She Hustles🎙️

Julie Hanell and Giulia Gasperoni

She Hustles Podcast is for women navigating corporate struggles, freelancing, entrepreneurship, or juggling multiple passions ✨ We share honest stories, practical tips, and motivation to help you take control of your career, start a business, or finally follow your own path 🚀

  1. 10/07/2025

    Stop losing money with this pricing strategy!

    Ready to launch your side hustle but stuck on pricing? You're not alone! 💕In this episode, we're breaking down exactly how to price your products or services without underselling yourself or scaring away customers. Whether you're selling handmade jewelry, offering coaching services, or launching a digital product, we've got you covered!What you'll learn:The sneaky trick to find out your competitors' real prices (yes, we went there!)How to calculate your costs + profit margin like a proWhy knowing your target customer's budget changes everythingDifferent pricing models that actually work (hourly vs. packages vs. bundles)When to test your prices vs. when to stick to your gunsKey takeaways:✨ Don't compare yourself to fake competitors who aren't actually handmade/authentic✨ Spend MORE time on pricing than anything else - it can make or break your business✨ When you price too low, people get suspicious. Too high? They ask too many questions.✨ Put yourself in your customer's shoes - you might BE your ideal customer!Ready to stop guessing and start earning what you deserve? Drop a comment below with your biggest pricing challenge and we'll help you work through it!Don't forget to LIKE if this helped you and SUBSCRIBE for more side hustle tips that actually work 💪Podcast Links 🎧- Listen on Apple: https://podcasts.apple.com/us/podcast/she-hustles/id1753771945- Listen on Spotify: https://open.spotify.com/show/3pw6PNkKodENKstknEaIKS?si=88cb0f85e3d44517Follow She Hustles 📌- Instagram: https://www.instagram.com/shehustles_podcast/- LinkedIn: https://www.linkedin.com/feed/Follow Giulia Ⓖ- Instagram: https://www.instagram.com/gg.mediastudio/- TikTok: https://www.tiktok.com/@gg.mediastudio- LinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/Follow Julie Ⓙ- Instagram: https://www.instagram.com/growthwithjulie- LinkedIn: https://www.linkedin.com/in/juliehanell/About us Welcome to She Hustles ✨ Every Thursday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.

    11 min
  2. 03/07/2025

    How to define a buying persona that converts

    Stop wasting money advertising to the wrong people! 🎯 You've got an amazing product or service, but if you don't know exactly who you're selling to, you're basically throwing money into the void. In this episode, we break down the exact 4-step process that successful businesses use to create target personas that actually convert strangers into loyal customers. Here's what you'll learn: ✅ How to define demographics that matter (age, location, income, education) ✅ The psychology behind your ideal customer (what they want, fear, and aspire to) ✅ How to identify the exact pain points your product solves ✅ Where your customers actually look for products like yours (hint: it might not be Instagram!) 💡 Quick tip: Pin your finished persona somewhere you can see it daily - it should guide every piece of content, every ad, and every message you create.What's your biggest challenge when it comes to defining your target audience? Drop it in the comments below! 👇Don't forget to subscribe to She Hustles for more actionable business tips that actually work! 🚀 Follow She Hustles 📌 Instagram: https://www.instagram.com/shehustles_podcast/LinkedIn: https://www.linkedin.com/feed/YouTube: https://www.youtube.com/channel/UCNRKjjbf4bDbL6ABgAhouVA Follow Giulia Ⓖ Instagram: https://www.instagram.com/gg.mediastudio/TikTok: https://www.tiktok.com/@gg.mediastudioLinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/ Follow Julie Ⓙ Instagram: https://www.instagram.com/growthwithjulieLinkedIn: https://www.linkedin.com/in/juliefhanell/ About us Welcome to She Hustles ✨ Every Thursday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of.

    10 min
  3. 26/06/2025

    Jowita Jablonska | How moving to Cyprus will save you money

    Is Cyprus an Offshore Country? The Truth About Taxes, Digital Nomads & Business Setup Is Cyprus really an offshore country? In this episode, we sit down with tax expert Jowita to break the myths and reveal why Cyprus is actually a tax-friendly, EU-compliant jurisdiction, but definitely not offshore. We explore: ✅ Why Cyprus attracts digital nomads, entrepreneurs, and expats ✅ The truth about Cyprus corporate tax rates ✅ How to qualify for Non-Dom status and legally pay 0% tax on dividends ✅ The unique 60-day tax residency rule perfect for digital nomads ✅ How Cyprus offers capital gains tax exemptions on stocks, bonds, and business sales ✅ Family tax incentives for expats and tech professionals ✅ The importance of tax planning and professional advice to avoid common relocation mistakes ✅ Why Cyprus is a rising hub for startups and remote workers looking for business-friendly, low-bureaucracy environments We also talk about lifestyle, the welcoming business community, and why Cyprus is one of the most attractive places to live and work in Europe. 🌞 Get your free TAX guide ⁠⁠here⁠⁠ 💌 Follow Jowita Jablonska 📲 LinkedIn: https://www.linkedin.com/in/jowitajablonska91/https://www.linkedin.com/company/ibccstax/Instagram: https://www.instagram.com/yovita_jj/https://www.instagram.com/ibccs.tax/https://www.instagram.com/nomads.cy/ Follow She Hustles 📌 Instagram: https://www.instagram.com/shehustles_podcast/LinkedIn: https://www.linkedin.com/feed/YouTube: https://www.youtube.com/channel/UCNRKjjbf4bDbL6ABgAhouVA Follow Giulia Ⓖ Instagram: https://www.instagram.com/gg.mediastudio/TikTok: https://www.tiktok.com/@gg.mediastudioLinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/ Follow Julie Ⓙ Instagram: https://www.instagram.com/growthwithjulieLinkedIn: https://www.linkedin.com/in/juliehanell/About us Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of. Keywords: starting a business, tax advice, business law, company incorporation, women entrepreneurs, Cyprus tax benefits, networking tips, business strategy

