The Digiday Podcast

Digiday
  • 3,8 (4)
  • Marketing
  • Chaque semaine

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

  1. Creators vs. influencers: Inside the divide (RERUN)

    -1 j

    Creators vs. influencers: Inside the divide (RERUN)

    Is there a difference between a creator and an influencer. If so, what’s the difference and why does it matter to marketers? On this episode of the Digiday Podcast, Digiday staffers debate the topic.

    40 min
  2. Inside the infrastructure behind Unilever’s creator force

    -5 j

    Inside the infrastructure behind Unilever’s creator force

    Creators are no longer a media channel or transaction. It’s an entirely new marketing model, at least that’s what the infrastructure behind Unilever’s creator strategy indicates. In this episode, Digiday catches up with Selina Sykes, global vp of digital, social and Al transformation at Unilever’s Beauty and Wellbeing, to learn about its scale and automation.

    31 min
  3. Meta courts agencies with expanded ad tools while AI reshapes the industry

    -6 j

    Meta courts agencies with expanded ad tools while AI reshapes the industry

    At the Cannes Lions International Festival of Creativity this week, Meta announced a slew of even more automated marketing tools, further lowering the barrier to entry for advertisers to manage campaigns directly. Nicola Mendelsohn, Meta’s head of global business group, joins this episode of the Digiday podcast to talk about how that does and doesn't change the agency-platform relationship.

    24 min
  4. Spotify rebuilds ad business around automation, AI to win bigger media budgets

    24 juin

    Spotify rebuilds ad business around automation, AI to win bigger media budgets

    Spotify’s ad business is trying to evolve beyond audio. At this year's Cannes Lions, Digiday senior marketing reporter Kimeko McCoy catches up with Brian Berner, VP of advertising partnerships at Spotify, about automation, AI, video and Spotify’s push for bigger media budgets.

    35 min
  5. What happens when brands AI clone their talent?

    16 juin

    What happens when brands AI clone their talent?

    Digital twins are helping brands scale content and talent deals. Marketers are still navigating the tradeoffs. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson unpack the rise of digital twins, AI sprawl and authenticity.

    29 min
  6. How automation and AI are rewriting the upfront marketplace

    9 juin

    How automation and AI are rewriting the upfront marketplace

    The upfront marketplace has long been built on relationships and negotiation. Now, automation and AI are changing how deals get done.

    31 min
  7. ChatGPT ads are underperforming. Why are brands staying?

    2 juin

    ChatGPT ads are underperforming. Why are brands staying?

    OpenAI's ad pilot is plagued with reporting hiccups and under-delivery issues. It's testing marketer's patience, but the fear of missing out on AI's next big platforms seems to outweigh their frustrations.

    28 min
  8. BuzzFeed, Vox and the end of the site traffic era

    26 mai

    BuzzFeed, Vox and the end of the site traffic era

    Once valued in the billions, digital media giants like BuzzFeed and Vox Media are now selling assets and restructuring as the old traffic-driven publishing model breaks down. On this episode of the Digiday Podcast, Digiday senior media editor Jessica Davies and senior media reporter Sara Guaglione joins hosts Kimeko McCoy and Tim Peterson to unpack what the fall of billion-dollar valuations says about the future of digital media.

    37 min
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À propos

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Informations

  • Création
    Digiday
  • Années d’activité
    2015 - 2026
  • Épisodes
    499
  • Classification
    Tous publics
  • Copyright
    © 140f8f50-eb15-11f0-90b1-918c2901f3c9
  • Site web de l’émission
    The Digiday Podcast

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