The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

Sarah Waggoner
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  • Entrepreneuriat
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If you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to: - Increase your Etsy sales organically - Build product lines that drive consistent traffic - Understand your Etsy stats - Create listings that convert - Grow your shop without ads, social media, or cha

  1. -14 h

    248. Why Charging Less Is Costing You Sales

    Etsy sales are slow, so you lower your price, because cheaper means more buyers, right?  Wrong, and it's costing you on both ends.  There is always someone cheaper than you, so the price shoppers leave for them anyway. And the quality buyers, the ones who actually came to Etsy ready to pay for something special, read your rock-bottom price as "the cheap version" and scroll right past. You end up stuck in the middle, where nobody buys. In this episode I break down why competing on price on Etsy is a game most makers were never built to win, why a low price pushes away your best buyer instead of attracting more, and why the person shopping on Etsy was never shopping on price in the first place. If you've ever discounted out of fear and wondered why it didn't move the needle, this one reframes the whole thing. What you'll learn: Why most makers will never be the cheapest (and why that's a strength, not a flaw) The reason dropping your price doesn't bring the flood of buyers you picture How your price works as a signal before a buyer reads a single word Why a low price loses the quality buyer, not just the bargain hunter What "stuck in the middle where nobody buys" actually looks like in your shop What to compete on instead of price, so the right buyer sees the value first Resources mentioned in this episode: Free Sales Audit Workbook: https://sarahjwaggoner.com/auditpodcast Your next steps: Work with me inside the Etsy Visibility Accelerator - Join the Waitlist Here: https://sarahjwaggoner.com/etsy-visibility-accelerator Apply for 1:1 coaching: https://sarahjwaggoner.com/coaching Follow me on Instagram: https://www.instagram.com/sarahjwaggoner/ Join the free Facebook group: https://www.facebook.com/groups/theheartlandcreative Follow me on Youtube: https://www.youtube.com/@SarahJWaggoner Chat with me on Threads: https://www.threads.com/@sarahjwaggoner

    7 min

  2. 30 juin

    247. The Five-Second Test Your Listing Has to Pass

    In this episode I reframe what a view actually is on Etsy, why a click that doesn't convert is a flat no rather than a maybe, and why dumping more traffic on a page that doesn't sell just means more people leaving faster.  I walk through the short list of questions every shopper is silently asking before they'll hit add to cart, why an unanswered question sends a warm buyer straight to the shop next door, and a five-minute test you can run on your phone right now to find exactly where your best listings are leaking sales. What you'll learn: The reason more traffic makes a non-selling listing look even worse The short list of questions running through every Etsy shopper's head before they buy Why an unanswered question on your page is the same as a bounce, every time The five-second-per-question test you can run on your most-visited listing today The two leaks that cost you the most orders How to look at your own listing the way a stranger with eleven open tabs would Resources mentioned in this episode: Free Sales Audit Workbook: https://sarahjwaggoner.com/auditpodcast How to Increase Your Etsy Prices Without Losing Sales: https://sarahjwaggoner.com/how-to-increase-your-etsy-prices-without-losing-sales/ Your next steps: Apply for 1:1 coaching: https://sarahjwaggoner.com/coaching Get on the Etsy Visibility Accelerator Waitlist: https://sarahjwaggoner.com/etsy-visibility-accelerator/ Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner Come say hello on Instagram: https://www.instagram.com/sarahjwaggoner/ Join the free Facebook group: https://www.facebook.com/groups/theheartlandcreative

