On Tap

On Tap

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.

  1. -13 h

    ontap.daily (June 17th 2026)

    In today's episode, John unpacks a pivotal day for eCommerce discovery as Meta launches AI Mode in Facebook search and Microsoft rolls out AI visibility reporting in Bing Webmaster Tools. Together, these moves signal that the way consumers find and evaluate products is fundamentally shifting, and brands relying on traditional search optimisation alone risk falling behind. The episode also covers a critical Shopify change, an honest reckoning from BarkBox's CEO, and what Dollar General's executive reshuffle reveals about the future of AI in retail. Meta's new AI Mode turns Facebook into a product discovery engine powered by public posts, Groups, and Reels Bing Webmaster Tools introduces Citation Share, Intents, and Compare features for measuring AI search performance Google Ads shifts Demand Gen billing to CPM for Discover view-through campaigns starting July 15 Microsoft Ads expands LinkedIn targeting with job seniority filters for B2B advertisers Shopify's breaking change: metafields now require definitions for Customer Account API access BarkBox CEO admits the subscription model "the world has started to move past" - a cautionary tale for DTC brands Dollar General creates a Chief Data and AI Officer role, elevating AI to C-suite strategy Visit www.ontapgroup.com to learn how On Tap helps eCommerce businesses navigate platform changes and build strategies for the AI-driven commerce era.

    6 min

  2. -1 j

    ontap.daily (June 16th 2026)

    In today's episode, John unpacks one of the most revealing statistics in retail right now: nearly 90% of retailers are using AI, but only a quarter have managed to make it work at scale. He explores what separates the pilots from the performers, using Tractor Supply's practical approach to AI-powered delivery routing as a standout example of getting it right. The episode also covers Google's expansion of Smart Bidding Exploration and the new Promotion Mode, and what eCommerce advertisers should know before turning them on. Plus, a look at what Google's confirmation about LLMS.txt files means for your search strategy, and how the emerging distinction between retrieval and citation in AI search is reshaping content strategy for eCommerce brands. - The AI execution gap: why adoption isn't the same as operationalisation - Tractor Supply's AI-powered last-mile delivery scaling - Google Smart Bidding Exploration and Promotion Mode for eCommerce - LLMS.txt files and Google Search: what you need to know - Retrieval vs. citation in AI search and why it matters for product visibility - Consumer sentiment rises but caution persists - Shopify Hydrogen 2026.4.4 patch updates Want to learn more about eCommerce strategy and stay ahead of what's changing? Visit www.ontapgroup.com.

    5 min

  3. -2 j

    ontap.daily (June 15th 2026)

    In today's episode, John covers a packed weekend of eCommerce developments, from a massive supply chain security breach affecting over a million websites to Google tightening the screws on advertisers and a legacy DTC brand hitting the wall. This episode covers the full three-day period from Friday to Monday, giving listeners everything they need to start the week informed. Sansec discloses a supply chain attack on OptinMonster, TrustPulse, and PushEngage affecting 1.2 million sites: what it means and how to respond Shopify opens up cross-merchant buyer identity data at checkout with Shop User Metafields in Functions Google expands limited ad serving restrictions, raising the bar for advertiser quality and landing page experience Google delays the Dynamic Search Ads to AI Max migration - why the extension matters Microsoft Ads launches Product Explorer to help merchants diagnose feed quality issues Sleep Number files for bankruptcy with $1.3 billion in debt: lessons for DTC and eCommerce brands New research reveals Claude AI's reliance on Brave Search rankings for recommendations Whether you're a merchant, developer, or agency, this episode connects the dots between security, advertising, and strategy heading into the week. For more insights and to work with the On Tap team, visit www.ontapgroup.com.

    8 min

  4. -5 j

    ontap.daily (June 12th 2026)

    In today's episode, John unpacks a historic day for AI-powered commerce as four major platforms, OpenAI, Amazon, Walmart, and Pinterest, all made significant moves to embed advertising directly into AI-driven shopping experiences. From ChatGPT product feed ads to Alexa becoming a full shopping agent, the advertising landscape is shifting beneath merchants' feet. John breaks down what this convergence means for product feed strategy and where eCommerce brands should be investing their attention. OpenAI launches product feed ads in Ads Manager beta: what it means for retailers already managing Shopping feeds Amazon weaves advertising into Alexa's AI-powered shopping conversations Walmart Connect audiences arrive in Google Display & Video 360, linking retail purchase data to programmatic advertising Pinterest signs a $4 billion AWS deal to accelerate AI visual search and shopping Shopify's October 2026 deadline for Polaris web component migration: why merchants should act now Stitch Fix posts its fifth straight quarter of growth, proving the value of AI-driven personalisation Instagram expands algorithm controls, changing the calculus for brand content strategy For more eCommerce insights and expert guidance, visit www.ontapgroup.com.

