In the Sauce Heritage Radio Network

Yasameen and Sheilla Sajady are the founders of Maazah, the refrigerated condiment company, best known for it’s bold, tart, delicious chutneys. On this episode of ITS, the sisters talk Ali through how they've leveraged industry awards and accelerators to build efficiently and thoughtfully.

Photo courtesy of Quincy Street Kitchen.

Malik Ducard is the Chief Content Officer at Pinterest, where he is responsible for setting the global content strategy. On this episode of ITS, Ali and Malik cover AI, the future of content, and how brands can work with Pinterest to reach and please consumers.

Photo courtesy of Pinterest.

Jessica Bernheim is the Head of Marketing and Strategy at Daring Foods. On this episode of ITS, Jess walks Ali through an often-used, yet misunderstood concept: brand strategy.

Miles Soboroff is the Co-Founder of Zab’s – the datil pepper hot sauce company that has won over heat lovers across the US. On this episode of ITS, Miles and Ali talk about winning on Faire, the Why behind Foodservice, and how Zab's holds onto its messaging.

Ethan Frisch and Ori Zohar are Co-Founders of Burlap & Barrel, the spice company deeply beloved by the chef community and home cooks, in search of spices that taste like they’re meant to taste. On this episode of ITS, Ethan and Ori tell Ali how they not only quintupled in Covid, but how they made sure to stay in the hearts and carts of consumers after the pandemic.

Photo courtesy of Burlap and Barrel.

Vanessa McPhill is a Freelance Marketer and Amazon Ads Manager Partner who works with brands to craft online and offline strategies to drive awareness and growth. On this episode of ITS, Vanessa walks Ali through Amazon: How to think about it, why a full-funnel approach is key, why it's a retail and media partner, and what the heck A+ content is.