    19 min
  4. 21/06/2025

    Jowita Jablonska | The One Thing You Must Know Before Starting Your Business

    Thinking of launching your business? This one legal & tax mistake could cost you everything. In this in-person She Hustles episode recorded in Cyprus, we sit down with lawyer and tax expert Jowita Jablonska to uncover the one thing entrepreneurs often overlook when starting their business. We dive deep into choosing the right jurisdiction, the power of in-person connections, avoiding setup mistakes, and what every founder needs to know about trust, expertise, and strategy. If you’re dreaming of building your own thing — business, side hustle or remote setup — this episode is your must-listen. Timestamps 00:00 - Introduction & Guest Welcome00:44 - Why In-Person Business Matters02:10 - Overcoming Fear When Starting a Business04:00 - Why Confidence = Knowledge05:00 - The Myth of Overnight Success06:10 - Importance of Knowing the Jurisdiction07:50 - Power of Networking & Building Relationships09:40 - Tips for Public Speaking as an Entrepreneur11:20 - Is it Harder for Women in Business?13:00 - Gender Bias Case Study: Ruth vs. Hank15:00 - Industry Differences in Gender Experience16:20 - 3 Essentials for a Successful Business18:20 - How a Birthday Party Led to a Business Collab19:30 - Tips for Approaching People at Events21:00 - “The One Thing” to Know Before Starting a Business22:00 - Why Taxes & Jurisdiction Matter23:30 - Avoiding Bureaucracy: Choosing the Right Country24:45 - Final Advice & Free Tax Guide Offer Follow Jowita Jablonska 📲 LinkedIn: https://www.linkedin.com/in/jowitajablonska91/https://www.linkedin.com/company/ibccstax/Instagram: https://www.instagram.com/yovita_jj/https://www.instagram.com/ibccs.tax/https://www.instagram.com/nomads.cy/ Follow She Hustles 📌 Instagram: https://www.instagram.com/shehustles_podcast/LinkedIn: https://www.linkedin.com/feed/YouTube: https://www.youtube.com/channel/UCNRKjjbf4bDbL6ABgAhouVA Follow Giulia Ⓖ Instagram: https://www.instagram.com/gg.mediastudio/TikTok: https://www.tiktok.com/@gg.mediastudioLinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/ Follow Julie Ⓙ Instagram: https://www.instagram.com/growthwithjulieLinkedIn: https://www.linkedin.com/in/juliehanell/About us Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of. Get your free TAX guide here 💌 Keywords: starting a business, tax advice, business law, company incorporation, women entrepreneurs, Cyprus tax benefits, networking tips, business strategy

    26 min
  5. 11/06/2025

    How to Build a Resilient Mindset (Without Burning Out or Waking Up at 4AM)

    80% of startups fail in the first 5 years — not because of bad ideas, but because founders give up. In this unfiltered episode, we asked ChatGPT how to build the strongest mindset possible — without toxic hustle culture or 4 a.m. wakeups. Whether you're stuck in your 9–5, building your side hustle, or trying to scale your business, this is your reset button. You’ll learn: The best daily habits for building mental resilienceWhy movement matters more than motivationHow to avoid burnout by reframing your goalsThe feedback loop that top founders never skipHow to reconnect to your mission when you’re lost This isn’t just mindset fluff — it’s your founder edge. According to the American Psychological Association, resilient entrepreneurs are 60% more likely to thrive in tough markets. 💬 Listen now if you want to build a business and stay sane. TIMESTAMPS 00:00 – Welcome: why this topic matters00:45 – Routines that build resilience01:40 – Move daily: the anti-motivation method02:27 – Energy & food: fuel for your brain03:13 – Boundaries: cut the toxic04:08 – Train your inner strength04:52 – Learn new skills = momentum05:40 – Goals vs. burnout06:27 – Real examples of slow success07:08 – Feedback loop: how to grow faster09:17 – Rediscover your “why”10:44 – Story method to stay inspired11:30 – Outro + next episode preview Follow She Hustles 📌 Instagram: https://www.instagram.com/shehustles_podcastLinkedIn: https://www.linkedin.com/feed/YouTube: https://www.youtube.com/channel/UCNRKjjbf4bDbL6ABgAhouVA Follow Giulia Ⓖ Instagram: https://www.instagram.com/gg.mediastudio/TikTok: https://www.tiktok.com/@gg.mediastudioLinkedIn: https://www.linkedin.com/in/giulia-gasperoni-1b0ba11b9/ Follow Julie Ⓙ Instagram: https://www.instagram.com/growthwithjulieLinkedIn: https://www.linkedin.com/in/juliehanell/ About us Welcome to She Hustles ✨ Every Friday we give you actionable tips to get unstuck and take action to create a business, side hustle or hobby you dream of. Get your free TAX guide ⁠here⁠ 💌 Keywords: resilient mindset, entrepreneur tips, mental strength, burnout recovery, mindset for women, female founders, side hustle life, productivity tips, goal setting, personal growth, how to build a business, motivation, women in business, startup mindset, daily habits

    12 min

À propos

She Hustles Podcast is for women navigating corporate struggles, freelancing, entrepreneurship, or juggling multiple passions ✨ We share honest stories, practical tips, and motivation to help you take control of your career, start a business, or finally follow your own path 🚀