The Kelly Roach Show

Kelly Roach
  • 5,0 (1)
  • ENTREPRENARIAT
  • DEUX FOIS PAR SEMAINE

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

  1. -12 H

    1134. What's Hot on Substack Right Now: Updates, the Strategy, and How to Turn It Into an Added Revenue Machine

    We stumbled onto Substack almost by accident. It started as a requirement for a traditional book deal. And then something unexpected happened. It exploded. Growth, conversions, and revenue that shocked the entire team, and what is now pacing as a high multi-six figure income stream, built almost entirely by one team member running a turnkey system from existing IP. In this episode, Kelly breaks down everything that is working on Substack right now: the three income streams they tap every single week, the recent platform enhancements that change the game for creators, why they chose not to move the Kelly Roach Show to Substack as its primary home, and exactly how they are restructuring their entire Substack strategy to reverse engineer directly into Virtual Business School in the back half of the year. She also addresses the biggest misconception about the platform head on,  that the only people making money on Substack are the people teaching Substack, and explains why that is completely wrong. If you are a business owner, author, coach, or entrepreneur who has been sitting on a library of IP and wondering where to put it — this episode will show you exactly where. Timestamps: 00:45: How Kelly's team discovered Substack accidentally through the Sacred Art of Selling book proposal process 02:30: What happened when Krista started repurposing Kelly's deepest work on the platform,  and the growth that shocked everyone 04:00: The biggest misconception about who makes money on Substack, and why it has nothing to do with teaching business 05:30: The latest Substack platform enhancements: Substack TV, podcast hosting, and schedulable notes 07:30: Should you move your podcast to Substack? The honest answer and what it depends on 09:15: The three income streams Kelly's team generates from Substack every single week 11:00: How schedulable notes changed their consistency strategy and how they use AI to build out the entire week from one anchor piece 12:30: The three things driving new paid subscribers every single day 13:45: How they use branding ads to fill the top of the funnel and let content do the conversion work 15:00: How Kelly is restructuring Substack to reverse engineer directly into Virtual Business School for the back half of the year 16:30: Why Substack is where high ticket buyers are going and why they are leaving Facebook, Instagram, and LinkedIn behind 18:00: What is coming in Substack Mastery in May: co-created articles, adjacent niche growth, and the full A to Z system 19:30: How to get the replay of the first Substack Intensive and secure your spot for the May session Resources: Grab the replay of the first Substack Intensive: https://accelerator.virtualbusinessschool.com/substack Register for the LIVE Substack Mastery event: happening May 15th:   https://accelerator.virtualbusinessschool.com/substack--92237  Pre-order the Miracle Hour book and get instant access to the audiobook when you email your reciept to miraclehourbook@kellyroachinternational.com:  Register for the April 29th Miracle Hour Live Experience — free virtual or $497 in person: https://a.co/d/0irD6ttH  Subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/

    15 min

  2. -4 J

    1133. 9 Lessons from the Miracle Hour Book Launch That Will Change How You Plan Your Next One

    The webinars that bombed. The asset build  that bottlenecked the entire launch. And nobody told her that selling books through publishing houses means selling something with basically zero profit for months at a time. This is not a highlight reel episode. In this solo episode, Kelly sits down for a raw, unfiltered debrief of everything that has happened so far in the Miracle Hour book launch: what worked well, what hasn't, and nine key lessons she is documenting right now to completely reshape how she approaches her next book launch forr the Sacred Art of Selling. Three weeks into pre-orders and approaching 3,000 copies, Kelly walks through everything from the webinar pivot that turned two bombed sessions into consistent conversions, to the asset build mistake that bottlenecked execution from week one, to the financial reality of trying to get books counted through publishing houses that she describes with every curse word she can think of. This episode is required listening for anyone planning a book launch, a product launch, or any major campaign, and it is proof that the difference between failure and success is rarely starting over. It is usually one small shift. Timestamps: 00:45: Our mission to get The Miracle Hour book into 10,000 hands within six months 02:30: The two webinars that bombed and the one shift that turned everything around 05:00: Why the middle market is disappearing, and what this launch proved about price point in real time 07:15: Why starting your bulk buy pre-order campaign six months out, not two months out, is ideal 08:30: Stop pitching on podcasts and start teaching in communities instead 10:00: Build all assets 90 days before launch so execution is never bottlenecked by creation 11:30: Create a tighter, faster process for moving buyers onto the street team 12:15: Staff up with a flexible workforce for street team messaging, interns, and PR booking at least nine months out 13:00: Build cash reserves before launch if you want books counted through publishing houses 14:00: Make sure the book reverse engineers directly into a core offer with recurring revenue on the back end 14:45: Why recording the audiobook first was one of the best decisions Kelly made and what she will repeat for Sacred Art of Selling 15:30: Match your webinar offer price point to your market's current sweet spot before you pitch 16:15: The thank you campaigns, the Miracle Hour street team update, and what is coming on April 29th Resources: Pre-order the Miracle Hour book and get instant access to the audiobook: https://a.co/d/01K78cjc  Register for the April 29th Miracle Hour Live Experience: https://www.themiraclehourbook.com/april-29th-live-experience   Join the Miracle Hour Street Team: https://www.themiraclehourbook.com/street-team-signup-page  Register for the second round of Substack Mastery — happening May 15th:  https://accelerator.virtualbusinessschool.com/substack--92237

