Shiny New Clients!

Jenna Harding
  • 5,0 (2)
  • Marketing
  • Toutes les 2 semaines

The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).If you've got a business  -  this is the show you need to fill your calendar with perfect clients. This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

  1. -5 j

    Client Retention Strategies: Tips to keep your clients, longer (feat. Eric Lalonde, CEO of WriteUpp)

    What if the secret to client retention had nothing to do with doing better work? And what it does have to do with is 100% in your control, and currently being totally ignored in the back-end of your business? Jenna opens this episode with a story that might make you uncomfortable — about a service provider whose backend was so polished, so organized, so buttoned up... that it bought them months of grace they didn't deserve. And it completely changed how she thinks about client retention strategies. Keeping clients coming back to your practice doesn't means working harder, undercharging, or saying yes to everything. In fact, that approach is a fast-track to burnout. In this episode, Jenna sits down with Eric Lalonde, CEO of WriteUpp — an all-in-one practice management platform used by over 47,000 clinicians across 35+ countries, to talk about what how to KEEP your best clients coming back. In this episode: The counterintuitive story that'll reframe how you think about retaining clientsWhy your backend systems are building (or destroying) trust before you've even delivered anythingWhat Disney figured out about client experience that most small businesses completely missThe 3 invisible systems doing the heavy lifting on client retentionWhy Eric says communication is the single biggest factor in whether clients come backHow WriteUpp brings scheduling, records, invoicing, reminders, and more into one place — so your experience feels seamless without you managing five different toolsIf you've ever wondered why great work alone isn't keeping clients around, this episode is going to hit. 🔗 Learn more about WriteUpp at writeupp.com Read the Client Retention Strategies Blog: https://jennaharding.com/client-retention-strategies-back-end-systems-to-help-your-practice-keep-clients-long-term/ This episode is sponsored by WriteUpp ❤️ Thank You!  🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    17 min

  2. 22 juin

    Are Instagram courses worth it?

    Not all programs are created equal... And there's a reason why that $27 instagram course you bought didn't get you the views it promised it did. In this episode, we talk messaging, realistic social media ROI, what to stop wasting your money on, and how I designed Magic Marketing Machine to be the last Instagram course you ever need (because, spoiler, it's actually a social media marketing strategy disguised as an Instagram course). If you've ever wondered whether investing in an Instagram course is actually worth it for your service-based business — this episode is for you. HERE'S THE FREE VIDEO TRAINING I MENTION:   https://www.videoask.com/f7xjzo38p  JOIN MAGIC MARKETING MACHINE: www.magicmarketingmachine.com This episode also gets into: The real reason potential clients say you're too expensive (it's probably not what you think)What instagram marketing ROI looks like for a small service-based business — and the four ROI categories every offer falls intoWhy a shortcut to making content faster is not the same thing as a shortcut to getting clientsWhat Jenna learned from a $10,000 program that completely shaped how Magic Marketing Machine was builtThe byproducts of showing up on Instagram that most people aren't even factoring into the equationIf you're a service business owner sitting on the fence about whether investing in an Instagram course is worth it — this episode will help you make that call with a lot more clarity. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    18 min

  3. 15 juin

    The messaging mistake new business owners make on social media (i'm guilty too)

    So your social media reach has dropped... But you're not sure what changed. You've been posting, and trying to prove yourself, but it seems like the more you want it, the further away it gets. The answer might have nothing to do with your strategy. It might be a mistake that lives entirely in your head.  In this episode, Jenna gets real about the mindset trap that snuck into her messaging and tanked her views, her sales, and her morale — and how she caught herself and turned it around. Ready to get clients from Instagram without spending all day on your phone? Start with Jenna's free choose-your-own-adventure Instagram training below. You'll walk away knowing exactly what you need to be doing on Instagram right now, based on where your business is and where you want to go — and you'll have the chance to learn more about Magic Marketing Machine and how to join. 👉 https://www.videoask.com/f7xjzo38p  In this episode, you'll hear: The mindset that turned into a messaging mistake Jenna made for months that hurt salesWhat "pick me energy" looks like in a business owner's contentWhy using expert jargon and overwriting your social media posts signals insecurity, not authorityThe sales psychology truth about why every purchase decision is emotional — no matter how sophisticated your ideal client isWhat one Magic Marketing Machine client did differently that led to a 1,000% increase in Instagram reach Why you need to stop trying to look smart in your social media contentWhy simple language isn't a sign you're NOT an expert — it's a sign that you are oneKey takeaway: Your social media content isn't for you. It's for the person on the other side of the screen. The moment Jenna stopped trying to prove herself and went back to making things easy, fun, and clear for her audience, her business returned.  New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to attract clients through Instagram — without hiring a social media manager or dancing on camera. Subscribe so you never miss an episode. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    13 min