    7 min

  3. 23 juin

    246. The Summer Survival Guide for Etsy Sellers

    Summer hit and suddenly your Etsy shop feels like a project you'll "get back to in September."  Sound familiar? This episode is for the seller who hasn't quit, but has quietly started coasting. Life got fuller, energy shifted, and the shop slipped down the priority list. That's normal. What you do about it matters more than the fact that it happened. I'm talking about how to stay connected to your business this summer without white-knuckling it through every week. Not a pep talk. A realistic plan for what "enough" actually looks like when your schedule is unpredictable and your motivation is uneven. I share the one expectation shift that removes most of the guilt, why picking one priority this summer beats having seven, and why forcing yourself to build your business in ways you hate is the thing most likely to make you want to quit. If you've been waiting for permission to slow down without actually stopping, this episode is it. What You'll Learn: Why comparing June you to February you is setting you up to feel like you're failing How to define what "enough" looks like before summer defines it for you (and why that changes everything) The exact questions to ask yourself to identify the one bottleneck worth focusing on right now Why trying to fix everything at once is especially costly during a season when your schedule is already unpredictable What happens when you stop building your business in ways you hate and start focusing on what actually works for you How to stay connected to your shop without forcing consistency that doesn't fit your current season Resources Mentioned: Summer of Search Workshop Series: https://sarahjwaggoner.com/summerofsearch/ Workshop 1: Choosing Your Most Sellable Niche and Product Direction — $47 Workshop 2: Keywords and How Buyers Actually Find Your Products — $47 Workshop 3: Conversions and Turning Favorites and Visits into Sales — $47 Or grab the All Access Pass and get all three for only $97 Your Next Steps: Free Live Masterclass: https://sarahjwaggoner.com/freeclass/ Etsy Visibility Accelerator: https://sarahjwaggoner.com/etsy-visibility-accelerator 1:1 Coaching: https://sarahjwaggoner.com/coaching Follow on Instagram: https://www.instagram.com/sarahjwaggoner/ Join the Facebook Community: https://www.facebook.com/groups/theheartlandcreative

    7 min

  4. 16 juin

    245. Why People Are Favoriting Your Listings But Not Buying

    Favorites without sales is one of the most frustrating Etsy problems. Here's why it's harder to fix than it looks and how to actually figure out what's going on. If your favorites keep climbing but your sales aren't following, something is creating friction between a buyer loving your listing and actually purchasing it. In this episode I'm walking through all the variables that affect conversion rate and why guessing which one to fix first is how sellers spend months making changes that don't actually help. What you'll learn in this episode: What a favorite actually tells you about your shop (it's more useful than you think) All the variables that can affect whether a buyer purchases Why conversion problems are so hard to solve without a plan How intentional testing is what separates sellers who figure it out from the ones who stay stuck Resources mentioned: Summer Search Workshop Series: https://sarahjwaggoner.com/summerofsearch Your next steps: Etsy Visibility Accelerator: https://sarahjwaggoner.com/etsy-visibility-accelerator 1:1 Coaching: https://sarahjwaggoner.com/coaching Instagram: https://www.instagram.com/sarahjwaggoner/ Threads: https://www.threads.com/@sarahjwaggoner Facebook Group: https://www.facebook.com/groups/theheartlandcreative YouTube: https://www.youtube.com/@SarahJWaggoner

    11 min

  5. 9 juin

    244. How to Get Your Etsy Listings in Front of the Right Buyers

    Getting your Etsy listings in front of the right buyers isn't just about one well-optimized listing. Here's what it actually takes. Sellers often approach keyword research as a single listing problem. In this episode I'm breaking down why ranking on Etsy is really a shop-wide signal and what that means for how you build your strategy from the ground up. What you'll learn in this episode: Why the words you use to describe your product are often not the words buyers are searching Why one optimized listing often isn't enough to get consistent traffic What "authority" actually means in Etsy search and how your shop builds it over time How to think about keywords that attract buyers who are ready to purchase, not just browsing Why what your shop can realistically rank for matters as much as what buyers are searching for How the compounding effect works and what it looks like when a shop finally breaks through Resources mentioned: Summer Search Workshop Series - https://sarahjwaggoner.com/summerofsearch Your next steps: Join the Summer Search Workshop Series: https://sarahjwaggoner.com/summerofsearch 1:1 Coaching: https://sarahjwaggoner.com/coaching Instagram: https://www.instagram.com/sarahjwaggoner/ Threads: https://www.threads.com/@sarahjwaggoner Facebook Group: https://www.facebook.com/groups/theheartlandcreative YouTube: https://www.youtube.com/@SarahJWaggoner