    22 min

  3. 13 AVR.

    1132. The Street Team Strategy Behind the Miracle Hour Book Launch: What We're Doing, Why It's Working, and How to Model It For Your Next Book, Product, or Program Launch

    There is a person on the other side of every dream. There is a person that can open every million dollar door. And when you are trying to get a book, a product, program, or movement into 10,000 hands, you cannot do it alone. In this week's episode, Kelly pulls back the curtain on the exact street team strategy powering the Miracle Hour book launch, breaking down every element in enough detail that you can build your own version for your next big launch or campaign. From the weekly activation calls where Kelly walks street team members through the Miracle Hour live, to the tiered reward structure that includes private masterminds, brand photo shoots, podcast features, and 1:1 strategy sessions, this episode is a masterclass in how to activate your community, reward your most loyal supporters, and build a movement that has real momentum behind it. And the best part? None of this requires a massive audience, a big budget, or a team of fifty people. It requires just one person willing to share something they believe in. If you have a big goal coming up and you want to know how to get other people genuinely excited to help you achieve it,  this episode was made for you. Timestamps: 00:45: What the Miracle Hour Street Team actually is  02:30: Why your top of funnel has been stealing from your middle and bottom for years 05:00: What makes this street team different from anything we've ever done 07:15: The tiered reward system 13:30: How to apply this exact model to your own product launch, program launch, or campaign 14:45: Your personal invitation to join the street team before launch day Resources: Join the Miracle Hour Street Team and get your customized affiliate link, full toolkit, and access to weekly activation calls: https://www.themiraclehourbook.com/street-team-signup-pag  Pre-order the Miracle Hour book and get instant access to the audiobook: https://go.thekellyroach.com/single-miracle-hour-book  Register for the April 29th Miracle Hour Live Immersion Event: (in person or virtual options available) https://www.themiraclehourbook.com/april-29th-live-experience

    16 min

  4. 9 AVR.

    1131. The Super Connector's Playbook: Why Relationships Are the Currency of the Future with Behdad Jamshidi

    In the age of AI, relationships just became the most valuable asset in your business. But most entrepreneurs have no idea how to build them quickly, authentically, or in a way that actually sticks. In this episode, Kelly sits down with Behdad Jamshi, an engineer turned entrepreneur, super connector, and founder of CJM Marketing, who has spent seven years reverse engineering how human connection actually works. After connecting with over 4,000 people and helping clients generate $10M+ in five months through the right introductions, he has developed a four-part framework for building deep, meaningful relationships in 10 minutes or less. From the fish hook introduction that replaces the elevator pitch, to the three levels of conversation and how to leap between them, to the root and bloom model for applying energy to your network, this episode is a masterclass in the one skill that will matter more than any other in the era ahead. If you have been wondering why your network isn't producing results, this conversation will completely change that. Timestamps: 00:45: Behdad's background: from engineer to entrepreneur, and how he discovered his gift for connection 03:00: Why the Miracle Hour and Be's framework are a perfect match (and the question people ask most about authentic connection at scale) 05:15: The four-stage framework for building deep relationships in 10 minutes or less 07:00: How to attract people to you before you even say a word 09:30: The three levels of conversation, depth factors, and how to move between them fast 12:00: The fish hook introduction: the opposite of an elevator pitch 16:30: How to use fish hooks in everyday conversation, not just introductions 18:15: Amplified relationships and how deep connections are actually built 23:30: The exponential ROI of investing in relationships without knowing the outcome  26:00: The real story behind a potential 7=figuredeal that came from one unexpected connection at an Austin event 28:00: Where to connect with Behdad and how to work with him Resources: Connect with Behdad and explore his marketing agency matchmaking services: http://www.cjammarketing.com/  Connect with Behdad on LinkedIn for daily thought leadership: https://www.linkedin.com/in/behdadjamshidi/

    30 min

  5. 6 AVR.

