Knack 4 Business

Bernie Franzgrote

Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.

  1. Your Numbers Don't Match Your Reality | Martha Gordash

    -14 h

    Your Numbers Don't Match Your Reality | Martha Gordash

    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systemsWHAT THEY'LL GAIN: A clear read on the four numbers every owner should track, the real difference between a bookkeeper, controller and CFO, and a simple weekly accountability rhythm that protects cash flow.   Most business owners feel busy, work hard, and still can't answer a simple question — where did my money go? Martha Gordash is a fractional CFO and the founder of Success Profit Planning. She helps owners stop avoiding their financials and start using simple weekly systems to track profit and cash flow without the overwhelm. In this conversation, Martha and co-hosts Bernie Franzgrote and Wayne Pratt unpack what's really holding small business owners back from their numbers — and what to do about it. Key topics covered: Why so many owners are "accidental business owners" with a gap in their business knowledge The real difference between a bookkeeper, a controller, and a CFO The four numbers every owner should be watching — gross margin, net profit, cash, and revenue Why weekly or bi-weekly reviews beat monthly check-ins Martha's five-step Progressive Profit System — review, plan, execute, refine, scale How to budget for capital purchases, taxes, and technology lifecycles Bartering, owner draws, and the hidden cash-flow traps Why CFO work is half numbers, half coaching Connect with Martha: Website: successprofitplanning.com LinkedIn: Martha Gordash YouTube: Success Profit Planning Instagram: @successprofitplanning Company page: Success Profit Planning on LinkedIn Browse all episodes — K4B, ETW and CGN archive.   — PARTNERS ON THIS EPISODE — Canada Growth Network — Business connections plus GoHighLevel CRM for $47 CAD/month. Real referrals, real tools, one community. WebIndexer — Turn your website into a 24/7 sales assistant. See it live on knack4business.com. Gentry Learning — Practical real estate business education for owners who want to lead with clarity.   Next steps: Email Bernie: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after + GoHighLevel Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    32 min
  2. Your Processes Are Broken (Here's Why) | Fran Strickland

    -1 j

    Your Processes Are Broken (Here's Why) | Fran Strickland

    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear way to spot friction points in the business, fix cash flow timing problems, and build small weekly habits that make profit predictable instead of accidental.   Why does your business feel chaotic even when you are working nonstop? Frances Strickland, founder of VeroLead, joins us to unpack why chaos is not a badge of honour. It is a signal of weak structure, unclear leadership, and broken flow. Frances spent over 30 years inside global corporations — supply chain, HR, plant management, joint ventures across 17 markets — before building VeroLead to help business owners reset how they run. She walks through the three levers she uses on every engagement: structure (the systems that produce the work), leadership (the clarity that drives execution), and flow (the handoffs and decisions where friction hides). Along the way she shares the story of the rapid heartbeat that sent her to the ER, the high-ticket client she fired because he would not do the work, and the old recipe for ham that explains why so many business owners do things they cannot explain. Key topics covered: Why chaos is a nervous system response, not a leadership style The three levers: structure, leadership, and flow Cash flow problems are usually timing problems, not revenue problems Tunnel vision — the founder trap that breaks good businesses How to spot a friction point inside a normal conversation The Profit Pulse self-assessment — how it works When to walk away from a client who will not do the work Connect with Frances: Website: verolead.com LinkedIn: Frances Strickland Facebook: VeroLead Consultancy Take the Profit Pulse self-assessment Also mentioned: Co-host: Wayne Pratt Browse all episodes — K4B / ETW / CGN archive   — PARTNERS ON THIS EPISODE — Profit10™ — a free ten-question Snapshot that shows you where your business is leaking profit. No cost. Take the free Profit Snapshot. Canada Growth Network — business community plus GoHighLevel CRM for $47 CAD a month. Systems and connections in one place. WebIndexer — turns your website into a 24/7 client-facing assistant. See it live on knack4business.com.   Next steps Email: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after - comes with GoHighLevel! Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Visit Knack 4 Business Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min
  3. Your Business Is One Failure Away From Crisis | Ron Klink

