Indie Board Session

Noosa Labs

Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: GTM product pricing exit strategy business model etc. It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. 0 to $1M MRR: The Tibo Maker Strategy

    -2 J

    0 to $1M MRR: The Tibo Maker Strategy

    This week, Tibo Maker announced that he has hit $1M MRR. A few weeks ago, he came on the podcast to talk about how he got where he is today and what he's learned along the way—including years of struggle and setbacks. Tibo built Tweet Hunter to $1M+ and sold to Lemlist, but the aftermath surprised him. Instead of the freedom he expected, he faced crushing pressure from an earn-out deal and post-exit depression. Now, he's pioneering a different path: building a portfolio of six SaaS products as a "SaaS maker," staying independent and chasing steady cash flow instead of lump-sum payouts. In this episode, Tibo breaks down his co-maker model, explaining how he finds partners and what happens when it doesn't work out. He discusses the trap of building for ego and how to recognize true product-market fit. He also shares how AI tools like Cursor are reshaping his development process and why he's genuinely uncertain about the future of his products in an AI-saturated market. A raw, honest conversation about scaling indie SaaS in 2026. Connect with Tibo: LinkedIn: https://www.linkedin.com/in/tibo-the-maker/ X (Twitter): https://x.com/tibo_maker Newsletter: https://www.tmaker.io/ Connect with Pascal: LinkedIn: https://www.linkedin.com/in/pascallevygarboua/ X: https://x.com/2pasc Follow Indie Board Session and Noosa Labs: Website: https://noosalabs.com/ Spotify: https://open.spotify.com/show/7jS7yfbKPxbBd2VG8mpE19 Apple Podcasts: https://podcasts.apple.com/fr/podcast/indie-board-session/id1802087911 YouTube: https://www.youtube.com/@Pascal_Levy-Garboua Hosted on Ausha. See ausha.co/privacy-policy for more information.

    56 min
  2. Stuck at $12k MRR: Niche Down and Let Them Churn

    18 FÉVR.

    Stuck at $12k MRR: Niche Down and Let Them Churn

    In this episode of Indie Board Session, Pascal sits down with Antoine Minoux, founder of Fernand, a customer support tool built for small B2B SaaS teams. With co-host Sai Krishna (founder of Superblog), they unpack what it really means to pick an ICP and stick to it, even when bigger customers come knocking. Antoine shares the real journey behind Fernand, from building ImprovMX (a freemium email forwarding tool with 100K+ users) to creating a calmer, more opinionated alternative to Intercom and Zendesk. He explains why he and his co-founder Cyril spent two and a half years using Fernand internally before their public launch, and why they are committed to staying a two-person team all the way to $100K MRR. This conversation dives deep into the tension between growth and focus: how to handle customers who do not fit your ICP, when to raise prices (and whether to grandfather early users), and why saying no to enterprise features might be the smartest thing a bootstrapped founder can do. In this episode:  ✅ Why niching down in crowded markets is the only way to win without VC funding  ✅ How to identify your true ICP and what happens when you serve the wrong customers  ✅ The pricing dilemma: when to raise prices and how to treat early supporters  ✅ Why opinionated, calm software beats feature bloat for lean teams  ✅ Go-to-market strategies that actually work for bootstrap founders, from cold email to viral stunts Connect with Antoine Minoux: LinkedIn: https://www.linkedin.com/in/antoineminoux/  LinkedIn: https://www.linkedin.com/company/getfernand/  Website: https://getfernand.com/  Connect with Sai Krishna: LinkedIn: https://www.linkedin.com/in/s-kris/  LinkedIn: https://www.linkedin.com/company/superblog-ai/  Website: https://superblog.ai/  Connect with Pascal: LinkedIn: https://www.linkedin.com/in/pascallevygarboua/  X: https://x.com/2pasc  Follow Indie Board Session and Noosa Labs: Website: https://noosalabs.com/  LinkedIn: https://www.linkedin.com/company/noosa-labs/  Spotify: https://open.spotify.com/show/ Apple Podcasts: https://podcasts.apple.com/ YouTube: https://www.youtube.com/@Pascal_Levy-Garboua  Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1 h 4 min
  3. Bootstrapping to $1M ARR: How Founder-Led Sales Actually Drives Product-Market Fit

    28 JANV.

    Bootstrapping to $1M ARR: How Founder-Led Sales Actually Drives Product-Market Fit

    Every SaaS founder wants product-market fit as fast as possible. But early on, people aren’t buying your product—they’re buying you. In this episode of Indie Board Session, Pascal sits down with Jung Kim, founder of Klipy.ai, to unpack what actually drives traction in the earliest stages of a SaaS company. Jung shares the real story behind Klipy.ai’s evolution—from an automatic CRM for small businesses to a sales execution platform—and why constant iteration is not a failure, but a requirement. Jung breaks down how founders should think about sales execution before scale, where AI meaningfully helps (and where it doesn’t), and what signals truly indicate product-market fit beyond vanity metrics. He also explains why relationships, referrals, and traffic matter more than traditional marketing early on—and why human judgment still beats AI when it comes to building trust and closing deals. In this episode, we cover: ✅ Why early-stage SaaS is sold on founder credibility, not features ✅ How to identify the real problem your sales process is failing to solve ✅ Where AI improves execution — and where it can’t replace human judgment ✅ The metrics that matter before scale and fundraising ✅ Why founders should think about exits, responsibility, and business design much earlier than they do (and raise money or not with the end outcome in mind) From founder-led sales to AI realism, this conversation is a grounded look at what it actually takes to build a SaaS that earns trust, finds traction, and sets itself up for long-term outcomes — not just short-term hype. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    1 h 2 min

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À propos

Not all indie makers have the luxury of consulting a board of experts… until now. In this podcast, they pitch their SaaS and share the challenges they face: GTM product pricing exit strategy business model etc. It’s a genuine mentoring session designed to provide actionable insights and solutions that you can use in your own SaaS. Their sparring partner: Pascal, a SaaS investor and entrepreneur with over 20 years of experience, along with his allies (VCs, growth experts, C-level executives, and successful entrepreneurs). This podcast is powered by Noosa Labs (https://noosalabs.com/), buyer of small profitable SaaS businesses around the world. Hosted on Ausha. See ausha.co/privacy-policy for more information.