The Margeteers

Margaret Sherer and Margaret Bouse
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  • MARKETING
  • TOUS LES MOIS

Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices and lessons learned on the marketing battlefield.

Épisodes

  1. 31 MARS

    Sales vs Marketing Is Broken — Here’s How to Actually Align Them

    In Season 2, Episode 2 of The Margeteers Podcast, Margaret Bouse and Margaret Sherer explore the long-standing tension between sales and marketing—and how to move beyond it. While both functions ultimately drive revenue, they are often structured, measured, and incentivized in ways that create friction rather than collaboration. This episode unpacks where that disconnect comes from and how organizations can build stronger alignment across teams. Drawing on experience in startups and B2B environments, Margaret and Marg discuss:  The evolution (and limitations) of MQL and SQL frameworks  Why quality matters more than volume in lead generation  The importance of shared definitions and feedback loops  Attribution challenges across long and complex sales cycles  Cultural differences between sales and marketing teams  How leadership mindset shapes collaboration and performance They also share differing perspectives on whether marketing should operate as a service organization—and what that means for strategy, autonomy, and results. This episode is ideal for leaders and teams looking to create a more cohesive, collaborative approach to growth. Your Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    29 min

  2. 17 FÉVR.

    Marketing Budgets That Actually Work: Flexibility, Experimentation, and ROI

    Season 2 of The Margeteers Podcast begins with a thoughtful conversation about one of marketing’s most challenging responsibilities: budgeting. Hosts Margaret Bouse and Margaret Sherer unpack how marketing budgets are often built around outdated assumptions—and why flexibility, experimentation, and alignment to business objectives matter more than perfectly forecasted numbers. Drawing from experience with early-stage companies and complex B2B environments, they discuss how marketers can balance financial accountability with the reality of long sales cycles, evolving channels, and the need to continuously test and learn. Topics include: Treating marketing budgets as guidelines rather than hard limitsPlanning for experimentation and learning as a business objectiveNavigating CFO expectations and financial constraintsEvents vs digital marketing vs long-term nurture strategiesBuilding trust across marketing, sales, and financeThis episode is ideal for marketing leaders who want to move beyond “last year plus a little more” budgeting and toward a smarter, more intentional approach to growth. Your Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    38 min

  3. 04/04/2025

    Episode 9: Look Out for Waste - Creating Smarter, Leaner Budgets

    In the final episode of this series for The Margeteers, the Margarets focus on how to avoid wasting marketing budgets, regardless of company size. They explore common pitfalls, from over-collaboration and extended approval processes in large companies to over-investing in the wrong priorities for startups.  They also discuss how to recycle and scale content, the importance of setting realistic expectations for ROI, and how partnerships can help stretch your budget further. Key Takeaways: Small companies often waste money by skipping foundational work or investing in short-lived assets.Large companies face risks of time and resource waste due to over-complexity, excessive collaboration, and slow decision-making.The value of partnerships and collaborations to maximize reach and impact while sharing costs.How to balance subjective feedback with actionable, value-driven changes to creative projects.Tips for creating scalable content and leveraging it across multiple platforms to amplify impact. Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. Your Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    30 min

  4. 04/04/2025

    Episode 8: Bigger Budget Discussion

    In this episode of The Margeteers, tune in to understand how to make the most of big budgets while staying agile and aligned with business goals! This episode is all about how larger, more mature companies utilize their marketing budgets. Margaret Bouse and Margaret Sherer discuss the opportunities and challenges of managing multimillion-dollar budgets, balancing brand-building activities with lead generation, and ensuring cross-functional coordination.  They also share stories of creative campaigns, managing complex Martech stacks, and the lessons learned from high-stakes marketing investments. Key Takeaways: The role of field marketing, vertical marketing, and global campaigns in large organizations.How to balance between brand awareness initiatives and lead-generation activities.The complexities of managing large-scale projects, including roadshows and experiential marketing.How to prevent waste by streamlining approvals and ensuring ROI from high-production campaigns.The importance of discretionary funds for seizing unplanned opportunities. Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. Your Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    33 min

  5. 04/04/2025

    Episode 7: Marketing Budget Concepts for Startups and Scale-Ups

    In this episode of The Margeteers, Margaret Bouse and Margaret Sherer discuss the complexities of budgeting for startups and scale-ups. They chat about how early-stage companies can prioritize their spend, focusing on critical foundational activities like defining the ideal customer profile (ICP) and working toward product-market fit.  The Margarets also share insights on how to educate stakeholders about the significance of investing in early foundational work and how to frame marketing budgets for maximum impact. Key Takeaways: The importance of testing and learning before scaling marketing efforts.Allocating budgets for ICP identification, A/B testing, and messaging validation.Negotiating with stakeholders to ensure alignment on “learning budgets” and foundational investments.Leveraging generative AI tools for efficiency and insights, including defining ICPs and testing hypotheses.Why startups should focus on organic strategies before moving into paid campaigns. Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. Your Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    32 min

