The Profluence Pod 🌐

Andrew Petcash
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Insightful convos with the founders, operators, and investors transforming the future of sports.

  1. #313: Ayden Syal, MOGL - The Evolution of NIL

    -3 J

    #313: Ayden Syal, MOGL - The Evolution of NIL

    Ayden Syal is the Founder & CEO of MOGL, a leading athlete influencer marketing platform helping brands connect with more than 30,000 college athletes for sponsorships, endorsements, and digital campaigns. Founded in 2019 ahead of the NIL era, MOGL quickly became one of the first platforms built to streamline athlete-brand partnerships at scale, automating everything from campaign matching and contracts to disclosures and reporting. Under Ayden’s leadership, MOGL has helped shape the evolving NIL landscape by giving brands direct access to athlete creators while helping athletes monetize their influence more efficiently. The platform now leverages AI agents, first-party athlete data, and paid social capabilities to help brands activate campaigns faster and deliver measurable ROI through athlete-driven marketing. Before launching MOGL, Ayden worked in banking and private equity after graduating from the University of Notre Dame, where he first recognized the opportunity to connect athletes and brands in a more scalable and compliant way. What began as a side project built during the uncertainty of the pandemic evolved into one of the most recognized athlete marketing platforms in the NIL ecosystem. Podcast Chapters: 01:18 Aidan's Journey and the Birth of MOGL 02:50 Navigating Chaos: Founding Mogul During Uncertainty 06:18 Raising Capital in a Blue Ocean Opportunity 09:11 Evolving the Business: Staying Ahead of Market Trends 14:00 Understanding the NIL Landscape 19:06 Expanding into High School Athletes and Future Markets 22:31 Engaging Alumni and Former Athletes 25:04 Future Trends in NIL and Private Equity 28:32 Memorable Campaigns and Insights on Non-Revenue Sports 31:24 Connecting with MOGL: Opportunities for Athletes and Brands

    33 min
  2. #312: Brett Goldberg, TickPick, and John Brennan, AC Momento - The Future of Ticketing

    -5 J

    #312: Brett Goldberg, TickPick, and John Brennan, AC Momento - The Future of Ticketing

    Brett Goldberg, co-founder of TickPick, and John Brennan, founder of AC Momento, break down how ticketing and fan engagement are evolving, and why the future of live events is about more than just the transaction. Memento was acquired by TickPick in late 2025 and continues to operate as a standalone platform. Together, they’re building for millions of fans attending live events each year, combining transaction and emotional data to create a more complete fan ecosystem. More than 20 million tickets have already been transformed into Momentos. Brett shares how TickPick disrupted the ticketing industry by prioritizing transparency with all-in pricing and building a platform designed to help fans make smarter purchasing decisions. Meanwhile, John dives into the origin of AC Momento, a platform built to capture and relive live event experiences, turning ticket stubs into rich, personalized digital memories. From AI-driven ticket recommendations to post-event engagement and community-driven content, this highlights how platforms are beginning to serve fans before, during, and long after the event ends. They also unpack the strategic thinking behind TickPick’s acquisition of Memento, the power of combining transaction and emotional data, and how this unlocks a more holistic fan ecosystem. From World Cup-scale opportunities to everyday fandom, this episode dives into how technology, data, and storytelling are redefining the live event experience. Podcast Chapters: 01:01 The Founding Stories of TickPick and Momento 05:39 The Evolution of Fandom and Ticketing 09:06 The Acquisition of Memento by TickPick 10:22 Understanding the Target Audience of Memento 13:07 Leveraging Fan Data for Enhanced Experiences 15:24 Insights on the Acquisition Process 17:47 Future Vision Beyond Ticketing 19:27 Industry Trends in Ticketing 21:05 Bridging Digital and Physical Experiences 24:30 Building a Community Around Live Events 28:29 Capitalizing on the World Cup Opportunity 31:14 The Future of Fandom

