39 épisodes

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.
With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more responsible fashion industry.
Twice monthly, on Wednesday, share the experience of a new guest who unveils a new generation of values combining creativity, innovation and sustainability.
This podcast is offered by Première Vision, the leading event organizer for fashion professionals.
 👉 https://www.premierevision.com/en/

See acast.com/privacy for privacy and opt-out information.

Smart Creation Podcast Première Vision

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    • 4,8 • 23 notes

Smart Creation, the podcast, invites you to explore the potential of sustainable fashion.
With Smart Creation, discover the latest products and global initiatives from key upstream players to help make the move to a more responsible fashion industry.
Twice monthly, on Wednesday, share the experience of a new guest who unveils a new generation of values combining creativity, innovation and sustainability.
This podcast is offered by Première Vision, the leading event organizer for fashion professionals.
 👉 https://www.premierevision.com/en/

See acast.com/privacy for privacy and opt-out information.

    #39 Liisa Kelo - Value Chain Development Manager at FSC (Forest Stewardship Council)

    #39 Liisa Kelo - Value Chain Development Manager at FSC (Forest Stewardship Council)

    This week we’re meeting with Liisa Kelo, Value Chain Development Manager at FSC. The Forest Stewardship Council mission is to promote environmentally sound, socially beneficial and economically prosperous management of the world's forests. Its vision is that we can meet our current needs for forest products without compromising the health of the world’s forests for future generations.
    In this episode Liisa takes us into the world of wood and fashion. Listening to this episode will allow you to better understand the action of FSC, the textiles of cellulose origin and the stakes around wood in the world. 

    CONTENT TO FIND YOUR WAY IN THE EPISODE
    1:05 : Liisa presents herself
    2:34 : Why she decided to dedicate her life to sustainability 
    3:14 : Her definition of sustainable fashion
    05:21 : What is her job ? 
    07:09 : What is FSC? Who is it for? What is it for? How do you get it? 
    11:24 : How much does it cost ? How long does it last? 
    12:16 : What does it bring? What is at stake around wood ?
    15:23 : What is the link between fashion and FSC ? 
    17:00 : What is Viscose, Lyocell, Modal, Acetate
    19:50 : To what extend those fibers are really sustainables ? 
    21:40 : The Fashion Forever Green Pack
    25:27 : How can the fashion industry accelerate its sustainable revolution ? 
    28:35 : What makes her feel optimistic ? And what are the biggest challenges in the coming years? 
    31:33 : Quick rapid fire questions section       

    KEY LEARNINGS
     « Sustainable fashion is fashion that is sourced and produced responsibly, both environmentally and socially, but it's also renewable and circular.  And essentially, it's fashion that has a positive social, environmental and economic impact.  »
     « What we want to do at FSC is to strive for the best results for the forest. »
    « We're encountering a major problem, it’s that at least half of cellulosic fiber is still not certified. So we don't really know where they're coming from. That could be coming from areas from deforestation or human rights violations. And so leaving these forests unprotected and vulnerable is a major issue. »

    TO SUPPORT SMART CREATION THE PODCAST
    Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
    To know more about Smart Creation and Première Vision 
    https://www.premierevision.com/fr/

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    • 35 min
    #38 Munir Ahmed, Director & Owner of M&J Group and Genesis Fashion Ltd (Manufacturing group)

    #38 Munir Ahmed, Director & Owner of M&J Group and Genesis Fashion Ltd (Manufacturing group)

    This week we’re meeting with Munir Ahmed, the director and owner of M&J Group and Genesis Fashion Ltd. It all started as a family business decades ago, now it has become one of the leading manufacturing group of Bangladesh. Mainly focused on denim and dyed products, the group has developed defined technologies through R&D to improve the quality of their garments.
     
    However, you are probably asking yourself how this scale of company in this country known for its past tragic events can fit in a sustainable logic ? That’s basically why Munir Ahmed came to discuss and share with us the reality of the business. From technology improvements, process measurements, the use of data, to social certifications, he can surely demonstrate what is in the making. He is one of those who’s convinced that less is better, and as a big player in the fashion industry, it means a lot for the current stakes we are facing.
     
