Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice

John Corcoran
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Podcast Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice

"Top 100 Small Business Podcasts 2014" -- Small Biz Trends. Former Clinton White House Writer John Corcoran shows you how to build relationships intelligently to get more clients, grow your income and advance your career. Discover how you can use win-win networking and intentional relationship-building with Influencers and VIPs, even if you "hate networking" or feel like you have "nothing to offer" people who are successful. Interviews with today's top entrepreneurs and authors such as Dan Pink, Michael Port, Gary Vaynerchuk, Marie Forleo and Guy Kawasaki, who reveal how they use relationships to grow their businesses and their incomes. Find out more at SmartBusinessRevolution.com.

  1. -5 J

    In-House vs. Outsource: 11 Must Ask Questions To Help Decide To Do a Project In-House vs. Utilize a Specialized Agency

    Dr. Jeremy Weisz is the Co-founder of Rise25 Media, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Dr. Weisz has been involved in podcasting for 11 years and was a senior producer for early business podcasts. He helped put all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more through video interviews on Inspired Insider. He also continues to run his chiropractic and massage facility in downtown Chicago and is the founder of a nutritional supplement business. In this episode… Many companies struggle to decide whether to handle a project in-house or outsource it to an agency. This challenge often involves balancing core competencies, budget constraints, and internal resources. What factors should influence your decision when leveraging external expertise to improve operational dynamics and competitiveness?  According to Dr. Jeremy Weisz, several steps exist to effectively navigate this dilemma. Begin by assessing whether the task aligns with your business’s core strengths; if it doesn’t, consider outsourcing for the necessary expertise. Next, evaluate the long-term costs, including any potential hidden opportunity costs. Finally, take a closer look at your internal resources and their ability to manage the task. Sometimes, outsourcing relieves internal strain and leads to better outcomes, especially when specialized skills are required. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Dr. Jeremy Weisz, Co-founder of Rise25, about the decision-making process for outsourcing versus keeping projects in-house. They discuss key considerations such as cost comparison, the strategic importance of tasks, and how to leverage external agencies to build long-term relationships. Additionally, they touch on factors like client lifetime value, timeline management, and the impact on internal resources.

    40 min

  2. 6 SEPT.

    Why Email Marketing Remains Effective: Insights From Melanie Balke

    Melanie Balke is the Founder and CEO of The Email Marketers, a company specializing in helping 8-figure DTC brands grow their revenue and build strong communities through retention marketing. With a deep-rooted passion for entrepreneurship, she built her agency to challenge the flawed traditional model by focusing on genuine client care and exceptional results.  Before founding The Email Marketers, Melanie gained valuable experience as Head of Email Marketing at BAMF, a fast-growing LA agency. She has also consulted for global brands like Mercedes-Benz and SMART, with insights across industries like e-commerce and automotive. Beyond her professional achievements, Melanie is also an avid writer and the self-proclaimed CEO of Dad Jokes, highlighting her love for humor. In this episode… In the crowded digital landscape, businesses often overlook the potential of email marketing, dismissing it as outdated or ineffective. However, many brands are missing out on a powerful tool that, when used correctly, can drive customer engagement and boost revenue. The challenge lies in understanding how to leverage email marketing in a way that resonates with today’s consumers while cutting through the noise of countless other marketing channels. Melanie Balke, an email and retention marketing expert, emphasizes the power of combining strategy, creativity, and data-driven insights to craft impactful email campaigns. She advises businesses to focus on understanding customer lifecycles, using data to inform when and how to engage customers effectively. Melanie also highlights the importance of creating a cohesive customer experience through email, ensuring that every touchpoint, from the initial capture to ongoing communication, adds value and strengthens the relationship between the brand and its customers. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Melanie Balke, Founder and CEO of The Email Marketers, about the power and relevance of email marketing. Melanie shares profound insights into optimizing email capture, common misconceptions about the effectiveness of email, the importance of tailoring email frequency to avoid subscriber fatigue, and how offering free value can effectively re-engage dormant subscribers.