    34 min
  3. #311: Jack Pfeiffer and Cole Rubin, FanFeed - How FanFeed Is Turning Data Into Personalized Live Experiences

    13 MAI

    #311: Jack Pfeiffer and Cole Rubin, FanFeed - How FanFeed Is Turning Data Into Personalized Live Experiences

    Jack Pfeiffer and Cole Rubin are the co-founders of FanFeed and are redefining how teams, leagues, and artists understand and engage their audiences. Jack and Cole break down the fundamental shift from ticket buyers to verified attendees, and why owning first-party fan data is becoming one of the most valuable assets in sports and live entertainment. They share how FanFeed leverages camera roll data and AI to build a more authentic picture of fandom, unlocking hyper-personalized experiences, smarter ticketing, and more effective sponsorship strategies. The conversation dives into the future of ticketing, where AI-powered recommendations replace endless browsing, and fans receive curated offers based on their behavior, preferences, and history. They also explore how emerging leagues, colleges, and smaller teams can use these tools to compete with larger organizations by building deeper, one-to-one relationships with their fans. From NIL-driven opportunities in college sports to the evolution of sponsorship sales, and the blending of digital and physical fan experiences, this episode highlights how data, personalization, and technology are reshaping the entire live event ecosystem. Podcast Chapters: 00:00 Introduction to FanFeed and Its Founders 06:21 Understanding FanFeed's Core Products 11:00 The Shift from Ticket Buying to Verified Attendance 17:31 The Impact of Verified Attendance on Brands and Sponsorships 24:46 Emerging Markets and Custom Solutions in Live Events 30:26 The Future of Fandom: Blending Digital and Physical Experiences

    34 min
  4. #310: Ricardo Briceno, GameFam - Building the Future of Sports Fandom on Roblox

    11 MAI

    #310: Ricardo Briceno, GameFam - Building the Future of Sports Fandom on Roblox

    Ricardo Briceno is the CEO of GameFam, a leading metaverse gaming company helping global brands and sports properties connect with younger audiences through immersive digital experiences. With a career rooted in brand building at Procter & Gamble and Mattel, Ricardo has spent years mastering how to create meaningful engagement with consumers. At GameFam, he brings that expertise into the world of gaming, specifically Roblox, where he’s helping redefine how IP, entertainment, and sports intersect with Gen Z and Gen Alpha. Ricardo breaks down how platforms like Roblox are reshaping fan engagement, why authenticity and scale are critical for brands entering the space, and how GameFam is working with major organizations like FIFA to build the future of sports fandom ahead of the 2026 World Cup. He shares insights into bridging digital and real-world experiences, the evolution of gaming as a social platform, and why the biggest opportunity isn’t immediate monetization, but long-term fan development. This episode is a deep dive into the next generation of sports consumption and the platforms defining it. Podcast Chapters: 01:07 Ricardo's Journey and GameFam's Mission 04:05 Understanding Roblox: The Gaming Community Platform 07:52 Authenticity in Sports Engagement on Roblox 12:04 Bridging Digital and Real-Life Experiences 15:44 Monetization vs. Fandom: The Roblox Opportunity 19:23 Media Rights and Engagement in Roblox 21:24 The Evolution of Athletes and Creators on Roblox 24:00 The Human Experience on Roblox 25:22 GameFam's Plans for the World Cup 27:43 Engagement Strategies for Leagues and Clubs 29:08 How to Collaborate with GameFam

    31 min
  5. #309: Joseph Graziano III, Li-Shen Lee, and Eric Herd, Fieldhouse Media Network - Unlocking 75M Fans

    7 MAI

    #309: Joseph Graziano III, Li-Shen Lee, and Eric Herd, Fieldhouse Media Network - Unlocking 75M Fans

