The Edward Show

Edward Sturm
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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. -7 h

    Charles Floate Tested 10 SEO Indexers - One Got Reddit Indexed in 2 Hours

    E1097: Charles Floate tested 10 SEO indexers with real URL cohorts to find out which tools actually get backlinks and pages indexed in 2026. The big point: if your backlink is not indexed, it passes zero PageRank. I break down Charles's test, the best-performing indexers, why so many backlinks never get indexed, and when it is or is not safe to use indexing tools on your own sites or client sites. We cover: - Why unindexed backlinks do not pass authority - Why Google is crawling and indexing fewer low-quality pages - The difference between forcing a crawl and forcing indexing - Why no indexer can guarantee Google will index a page - How Charles tested 10 backlink indexing tools with real URLs - The three URL groups he tested: editorial links, hard-to-index formats, and tiered links - Why press releases, profile links, citations, and duplicate-heavy pages often fail to index - Why third-party backlink pages cannot be pushed through Google Search Console - The top three indexing tools from Charles's test - Why Indexceptional stood out in the test - How one new Reddit thread got indexed in under two hours - Where Rapid URL Indexer fits - Where SpeedyIndex fits - What the safe free options are - Why internal links from regularly crawled pages can still beat paid tools - The risks of low-quality indexers - Whether SEO indexers should be used on money sites or client sites - Why the quality of the page and domain still matters more than the indexing tool The main lesson is simple: Indexers can help Google discover a URL faster, but they cannot make a worthless page worth indexing. If your link is on a page Google does not want in the index, no tool can magically turn it into a strong backlink. But if you are building real links, parasite SEO pages, PR mentions, citations, or high-volume tiered links, the right indexing tool can make a big difference in how quickly those URLs get crawled and potentially indexed. ⭐️ Best Backlink Indexing Tools 2026: I Tested 10 Link Indexers With Real Data - https://www.charlesfloate.com/best-backlink-indexing-tools  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Indexing Tools Overview 00:25 Charles Floate Study Setup 01:49 Testing Method And Cohorts 03:13 Why Links Fail To Index 04:37 How Indexers Really Work 05:01 Top Pick Indexceptional 06:31 Runner Up Rapid URL Indexer 07:04 Budget Option SpeedyIndex 07:56 Google Tools And Free Options 09:50 Money Sites And Client Risk 11:22 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #urlindexers #linkbuilding

    13 min

  2. -1 j

    Chewy Used This Google Spam Tactic 88 Times - Then Traffic Fell

    E1096: We're talking about keyword stuffing, Google's own definition of it, and why copying what big authority sites do can be a dangerous SEO mistake. I came across a Search Engine Land article pointing to Chewy's dry dog food page as an example of strong "cosine similarity." But when I looked at the page, it looked much closer to old-school keyword stuffing than smart SEO. The phrase "dry dog food" appears 88 times on the page. In one block of text alone, it appears 19 times. And according to Ahrefs, the page had a huge spike in estimated organic traffic before falling back down hard. I'm not saying keyword stuffing caused the entire drop. But I am saying this is exactly the kind of thing Google warns about in its spam policies, and it is not something most sites should copy. We cover: - What Google says keyword stuffing is - Why repeating a keyword too many times can make a page sound unnatural - Why a high-authority site like Chewy can sometimes get away with worse SEO - Why copying big brands is not always a smart SEO strategy - What I saw on Chewy's dry dog food page - Why "cosine similarity" can become bad advice when taken too far - How many times Chewy used the phrase "dry dog food" - What happened to the page's estimated organic traffic after its spike - Why giant blocks of SEO text at the bottom of pages are usually a bad sign - Where I think your target keyword should actually go - Why I often remove keyword repetitions from pages instead of adding more - How using natural variations can be better than repeating the same exact phrase - Why satisfying search intent matters more than stuffing a page with keywords My basic rule for keyword targeting: - Put the target keyword in the page title - Put it in the URL slug - Put it in the H1 - Use it near the beginning of the first sentence - Optionally use it in the meta description - Optionally use it in first alt text if relevant - After that, use natural variations when they make sense The goal is not to hide from Google. The goal is to make the page clear without making it unnatural. If your page sounds like Google's own example of keyword stuffing, that is not a good sign. I also explain how I have seen pages improve after removing repeated keyword usage. Sometimes the best SEO move is not adding more keywords. Sometimes it is removing them. This episode is especially useful if you are working on: - E-commerce category pages - Local SEO pages - Service pages - Affiliate pages - Programmatic SEO pages - Landing pages targeting long-tail keywords - Pages with large blocks of SEO text - Pages that rank but feel over-optimized The big takeaway: Just because a major site is doing something does not mean it is good SEO. Chewy has a powerful domain. Most sites do not. A big brand may rank despite bad optimization, not because of it. If you want better rankings, better traffic, and pages that actually convert, focus on search intent, clean keyword placement, useful content, and natural language. ⭐️ Google's Spam Policies - https://developers.google.com/search/docs/essentials/spam-policies  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Keyword Stuffing Intro 00:20 Google Spam Policy's Definition 01:37 Cosine Similarity Controversy 02:44 Chewy Dry Dog Food Example 03:19 Hidden Text SEO Tactic 04:22 Keyword Count And Traffic Drop 05:37 Practical Keyword Placement Rules 06:35 Write For Intent Not Hacks 07:17 Read Google Policies 07:53 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #seocopywriting #digitalmarketing