  4. 1 juin

    Write An "I Help" Statement That Sticks With People (How to Explain What You Do)

    You've heard it a thousand times: write your "I help" statement. I help [target audience] achieve [result]. Simple, right? So why does it still feel like nobody really gets what you do? In this episode, Jenna gets real about why even the people who LOVE you and want to support your business can't explain what you do — and why that's actually *your* problem to solve, not theirs.  Strong messaging and a clear positioning statement isn't just an online marketing checkbox. It's the foundation of your marketing — the thing that makes your ideal clients self-select before you even say a word.  In this episode, you'll hear: The story of Jenna's aunt — and the moment she realized her messaging wasn't as clear as she thoughtWhy the classic "I help statement" still works to explain what you do The #1 mistake business owners make when writing their marketing statement: using their expert language instead of their client's languageWhy cramming everything you do into one sentence actually makes you less clear, not moreWhat an old-school PR pro taught Jenna about messaging How a clear positioning statement makes your social media marketing work harder — and gets your content in front of the right people fasterThe big takeaway: More information does not equal clarity. Whether you're brand new to entrepreneurship or years into running your business and marketing your service online, your job is to find the one key result your clients actually want — and lead with that. Everything else follows. If people in your life keep asking you to explain what you do, that's a messaging problem. And it's fixable. 🎓 Ready to get clear on your messaging and start attracting clients from Instagram? Join Magic Marketing Machine! www.magicmarketingmachine.com New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to get clients from Instagram — without burning out or dancing on camera. So glad you're here! 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    10 min

  5. 18 mai

    Local Marketing Strategies (and how to reach local audiences on Instagram)

    Local marketing strategies go way beyond just hoping social media algorithms find your neighbours-- Take control by understanding local business social media marketing, and using marketing strategies only available to location-specific businesses. Having a location-based business isn't a disadvantage when it comes to marketing. It's an asset. You have access to every online marketing strategy and a whole category of on-the-ground tactics that purely digital businesses simply can't use. The key is combining both. In this episode: - Real-world examples of offline tactics that work: bulletin boards, door hangers, community Facebook groups, Google Maps, local events, and good old-fashioned business cards at the dog park - How to find the right local businesses to collaborate with - Jenna Harding's concept of "global reach for local sales - Why the instagram algorithm isn't as random as you think - How local business social media marketing on Instagram can be optimized to reach people near you Want to stop posting randomly and start getting actual clients from Instagram? Join www.MagicMarketingMachine.com — the program with 1,450+ alumni who've learned the proven content strategy that's worked for service-based businesses, local or otherwise. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    18 min

  6. 11 mai

    Book a client by Friday: Your bootstrappy action plan

    Wanna know how to get a new client fast? If you need a client like *now*, the answer isn't a new funnel — it's getting scrappy, getting visible, and reminding people you exist. In this episode, Jenna Harding shares the strategies she's used (and seen her clients use) to book clients quickly — some polished, some unconventional, all proven. From wedding charcuterie boards to a cold Craigslist pitch that turned into a $20,000 job, this one's full of real stories that will get you thinking differently about how clients actually find you. In this episode, you'll hear tactics to get a new client fast (how about by Friday?)  We'll cover: Why social media is the backbone of even your most "offline" client bookings — and what a college professor and an improv friend have to do with itThe near-100% conversion strategy Jenna's client Cassie Torres used as a wedding photographer (hint: it involved wine, cheese, and her living room)How a simple congratulations email to a past client led directly to a new contract — with zero pitchingThe Craigslist approach that landed a $20,000 client Where to look online for people who are actively searching for someone like you right nowWhy re-engaging past clients is the easiest sell you're not making What Jenna's Booked Out Offers clients brainstormed on their last call to get hired fastThe takeaway: The fastest path to getting a new client isn't complicated — it's a reach-out to someone who already knows you, likes you, and just forgot to call. Your network is warmer than you think. Go remind them what you do. 🎓 Magic Marketing Machine — Jenna's signature program for getting clients from Instagram in minutes a day www.magicmarketingmachine.com Cassie: https://www.instagram.com/cassietorresct/ Strategic Stories $10 Mini Course: https://jennaharding.com/strategic-stories 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    13 min

