Podcast Marketing by LiLiCAST

LiLiCAST
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  • Marketing

Discover all the tips to get your podcast known and get more subscribers, and more listeners

  1. 19/08/2020 ·  Vidéo

    S2E8: The relevance of offline marketing

    Offline marketing is usually marketing that is not done online. As we know, there is always more room to do more. By doing offline marketing, you can reach a large and targeted audience. It can also serve as the perfect complement for your online marketing. Although it can be a little more expensive than online marketing, it is beneficial and effective.

    S2E8: The relevance of offline marketing

  2. 19/08/2020 ·  Vidéo

    S2E7: Boost your SEO and web traffic with online marketing

    Search Engine Optimization (SEO) is a key element of your marketing strategy and is about ranking. It is when people have typed something in the search engine, and your business’ website appears in the first results of the non-sponsored section. Part of this strategy is developing what is called “web traffic. “ Web traffic is the number of web users who travel to your website. Each person who logs on to your website is recorded as a “visit.” This allows you to know more about your audience and determine which pages are the most popular. The logic is that you get traffic when you are ranked high. But to be ranked high, you need to have traffic! So, how could you develop your e-visibility when you just started? Here is our advice to perform and generate traffic and then improve your ranking.

    S2E7: Boost your SEO and web traffic with online marketing

  3. 19/08/2020 ·  Vidéo

    S2E6: Influence the network effect with social media marketing

    The network effect is defined by the added value generated as more people use your website. Added value increases as usage increases, so more people equal more value. The network effects can also help in generating your SEO.

    S2E6: Influence the network effect with social media marketing

  4. 19/08/2020 ·  Vidéo

    S2E5: You produce content, so why not use content marketing?

    Content marketing is marketing that is promoting a brand through interesting content that will keep your audience captivated. Content marketing creates an interest in your product or service. In realizing content marketing, you also need to ensure that you produce quality content.

    S2E5: You produce content, so why not use content marketing?

  5. 19/08/2020 ·  Vidéo

    S2E4: Plan a marketing strategy

    Figuring out where to reach your audience is crucial. Now, most of the people are online. It is more likely that you have to reach your audience on online platforms such as your website and social media. Following that, you have to decide what message you want to share. Your message is the identity of your brand. This can be conveyed through your mission, as your mission shows what you stand for, what your goals are, and who you are.

    S2E4: Plan a marketing strategy

  6. 19/08/2020 ·  Vidéo

    S2E3: Building your podcast brand

    Before thinking about getting people to hear about your product or service, you need to build an authentic brand. Here are a few elements to build your brand. To begin with, research who your customers are. Look for data and analytics or make your own. Who is your target audience? How well do you know them? You want to know who your competitors are. You want to see what you’re against. Benchmark similar products or services to measure what the standards are and what you need to improve. These steps make you define your competitive advantage. Express your mission in your branding now!

    S2E3: Building your podcast brand

  7. 19/08/2020 ·  Vidéo

    S2E2: Getting to know your audience

    In this episode, get to know a little more about discovering your audience. Getting to know your audience is like the prerequisite to developing a marketing plan. Before you decide how you market and where you need to make sure you know your targeted audience. You must be marketing to the right people, at the right time, with a fitting message.

    S2E2: Getting to know your audience

  8. 19/08/2020 ·  Vidéo

    S2E1: Why you should do marketing for your podcast

    We often say that building a product is only half of the work, and the other half is promoting it. Once your product or service is available on the market, you must ensure that people hear about it through marketing. Use marketing to develop your brand and to become an ambassador of your brand. However, there is a lack of marketing initiative when it comes to the podcast or radio show. Why is this so? This is because marketing for a podcast or video show can be time-consuming, and marketing tools might not be accessible to everyone. This makes marketing seem like a nightmare, but we are here to change your mind.

    S2E1: Why you should do marketing for your podcast
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Discover all the tips to get your podcast known and get more subscribers, and more listeners

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