    -2 j

    Your Business Is One Failure Away From Crisis | Ron Klink

    GROWTH PILLAR: Cybersecurity & ITWHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systemsWHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies   Most small businesses are one hard drive, one phishing click, or one ransomware attack away from a very bad week.  Ron Klink, founder of RK's Disaster Recovery Solutions, joins Bernie Franzgrote and co-host Wayne Pratt to talk about how to fix that — without spending like a Fortune 500. Ron has spent decades in IT and disaster recovery. He uses cloud-based solutions to protect small and medium businesses without the cost of heavy physical hardware. In this episode, he keeps the language simple. No jargon. No fear. Just clear thinking. You'll hear: Why "we already have IT" is not the same as "we're prepared" How AI is being used both to help businesses and to attack them The three to five things every owner should be checking right now How to talk to your IT provider — and what they should be saying back Where SMBs cross over into enterprise-level risk How cybersecurity insurance works and what they look for before they approve you One real story of a client who said "we're already secure" — and what it cost them If your IT setup is held together by one person on call, this episode is for you. Connect with Ron Klink Website: ronklink.co LinkedIn: Ron Klink on LinkedIn YouTube: @RKsDisasterRecovery Facebook: RK's Disaster Recovery Solutions Instagram: @rksdrsolutions TikTok: @rksdrsolutions X: @RKsDRSolutns Browse all episodes — K4B, ETW, and CGN archive. — PARTNERS ON THIS EPISODE — Profit10™ — find out where your business is leaking profit. Free ten-question Snapshot. Sterling Grace Technologies — cybersecurity, IT, and business continuity for Canadian SMBs. WebIndexer — turn your website into a 24/7 sales assistant. See it live on knack4business.com.   Final CTAs Email: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest K4B website: knack4business.com Browse all episodes (Ghost archive) Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    40 min
  4. Honest Business Assessment Every Owner Avoids | K4B

    -3 j

    Honest Business Assessment Every Owner Avoids | K4B

    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A practical way to see where profit, scalability, and personal freedom are leaking — and a clear next step whether you're the owner or the advisor.   Most business owners can tell you their revenue. Fewer can tell you why the bank account still feels tight. Sanjay Gupta joins Bernie to unpack that gap. Sanjay is the founder of Earnings Genius in Kingston, Ontario, and the creator of the PROFIT10™ Framework and Growth Advisory Boards™. He works with growth-stage owners who are running harder for less profit — and his ten-driver framework shows them where the time, money, and focus are quietly leaking. In this conversation, Sanjay explains why the same problem keeps showing up. The owner wears every hat. Processes live in their head. Revenue grows but profit doesn't. Vacation never happens. He calls personal freedom "the final metric" — the real test of whether you built a business or a demanding job. The framework looks at ten drivers across four areas: strategic clarity (purpose, positioning, priorities), organizational strength (people, performance, process), financial outcomes (profit, pipeline), and owner freedom (preparedness, personal freedom). It's industry-agnostic. One client recovered a half-million-dollar pandemic loss and doubled their locations. Another added $150,000 in annual profit from a single boardroom conversation. Bernie and Sanjay also open three doors for the K4B audience: A free 5-minute Profit Snapshot for any owner who wants a quick read on process, profit, and freedom A deeper Enterprise Value Report for owners ready to do the work A partner program for coaches, consultants, fractional execs, and advisors who want a structured diagnostic to anchor their first client conversation Key topics covered: Why revenue is vanity and profit is sanity The 30-day vacation test — and what it reveals about owner dependency The four areas every business needs to measure How a free 5-minute Snapshot turns into a real advisory conversation Why "clarity before prescribing" is the rule for coaches and owners alike How the partner program gives advisors a structured first conversation with prospects   Browse all episodes.   — SPECIAL OFFER — Profit10™ SnapShot FREE — a 5 minute check on your business health.   Next steps: Email: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after + GoHighLevel Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest K4B: Visit Knack 4 Business Browse all episodes (K4B / ETW / CGN) Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    31 min
  5. The Sales Mentality That Gets Results Fast | Julia Kline