  7. 4 mai

    The 3 M's of Sales: Why Your Instagram Isn't Converting (And How to Fix It)

    You've gotten clients before. You know your offer works. So why is your Instagram not converting to clients? If you're pouring your heart into content and the bookings still aren't coming through, this episode is going to pinpoint exactly where the disconnect is — using the 3 M's of sales framework. The 3 M's of Sales: Mindset — If selling feels icky, pushy, or like you're taking something from people, that belief is showing up in every word you write. Your mindset isn't just a "woo" problem — it's a sales problem.Messaging — If people buy from you on discovery calls but not from your Instagram or emails, that's a messaging problem. And it's one of the most fixable ones there is. The words you use, the results you promise (or fail to promise), and how clearly you communicate your value are everything.Money — Are you actually asking for it? A scroll through your last nine posts will tell you. If you haven't made an offer recently, that's your answer.Key takeaways from this episode: How to diagnose exactly which M is your missing link for getting clients from InstagramThe business mindset shifts that are quietly blocking your sales conversionsWhy your Instagram messaging — not your offer — is usually why followers aren't buyingWhat "sell a little all the time and a lot sometimes" actually looks like as an Instagram sales strategyWhy objections on sales calls ("let me talk to my husband") are usually an Instagram messaging problem — not a pricing problem👉 The mindset blocks getting in the way of your sales: https://www.buzzsprout.com/2215200/episodes/15173021👉 Fix these 2 things and you'll sell 10 times more: https://www.buzzsprout.com/2215200/episodes/18202097One of these three things just needs some attention — and once you know which one, fixing it gets a whole lot simpler. 🎁 Grab the free sales post template below — the one a client used to book 10 sales calls in three hours. New to the show? Welcome! I'm Jenna Harding and every week on Shiny New Clients, I help service-based business owners get clients from Instagram. Subscribe so you never miss an episode. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    13 min

  8. 20 avr.

    10 ways to repurpose your Instagram content

    If you wanna spend less time on your phone and still grow your social media ASAP, learn how to make one solid post idea go a loooong way! This episode shares super tactical and doable strategies for repurposing your social media content and will leave with your brain buzzing with ways to repurpose old Instagram posts I guarantee you haven't thought of. (I also included 3 answers for 'how to download instagram posts without the watermark') Inside this episode, you’ll learn how to turn one piece of content into many, helping you show up consistently, reach more people, and ultimately get more clients—without constantly chasing new ideas. Jenna shares the exact mindset shift that helped her go from endlessly scrolling to creating high-performing content quickly and efficiently. This episode breaks down a simple but powerful system for repurposing your content in smarter ways, including:  How to repost your content as-is (yes, really) without overthinking it  How to transform one post into multiple formats (Reels, carousels, talking videos)  How to distribute your content across platforms like TikTok, Pinterest, and YouTube Shorts  How to analyze what worked—and turn it into even more winning content You’ll also hear why posting more frequently actually reduces pressure (instead of increasing it), and how focusing on conversions—not just views—can completely shift your results. If you’re tired of spending hours creating content or feeling like every post has to be “perfect,” this episode will show you a faster, more strategic way forward. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

    16 min
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À propos

The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).If you've got a business  -  this is the show you need to fill your calendar with perfect clients. This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

Informations

  • Création
    Jenna Harding
  • Années d’activité
    2023 - 2026
  • Épisodes
    170
  • Classification
    Contenu explicite
  • Copyright
    © 2026 Shiny New Clients!
  • Site web de l’émission
    Shiny New Clients!

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