    34 min

  3. 30 AOÛT

    From Zero to Research Rockstar With Kathryn Korostoff

    Kathryn Korostoff is the President and Lead Instructor at Research Rockstar, which provides training and staffing for professionals pursuing market research excellence. With over 30 years of experience and having conducted over 600 primary research studies, Kathryn remains passionate about driving business innovation through fresh, objective customer insights. A key focus of her work is promoting 'data fluency' to help research and insights professionals adapt to the rapidly evolving landscape of market research 3.0. In addition to her work at Research Rockstar, Kathryn hosts the video podcast series Conversations for Research Rockstars, where she shares her expertise and insights with a broader audience. In this episode… Businesses today face the challenge of staying competitive in an increasingly commoditized market, where services and products are often indistinguishable. Many companies feel compelled to lower prices due to commoditization, leading to shrinking profit margins and a loss of value in specialized expertise. In such an environment, how can service-based businesses that rely on unique insights and skills continue to differentiate themselves and thrive? Kathryn Korostoff, a seasoned market research expert, tackled this issue by selling her first company, Sage Research, when she recognized the growing commoditization in the research industry. Kathryn understood that as the barriers to entry lowered and competition increased, maintaining profitability and standing out in a crowded market would become increasingly difficult. To address this, she transitioned from running a traditional research agency to focusing on training and staffing solutions through her company, Research Rockstar. This shift allowed her to leverage her expertise in a way that added value beyond commoditized services, offering tailored solutions that met her clients’ evolving needs.  Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Kathryn Korostoff, President and Lead Instructor at Research Rockstar, about leveraging research and curiosity to drive business success. Kathryn discusses the importance of adapting to industry changes and how promoting data fluency can help professionals. They also discuss the decision to sell Sage Research, the implication of frugality in business, and the potential of AI to transform how businesses operate.

    39 min

  4. 23 AOÛT

    Turning Setbacks Into Success With Michael Moore

    Michael Moore is the Founder and CEO of M3 Networks, a full-service IT support powerhouse serving small to medium-sized businesses in the Dallas and Fort Worth areas. With over a decade of experience, Michael has successfully transformed his one-person consulting operation into a thriving business, earning recognition for his innovative approaches, including a highly effective strategy for garnering five-star Google reviews. Michael's entrepreneurial spirit emerged early, and he has navigated his business through challenges like the 2008 downturn and COVID-19, transforming obstacles into success through strategic marketing, a strong workplace culture, and a focus on client satisfaction. In this episode… When faced with a rapidly changing business environment, many entrepreneurs struggle with how to adapt quickly and effectively. Moreover, transforming a solo consulting gig into a thriving business is no easy feat, and mastering the art of earning five-star reviews online is even harder. Curious about the secrets behind achieving such success? Michael Moore reveals how he navigated these challenges by taking decisive action and implementing strategic solutions. He recognized the need for robust marketing and sales strategies to scale his business beyond a solo operation, ensuring consistent growth. By focusing on client satisfaction and creating a system to generate five-star Google reviews, Michael not only built a strong reputation but also fostered a positive workplace culture that empowered his team to excel. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Michael Moore, Founder and CEO of M3 Networks, about building a thriving tech business. Michael discusses the need for strategic marketing to grow beyond a solo operation, the importance of building a strong workplace culture, how he effectively generated five-star Google reviews that strengthened his company’s reputation, and the critical role of cybersecurity in today’s digital landscape.

    46 min

  5. 16 AOÛT

    Revolutionize Your Life in One Breath With Finnian Kelly

    Finnian Kelly is the Founder of Intentionality Inc., a methodology designed to help everyday people create extraordinary futures. He is a keynote speaker, high-performance coach, and author of the book Intentionality, known for his immersive breathwork experiences that empower people to shift their mindset and truly feel what life offers.  A retired Australian Defense Force Officer and a graduate of the prestigious Royal Military College of Duntroon, Finnian holds degrees in math, physics, finance, leadership, and teaching and a master’s degree in positive psychology and applied coaching. He travels the globe as an ambassador for living with intentionality, with his work featured on National Geographic’s UnderCover Angel, Business Insider, Forbes, Sky Business, ABC, and Smart Company. In this episode… Striving for success and achieving financial independence do not always guarantee personal fulfillment and happiness. Many people follow a set path, expecting it to lead to contentment, only to find themselves unfulfilled and questioning their choices. How can we bridge the gap between external achievements and true inner fulfillment? Finnian Kelly addresses this issue by emphasizing the importance of intentional living and connecting with one’s true self. He shares actionable steps, such as incorporating simple practices like breathwork and sunlight exposure, to achieve a deeper state of peace and joy. Finnian also highlights the necessity of understanding and confronting subconscious blocks that govern thoughts and behaviors, advocating for a shift from merely achieving external goals to focusing on internal well-being and lasting joy. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Finnian Kelly, Founder of Intentionality Inc., about living a life of intention. Finnian discusses overcoming unresolved childhood issues, the importance of embodying practices before sharing them, distinguishing between short-term pleasure and lasting joy, and how he now helps others achieve intentionality in their lives.