  6. 10/01/2025

    Episode 6: Scaling Marketing Strategies for Series B and Beyond

    In this episode, The Margeteers tackle the challenges of scaling marketing efforts during Series B funding and beyond. They discuss the transition from generalist to specialist teams, the importance of aligning marketing with sales and business objectives, and preparing for potential exits like IPOs or acquisitions.  Learn how to adapt your marketing strategies for global expansion and maximize ROI as your company grows.   Key Topics:    The importance of scaling marketing operations and team specialization Aligning marketing strategies with business growth and exit plans Adapting to local markets while maintaining a cohesive brand messageYour Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    34 min

  7. 10/01/2025

    Episode 5: The Role of Fractional CMOs in Startup Growth

    Margaret Sherer and Margaret Bouse, a.k.a. “The Margeteers”, discuss the critical role of fractional Chief Marketing Officers (CMOs) in guiding startups through early growth stages.  From building a strong marketing foundation to setting up the right Martech stack, they share insights on how fractional CMOs can help startups optimize limited budgets and align marketing efforts with business goals. Whether you're a founder or a marketer, this episode offers valuable advice on scaling your marketing function effectively.   Key Take-aways:    The value of fractional CMOs for early-stage startups: Expertise with less expense How it’s important to build systems and infrastructure and set benchmarks for growth How to use strategic decision-making to maximize limited budgetsYour Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    35 min

  8. 10/01/2025

    Episode 4: The Power of Emotive Storytelling

    In this episode of The Margeteers, Margaret Sherer and Margaret Bouse dive into the art of storytelling in marketing. They explore how universal themes, emotional resonance, and cultural context can elevate a campaign's impact.  Using a Nike ad as a case study, they discuss the power of nonverbal storytelling, the importance of playfulness, and how great marketing can connect with audiences globally. Tune in to learn how to craft campaigns that inspire and engage on a deeper level.   Key Take-aways:   The universality and emotional impact of storytelling is compellingHow cultural context and current events shape ad perceptionThe role of playfulness and community in marketing campaigns Resources Mentioned:   Link to Nike commercial: https://www.youtube.com/watch?v=YOzIZwRiN-I  Your Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    19 min

  9. 31/10/2024

    Episode 3 - Acceptance Criteria

    Key Takeaways: Introduction to Acceptance Criteria: The episode focuses on establishing and managing acceptance criteria within the creative brief process, emphasizing the importance of clear communication and setting expectations.Differentiating Project Types: Discussion on how different types of projects like video production and PR campaigns have clear-cut acceptance criteria compared to more subjective areas like design and copywriting.Handling Subjective Feedback: Strategies for managing subjective feedback on creative projects, emphasizing the importance of aligning with client expectations and the original project brief.Navigating Client Dynamics: Insights into adapting to different client organizational cultures and dynamics to effectively manage projects and client relationships.Scope Creep Management: Techniques for handling scope creep, including the option of revising project scopes and acceptance criteria as needed.Effective Communication and Stakeholder Management: The importance of effective communication and managing various stakeholders' expectations throughout a project's lifecycle. Synopsis: - Introduction to the concept of acceptance criteria in creative projects, discussing the need for clear criteria to define project completion and satisfaction. - Exploration of different types of projects like video and PR, detailing how their acceptance criteria can be more straightforward compared to more subjective areas such as design. - Discussion on handling subjective elements in projects, particularly in design and copywriting, and strategies to manage diverse feedback and expectations. - Insights into adapting to client organizational cultures and managing dynamics that influence project acceptance and feedback. - Techniques for managing scope creep, including how to adjust project scopes and criteria effectively when new elements are introduced. - Emphasis on the importance of effective communication and stakeholder management to ensure project alignment and satisfaction. - Concluding thoughts on best practices for establishing and managing acceptance criteria, with a call to action for listeners to share their experiences on LinkedIn. Your Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    33 min