    25 juin

    The Sales Mentality That Gets Results Fast | Julia Kline

    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systemsWHAT THEY'LL GAIN: A clear read on the inner blocks that kill sales, a smarter way to work a room, and a simple writing rule that gets follow-up emails answered.   Most business owners don't have a lead problem. They have a selling problem. They feel the ick. They go quiet. They don't follow up. And the deal dies. Julia Kline has spent almost thirty years inside sales — from a childhood lemonade stand, to the top one percent of Mary Kay's global salesforce, to the work she does now coaching business owners and leaders. She built the Heal Your Sales Wounds™ system after noticing the same patterns over and over again. In this Canada Growth Network conversation, Julia walks through her six sales wounds — money, love and money, power, anti-selling, prostitution, and visibility — and explains why the anti-selling wound is the one most small business owners are stuck inside. Then she gets practical. She shows the question-first mindset that turns networking from awkward to useful, and the radical-authenticity writing rule that gets cold and warm follow-up emails answered. Key topics covered: The six sales wounds and which one is killing most SMB revenue Why "I don't want to be pushy" is a self-belief problem, not a kindness The Mary Kay story that reframed sales as service How to prepare for a networking event so you stop wasting it The one question that finds a real prospect in under 60 seconds Why you have to be willing to hear "no" — early and often The radical-authenticity opener for follow-up emails How to tell a legitimate objection from your inner critic talking Guest links: Julia Kline — juliakline.com LinkedIn — linkedin.com/in/juliakline YouTube — Julia Kline channel Facebook — facebook.com/juliaekline Book — Sleaze-Free Selling on Amazon Also mentioned: Playing Big by Tara Mohr — the source of the "inner critic, write it down" idea Julia teaches. Browse all episodes across K4B, ETW, and CGN.   — PARTNERS ON THIS EPISODE — Canada Growth Network — the business community Bernie co-founded. Real referral connections plus GoHighLevel CRM for $47 CAD/month. Profit10™ — for the coaches, consultants, and advisors listening: a structured ten-driver business diagnostic you can put in front of a prospect so the discovery call becomes a real advisory conversation. Start by taking the Snapshot yourself.   Final CTAs: Email Bernie: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after, with GoHighLevel included! Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest CGN — Attend the Monday Power Hour free Past episodes (K4B / ETW / CGN) Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    18 min
  6. Hidden Profits: Grow Revenue Without Burnout | Stacey Hylen

    24 juin

    Hidden Profits: Grow Revenue Without Burnout | Stacey Hylen

    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies   Most business owners think more revenue means more marketing spend. Stacey Hylen shows the opposite. In this episode of Knack 4 Business, Stacey shares how a single upsell question grew one client's sales by 48% in a single month. No new ads. No new staff. No new product. Just one question at the register. Stacey is an internationally recognized business growth strategist, certified AI consultant, and former senior coach for Tony Robbins and Chet Holmes Business Mastery. She helps established entrepreneurs find hidden profits, attract their perfect clients, and scale without burnout. In this conversation she covers: The "BS funnel" that traps founders in busy work that does not move revenue Why most people are using AI wrong — and her SASE Method (Strategic, Authentic, Stories, Sell, You) for content that sounds like you The hidden profits hiding in your existing client base — upsells, lifetime value, raising rates How to spot misalignment between your business and your perfect client The Dream 100 strategy Stacey was featured in by Chet Holmes' daughter Amanda Why "I tried everything" usually means "I tried three things twice" Stacey's upcoming book Hidden Profits, More Clients and Cash drops soon. Grab the custom GPT and the early-list spot at moreclientsandcash.com. Connect with Stacey Hylen Website: staceyhylen.com LinkedIn: linkedin.com/in/staceyhylen Podcast: staceyhylen.com/podcast Facebook: facebook.com/stacey.hylen Instagram: instagram.com/stacey.hylen YouTube: @StaceyHylen Mentioned in this episode Tony Robbins Business Mastery — where Stacey served as VP of Consulting Chet Holmes — Dream 100 strategy, original Ultimate Sales Machine Amanda Holmes — new edition of The Ultimate Sales Machine Dan Kennedy — "sell the free as hard as the paid" ChatGPT — turn OFF "train the model for everyone" in settings Co-host: Wayne Pratt — Motive8U Browse all episodes — K4B / ETW / CGN archive   — PARTNERS ON THIS EPISODE — Canada Growth Network — Business connections plus GoHighLevel CRM for $47 CAD a month. Bernie is a co-founder. Start your trial at $1 for the first month.   WebIndexer — Turn your website into a 24/7 sales assistant. See it live on knack4business.com.   What's next: Email: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47/month after Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Browse all episodes (K4B / ETW / CGN) Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    37 min
  7. Real Estate Paper: Buy the Debt, Skip the Tenants | Tiffany Alexander