    CONTENT TO FIND YOUR WAY IN THE EPISODE
     
    1:05 : Munir presents himself
    2:10 : His definition of sustainable fashion
    2:40 : How did M&J integrate sustainability  ?
    4:25 : What did he implement in terms of a sustainable strategy ?
    10:00 : The objectives and the challenges of the company
    12:35 : The real meaning of sustainable action
    16:10 : How do they process internally ?
    25:00 : The reality of the fashion/textile industry in Bangladesh
    29:40 : What are the indicators to look at to produce in Bangladesh ?
    30:55 : How can the fashion revolution be accelerated in this country ? 
    32:15 : What does Munir want to close the door to in our industry ? 
    33:20 : What does he look out to get inspired ? 
    34:35 : What is the last piece of clothes he bought ? 
    35:05 : Who would he like to listen to in this podcast ?
     
    KEY LEARNINGS
     
     « Nature doesn’t need you, but you need nature. »
     
    « Every small step counts. That is how you climb and get to the top. »
     
    « The customer needs to pay the right price for the right product. »
     
    « Sustainability comes up with measurements. »
     
     
    TO SUPPORT SMART CREATION THE PODCAST
     
    Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
     
    To know more about Smart Creation and Première Vision 
    https://www.premierevision.com/fr/
     
    See acast.com/privacy for privacy and opt-out information.


    See acast.com/privacy for privacy and opt-out information.

    • 37 min
    #37 Sylvie Bénard, President of Paris Good Fashion (Organisation) and Founder of La Dame à la Licorne (Consulting Agency)

    #37 Sylvie Bénard, President of Paris Good Fashion (Organisation) and Founder of La Dame à la Licorne (Consulting Agency)

    This week we’re meeting with Sylvie Bénard, the president of the organisation Paris Good Fashion and the founder of the consulting agency La Dame à la Licorne.
     
    We can consider her as one of the pioneers of sustainability in the fashion and luxury industry. With a scientific background, she is at the genesis of the environmental department in the LVMH Group. 
     
    After two decades of consolidating an international community around the sustainable topic, she kept that same energy to commit into a different project. Paris Good Fashion encourages a systemic change within the fashion industry. Federating a community of leading actors at many scales, whether they are luxury groups, retailers, fashion schools or brands, the organisation develops working groups and tools focused on concrete actions.
     
    In this episode, Sylvie explains her dedication from day one regarding those topics, why she still believes in a sustainable transition and what actions can be done to work in that way.
     
    CONTENT TO FIND YOUR WAY IN THE EPISODE
     
    1:05 : Sylvie presents herself
    2:30 : What does sustainable fashion mean to her ?
    3:45 : Why has she dedicated her life to sustainability ?
    5:00 : What is Paris Good Fashion ?
    7:55 : Why did she decide to join an organisation and what makes them stand out of the crowd ?
    11:10 : The list of what they implemented and the results of the initiatives
    15:30 : How do they measure their improvements ?
    16:15 : How can the fashion industry accelerate its sustainable revolution ?
    20:25 : Why does she feel optimistic regarding this subject ?
    22:25 : What are the upcoming challenges for the fashion industry 
    23:30 : How do you get trained on these topics ?
    25:10 : Are there any « wrong » good ideas ?
    26:25 : What are her favorite initiatives ?
    28:00 : What does Sylvie want to close the door to in our industry ?
    28:10 : What does she look out to get inspired ?
    28:25 : What is the last piece of clothes she bought ?
    29:00 : Who would she like to listen to in this podcast ?
     
    KEY LEARNINGS
     
    « It is difficult to make decisions because we are in a world constantly changing. Since the perfect product does not exist, you have to make the best decisions in complete awareness of the information we have today. »
     
    « Making beautiful and sustainable products means bringing together all the actors of the supply chain, not only the designers. »
     
    « The next step is to train and form the customer. »
     
    « We strongly believe it is only by working together that we will bring a real systemic change. »
     
    TO LEARN MORE ABOUT PARIS GOOD FASHION :
    https://parisgoodfashion.fr/fr/ 
     
    SYLVIE BÉNARD ON LINKEDIN : 
    https://www.linkedin.com/in/sylvie-bénard-1111811b/?originalSubdomain=fr 
     
     
    TO SUPPORT SMART CREATION THE PODCAST
     
    Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
     
    To know more about Smart Creation and Première Vision 
    https://www.premierevision.com/fr/
     
    See acast.com/privacy for privacy and opt-out information.


    See acast.com/privacy for privacy and opt-out information.

