Pressing Matters with Avi Krawitz

Avi Krawitz

The Avi Krawitz Podcast is a place where I chat with leading personalities and executives in the diamond industry. Find me at: Website: www.thediamondpress.com Email: avi@avikrawitz.com Instagram: https://www.instagram.com/avi.krawitz/ LinkedIn: https://www.linkedin.com/in/avi-krawi... Tik Tok: https://www.tiktok.com/avi_krawitz

  1. Diamond Debates: Can Branding Preserve Diamond Value?

    24 juin

    Diamond Debates: Can Branding Preserve Diamond Value?

    In this episode of Diamond Debates, Avi Krawitz is joined by J.R. Dunn Jewelers President Sean Dunn to examine whether branding can counter an increasingly commoditized diamond market. The discussion explores why diamond branding has historically struggled, the relationship between category marketing and individual brand building, the growing importance of storytelling, origin and provenance, and how retailers can differentiate natural diamonds beyond the 4Cs. Drawing on Dunn's experience developing Botswana-sourced jewelry collections and traceable natural diamond programs, The conversation argues that preserving the value of natural diamonds increasingly depends on creating meaningful emotional connections through design, authenticity, and compelling human stories. Suggested Timestamps 00:00 Introduction 02:10 Why branding diamonds has always been difficult 07:15 Did grading reports unintentionally commoditize diamonds? 10:00 Why branding jewelry is easier than branding diamonds 14:15 Building a brand around Botswana origin and traceability 20:15 Do consumers really care where their diamonds come from? 27:30 How independent jewelers can build their own brands 34:35 Why selling "value" isn't the best natural diamond strategy 40:20 Category marketing vs. retailer branding: Finding the balance 47:00 De Beers, Origin, and the future of natural diamond storytelling

    53 min
  2. Diamond Debates: Lab-Grown Diamonds at an Inflection Point

    8 mai

    Diamond Debates: Lab-Grown Diamonds at an Inflection Point

    Avi is joined by Tom Chatham, chairman of Chatham Inc., to debate the current state and future prospects of the lab-grown diamond market. The discussion explores shifting market dynamics, technological advances in synthetic diamond production, industry challenges and marketing strategies, high-tech applications and niche markets, and efforts to establish a lab-grown industry body to advocate on the sector’s behalf. Diamond Debates is supported by Sarine Technologies.

    38 min
  3. Diamond Debates: Reenergizing the Natural Diamond Story

    30 avr.

    Diamond Debates: Reenergizing the Natural Diamond Story

    This debate explores the current state of category marketing in the natural diamond industry, focusing on strategies, metrics for success, and future campaigns like Desert Diamonds. Avi is joined by Sally Morrisoin, natural diamonds market lead at De Beers, to discuss how emotional storytelling and long-term planning are key to revitalizing consumer interest and demand. Diamond Debates is supported by Sarine Technologies. Learn more about Desert Diamonds: www.adiamondisforever.com

    45 min
  4. Diamond Debates: Is the Diamond Industry Overregulated?

    25 févr.

    Diamond Debates: Is the Diamond Industry Overregulated?

    From the Kimberley Process to sanctions compliance, traceability rules, AML requirements and ESG reporting, the diamond trade operates under layers of oversight that few luxury sectors face. Supporters argue regulation protects consumer trust and shields the industry from reputational risk, while critics say it adds cost, slows trade, and disproportionately burdens smaller players without solving core structural problems. In this discussion, Avi and Feriel Zerouki, president of World Diamond Council (WDC), explore whether these rules are strengthening the industry’s long-term credibility or gradually squeezing its competitiveness in an already fragile market. Diamond Debates is supported by Sarine Technologies.

    45 min
  5. Diamond Debates: De Beers Cannot Thrive as Both Miner and Luxury Brand

    11 févr.

    Diamond Debates: De Beers Cannot Thrive as Both Miner and Luxury Brand

    In this discussion, Avi and diamond analyst Paul Zemniski delve into the future of De Beers and the diamond industry as a whole. They discuss the implications of Anglo-American's divestment from De Beers, the challenges posed by lab-grown diamonds, and the need for a rebranding of the natural diamond market. The conversation also touches on the importance of inventory in retail and the evolving consumer preferences in the diamond sector. Diamond Debates is supported by Sarine Technologies.

    32 min
  6. Diamond Debates: Adapt or Die - The Diamond Industry Must Pivot to Value

    4 févr.

    Diamond Debates: Adapt or Die - The Diamond Industry Must Pivot to Value

    In this episode of Diamond Debates, Avi is joined by Wes Tucker, CEO of Tracr, to unpack the proposition that the diamond industry must adapt to or risk decline by pivoting decisively toward value. The wide-ranging discussion explores structural shifts reshaping the market, from oversupply, mine economics, and geopolitical pressure, to changing consumer spending habits, the rise of lab-grown diamonds, and the growing importance of branding, design, storytelling, and traceability. Wes and Avi argue that broad, one-size-fits-all category marketing is losing effectiveness, and that future growth depends on clearer differentiation, higher-value product strategies, and more personalized retail experiences that reconnect diamonds with aspiration, rarity, and long-term emotional meaning. The conversation ultimately frames as a coordinated effort to rethink how value is created, communicated, and captured across the entire diamond pipeline. Diamond Debates is supported by Sarine Technologies.

    53 min
  7. Diamond Debates: The Diamond Industry Will Shrink to Survive

    14 janv.

    Diamond Debates: The Diamond Industry Will Shrink to Survive

    In this engaging debate, Avi is joined by David Block, CEO of Sarine Technologies, to examine where the diamond industry stands and where it is headed. They unpack the contraction of the natural diamond market, the rise of lab-grown alternatives, and the growing responsibility of retailers to actively stimulate demand. The discussion moves through manufacturing realities, the shift from volume to value, and the industry’s renewed emphasis on profitability over scale. The conversation closes on a measured but confident view that natural diamonds can reestablish equilibrium as the foundation for sustainable growth. Diamond Debates is supported by Sarine Technologies.

    44 min
  8. Diamond Debates: 2026, A Year of Recovery or Continued Pressure?

    9 janv.

    Diamond Debates: 2026, A Year of Recovery or Continued Pressure?

    2026 could prove pivotal for the diamond industry. In this episode of Diamond Debates, Avi is joined by Rob Bates, news editor of JCK Online and author, to examine the market scenarios taking shape. They assess how major players such as De Beers and Alrosa may influence direction, the evolving impact of lab-grown diamonds, mounting retail challenges, shifting marketing strategies, while also weighing consumer behavior and investment dynamics. The discussion underscores why stability and disciplined inventory management are becoming critical in an increasingly volatile market. Diamond Debates is supported by Sarine Technologies.

    51 min
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À propos

The Avi Krawitz Podcast is a place where I chat with leading personalities and executives in the diamond industry. Find me at: Website: www.thediamondpress.com Email: avi@avikrawitz.com Instagram: https://www.instagram.com/avi.krawitz/ LinkedIn: https://www.linkedin.com/in/avi-krawi... Tik Tok: https://www.tiktok.com/avi_krawitz

Informations

  • Création
    Avi Krawitz
  • Années d’activité
    2023 - 2026
  • Épisodes
    16
  • Classification
    Tous publics
  • Copyright
    © Avi Krawitz 2023
  • Site web de l’émission
    Pressing Matters with Avi Krawitz