    23 juin

    Real Estate Paper: Buy the Debt, Skip the Tenants | Tiffany Alexander

    GROWTH PILLAR: Real Estate & Wealth Building WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, real growth strategies   Tiffany Alexander solves one of the toughest problems in wealth building: how to grow money without ever holding a plunger. She started flipping houses in Florida 20 years ago. Then she went up the ladder — wholesaler, tax liens, rentals, commercial. Then a mentor showed her the real game. Look at every tall building downtown. The names on those buildings are banks. Banks don't own the real estate. They own the paper. So Tiffany sold her rentals and became the paper lady. Today she runs Aspen Sage Investment Fund. She buys mortgage debt from banks at a steep discount — sometimes 50 cents on the dollar — and turns it into steady returns for investors. She also brought a 25-year-old government-grade AI to the public through TaxLens.ai. It runs a 10-year tax lookback for 20 dollars and files corrected returns automatically. In this conversation with Bernie and co-host Wayne Pratt, Tiffany covers: Why banks sell non-performing loans at half price How first-lien position protects your investment The 6 to 12 percent returns inside her fund Her daily super-connector habits and "proximity bias" approach Her CRM stack — GoHighLevel, Engage Pro, Hey Lois The TaxLens.ai origin story and what's coming next Connect with Tiffany:Aspen Sage Fund | LinkedIn | Instagram @tiffsinvesting | Instagram @taxlensai | YouTube – Unveiling Journeys | YouTube – Aspen Sage Fund Mentioned in this episode:Property Wizard Podcast with Fred Crouch — the natural companion show if today's real estate angle hooked you. Fred makes wealth building through property easy to follow. Canada Growth Network — Tiffany named GoHighLevel as her core CRM. CGN bundles GHL with real referral-based connections for $47 CAD/month. Make — the automation backbone behind TaxLens-style AI workflows. Connect every tool, run the busywork for you. Browse all episodes:K4B / ETW / CGN archive Next steps: Email Bernie: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min
  8. Margin Is the Only Metric That Matters | Paulo Knabben

    22 juin

    Margin Is the Only Metric That Matters | Paulo Knabben

    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable insights, hard-won lessons, and real margin strategies you can apply this week.   Most small business owners chase revenue and wonder why they still feel broke.  Paulo Knabben, founder of Loocro, has helped over 150 companies fix that exact problem — and his answer is simple. Margin is the only metric that matters. In this Knack 4 Business conversation, Paulo shares his journey from pharmacist to growth strategist, and why most founders are solving the wrong problem. Revenue feels good. Margin keeps the lights on. He breaks down healthy margin ranges by industry, when scaling actually pays off, and the pricing mistake that quietly drains small businesses every month. You'll hear real client stories — including the one about a founder happy to "break even" on a $3,000 ad spend, who didn't realize he actually needed $12,000 in sales to break even on his 40% margin. Key topics covered: Why scaling revenue without margin discipline is a trap Healthy margin benchmarks by industry (services, products, agencies) The break-even calculation most owners get wrong When to scale, when to wait, and how to read the signal Pricing as a margin tool, not a sales tool Why "digital marketing" is just marketing now How patient reinvestment beats borrowing every time Connect with Paulo Knabben:Website | LinkedIn | YouTube | Instagram | Loocro on LinkedIn | Loocro Blog Free offer from Paulo:Profit Framework Session — a free 30-minute call where Paulo maps the exact structure your business needs to grow revenue and margin predictably, and sends you a PDF you can implement yourself. Sponsors featured in this episode: Notionhive — Websites built to convert, not just look pretty. If your site isn't bringing in leads, the problem is usually strategy, not design. Canada Growth Network — Real business connections plus GoHighLevel CRM access for $47 CAD/month. Built for SMBs and solopreneurs who want both community and systems. Make — The automation platform that connects every tool in your stack. Build the workflow once, let it run forever. Browse all episodes across K4B, ETW, and CGN.   Calls to action: Email: info@kreativinsight.com Join Canada Growth Network — $1 CAD first month, $47 CAD/month after Subscribe to the podcast on your favourite platform Subscribe to the K4B blog Search K4B episodes by topic Register as a K4B guest Visit Knack 4 Business Past episodes Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation. We share perspectives. You make the decisions. Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there. Until next time; keep building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    38 min

À propos

Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.