  10. 31/10/2024

    Episode 2 - Managing Changes in the Creative Process

    Key Takeaways: Introduction to Episode Two: The Margateers, Margaret Sherer and Margaret Bouse, continue their discussion on marketing processes, focusing on the challenges and solutions of rebriefing.Adventures in the Rebrief Process: They explore the dynamics of needing to rebrief projects due to various internal and external changes, such as mergers, acquisitions, or shifts in strategic goals.Managing Rebrands and Rebriefs: Insights into managing major rebrands during mergers and the emotional and operational shifts required.Strategic Considerations: The importance of anchoring marketing efforts in strategic outcomes, ensuring every project aligns with broader business goals.The Emotional Investment in Marketing Projects: They discuss how emotional investment indicates the significance of a project and how to harness this passion positively.Challenges of Scope Creep: Experiences with managing scope creep and maintaining project integrity and budget control.Best Practices for Client-Agency Relationships: Advice on fostering effective communications and setting clear expectations to manage changes and scope adjustments. Synopsis: - The Margeteers kick off the episode with an introduction to their topic: the adventures and challenges in the rebrief process in marketing. - They share personal stories reflecting the complexities of rebriefing during unexpected situations like mergers or strategic shifts. - Discussion on managing rebrands and marketing strategies during organizational changes, emphasizing the need to stay aligned with revised business outcomes. - They talk about the emotional aspects of marketing projects, how to deal with emotional investments, and managing client and team expectations during turbulent phases. - Conversation shifts to handling scope creep, with strategies to maintain project integrity and budget, and the importance of transparent communication between clients and agencies. - The Margeteers delve into best practices for maintaining a good relationship with marketing agencies and the balance between flexibility and project discipline. - They wrap up by discussing how to use emotional investment positively and preparing for changes in marketing projects with proactive communication and planning. Your Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    30 min
  11. Episode 1 - Introduction to the Creative Brief

    31/10/2024

    Episode 1 - Introduction to the Creative Brief

    Key Takeaways: Introduction to the Margeteers: Margaret Sherer and Margaret Bouse introduce themselves and their backgrounds in marketing and entrepreneurship and startups.The Evolution of the Creative Brief Process: They discuss how the briefing process has changed over the years, with insights on adapting these to meet current business and media landscapes.Challenges in Meeting Client Expectations: Both Margarets talk about the difficulties they've faced in aligning client expectations with marketing outcomes and the importance of defining success early in the project.Strategic Marketing Advice: They emphasize the necessity of starting with the end in mind, working backwards from desired business outcomes, and maintaining strategic focus despite creative aspirations.Insights on Budget Transparency: Discussion on how being upfront about budgets can streamline the marketing process and lead to better results for all parties involved.Building Trust with Clients: The importance of trust in client-agency relationships is underscored, advocating for a collaborative and respectful approach to achieve successful marketing outcomes. Synopsis: - Introduction by the Margeteers, as they share their marketing backgrounds and the purpose of the podcast. - Discussion begins on the evolution of the creative brief process, with personal anecdotes from both Margarets on their experiences in adapting these processes in their careers. - They explore the challenges of meeting client expectations without a clear briefing process, highlighting the transition from solo projects to agency collaborations. - The Margeteers discuss the importance of defining clear business outcomes in marketing projects and how this can be lost when creativity overshadows strategic goals. - A deep dive into the budgeting issues faced in marketing, advocating for transparency and strategic alignment with business outcomes. - Closing thoughts on the importance of trust between clients and marketers, emphasizing the long-term benefits of collaborative relationships. - The episode wraps up with an invitation to listeners to share their experiences with briefs on LinkedIn, setting the stage for a community-driven discussion. Your Hosts: 👉 Margaret Bouse ➜ https://www.linkedin.com/in/margaretbouse/ 👉 Margaret Sherer ➜ https://www.linkedin.com/in/margaretsherer/ Podcast Producer: 👉 Jesse Walsh ➜ http://www.linkedin.com/in/jesse-walsh 📣 Please Subscribe and Share! 💥 Enjoying The Margeteers? Don’t forget to subscribe to our channel and follow the podcast wherever you listen. Join us for deep dives, candid takes, and expert insights on creative operations, strategy, and what’s next in marketing. ⚡ Visit us at https://www.themargeteers.com to find us everywhere you listen to your favorite podcasts. 🎙️  Buzzsprout ➜ https://themargeteers.buzzsprout.com 🎥 YouTube ➜ https://www.youtube.com/@TheMargeteers ▶️ Rumble ➜ https://rumble.com/user/TheMargeteers 👉 Follow us on LinkedIn ➜  https://www.linkedin.com/company/the-margeteers ...

    25 min
  • 11 épisodes

À propos

Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices and lessons learned on the marketing battlefield.

Informations

  • Création
    Margaret Sherer and Margaret Bouse
  • Années d’activité
    2024 - 2026
  • Épisodes
    11
  • Classification
    Tous publics
  • Copyright
    © 2026 The Margeteers
  • Site web de l’émission
    The Margeteers