    9 min

  3. -3 j

    He Audited 70,000 Websites. Here's Why Your SEO Traffic Isn't Converting

    E1095: Most businesses think they need more SEO traffic. But if the page does not convert, more traffic just means more wasted visitors. I talk with Irwin Hau, founder of Chromatix and ConversionCow, about why SEO pages, landing pages, homepages, service pages, and blog posts fail to turn visitors into leads. Irwin has audited close to 70,000 websites over 17 years. After seeing that many pages, he has noticed the same problems show up again and again. We talk about: - Why ranking on Google is only half the battle - What happens after someone clicks from SEO - The four questions every page needs to answer - Why people do not trust most landing pages - How weak calls to action kill conversions - The "one, two, three" CTA framework Irwin uses - Why every frame of the page should have a clear next step - How to make CTAs visible without making the page feel too aggressive - Why a phone number in the top right still matters for many businesses - Why broken forms and wrong click-to-call numbers cost businesses leads - The form fields Irwin recommends for service businesses - Why businesses should test their own forms every month - How to turn blog traffic into leads - Why tools, calculators, PDFs, videos, and quizzes can make SEO pages convert better - Why proof density matters - How testimonials, case studies, awards, certifications, and real photos build trust - Why AI-looking images can hurt trust - Why overly polished content can feel less believable - How bad SEO pages create poor user signals - Why satisfying search intent above the fold is so important - How clutter hurts conversions - Why some pages need less content, not more - How one-page UX changes can increase leads - Why mega menus can help B2C and service websites when used correctly - Why people should improve pages that already rank before chasing more traffic We also get into the connection between SEO, user signals, trust, and conversion. If someone lands on your page from Google and immediately goes back to the search results, that is not just a conversion problem. It can become an SEO problem too. The goal is not just to get the click. The goal is to make the person understand who you are, what you do, why they should trust you, and how they can take the next step. This episode is for SEOs, business owners, agencies, SaaS companies, local businesses, and anyone getting traffic that is not turning into leads. ⭐️ Irwin Hau on LinkedIn - https://www.linkedin.com/in/irwinhau/  ⭐️ Irwin Hau's agency, Chromatix - https://www.chromatix.com.au/  ⭐️ Irwin Hau's tool, ConversionCow - https://www.conversioncow.com/  ⭐️ Irwin Hau's website - https://irwinhau.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Meet Erwin the Auditor 03:22 Four Conversion Questions 05:44 Heart Head Hands Framework 07:41 Move Readers Down Funnel 09:25 Lead Magnets That Work 11:41 Popups and Chat Widgets 14:41 CTA Count and Placement 19:03 Common Conversion Mistakes 22:41 Test Your Own Website 25:47 Case Studies and Patterns 29:32 Menus and UX Clarity 35:34 Trust Signals for SEO Pages 38:19 How To Lose Trust 38:43 Above The Fold Selling 40:55 Four Writing Modes 41:47 TLDR For Search Intent 43:13 Interactive Content Tools 46:16 Update Winners Only 47:53 Mount AI User Signals 51:11 Authenticity Beats Perfect 53:36 Testimonials Timing Tips 01:00:59 H1 Versus Benefit Line 01:03:40 Above Fold By Business 01:08:00 Ecommerce Page Structure 01:14:10 Keyword Stuffing Reality 01:17:16 Post Purchase Feedback 01:18:22 Ten Minute Website Audit 01:23:34 Wrap Up And Where To Find The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #conversionrateoptimization #searchengineoptimization #seo #uiux

