Marketing {Machine}

Marketing Machine
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This is the official podcast of Marketing Machine. We're the podcast that makes you a better marketer. This goes along with our newsletter. Sign up at https://marketingmachine.studio

Épisodes

  1. Is AI Killing Creativity? - Marketing Machine Podcast

    21/06/2024

    Is AI Killing Creativity? - Marketing Machine Podcast

    Get the newsletter for more https://marketingmachine.studio SummaryThe conversation explores the relationship between creativity, AI, and marketing. It discusses how creativity is both celebrated and punished in society, and how AI can impact creativity. The availability cascade phenomenon is mentioned, where repeated exposure to an idea leads to its acceptance, even if it may not be true. The conversation also touches on the importance of frequency and saturation in marketing, and how AI can help achieve these goals. The recipe for leveraging AI in marketing is mentioned, as well as the potential for prompt engineering and the use of the OpenAI API. Takeaways Creativity is both celebrated and punished in society.AI can impact creativity by reducing deviance and increasing productivity.The availability cascade phenomenon influences our perception of creativity.Frequency and saturation are important in marketing.AI can help achieve frequency and saturation goals.Prompt engineering and the use of the OpenAI API can enhance AI communication.Chapters00:00 Introduction and Bio Break00:33 Welcome to the Marketing Machine Podcast03:17 The Relationship Between Creativity and AI07:54 The Punishment of Deviance in Society18:00 The Impact of AI on the Creative Process23:29 The Availability Cascade: How Repeated Exposure Shapes Beliefs25:58 Leveraging AI to Reach a Critical Mass of Customers31:35 The Recipe for Leveraging AI in Marketing38:29 The Power of the AI API: Unlocking Advanced Applications

    40 min
  2. Apple AI and Synthetic Market Research

    14/06/2024

    Apple AI and Synthetic Market Research

    For more https://marketingmachine.studio Chapters 00:00 Introduction and Theme Song02:34 Apple's Dominance in Technology and AI05:57 App Intents: Exposing Functionality to On-Device AI08:27 Optimizing AI Models for Mobile Devices11:06 The Need for More Compute Power13:10 Privacy, Liability, and Ethics in the AI Space25:01 Ethical Implications of AI-Generated Explicit Content27:01 Democratization of Market Research with Synthetic Data38:58 The Role of Marketers in Distilling the Human Story42:36 Platform Optimization and Small Businesses

    44 min
  • 2 épisodes

À propos

This is the official podcast of Marketing Machine. We're the podcast that makes you a better marketer. This goes along with our newsletter. Sign up at https://marketingmachine.studio

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    Marketing Machine
  • Années d’activité
    2 k
  • Épisodes
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    © 2025 Marketing Machine
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