    34 min

  6. 9 AOÛT

    Mastering Agency Growth in an Age of AI and Disruption With Jason Swenk

    Jason Swenk is the Founder of Agency Mastery 360, a company dedicated to helping digital agency owners grow and scale their businesses. With over 20 years in the agency space, he has built and sold his agency, and he now leverages his experience working with brands like AT&T, Hitachi, and Lotus Cars to mentor other agencies.  In addition to hosting the Smart Agency Masterclass podcast, the #1 podcast for digital marketing agency owners, Jason has developed a framework for growing agencies from nothing to eight figures. His unique perspective, shaped by his extensive experience and monthly interaction with over 100 agencies, provides valuable insights into navigating market disruptions and achieving sustained growth. ​ In this episode… Digital marketing is rapidly evolving, creating uncertainty and disruption for agencies. Business owners face the challenge of keeping up with technological advancements while maintaining consistent growth. How do you stay ahead without losing sight of the core elements that guarantee lasting success? Jason Swenk, an industry veteran with over two decades of experience, offers valuable insights on navigating these challenges. He discusses the dual nature of emerging technologies, particularly AI, as both a threat and an opportunity. Jason emphasizes the importance of not getting consumed by the latest trends but instead focusing on consistent, fundamental business principles that will likely remain unchanged. With an emphasis on quick decision-making and the power of simplicity, he encourages agency owners to stay agile and embrace opportunities presented by emerging technologies. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jason Swenk, Founder of Agency Mastery 360, about growing an agency in an age of AI and disruption. They discuss the impact of AI on agency operations and how to leverage it. Jason also talks about finding the right clientele and refining your niche, the benefits of visiting clients regularly to build stronger connections, and the significance of consistent content creation and personal branding for agencies.

    37 min

  7. 2 AOÛT

    Overcoming Tragedy and Achieving Success With Andy Plank

    Andrew (Andy) Plank is the Founder of Blue Eagle Logistics, which specializes in moving freight critical to people's lives. With 25 years of experience in the corporate world, working for Fortune 150 and Fortune 25 construction material companies, Andy transitioned into entrepreneurship about 10 years ago. In 2013, he launched his own logistics firm during an era where supply chain discussions were at the forefront. Together with his wife, Tina, he co-owns and operates the business, contributing to the American Foundation for Suicide Prevention after the loss of their son, Samuel, by raising awareness and providing support for mental health initiatives. In this episode… Have you ever faced abrupt career shifts that thrust you into new territory, making you question your every move? Imagine reaching a crossroads where the job you've built over decades suddenly ends, leaving you to sift through the uncertainty. What if this crossroads isn't the end but a hidden beginning that could lead to something greater? Andy Plank successfully navigated this journey by leveraging his strengths and seeking expert help where needed. After spending 25 years in the corporate world, Andy shares the decisive moment that led to the founding of Blue Eagle Logistics, and how he turned what seemed like an unforeseen setback into a thriving business. Furthermore, Andy opens up about the personal tragedy of losing his son Samuel and how he and his wife turned their grief into advocacy work with the American Foundation for Suicide Prevention, offering their voices to support and educate others on the importance of mental health awareness. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Andy Plank, Founder of Blue Eagle Logistics, about his transition from the corporate world to entrepreneurship. They delved into how Andy’s discharge from corporate ties gave him the freedom to pursue entrepreneurship, the advantage of partnering with operations specialists for growth, and the personal tragedy that led him to advocate for mental health.

    30 min

  8. 26 JUIL.

    Breaking the Mold in Material Science With Seth Casden

    Seth Casden is the Founder and CEO of Hologenix, a material science company known for its innovative product, CELLIANT, designed to amplify human potential and overall health. Hologenix's innovative textiles, which harness the power of infrared for enhanced performance and health, have led to partnerships with renowned brands such as AEON, Bear, Decathlon, DFND, Medline, and Under Armour. Seth has a degree from Pepperdine University and frequently speaks at industry conferences. Under his leadership, Hologenix has been named to the Inc. 5000 list of the fastest-growing privately held companies in the US for three consecutive years, showcasing his ability to drive impressive growth and innovation. In this episode… Have you ever wondered how to turn innovation into profit and sell it to other companies? In a constantly transforming economy, excelling with innovative technological solutions is crucial. Could there be an intersection of technology and the textile industry? Seth Casden faced these questions head-on when he helped develop CELLIANT, a performance textile designed to improve circulation through infrared energy. He explains how his company created a textile embedded with infrared-emitting minerals that enhance circulation and aid recovery. Despite the initial challenges, including skepticism from major brands like Under Armour, his team substantiated their claims through rigorous scientific studies. Seth emphasizes the importance of long-term vision and patience, investing in studies and product development that may take years to bear fruit but ultimately establish credibility and market demand. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Seth Casden, Founder and CEO of Hologenix, about the intersection of textiles and technology. They discuss how working at a law firm laid the foundation for Hologenix, the impact of private equity experience on company strategy, and overcoming challenges to partner with major brands. He also emphasized the importance of long-term vision and scientific validation.

    35 min
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À propos

"Top 100 Small Business Podcasts 2014" -- Small Biz Trends. Former Clinton White House Writer John Corcoran shows you how to build relationships intelligently to get more clients, grow your income and advance your career. Discover how you can use win-win networking and intentional relationship-building with Influencers and VIPs, even if you "hate networking" or feel like you have "nothing to offer" people who are successful. Interviews with today's top entrepreneurs and authors such as Dan Pink, Michael Port, Gary Vaynerchuk, Marie Forleo and Guy Kawasaki, who reveal how they use relationships to grow their businesses and their incomes. Find out more at SmartBusinessRevolution.com.

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