commitment are now the baseline. If you’re treating a podcast like a quick win, you might need a reality check. We also get into what’s working right now. LinkedIn is outperforming Instagram for thoughtful content, and the reason is simple: audiences are rewarding substance again, but there’s a catch. The middle is disappearing; content is either sharp and specific or completely ignored. I also talk about one of the smartest social impact campaigns I’ve seen this year and why it works. We also go behind the scenes of building the Ripple Festival lineup, including the reality of “big name” speakers and why star power isn’t the strategy people think it is. Plus, I share my take on the social media ban for under 15s and what Coachella reveals about how smart brands get attention without paying for it. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s Mini Campaign Planner References mentioned in this episode Ripple Festival Mumbition the Podcast Abbey Chatfield (podcast production commentary) The Diary of a CEO by Steven Bartlett Mamu Melon campaign Action Speaks Louder (organisation) Serious People (creative agency) Lululemon (campaign target) Greece to ban social media for under 15s next year Coachella Festival Bloom Nutrition activation LinkedIn credit: @smartphonefreechildhood and @yasminclouser This episode was produced by Laura McRae from Podcast Support Services
22 avr.

What’s working in email marketing right now with Carly Smith

If you’ve ever felt like email marketing “should” be working but isn’t, this episode will show you why. I chat with Carly Smith, founder of Socially Graceful, about what’s changed in 2026 and why the way we’ve been doing email isn’t working anymore, especially those overused, one-size-fits-all funnels. We get into what’s working now, from list hygiene to segmentation, and why email is still the most reliable channel when you know how to use it properly. Most email strategies aren’t underperforming; they’re lazy. Built for ease, not effectiveness. Same sequences, same nurture and the same old lead magnets that no one asked for. We talk about what’s really happening when someone joins your list, how they behave, and how to move them to a decision. You’ll get clear on what deserves your attention, what needs to be cut and how to build an email strategy that’s intentional, not just something you set and forget. If you’re sending the emails, building the funnels, doing what you’ve been told, and it’s still not converting, listen to this. Come Say Hi If email marketing has ever felt harder than it should be or like you’re doing everything “right” but still not seeing results, I want to hear about it.Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s marketing calendar References mentioned in this episode Mumbition the Podcast Carly on Instagram @socially_gracefulCarly Smith, Founder of Socially Graceful websiteEmail platforms mentioned: Flodesk, Kajabi, Klaviyo, ActiveCampaign This episode was produced by Laura McRae from Podcast Support Services
8 avr.

Celebrity brands, Yoghurt-gate & cancel culture with Jarrah Brailey

I sat down with Jarrah Brailey to unpack what’s happening in marketing right now, and we got honest quickly. We start with celebrity brands, including Alix Earle’s skincare launch, and why attention without substance doesn’t build anything that lasts. Then we get into what good marketing actually looks like. The Pure Mama campaign starring Victoria Devine is a masterclass in insight-led strategy, a brand that truly understands its audience and builds from there. This campaign tackles the stigma around C-sections. We talk about the shift towards creator-led casting and how brands can evolve without losing control of their execution. From there, it gets more interesting. We unpack misleading food marketing (“yoghurt-gate”), founder PR disasters, and the reality of idea ownership in the internet age. It’s not just about having a good idea; it’s about owning it, packaging it, and getting it seen. Tune in for a roundup of marketing news curated for female founders and marketers. Come say hi Want to chat about any news stories mentioned in the episode?Find me on Instagram → @campaign_del_mar Extras → Get the backstage pass on Substack→ Explore Marketing Circle→ Get Mia’s marketing calendar References mentioned in this episode Mumbition the Podcast Jam Packed Agency website Jarrah on Instagram @jampacked.agency Mumbition The Podcast Alix Earle skincare brand “Real Actives” Pure Mama campaign by Willow & Blake Victoria Devine podcast Luna Bronze and Talia Edwards collaboration The Daily Telegraph coverage of Who Is Elijah Britney Saunders commentary Georgie Stevenson apology and deleted reel Bulla “Unfakable” campaign Mel Robbins “Let Them Theory” Ben Chipman “Admin Night” concept This episode was produced by Laura McRae from Podcast Support Services

Tout afficher (131)

Most marketing has the shelf life of a trending sound. This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.

Création

Mia Fileman
Années d’activité

2021 - 2026
Épisodes

131
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Contenu explicite
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© 2026 Mia Fileman
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