The Drum Podcast

The Drum
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A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

  1. 23 juin

    Commerce media: the death of the traditional funnel?

    Consumers don't follow funnels, and perhaps they never did. In this episode, Nick Handley (Connective3), Victoria Peopall (Epsilon) and Hannah McNally (Jaywing) unpack how commerce media is challenging long-held marketing assumptions. They discuss the rise of social commerce, the limits of attribution, why incrementality matters more than ever and what AI could mean for the future of shopping. If you're trying to understand how measurement, media planning and consumer behaviour are changing in the commerce era, this conversation is essential listening. Hosted on Acast. See acast.com/privacy for more information.

    33 min
  2. SXSW London: How the Texan behemoth is adapting to the UK

    18 juin

    SXSW London: How the Texan behemoth is adapting to the UK

    Live from SXSW London 2026, the event's second annual outing, we sit down with Cecilia Morelli to chart how the event's adapting to the UK while maintaining its Texan core. Hosted on Acast. See acast.com/privacy for more information.

    43 min
  3. AI & automation: from hype to workflow

    17 juin

    AI & automation: from hype to workflow

    Everyone is talking about AI, but how do you turn the hype into real business impact? In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implementing AI inside agencies today. You'll learn why simply layering AI onto existing workflows isn't enough, how leadership and culture shape successful adoption, and what it takes to bring teams along on the journey. Packed with practical advice and honest perspectives, this is essential listening for anyone navigating AI transformation. Hosted on Acast. See acast.com/privacy for more information.

    39 min
  4. Why do we know so little about the creative industry's 'long tail'?

    11 juin

    Why do we know so little about the creative industry's 'long tail'?

    A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players. Hosted on Acast. See acast.com/privacy for more information.

    46 min
  5. As sports sponsorship scrutiny grows, is it still worth it?

    4 juin

    As sports sponsorship scrutiny grows, is it still worth it?

    As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it? Hosted on Acast. See acast.com/privacy for more information.

    38 min
  6. Are you cool enough to work for 90s Vogue?

    1 juin

    Are you cool enough to work for 90s Vogue?

    In his recent book, Empire of the Elite author Michael Grynbaum unearthed a a list of 178 artists, quotes and media properties that had been passed around the halls of Conde Nast in the 90s. It was William Norwich and Charles Gandee's list: As two editors of Vogue, they'd prepared it as an "unofficial test" of applicants to the austere magazine's halls of cultural power. Recently, cultural strategist Olivia Wedderburn took a stab at updating the list for 2026 - and in the processran up against some of the shift in taste, trendsetting and power that have manifested in the last 30 years. You can read the piece on her Substack, Sim City. https://simcity.substack.com/p/the-2026-cultural-literacy-test Hosted on Acast. See acast.com/privacy for more information.

    57 min
  7. What's powering the 'experience economy'?

    14 mai

    What's powering the 'experience economy'?

    Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the new Tottenham Hotspur stadium, Gray says, anyone trying to stand out in the world of real experiences needs to be paying attentoon to the best work being done throughout the world. Hosted on Acast. See acast.com/privacy for more information.

    40 min
  8. Tradwives, branded TV, and the year's weirdest ad

    7 mai

    Tradwives, branded TV, and the year's weirdest ad

    What connects the tradwife movement, brands making their own entertainment properties, and the marketing world's fervor for 'unhinged' ads? We're joined by GUT's Natalia Davila to pick our way through some of 2026's most fascinating trends. Hosted on Acast. See acast.com/privacy for more information.

    47 min
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À propos

A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.

Informations

  • Création
    The Drum
  • Années d’activité
    2020 - 2026
  • Épisodes
    151
  • Classification
    Contenu explicite
  • Copyright
    © The Drum
  • Site web de l’émission
    The Drum Podcast

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