9 épisodes

How do you build something people actually want and will use time and time again? Sharing lessons we've learned in the six-plus years building Intercom, in this series you'll learn how to evaluate your current product, how to decide which features to build in a haystack of those you shouldn't, best practices for getting those features used, and much more.

Intercom on Product Management Intercom

    • Technologies

How do you build something people actually want and will use time and time again? Sharing lessons we've learned in the six-plus years building Intercom, in this series you'll learn how to evaluate your current product, how to decide which features to build in a haystack of those you shouldn't, best practices for getting those features used, and much more.

    Chapter 9: Get comfortable killing a feature

    Chapter 9: Get comfortable killing a feature

    Feature creep comes at a high cost, which is why you must get comfortable killing a feature.

    • 4 min
    Chapter 8: How to increase user engagement

    Chapter 8: How to increase user engagement

    There is no consistent quantifiable definition of engagement across different products, but if you make user engagement a priority there are loads of quick wins to be had.

    • 6 min
    Chapter 7: Why do new features flop?

    Chapter 7: Why do new features flop?

    New features are just code that’s gathering virtual dust, unless they're being used by your customers. To keep your next launch from flopping, ask yourself these 5 key questions before you ship.

    • 6 min
    Chapter 6: How to fight physics envy

    Chapter 6: How to fight physics envy

    We’d all love it if the ROI for a feature was always perfectly proportional to the time we spent on it. That's not the case – but in software it can be an advantage. Plus, a 5-step process for rolling out new features.

    • 6 min
    Chapter 5: Which new features should you actually build?

    Chapter 5: Which new features should you actually build?

    What things should you actually add to your product roadmap? We've got an acid test of 10 'Yes or No' questions, and any feature must score straight yes's if it's going to get built.

    • 10 min
    Chapter 4: Making things people want

    Chapter 4: Making things people want

    The problems people encounter in their lives rarely change from generation to generation, but the products they hire to solve these problems change all the time. Why a strong understanding of the outcome customers want, and how they currently get it, is essential to succeed in product management.

    • 5 min

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