    1 h 25 min

  4. -4 j

    An iGaming SEO Reveals How He Manipulates ChatGPT Recommendations

    E1094: I talk with Léo Poitevin, an SEO who spent years in iGaming, CBD, and some of the most competitive search niches online. Léo has been testing how to influence ChatGPT recommendations, AI search visibility, and traditional Google rankings using tactics that come from aggressive affiliate SEO. We get into how SEOs are using third-party listicles, backlinks, Reddit, review pages, and brand mentions to influence what ChatGPT recommends when someone asks for the best company, product, or service in a category. This is a very tactical episode on where SEO and AI recommendations overlap. We talk about: - How Léo went from iGaming SEO to running his own agency - Why competitive niches like gambling and CBD produce aggressive SEO tactics - How external "best of" listicles can influence ChatGPT recommendations - Why ranking on Google still matters for AI visibility - How ChatGPT may use Google results, query fan-outs, and source consensus - What makes a third-party listicle more likely to get picked up by AI - Why putting your client number one everywhere may start looking suspicious - How Claude and other AI tools may filter out obvious SEO spam - Why linking out to competitors may make a listicle look more trustworthy - How Reddit is becoming more important for AI recommendations - Why Reddit manipulation is harder than most SEOs think - The risks of buying Reddit comments, upvotes, and aged accounts - Why Trustpilot and reputation signals can override SEO manipulation - How ChatGPT checks reviews before recommending a brand - Why some brands get mentioned by AI even when others rank higher - Whether AI tools actually follow links or just keep doing query fan-outs - Why "too much SEO" can make a site, page, or brand look less trustworthy - The difference between manipulating rankings and building a real brand - Whether white hat or gray hat SEO can still work in iGaming and CBD - Why long-term brand building may be the strongest SEO strategy Léo also shares how he thinks about buying placements, choosing sites for listicles, structuring comparison pages, using backlink marketplaces, and testing what AI tools actually pick up. ⭐️ Léo Poitevin on LinkedIn - https://www.linkedin.com/in/leo-poitevin/  ⭐️ Léo Poitevin on 𝕏 - https://x.com/LeoPoitevin  ⭐️ Léo Poitevin's agency, Astrak - https://astrak.agency/  ⭐️ Léo Poitevin's backlink marketplace, Linkavista - https://linkavista.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Meet Léo Poitevin 01:57 From Black Hat to AI Influence 02:46 Listicles That Shape ChatGPT 05:46 Buying Listicle Placements 08:14 Picking Sites and Metrics 10:30 Writing Listicles Without Spam 15:33 Titles H1s and Structure 25:27 Reddit Manipulation Reality 29:35 Buying Comments and Subreddits 33:07 Too Much SEO and Brand Trust 35:46 Multi Channel SEO Signals 37:12 Helpful Content Update Fallout 39:51 Branding Beats Manipulation 40:57 White Hat Pages That Last 44:29 SEO in Regulated Niches 48:28 How AI Picks Winners 54:14 Trustpilot Reputation Battles 58:37 Customer Support as Growth Hack 01:02:24 iGaming Spam Tactic Patched 01:05:43 Backlink Strategy Playbook 01:09:23 Agency Focus and Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #generativeengineoptimization #answerengineoptimization #searchengineoptimization #blackhatseo

