The Brief Bros.

Creative Brief Workshops LLC
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The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.

  1. 19/11/2025 ·  Vidéo

    240: Cam Day, Part 2

    In Part 2 of our conversation with Cameron Day, author of Mad Man. The talk turns from advertising’s past to its uncertain future. Cam teases his next book, ChAIos. It's an irreverent and eye-opening guide to understanding and working with AI in the creative world. Join me and Henry Gomez, your hosts on The Brief Bros. We explore what it means to stay human, and creative, when the machines join the brainstorm.

    27 min

  2. 12/11/2025 ·  Vidéo

    239: Cam Day: Tales from the Trenches, Part 1

    Advertising veteran Cameron Day joins The Brief Bros.—for the fourth time. This visit, Cam talks about his raw, hilarious, and unfiltered new book, Mad Man: F**ed-Up Tales from the Post-Mad Men Ad Trenches. Henry Gomez and I dive into the wild stories, lessons, and scars from Cam’s four decades in the ad world. It’s a brutally honest look at the business we love—and love to hate. Join us.

    34 min

  3. 22/10/2025 ·  Vidéo

    238: Strategy perspectives with Mark Pollard, Part 2

    We introduced you to Mark Pollard last week. He may be the most traveled teaching strategist on the planet. Mark is known as your "strategy friend." And he's the founder and principal of Sweathead. It's his globe-hopping workshops on advertising strategy. He's back for Part 2  of his conversation with me and Henry Gomez on The Brief Bros.

    19 min

  4. 15/10/2025 ·  Vidéo

    237: Strategy perspectives from Mark Pollard, Part 1

    Mark Pollard may be the most traveled teaching strategist on the planet. He's known as "your strategy friend" and is the founder and principal of Sweathead. It's his globe-hopping workshops on advertising strategy. Mark joined Henry Gomez and me on The Brief Bros. For not one but two chats. All the way from Colombia, South America, between teaching sessions. Mark shares his insights on strategy as well as the challenges of being on the road. And what he's learned about our industry from young strategists around the world. It's a fascinating and educational chat. Join us today for Part 1.

    22 min

  5. 24/09/2025 ·  Vidéo

    236: What an Air Force colonel can teach creatives

    My friend Noel Zamot is our guest this week on The Brief Bros. Noel has never worked in marketing or advertising. What he knows about creative briefs he's learned from talking to me. So why is he a guest this week? Because of Noel's deep training and expertise in a technology that scares a lot of people in our industry: AI. A little background: Noel served as an Air Force Colonel (ret), saw combat in the first Gulf War and in his final tour of duty was the Commandant of the elite Air Force Test Pilot School at Edwards AFB in California. That's the school once led by the late General Chuck Yeager. He's also an award-winning novelist and an in-demand speaker on AI in aviation. And now AI as a partner to writers. As an active member of the Florida Writers Association, he will be leading a hands-on AI workshop for writers next month at its annual convention. In our in-depth conversation (Henry Gomez had a prior commitment this week), Noel and I talk about our mutual interests and immersion in what we both believe is a dynamic, inevitable and collaborative technology. He and I both use ChatGPT to assist us in our writing and we talk about this at length. This week's episode is unique in our catalog. You won't want to miss it.

    57 min

  6. 17/09/2025 ·  Vidéo

    235: Five free research websites

    This week on The Brief Bros., Henry Gomez and I share with you five websites rich in data, robust in insight, and reliably credible. Intrepid brief writers, these are your rabit holes. Maybe new ones, maybe old ones you forgot about. And, I throw in a sixth website that I find juicy. You might too. So six great research venues, waiting for diggers to unearth something unexpected. Don't miss this episode!

    23 min

  7. 27/08/2025 ·  Vidéo

    234: When you hang out a shingle

    Craig Crawford is our guest today on The Brief Bros. He did what many creatives dream about, but few act on. He launched Black Noise, a new creative agency in December 2024. Craig joined Henry Gomez and me to talk about his top-shelf resume. And the fascinating path that took him from native South Africa to LA. Plus Craig and I share a common thread: we both worked at Team One Advertising. We're pretty sure we missed working there together by a matter of weeks. So pull up a chair and meet a stellar creative leader. See first-hand what the future holds for our industry. NOTE TO VIEWERS: Henry and I will be taking a late summer break and will return in mid-September.

    56 min

  8. 20/08/2025 ·  Vidéo

    233: The Cannes AI scandal

    You are an advertising agency. You are aware of the existential threat posed by AI. Not only to you, as a creative agency, but also to your industry. Why would you then use this technology, AI, to cheat? In order to win an award? An award some fear—yourself included—might  render your agency, your industry, obsolete by the technology you used to cheat? This is the conundrum Henry Gomez and I dissect today on The Brief Bros.

    18 min
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À propos

The Brief Bros. is a video podcast about creative briefs, briefing and advertising. It’s hosted by Howard Ibach, former copywriter and creative director and author of two books on the creative brief, and Henry Gomez, an ad agency strategist with 27 years of experience.

Informations

  • Création
    Creative Brief Workshops LLC
  • Années d’activité
    2022 - 2025
  • Épisodes
    100
  • Classification
    Tous publics
  • Copyright
    © Copyright 2023 All rights reserved.
  • Site web de l’émission
    The Brief Bros.