93 épisodes

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.

SaaS Insider Shira Abel

    • Marketing

SaaS Insider is a show about SaaS - business, marketing, and sales. The host, Shira Abel from Hunter & Bard, interviews a new SaaS Insider every week on how they grew their company. We cover the learnings, mistakes, and best practices so you can learn, grow, and scale your SaaS business.

    093: Naomi Assaraf on Growing Your Business By Knowing Your Customer

    093: Naomi Assaraf on Growing Your Business By Knowing Your Customer

    How to target and engage prospective customers? What message does your company need in order to appeal to both small businesses and enterprises? How to grow your company through content and social media marketing? 

    • 48 min
    092: Ferdinand Goetzen on Growth Marketing and Experimentation

    092: Ferdinand Goetzen on Growth Marketing and Experimentation

    What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation? 

    • 49 min
    091: Whitney Sales on Growing and Selling in New Markets

    091: Whitney Sales on Growing and Selling in New Markets

    How do you identify your target market? What tools should you be using to attract them? How to introduce a novel product in an established market? What relationships should you be making and questions should you be asking to effectively land and expand your customer base?

    • 46 min
    090: Steve Tornello on Creative Marketing and Advertising

    090: Steve Tornello on Creative Marketing and Advertising

    How do you develop a winning idea? What is the secret to making a profound impact on your customers? How to balance quantifiable data with creativity in order to predict client reaction and satisfaction? In this week’s episode of Insider SaaS, Steve Tornello shares his experiences in creative problem solving with host Shira Abel.

    • 48 min
    089: Joshua Ho on Increasing Revenue with Referral Marketing

    089: Joshua Ho on Increasing Revenue with Referral Marketing

    What is operational and customer debt? What are some challenges of going from a freemium to a paid subscription offering? How to manage your team and make sure they concentrate on the right things? Joshua Ho shares his successes and failures with the host Shira Abel in building a software company. 

    • 47 min
    088: Andre Yee on ABM and How the Buyer Behavior Has Changed

    088: Andre Yee on ABM and How the Buyer Behavior Has Changed

    What is Account Based Marketing and is it right for you? How to implement lead scoring and how is it going to change going forward? How has the buyer behavior changed over the past 10 years? Andre Yee shares some great insight with the host Shira Abel on ABM, content marketing, and B2B selling. 

    • 47 min

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