    1 h 11 min

  5. -4 j

    Google Can't Stop Fake DMCA Attacks - And SEOs Are Getting Wiped Out

    E1093: Fake DMCA takedowns are becoming one of the scariest forms of negative SEO in Google Search. I break down how fraudulent copyright complaints are being used to remove legitimate pages from Google, why original publishers are getting hit, and why the counter-notice process can still leave your content out of search results for days, weeks, or even months. Search Engine Roundtable, Press Gazette, Search Engine Land, Moz, and others have all covered or experienced versions of this problem. Google has even sued over weaponized DMCA abuse before, but the issue still appears to be growing. I cover: - How fake DMCA takedowns can remove real pages from Google Search - Why this has become a serious negative SEO problem - What happens when someone copies your content, files a DMCA claim, and gets your original page removed - Why Google Search Console may not show every DMCA issue affecting your site - How multiple DMCA complaints can compound and keep URLs out of Google for longer - Why publishers, affiliates, and commercial sites are especially vulnerable - The Search Engine Roundtable coverage from Barry Schwartz - Charles Floate's warning about DMCA negative SEO - Why launches are especially exposed to this kind of attack - What to do if you receive a DMCA removal notice from Google - Why you should file a counter-notice quickly - Why this problem may eventually lead to lawsuits, regulatory pressure, or forced changes at Google The scary part is that this can hit right when a page is ranking, right when a site is making money, or right when a launch is happening. If your business depends on Google Search traffic, you need to know how this works. And thank you to Gagan Ghotra for sharing the Search Engine Roundtable article with me. ⭐️ Fraudulent DMCA Takedowns Wreak Havoc In Google Search - https://www.seroundtable.com/fake-dmca-takedowns-google-search-41596.html  ⭐️ Pedro Dias - https://www.linkedin.com/feed/update/urn:li:activity:7472951071397732353/  ⭐️ Charles Floate - An Engineer Told Me Google KNOWS About This... But Said They Can't Stop It!!! - https://x.com/Charles_SEO/status/2055067488124354605  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 DMCA Takedown Crisis 00:36 How Google Got Here 01:34 Lawsuits and AI Scams 02:53 Press Gazette Example 04:13 Real World Damage 04:55 Negative SEO Playbook 06:11 Google Knows But Won't Fix 07:10 What Happens Next 07:52 What To Do Now 08:32 Sign Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #negativeseo #blackhatseo #searchengineoptimization #seo

    9 min

  6. -6 j

    The Digital PR Playbook That Earns High-Authority Links (Most SEOs Never Learn)

    E1092: Digital PR has become one of the most effective ways to build authority, earn high-quality backlinks, and strengthen your brand across both Google Search and AI search. In this episode, Aashish Khakhar breaks down the exact process his agency uses to consistently earn links from major publications. Instead of vague advice, he walks through every stage of a campaign - from coming up with ideas that journalists actually care about to building media lists, writing pitches, sending outreach, and measuring results. We also discuss where AI helps, where it hurts, why surveys continue to outperform most linkable assets, and how digital PR fits into modern SEO. Topics covered: - The difference between reactive PR and proactive (active) digital PR - Which approach is best for beginners and small businesses - How to find journalists that are likely to cover your story - Building media lists with Muck Rack and Hunter - Structuring outreach emails that actually get opened - Subject line strategies that improve open rates - How BuzzStream fits into large-scale outreach campaigns - Email warm-up and deliverability best practices - Why personalization still beats AI-generated outreach - Creating surveys that naturally attract backlinks - Using data studies and infographics as linkable assets - A case study that earned links from major publications - How internal linking amplifies the value of digital PR campaigns - Why anchor text matters more than many SEOs realize - Reverse engineering competitors' digital PR campaigns - Combining reactive PR opportunities with proactive campaigns - Whether press releases still provide SEO and AI visibility benefits - How digital PR contributes to brand authority and entity building - The role of brand mentions with and without backlinks - How AI is changing journalism, outreach, and digital PR - Common mistakes agencies make when running digital PR campaigns - The workflows Aashish's team uses to run campaigns efficiently - How he approaches topic ideation for campaigns that have the best chance of earning coverage - Why surveys continue to generate some of the strongest results in digital PR Whether you're an SEO, agency owner, consultant, or business owner trying to earn stronger links without relying on traditional outreach, this episode offers a practical look at how modern digital PR campaigns are planned and executed. Subscribe for daily conversations about SEO, AI search, Google, content marketing, and the strategies that are working today. ⭐️ Aashish Khakhar on LinkedIn - https://www.linkedin.com/in/aashishkhakhar/  ⭐️ Aashish Khakhar's agency - https://healthsparkpr.com/  ⭐️ Aashish Khakhar's work example: Gulf Physio - https://gulfphysio.com/  ⭐️ Aashish Khakhar's work example: Power Your Curls - https://poweryourcurls.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Digital PR Kickoff 00:19 SEO Origin Story 01:42 Reactive PR Basics 05:11 Active PR Explained 06:48 Which PR Works Best 10:22 Case Study TikTok Stats Campaign 15:45 Building Journalist Lists 19:02 Pitch Templates And Tools 25:36 Email Sending And Warmup 30:42 Avoiding Generic Outreach 32:53 Pitch Testing Strategy 34:07 Subject Line Length 34:28 Reactive Meets Proactive 37:27 Press Release Reality Check 39:39 Cheap PR Distribution Hacks 41:24 Entity SEO Case Study 43:44 Common Digital PR Mistakes 46:17 Surveys Win Links 47:11 Survey Workflow Breakdown 51:04 Survey Ideation Challenges 52:44 AI Limits In PR 53:40 Budget And Team Scaling 56:05 AI Automation Boundaries 58:22 Competitor Campaign Recon 01:00:29 Quick Wins And Time Wasters 01:01:41 90 Day Link Playbook 01:02:56 Core Digital PR Mindset 01:05:00 Where To Find Aashish 01:05:45 Final Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #linkbuilding #backlinks #searchengineoptimization #seo