    • 30 min
    #36 Pascal Monfort, Fondateur de REC (Cabinet de conseil et d’étude)

    #36 Pascal Monfort, Fondateur de REC (Cabinet de conseil et d’étude)

    Cette semaine, Smart Creation vous emmène à la rencontre de Pascal Monfort. 
    Fondateur du cabinet de conseil Rec, il accompagne de nombreuses marques à comprendre l’époque et ses mutations. Son territoire d’expertise se concentre notamment sur le sport, un univers qu’il associe de pair avec l’industrie de la mode et ses problématiques. 
     
    Si la RSE est un sujet inévitable à traiter pour ces marques, elle reste néanmoins complexe à appréhender. D’un côté, il y a ceux qui ont inclus la question dès la genèse de la marque et qui en ont fait leur succès. Pour d’autres, le problème se pose différemment avec des actions basées sur des décisions marketing. 
     
    Chez Rec, Pascal prône une communication authentique et des mesures d’action concrètes à court terme. Un discours réaliste et honnête qui lui vaut une relation de confiance avec ses clients. 
     
    Dans cet épisode, Pascal nous partage son regard analytique sur ces transformations : Comment les marques de sport s’adaptent-elles ? La responsabilité est-elle une tendance vouée à s’épuiser ? Les leaders savent-ils concilier croissance et responsabilité avec audace ? 
     
    SE RETROUVER DANS L’ÉPISODE
     
    0:50 : Pascal se présente
    1:50 : Comment les marques de sport intègrent-elles le sujet de la responsabilité ?
    9:55 : Allier croissance et mesures responsables, une illusion ?
    14:20 : Faire des produits beaux et responsables
    18:35 : Les marques de sport et les problématiques environnementales
    21:15 : Les marques se donnent-elles les moyens d’appliquer leurs mesures ?
    25:35 : Comment le sujet est abordé chez Rec ?
    27:40 : Comment impulsent-ils le changement chez leurs clients ?
    33:20 : Le pouvoir de la législation
    35:00 : À quoi veut-il mettre fin dans notre industrie ?
    35:50 : Qu’est-ce qu’il regarde pour être inspiré ?
    36:20 : La dernière pièce vestimentaire qu’il s’est acheté
    37:05 : La personne qu'il souhaiterait entendre dans ce podcast
     
    KEY LEARNINGS
     
    « Aujourd’hui, il ne faut pas que les propos d’une marque soient à l’origine d’initiatives marketing. »
     
    « Ne crie pas sur tous les toits des promesses que tu ne peux pas tenir. »
     
    « Les marques les plus engagées sont celles qui savent qu’il y a encore plus à faire. »
     
    « On pousse à ne pas mentir, à prouver ses actes et à optimiser les actions concrètes. »
     
     
    Pour en savoir plus sur Rec :
    http://trendsmarketing.paris
     
     
    TO SUPPORT SMART CREATION THE PODCAST
     
    Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
     
    To know more about Smart Creation and Première Vision 
    https://www.premierevision.com/fr/
     
    See acast.com/privacy for privacy and opt-out information.


    See acast.com/privacy for privacy and opt-out information.

    • 39 min
    #35 Daniel Gayle, Founder & Director of DenzilPatrick (Menswear Brand)

    #35 Daniel Gayle, Founder & Director of DenzilPatrick (Menswear Brand)

    This week we’re meeting with Daniel Gayle, the founder and director of the menswear brand DenzilPatrick. 
     
    The London based designer previously worked for many established brands such as Philip Lim, Kenzo and Victoria Beckham. There he got a real insight of what was managing a business and setting up its creative vision. 
     
    Who thought that launching a brand in those days and standing out was still possible ? Well, Daniel makes it real with his will of expressing his own artistic vocabulary. At the essence of the brand is everything that defines him and what he thought was missing in the fashion industry. Experimenting is at the core of his process. He let himself time to create garments that are relevant for the people that make them as well as for the consumer. Sourcing pre-existing materials and exploring different crafting techniques, a playfulness stands out from the pieces with different colors, fabrics and patterns. 
     
    In this episode, Daniel reveals all his process as a young brand, from his ambition to put creativity and a sustainable business together, sourcing pre-existing materials and engaging a fair approach to garments.
     
    CONTENT TO FIND YOUR WAY IN THE EPISODE
     
    1:00 : Daniel presents himself
    5:45 : Why did he launch his own brand ?
    10:05: How did he design his business model ?
    15:45 : His definition of sustainability and its application
    23:15 : How important is his sustainable ambition ?
    28:40 : What is his approach with denim ?
    35:40 : Who are his clients ?
    38:40 : What does Daniel want to close the door to in our industry ?
    39:50 : What does he look out to get inspired ?
    41:30 : What is the last piece of clothes he bought ?
    42:10 : Who would he like to listen to in this podcast ?
     