    10 min

  6. 2 juin

    243. How to Know If What You're Selling Is Actually the Problem

    Is it really your products that are holding back your Etsy sales? Probably not…but here's how to know for sure. Most sellers jump straight to blaming their products when sales slow down. But the majority of the time, the product isn't the problem. In this episode I'm giving you a four-step framework for figuring out whether your product is actually the issue, or whether something else entirely is holding your shop back. What you'll learn in this episode: The four checks that tell you whether your product is actually the problem or not What zero impressions really means (and why it has nothing to do with your product) How to tell if there's real search demand for what you're selling on Etsy Why the timeline matters more than most sellers realize when evaluating a product The three specific scenarios where switching products actually is the right call Why starting over is often the most expensive mistake a seller can make Resources mentioned: Summer Search Workshop Series:  Your next steps: Join the Summer Search Workshop Series: https://sarahjwaggoner.com/summerofsearch/ 1:1 Coaching: https://sarahjwaggoner.com/coaching Instagram: https://www.instagram.com/sarahjwaggoner/ Threads: https://www.threads.com/@sarahjwaggoner Facebook Group: https://www.facebook.com/groups/theheartlandcreative YouTube: https://www.youtube.com/@SarahJWaggoner

    12 min

  7. 27 mai

    242. Summer is not a slow season if you do this

    Summer is coming, and most Etsy sellers are about to make the same mistake they make every year. They slow down, they pull back, and then they wonder why they're not ready when Q4 hits. This is a short episode with a big announcement. If you've been wanting to understand how Etsy search actually works and stop guessing at what's getting your shop found (or not found), you're going to want to hear what's coming this summer. There's also something new for sellers who are already making consistent sales and are ready to grow. Two things are launching this summer, and my email list hears about both of them first. Resources Mentioned: Get on the email list: https://sarahjwaggoner.com/getmorepodcast Your Next Steps: Connect on Instagram: https://www.instagram.com/sarahjwaggonerJoin the Free Facebook Community: https://www.facebook.com/groups/theheartlandcreative

    4 min

  8. 13 mai

    241. The Time Audit Every Etsy Seller Needs to Do Right Now

    Not enough time is the number one reason sellers don't invest in their Etsy strategy. But in my experience, the sellers who say they don't have time are usually spending a significant amount of it on things that aren't working. So let’s fix it. In this episode I'm taking you through a real time audit so you can see exactly where your Etsy hours are going and which ones are actually moving your shop forward. For most sellers, the time is already there. It just needs to be redirected. I'm also walking you through two columns that will change how you think about your Etsy to-do list for good. What You'll Learn: The difference between Etsy tasks that feel productive and ones that actually build momentum A quick audit you can do this week to see exactly where your time is going Why checking your stats multiple times a day might be one of the biggest time drains in your shop How chasing new product ideas is spreading your authority thinner instead of building it faster Why social media time often produces the least results for Etsy sellers specifically Why a clear strategy doesn't add time to your week, it redirects the time you already have What to do next: Enroll in the Etsy Visibility Accelerator before cart closes tomorrow: https://sarahjwaggoner.com/evapodDM me on Instagram before cart closes to talk through whether EVA is right for you: https://www.instagram.com/sarahjwaggoner/

    5 min
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À propos

If you want consistent, daily sales on Etsy without relying on social media, you’re in the right place. Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business. This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers. Inside each episode, you’ll learn how to: - Increase your Etsy sales organically - Build product lines that drive consistent traffic - Understand your Etsy stats - Create listings that convert - Grow your shop without ads, social media, or cha

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