    1 h 6 min

  7. 29 juin

    If I Started Over at 22, I'd Use This Playbook to Pay NYC Rent in 90 Days

    E1090: If I had to start over at 22 years old with no connections, very little experience, and no audience, this is the exact playbook I'd use to start paying NYC rent in 90 days. This episode breaks down the credibility-first strategy I would use to get seen, get trusted, get referrals, and start charging more. The core idea is simple: before people hire you, they Google/ChatGPT you. So if you can make yourself look credible fast, you make every sales conversation easier. I cover: - How I would build credibility from zero - Why podcasts are one of the fastest ways to look established - How I used podcast guesting before I had a social media following - Why podcast appearances help with Google, AI visibility, backlinks, brand mentions, and trust - How a 20-year-old operator I'm working with got on 8 podcasts in his first month - Why the real value of PR and podcasting is not always direct leads - How public credibility makes leads easier to close - Why your clients seeing you "everywhere" can reduce churn and increase referrals - How to use LinkedIn to amplify every podcast appearance - Why short-form video is optional, but powerful if you can do it consistently Then I break down how I would actually get leads. For in-person networking, I explain: - How to find the types of people most likely to send you referrals - How to use ChatGPT to find events, groups, lists, and newsletters in your city - Why referrals convert better than cold outreach - Why arriving early to events works so well - Why you should focus on one person instead of trying to meet everyone - How taking someone to a second location builds trust faster - How to make people remember what you do without hard-selling them For remote networking, I explain: - How Mariah Magazine built her SEO business without in-person events - Why paid communities are better than free communities for this strategy - How to find communities filled with people likely to need your services - Why you should focus on helping instead of selling - How service swaps can create referrals, case studies, and credibility - How one PR and SEO service swap helped both people grow their businesses Finally, I talk about pricing. I share the Patrick McKenzie story that changed how I think about consulting rates: - Why hourly pricing can hold you back - Why weekly pricing can completely change the business - How he went from $4,000 per week to $8,000, $12,000, $20,000, and $30,000 per week - Why credibility makes it easier to raise prices - Why your rates should increase as your demand and proof increase The full playbook is: 1. Build credibility with podcasts 2. Share every appearance on social media 3. Meet referral sources in person or inside paid communities 4. Help people before selling 5. Use the credibility to convert leads faster 6. Raise prices as your proof and demand grow If I was starting over at 22, this is exactly what I would do. ⭐️ My article explaining all this (with more links) - https://edwardsturm.com/articles/if-i-started-over-at-22-credibility-first-playbook/  ⭐️ Podcast guesting tool mentioned - https://aipodcastmatcher.com  ⭐️ My guide to getting on podcasts as a guest - https://edwardsturm.com/articles/get-on-podcasts-as-guest-2026/  ⭐️ My Exact Social Media Posting Strategy - https://edwardsturm.com/articles/social-media-posting-strategy/  ⭐️ Content Creation Ideas: How I Never Run Out of Things to Post - https://edwardsturm.com/articles/content-creation-ideas/  ⭐️ Things I've Learned About Networking to Sell a Service - https://edwardsturm.com/articles/things-ive-learned-about-networking-to-sell-a-service/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Start Over at 22 01:13 Podcast Credibility Engine 02:47 Social Proof on LinkedIn 05:27 Short Form Video Option 06:09 In Person Referral Network 08:42 Remote Community Strategy 10:19 Service Swaps for Growth 11:40 Raise Prices Over Time 14:39 Two Year Outcome Recap 15:28 Wrap Up The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #onlinereputationmanagement #searchengineoptimization #entrepreneurship #personalbranding