    5 min

  5. -6 j

    ontap.daily (June 11th 2026)

    In today's episode, John unpacks a striking new research finding: over half of consumers are now comfortable letting AI manage their entire brand relationship. With nearly a third already instructing AI assistants to prioritise specific brands, the rules of loyalty marketing are being rewritten in real time. John explores what this means for eCommerce merchants and how to ensure your brand stays visible in an AI-mediated world. New Gale research reveals 56% of consumers will delegate brand communications to AI and what that means for your marketing stack Schema.org now shows structured data adoption metrics, giving merchants a competitive benchmark for AI discoverability Publishers push back on Common Crawl's content collection for AI training - a tension that could reshape how AI recommends products A German court rules Google can be liable for false AI Overview claims, with implications for brand accuracy Inflation hits 4.2%, a three-year high, reshaping the consumer spending environment heading into summer Walmart Deals and Target Circle Days move to June, creating a compressed summer sale season alongside Amazon Prime Day Hyvä releases a Compatibility Checker to de-risk Magento migration projects, plus Default Theme 1.4.6 Shopify updates headless checkout SSO documentation for a cleaner developer experience Visit www.ontapgroup.com for more insights and to connect with the team.

    6 min

  6. 10 juin

    ontap.daily (June 10th 2026)

    In today's episode, John breaks down a new study showing that sixty-eight percent of Google searches now end without a single click to any website, and what that means for eCommerce brands relying on organic traffic. He explores how AI systems are quietly forming opinions about your brand and why your digital footprint matters more than ever. Plus, Connecticut becomes the second US state to crack down on personalised pricing, Hyvä ships a critical Klaviyo integration for Magento merchants, and Hasbro launches an AI studio that could reshape how brands show up in retail. Google zero-click searches reach 68% in 2026 - what eCommerce merchants need to do differently How AI builds brand impressions and why authority signals now drive discovery Connecticut and New York move to regulate dynamic pricing based on personal data Hyvä Checkout ships first-party Klaviyo Reclaim integration (v1.0.0) Hasbro's "Sixth Wall" introduces behavioural licensing for AI-powered retail experiences The overarching theme: control and transparency across the eCommerce landscape New episodes daily. Visit www.ontapgroup.com for more insights on eCommerce strategy, technology, and growth.

    5 min

  7. 9 juin

    ontap.daily (June 9th 2026)

    In today's episode, John unpacks how three major AI developments from Amazon, OpenAI, and Google are converging to reshape the entire product discovery journey for eCommerce merchants. He also covers a critical Shopify Hydrogen bug fix that may have been silently degrading product image quality, new releases from the Hyvä ecosystem, and why executives from Macy's and Ulta are pushing back on the "faster shipping is always better" narrative. OpenAI expands ChatGPT ads to five new markets and tests multi-advertiser placements Amazon launches an AI image generator inside its Shopping app search bar Google introduces new Performance Max asset testing tools for advertisers Shopify Hydrogen 2026.4.3 fixes a subtle but impactful Image component bug causing blurry product photos Hyvä ships a new Admin Dashboard API module and a PageBuilder layout fix Macy's and Ulta executives argue delivery reliability matters more than speed Saks Global exits bankruptcy with ambitious $9B GMV target by 2030 Stay ahead of the curve in eCommerce - visit www.ontapgroup.com for insights, strategy, and expert guidance.

    6 min

  8. 8 juin

    ontap.daily (June 8th 2026)

    In today's briefing, John unpacks a week where automation took centre stage across the eCommerce landscape. From a startling new data point about bot traffic to Amazon's enforcement of seller handling times, the intermediaries between merchants and customers are multiplying and getting smarter. John explores what this means for your store's costs, analytics, and discovery strategy, and shares a counterintuitive retail success story that proves the most effective channel isn't always the most digital one. Key topics covered: Cloudflare data reveals bots now make up 57% of all web traffic - arrived two years ahead of predictions The "delegation search" trend: how AI is changing how consumers discover and choose products Google's updated guidance on third-party SEO tools and generative AI optimisation Lululemon slashes full-year guidance after negative media coverage impacts traffic and sales Torrid's surprise Q1 results and why direct mail is driving a 75% subbrand sales increase Walmart's expansion into restaurant delivery through Subway partnership Amazon's June 29 deadline for accurate seller handling times and the 5% sales uplift opportunity Hyvä's new legacy modal compatibility module and what it means for Magento migration decisions Practical Magento tools: cache debounce, malware scanning, and trojan order prevention Want to learn more? Visit https://www.ontapgroup.com for insights, services, and to connect with the On Tap team.

    9 min
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À propos

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.

Informations

  • Création
    On Tap
  • Années d’activité
    2 k
  • Épisodes
    52
  • Classification
    Tous publics
  • Copyright
    ©2026 On Tap OÜ
  • Site web de l’émission
    On Tap