    KEY LEARNINGS
    « The fundamental point of this brand is to create meaning for pieces that people can covet and share. »
     
    « It is about sustaining ourselves in addition to the resources. »
     
    « It would be easier for us to just make from scratch the very end product. »
     
    « It is not about looking for a quick win but more building a rhythm, a community and an understanding of the bigger picture. »
     
    WHERE TO FIND DenzilPatrick :
    https://www.denzilpatrick.com 
     
    TO SUPPORT SMART CREATION THE PODCAST
     
    Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
     
    To know more about Smart Creation and Première Vision 
    https://www.premierevision.com/fr/
     
    See acast.com/privacy for privacy and opt-out information.


    See acast.com/privacy for privacy and opt-out information.

    • 43 min
    #34 Rune Orloff, Co-founder of POOL (Garments Subscription Service )

    #34 Rune Orloff, Co-founder of POOL (Garments Subscription Service )

    This week we’re meeting with Rune Orloff the co-founder of POOL, a subscription platform for menswear based in Berlin. 
    As an answer to the overload of garments produced and bought, Rune recently created what he calls « the wardrobe freedom », or a way to swap garments without owning them. His statement is clear: we buy clothes, but we always wear the same ones. POOL is a smart sustainable system that can surely be considered as one of the solutions to change our approach to fashion. 
     
    Based on a membership system, it is beneficial for the consumer as well for the brands. Indeed, it contributes to a circular economy, providing at the same time data for brands to produce less but better targeted products.
     
    In this episode, he talks about his previous experiences in the fashion industry that nourished his current business. You will know everything about how he launched the service in mid covid time, and what’s his plan for the future.
     
    CONTENT TO FIND YOUR WAY IN THE EPISODE
     
    1:10 : Rune presents himself
    2:25 : His previous jobs in fashion 
    9:10 : What is the concept of  POOL ?
    13:30 : How does he choose the products ?
    16:00 : What’s the reaction of the clients ?
    19:00 : Why does he think it is the right moment to launch this kind of business ?
    21:15 : Is it the end of producing new garments ?
    23:30 : What is his best rental piece ?
    24:15 : How to get involved in the process as a brand ?
    25:35 : How does he expect to become mainstream ?
    26:40 : What are the menswear brands is he working with ?
    27:20 : What is sustainable fashion according to him ?
    30:35 : How to start a business in fashion nowadays ?
    32:20 : How to operate sustainable change in an already existing brand ?
    35:00 : What does Rune want to close the door to in our industry ?
    35:10 : What does he look out to get inspired ?
    35:40 : What is the last piece of clothes he bought ?
    36:00 : Who would he like to listen to in this podcast ?
    36:30 : When is he planning to launch POOL in Paris ?
     
     
    KEY LEARNINGS
    « We wanted to bring some modern tools into the wardrobe: make it less static and make it smart. »
    « We see it as an extended wardrobe. It is based on the idea that you typically wear 20% of your wardrobe 80% of the time. »
    « Slowing down consumption also means slowing down production. »
    «The longer the item lasts, the more we can circulate them. »
     
     
    WHERE TO FIND POOL :
    Website : https://p-o-o-l.xyz/contact/ 
    Instagram : https://www.instagram.com/pool.berlin/ 
     
    TO SUPPORT SMART CREATION THE PODCAST
     
    Don’t forget to share and talk about the podcast to your friends and colleagues, it’s easy and it helps the podcast a lot, and please rate it 5 stars and leave us a comment on Apple Podcast.
     
    To know more about Smart Creation and Première Vision 
    https://www.premierevision.com/fr/
     
    See acast.com/privacy for privacy and opt-out information.


    See acast.com/privacy for privacy and opt-out information.

    • 35 min

Avis

4,8 sur 5
23 notes

23 notes

Paju_1114 ,

Génial !

Le podcast PARFAIT pour appréhender les enjeux et nouvelles possibilités de la mode responsable 👌

Anramcos ,

Intéressant mais pourrait être mieux présenté

Ex. Proposer le podcast en français puis doubler par un English speaker

Shany2504 ,

Super !

Intéressant et agréable à écouter !

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