    Joseph Graziano III, Li-Shen Lee, and Eric Herd are leaders at the intersection of sports, technology, and data, working together to redefine how teams, brands, and fans connect in a modern, global ecosystem. Joseph serves as Chief Commercial Officer at Pacers Sports & Entertainment, bringing experience from the NBA and WNBA in building global partnerships. Li-Shen is a Partner at Deloitte and leads Converge for Sports, focusing on data-driven solutions across industries. Eric is the Global Head of Sports and Emerging Products at Yieldmo, specializing in AI-powered advertising and fan engagement at scale. At the center of this conversation is the launch of the Fieldhouse Media Network, a new platform designed to unlock Pacers Sports & Entertainment’s 75 million global fans. Announced in collaboration with Deloitte and Yieldmo, the platform combines Converge™ by Deloitte’s predictive fan intelligence, PS&E’s first-party data, and Yieldmo’s Ymax.ai ad engine to deliver targeted brand content across sports blogs, streaming platforms, and news sites meeting fans where they already are. Taking this conversation beyond the podcast, the initiative represents a major shift in how teams think about media, allowing PS&E to monetize fans outside Indiana, sell multiple brands per category, and prove measurable ROI at scale, effectively bridging the gap between national reach and team-level intimacy for the first time. Together, they break down how this model transforms traditional sponsorships into data-driven, performance-based media opportunities. The discussion explores how teams can better understand and monetize the full fan ecosystem, not just those attending games, but the vast majority engaging digitally. From AI-powered personalization and global fan expansion to the rise of women’s and youth sports, this episode highlights how technology is reshaping the commercial future of sports and turning teams into true media platforms. Podcast Chapters: 08:47 Innovative Partnerships and Market Expansion 12:41 Rethinking Sponsorship and Monetization Models 17:46 The Power of Fandom and Data-Driven Engagement 26:44 Future Trends in Sports and Youth Engagement 32:11 Connected TV and the Next Era of Fan Engagement

    36 min
  6. #309: Joseph Graziano III, Li-Shen Lee, and Eric Heard, Fieldhouse Media Network

    4 MAI

    #309: Joseph Graziano III, Li-Shen Lee, and Eric Heard, Fieldhouse Media Network

    Jared Kleinstein is an entrepreneur, founder, and creative operator best known for building Fresh Tape Media and Gondola, two companies at the intersection of sports storytelling, digital media, and creator infrastructure. As the Founder of Fresh Tape Media, he leads a full-service creative production company working with major leagues, teams, and global brands to solve large-scale storytelling and content challenges across sports and entertainment. He is also the founder of the Gondola Sports Summit, a flagship industry event now entering its third year of bringing together sports social, creative, and production professionals to connect, collaborate, and shape the future of sports media. The 2026 edition takes place May 18–20 at the Denver Art Museum in Denver, Colorado, and features a growing lineup of 2026 speakers and industry leaders shaping the future of sports media and creativity. The Summit is designed for social media managers, directors of creative, videographers, photographers, graphic designers, producers, copywriters, and strategists, offering hands-on opportunities to level up skills, collaborate with peers, and engage directly with leaders driving innovation in sports. It blends panels, networking, and immersive IRL experiences to strengthen the creative ecosystem across the industry. Across both his companies, he explores how teams and brands are rethinking influencer strategy, building on-demand creative networks, and adapting to a fragmented but opportunity-rich media landscape. He also shares insights on how sports, technology, and real-world experiences are converging to reshape how content is made and consumed. Podcast Chapters: 01:31 The Evolution of Fresh Tape and Gondola 03:57 Trends in Sports Content Creation 08:22 Expanding Influence in Collegiate and Youth Sports 10:36 The Rise of Live Shopping and Community Engagement 12:38 The Gondola Summit: Bringing Creatives Together 19:15 Balancing Multiple Ventures as an Entrepreneur 22:54 Staying Current in a Rapidly Changing Market 25:05 Future Trends in Creator Empowerment and Storytelling

    36 min
  7. #308: Jared Kleinstein, Gondola - The Creator Economy Behind Sports:

    29 AVR.

    #308: Jared Kleinstein, Gondola - The Creator Economy Behind Sports:

