248 épisodes

On How I Built It, you’ll get insight from tech savvy small business owners and developers on how they built their products, from idea to execution. You'll get actionable advice to leverage tech and help your business grow.

How I Built It Joe Casabona

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    • 5,0 • 1 note

On How I Built It, you’ll get insight from tech savvy small business owners and developers on how they built their products, from idea to execution. You'll get actionable advice to leverage tech and help your business grow.

    Why Businesses are Missing out on TikTok with Rebecca Simon

    Why Businesses are Missing out on TikTok with Rebecca Simon

    As an elder millennial, TikTok as a platform scares and upsets me. I’m not really sure how to use it to grow my audience (if it even can) and I’m worried it’s just going to be a huge time suck. But according to Rebecca Simon, if your business isn’t on Tiktok, it’s a huge missed opportunity. SO naturally, I asked her how a small business owner can make the most of the platform; Rebecca offered some of the best advice I’ve heard for any social network! So if you’re wondering how you can grow your audience through TikTok, this episode is for you. Plus, in Build Something More, I ask Rebecca how some of my favorite Tiktoks were made.



    Top Takeaways



    It's important to have the right SOPs (Standard Operating Procedures) in place with VAs, employees, or even just yourself.The direction all social media is moving in is video. Instagram rebranded as a "video" platform, and TikTok is leading the charge. That's why it's so important to be there.The biggest benefit is TikTok is pushing you to new people. Discovery is much better on that platform that on follower-centric platforms like Instagram.



    Show Notes:



    Rebecca SimonRebecca on TiktokRebecca on InstagramBuild Something Club

    • 42 min
    Live Coaching: How and When to Monetize Your Podcast with Nathan Wrigley

    Live Coaching: How and When to Monetize Your Podcast with Nathan Wrigley

    It's another live coaching call! This time I have podcaster and WordPress site builder Nathan Wrigley. We chat about how I format this show, record the bumpers and the intros, and the benefits (and potential pitfalls) of batching. Then we roll into making money: how to find and land sponsors, and when to think about monetizing your podcast. Nathan has been a podcaster for a long time, so it was great to field his questions as well as get his perspective. Plus in Build Something More, we talk about what it's like to run a virtual summit.



    Top Takeaways



    Have a good process for outreach to guests and sponsors. You can better track, schedule and batch!Should you think about monetization before you launch your podcast or after? It's a great question! You should think about why you're starting your podcast and how you can monitize. But you should wait to launch until you have a money making plan.One this is absolutely necessary though: Build your email list!



    Show Notes:



    Nathan WrigleyNathan on FacebookCan Solo Developers Exist in WordPress?The First Stuff You Should Know Episodes Were 6 Minutes LongConvertKitBuild Your List Using ConvertKit with Angel MarieNewsletter GlueBuild Something Club

    • 39 min
    Building a People First Business with Lauren Kennedy

    Building a People First Business with Lauren Kennedy

    Sometimes you know you're destined to run your own business. You work for companies and realize that you can't really work within the confines of a corporate structure. It's something I realized pretty much in high school. And it's something today's guest, Lauren Kennedy, has known all her life. Realizing then, she took her drive and built a marketing automation company…with a twist. While both marketing and automation can be terms associated with the impersonal, she's set out to build a people-first company. And that's the main focus of our discussion today. Of-course, it didn't stop me from asking about marketing automation. And in Build Something More, we talk about being active and helping people on social media, including Reddit.



    Top Takeaways



    Sales is the authentic exchange of knowledge - you're showing people what you know, and what you can do. Put another way, your knowledge is not proprietary. Your ability to do it is.The goal of marketing automation is to get as much done with as few resources as possible. You can make sure you communicate personally and properly with the right automations.Be a sponge. Take every opportunity to learn and absorb - about your craft, about your clients, about your employees. Then squeeze it back out.Pre show release - how hard it is to come up with an elevator pitch for yourself, imposter syndrome



    Show Notes:



    Lauren KennedyLauren On TwitterLauren on LinkedinLauren on Facebook Building and Evolving Profitable Project Plan with Jennifer BournBuild Something Club

    • 49 min
    How to Create 1 Year of Content in 1 Day with Elizabeth Pampalone

    How to Create 1 Year of Content in 1 Day with Elizabeth Pampalone

    Often, when it comes to launching, writing, recording, building funnels, or whatever else it is we need to do, it's easy to start because we're motivated. But the longer a project goes on, the harder it can be. The more frustrating it can get. And the more likely quality starts to go out the window. Well, today's guest, Elizabeth Pampalone, has a solution: get it all done in 1 day. From launching websites to writing a full year of blog posts, Elizabeth's process of blocking off a whole day and walking with her clients through a tried and true framework has proven successful. Here is how she does it. Plus, in Build something more, we chat about early businesses and how to handle premium products for clients.



    Top Takeaways



    Implementing is the hardest part of the work for most people - building that into a day, and into your schedule helps you ship.You need a "Deep Work" style day to get the work done. Eliminate distractions and context switching.Checklists are a huge help. They reduce the mental energy of figuring out what to do next so you can just do.



    Show Notes



    Elizabeth PampaloneElizabeth on FacebookElizabeth on InstagramElizabeth on LinkedinHow Your Content Strategy can Grow Your Business with Jean PerpillantMonster ContractsBuild Something Club

    • 46 min
    The RIGHT Way to Run Ads and Build Funnels with Jason How

    The RIGHT Way to Run Ads and Build Funnels with Jason How

    Hey everybody and welcome to episode 234 of How I Built It, the podcast that offers actionable tech tips for small business owners. Today's sponsors are TextExpander, and Nexcess. Jason How knows a thing or two about ads, start with this: don't start with Ads. Jason gives us a couple of important aspects of running ads you think to think about before actually running the ads - like how to get your offer to a place that will compel people to actually click on ads.



    Top Takeaways



    BEFORE you run any ads, you need to get your offer right. Figure our whom you serve and do the research to make sure your offer is a good one. The messaging will be completely based on the offer. Get people into your funnel with a clear CTA, and have a good confirmation page.



    Show Notes:



    Jason HowJason on Linkedin Jason on FacebookJason on TwitterAgency J on LinkedinZipMessageS.I.N. Offer by Todd BrownHyrosBuild Something Club

    • 46 min
    How to Get More Traffic Through Back Links and Cold Outreach with Andy Cabasso

    How to Get More Traffic Through Back Links and Cold Outreach with Andy Cabasso

    Look. I get tons of backlinks and cold outreach every day. It’s frustrating and annoying. It’s frustrating and annoying because it’s blanket cold outreach. The people reaching out don’t know me and are just swinging wildly. There’s gotta be a better way, right? That’s what Andy Cabasso is here to talk about. How can YOU get effective with your cold outreach to grow your traffic and your business? It’s a great conversation. Plus in BSM we talk about domain authority. 



    Top Takeaways



    People doing outreach need to recognize that content creators are getting pitched to constantly. It's SUPER important to personalize to prove you actually did the research.When it comes to cold outreach, one of the most important aspect is the follow up! When you create content, you should spend as much time promoting it as you did creating it. Organic SEO is great, but competitive.



    Show Notes:



    PostagaAndy on TwitterSkyscraper Technique by Brian DeanSam Brodie & Selling Your BusinessSemrushUbersuggestWP OwlsDeliverability Podcast on SPAM listsBuild Something Club

    • 53 min

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