    1130: The Unfiltered Truth About Launching a Book in 90 Days: Lessons from the Miracle Hour Launch

    In today's episode, Kelly pulls back the curtain on exactly what has been happening behind the scenes of the Miracle Hour book launch: the strategy, the systems, the surprises, and the things she would do completely differently next time. From the decision to distribute through Ingram and Porchlight instead of running everything through Amazon, to the grassroots street team model, to designing an immersion event instead of a launch party,  Kelly walks through every major decision and what it has revealed about how to do this even better for the Sacred Art of Selling. She also gets honest about the realities of pursuing bestseller lists, why pre-orders matter more than launch day, and what it has meant personally to see the names of every single person who has ordered a book and shown up for this movement. If you are building a book, a brand, or a movement — or if you just want a real, no-fluff look at what it actually takes to launch something at this level,  this episode is essential listening. Timestamps: 00:45: Where the launch stands — 2,000 pre-orders and counting, with the April 29th launch date approaching 03:00: Why this launch is different from every other book launch Kelly has done 05:15: The decision to pursue a traditional publishing deal for the Sacred Art of Selling — and why the Miracle Hour launch is the practice run 07:30: Working with Ingram, Barnes and Noble, and Porchlight — and why the publishing industry is unnecessarily opaque and complex 10:00: How bestseller lists actually work — the seven day window, Amazon's two week delay, and why pre-orders are everything 13:15: The bulk buy strategy and why it has moved the needle more than any other single tactic 16:00: Why Kelly designed an immersion event instead of a launch party — and what April 29th is really about 19:30: The three ways to attend the April 29th Miracle Hour Integration Day — free virtual, virtual VIP, and in-person 23:00: The street team — how it works, what the prizes are, and why Kelly is doing weekly activation calls with every member 27:15: What Kelly would do differently — longer runway, more teaching in communities, earlier pre-orders, and more single sessions that sell 31:00: The Virtual Business School relaunch happening on launch day — new AI tools, new Miracle Hour content, and what's coming 33:30: The most meaningful part of this entire launch — seeing the names behind every single order Resources: Pre-order the Miracle Hour book and access instant audio book access and bulk buy bonuses: https://www.themiraclehourbook.com/the-miracle-hour-bulk-buys Register for the April 29th Miracle Hour Integration Day (in-person or free virtual option available) - https://www.themiraclehourbook.com/april-29th-live-experience  Download the free Miracle Hour Toolkit: https://www.thekellyroach.com/miracle-toolkit  Join the Miracle Hour Street Team and earn prizes for every referral: https://www.themiraclehourbook.com/street-team-signup-page  Register for Substack Mastery session:  https://accelerator.virtualbusinessschool.com/substack--92237  For questions about in-person attendance on April 29th, contact the team at: miraclehourbook@kellyroachinternational.com

    36 min

  6. 2 AVR.

    1129. How to Get People Talking About You When You're Not in the Room with Michael Roderick

    In this episode, Kelly sits down with thought leadership strategist Michael Roderick to unpack the frameworks behind why some ideas spread like wildfire while others barely leave the room. Michael, who went from high school English teacher to Broadway producer in under two year, has spent years helping undiscovered experts and thought leaders package, position, and present their ideas in a way that gets people talking about them when they're not even in the room. And in this episode, he breaks down exactly how to do it. From the AIM framework to the IPO model that separates the experts who get attention from the ones who actually get paid, this episode is a masterclass in the craft of thought leadership. If you've ever felt like you're more convicted about your idea than the people you're trying to reach, this conversation will completely change how you think about your message. Timestamps: 00:45: How Michael went from high school English teacher to Broadway producer in under two years, and what it taught him about relationships 03:30: Why it's not enough to have a great idea (and what actually makes ideas spread) 05:15: The AIM framework broken down 08:00: Why true influence means people share your idea without you asking them to 10:30: How to use language, emotion, simplicity, and structure to make your message stick 13:00: Wy talking about the problem first changes everything 15:15: How to anchor your innovative idea to something people already understand 17:30: Challenging the dominant narrative: why thought leaders have to be Dorothy, not the wizard 19:45: The IPO model, and why most experts get stuck at the first step 21:00: Aspirational buyers vs. success problem solvers — and why the distinction matters more than ever right now Resources: Visit Michael's website and explore how he works with experts and thought leaders: https://www.smallpondenterprises.com Sign up for Michael's daily email at: https://www.smallpondenterprises.com Connect with Michael on LinkedIn for daily thought leadership insights: https://www.linkedin.com/in/michael-roderick-1161571/  Grab a copy of Kelly's book Conviction Marketing, your blueprint for challenging the dominant narrative in your industry: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK

    24 min

  7. 30 MARS

    1128. Why I Flipped My Entire Business Model (And The Hardest Decision I've Had to Make In Business)

    Innovation doesn't happen when things are working. It happens when they stop working. In this week's episode of The Kelly Roach Show, Kelly gets transparent about the hardest decision she has ever made in business: the moment she walked into her entire team, gave them 48 hours to decide if they were in or out, and flipped her entire model from high ticket to low ticket almost a full year before the rest of the market realized they needed to do the same. Kelly walks through exactly what it cost her: the team members who resigned, the ones who were let go, the drop from $100K a month in ad spend to under $10K, and the brutal math of going from one $30,000 sale to needing 30 sales to replace it. But she also shares what she didn't expect on the other side: a massive increase in quality of life, more mental bandwidth, more creativity, and a business model that is now generating over 300 sales a month outside of launch because the Miracle Hour compounds. If you are in a hard season right now and you know what you need to do but it feels like an impossible hill to climb,  this episode was made for you. Timestamps: 00:30: Why innovation only happens when things stop working, and what that means for your business right now 02:00: The moment Kelly decided to flip the entire model from high ticket to low ticket 04:15: Giving the team 48 hours to resign, and why the people who left were actually a gift 06:30: The brutal math: going from one $30K sale to needing 30 sales to replace it 08:45: Why Kelly made this move a full year before the rest of the market caught up 11:00: The human dynamics no one is talking about: why high ticket at scale is creating toxicity for service providers 13:15: The unintended consequence Kelly didn't see coming: quality of life, bandwidth, and stepping into the visionary role 15:30: How the Miracle Hour was the bridge that made the entire transition possible 16:45: Three things Kelly wants every entrepreneur to do right now Resources: Preorder your copy of The Miracle Hour book and learn how to make sales predictable, simplify your business, and take back your time: https://www.themiraclehourbook.com Get involved in the Miracle Hour movement by joining the Miracle Hour Street Team: https://www.themiraclehourbook.com/street-team-signup-page  Grab Kelly's book Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Subscribe to Kelly's Substack: https://substack.com/@kellyroachofficial

    18 min

  8. 26 MARS

    1127. Why Sleep Is Your Most Underrated Business Strategy with Katie Pitts

    You can optimize your morning routine, your diet, or your workout, but if you're not sleeping — none of it matters. In this episode, Kelly sits down with Katie Pitts, founder of Sleepwise Consulting, to talk about the one performance lever most entrepreneurs completely ignore: sleep. Katie's story starts at rock bottom: a sleepless new mom who found herself researching adoption agencies in the middle of the night because she was convinced she wasn't cut out for motherhood. Within two nights of implementing her own system, everything changed. Eleven years later, she leads a team of 64 consultants helping families and entrepreneurs across the country finally get the rest they need. In this conversation, Katie breaks down what's actually costing entrepreneurs their performance, why the tools and gadgets won't fix it, and the three things you can do tonight to start sleeping better immediately. If you've been running on five or six hours and telling yourself you're fine, this episode is going to change how you think about that. TIMESTAMPS:  00:45: Katie's rock bottom moment and how Sleepwise Consulting was born 05:00: Why entrepreneurs are the worst offenders when it comes to undervaluing sleep 07:30: The research-backed reason seven hours isn't enough (and what happens to your brain after 10 consecutive nights of it) 10:15: The three things that will move the needle most for your sleep starting tonight 13:00: Chronotypes, cortisol, and why a consistent sleep schedule matters more than you think 16:30: Kids vs. adults — why children respond in two to three nights and adults take four to six weeks 20:00: What to do the morning after a terrible night's sleep so it doesn't spiral 23:15: The Sleepwise consultant model and the career opportunity for those who want to do meaningful work 26:30: Three things you can do to get a better night's sleep tonight RESOURCES:  Book a free 20-minute sleep evaluation or explore the consultant opportunity at: https://www.sleepwiseconsulting.com Follow Sleepwise Consulting on Instagram: https://www.instagram.com/sleepwiseconsulting Connect with experts like Katie inside our Legacy Leaders Mastermind group: https://join.thebusinessadvisory.com/join

    31 min
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À propos

Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8-figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcsat, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. If you are committed to creating wealth, health, happiness, and massive impact in all areas of your life, subscribe now!

Informations

  • Création
    Kelly Roach
  • Années d’activité
    2015 - 2026
  • Épisodes
    1,2 k
  • Classification
    Tous publics
  • Site web de l’émission
    The Kelly Roach Show

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