    Jared Kleinstein is an entrepreneur, founder, and creative operator best known for building Fresh Tape Media and Gondola, two companies at the intersection of sports storytelling, digital media, and creator infrastructure. As the Founder of Fresh Tape Media, he leads a full-service creative production company working with major leagues, teams, and global brands to solve large-scale storytelling and content challenges across sports and entertainment.He is also the founder of the Gondola Sports Summit, a flagship industry event now entering its third year of bringing together sports social, creative, and production professionals to connect, collaborate, and shape the future of sports media. The 2026 edition takes place May 18–20 at the Denver Art Museum in Denver, Colorado, and features a growing lineup of 2026 speakers and industry leaders shaping the future of sports media and creativity. The Summit is designed for social media managers, directors of creative, videographers, photographers, graphic designers, producers, copywriters, and strategists, offering hands-on opportunities to level up skills, collaborate with peers, and engage directly with leaders driving innovation in sports. It blends panels, networking, and immersive IRL experiences to strengthen the creative ecosystem across the industry.Across both his companies, he explores how teams and brands are rethinking influencer strategy, building on-demand creative networks, and adapting to a fragmented but opportunity-rich media landscape. He also shares insights on how sports, technology, and real-world experiences are converging to reshape how content is made and consumed.Podcast Chapters:01:31 The Evolution of Fresh Tape and Gondola03:57 Trends in Sports Content Creation08:22 Expanding Influence in Collegiate and Youth Sports10:36 The Rise of Live Shopping and Community Engagement12:38 The Gondola Summit: Bringing Creatives Together19:15 Balancing Multiple Ventures as an Entrepreneur22:54 Staying Current in a Rapidly Changing Market25:05 Future Trends in Creator Empowerment and Storytelling Jared Kleinstein: Get Gondola Sports Summit Tickets: https://sportssummit.gondola.cc/ LinkedIn: https://www.linkedin.com/in/jared-kleinstein/ Scott Garber: 🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

    29 min
  8. #307: Thomas Archer Bata, Triple B International - Inside a Global Family Office

    20 AVR.

    #307: Thomas Archer Bata, Triple B International - Inside a Global Family Office

    Thomas Archer Bata is an entrepreneur, investor, and fourth-generation member of the Bata family. As a Director at Triple B International, he focuses on venture, growth, and real estate investments, partnering with founders and operators to build enduring businesses. His work spans capital allocation and strategic guidance, with a long-term lens rooted in generational value creation. Beyond Triple B, Thomas is the Co-Founder and Chairman of INTENNSE, founder of MGG, and co-founder of Friends of Bata, platforms designed to connect business, community, and culture. Prior to his investing career, he gained hands-on experience at global brands like Nike and ALDO Group, developing a deep understanding of retail, brand building, and operations that now informs his investment approach. Thomas shares how family offices are thinking about emerging opportunities in sports, media, and technology. He breaks down how to evaluate early-stage investments, where the biggest opportunities are across the evolving sports ecosystem, and why community and brand matter more than ever. This conversation offers a unique perspective on long-term investing, the future of sports as an asset class, and how capital can be used to build meaningful, lasting impact. Podcast Chapters: 01:50 Investing in Emerging Sports and Brands 05:09 Family Office Investment Strategies 08:38 Evaluating Sports Opportunities 12:55 The Future of Sports and Technology 16:37 Media and Entertainment Evolution 24:47 Vision for Triple B and Intense Thomas Archer Bata: 🏠 Website: https://www.triple-b.co/ 💼 LinkedIn: https://www.linkedin.com/in/thomasabata/ Andrew Petcash:  🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

    29 min
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À propos

Insightful convos with the founders, operators, and investors transforming the future of sports.

Informations

  • Création
    Andrew Petcash
  • Années d’activité
    2021 - 2026
  • Épisodes
    379
  • Classification
    Tous publics
  • Copyright
    © Andrew Petcash
  • Site web de l’émission
    The Profluence Pod 🌐

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