    17 min

  8. 29 juin

    How the GEO Playbook Is Challenging SEO With Paid Citations, Reddit & AI Search

    E1091: Is GEO actually different from SEO, or is it just SEO with a new name? We're joined by Callum Kennard from ClickSlice and David Quaid for another deep debate on GEO, AEO, AI search, and where traditional SEO fits into all of it. This conversation gets into the practical side of the argument. Callum explains how his agency approaches AI search visibility using tools like Profound, paid citations, Reddit, LinkedIn, listicles, external placements, sentiment, and prompt tracking. David pushes back on the idea that GEO is a separate discipline, arguing that LLMs still rely heavily on query fan-outs, Google, Bing, and the same search infrastructure that SEOs already understand. The result is a practical debate about what is actually new, what is just SEO repackaged, and what brands should be doing if they want to show up in ChatGPT, Gemini, Perplexity, Claude, Copilot, and AI Overviews. Topics covered: - Why some agencies see GEO and SEO as completely different disciplines - Why David argues AI search still depends on SEO infrastructure - How query fan-outs work in AI search - Why ranking in Google or Bing can affect whether you appear in AI answers - How Profound is used to track prompts, citations, and visibility - Why AI search visibility scores can be useful but imperfect - The role of paid citations in GEO strategy - How brands are getting placed in listicles to influence AI answers - Why Reddit is becoming important for AI search visibility - When Reddit works well as a citation source and when it does not - Why LinkedIn and other UGC platforms are being used for AI visibility - How some agencies are approaching GEO like a new version of link building - Whether paid citations are becoming the new backlinks - Why brand sentiment matters in AI-generated answers - Why appearing in an answer is not the same as getting traffic - Whether GEO can exist without SEO - Why large language models still need search engines for fresh and specific information - What happens when AI systems cite brands without sending clicks - Why some brands may need external citations more than on-site content - How AI search changes the way people compare products, services, and companies - Why the GEO debate is partly technical and partly semantic This episode is not a basic explanation of GEO. It is a debate about whether the GEO playbook is actually new, where the real tactical differences are, and whether SEOs should treat AI search as a separate discipline or as an extension of SEO. If you work in SEO, content, digital PR, link building, AI search, or brand visibility, this conversation will help you understand the current argument around GEO and what is actually being done in the market right now. ⭐️ Callum Kennard on LinkedIn - https://www.linkedin.com/in/callum-kennard/  ⭐️ Callum Kennard on 𝕏 - https://x.com/callumkennard_  ⭐️ Callum Kennard's Agency, ClickSlice - https://www.clickslice.co.uk/  ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid  ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/  ⭐️ David Quaid on YouTube - https://www.youtube.com/@DavidQuaid  ⭐️ David Quaid's agency - https://primaryposition.com/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 GEO vs SEO Intro 00:05 Meet Callum Kennard 00:46 Why Search Is Changing 03:04 SEO vs AEO Explained 05:43 Challenging The Premise 07:30 What Really Makes It Different 10:11 Citations Sentiment And Funnel 16:34 Tools And Query Fanouts 22:52 Profound Workflow Debate 27:22 Non SEO Part And Strategy 33:44 Conversion Rates And Semantics 38:12 SEO vs AEO Debate 39:30 External Citation Strategy 40:34 Black Hat Knowledge Graph 41:57 Future of Search Costs 46:54 Citations and Reddit Power 48:05 Why Reddit Took Over 51:37 Buying Listicle Placements 55:22 Reddit Resources Hack 01:00:17 Measuring AEO Visibility 01:02:04 LLMs and Prompt Intent 01:07:00 Consensus Engine Limits 01:13:22 First Mover AEO Wins 01:17:02 Query Fanout Playbook 01:18:17 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #generativeengineoptimization #answerengineoptimization #searchengineoptimization #seo

    1 h 19 min
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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

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  • Création
    Edward Sturm
  • Années d’activité
    2023 - 2026
  • Épisodes
    1,1 k
  • Classification
    Contenu explicite
  • Copyright
    © 2026
  • Site web de l’émission
    The Edward Show

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