The Story Engine Podcast

Kyle Gray

The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

  1. -2 j

    When Your Business Is Thriving but Your Life Is Falling Apart With John Glon

    I sat down with entrepreneur and business coach John Glon for a conversation about something I've experienced personally—and something I see happen to so many founders: the moment when hard work, grit, and determination that once built the business start becoming the very things that hold it back. John shared his journey from running a successful electrical manufacturing business to realizing that his deeper calling was helping leaders and their teams communicate, execute, and lead better. We explored what happens when founders become the person everyone depends on, why "I'll just do it myself" becomes such a dangerous habit, and how growth can eventually demand an entirely different skill set than the one that created the business in the first place. I also shared a deeply personal story about a painful decision I made with a business partner, the consequences of stepping too far away from my own company, and the years of costly mistakes that eventually helped me develop a better way forward. At the heart of this conversation is a simple question: What if the solution to your business problems isn't working harder, but learning how to lead differently? John and I unpack structure, vulnerability, curiosity, presence, accountability, and the importance of creating a business where everyone understands their role, knows the North Star, and has the freedom to do their best work. If you're a founder or leader who has built something successful but feels like the business is demanding more and more of you, this conversation may help you see your situation—and your next move—in a completely different way. Highlights (01:32) – John explains the philosophy that guides how he shows up: love, care, and compassion, and how his entrepreneurial journey led him toward helping other leaders. (02:52) – Why John walked away from a seemingly reliable and profitable business path after realizing that success wasn't filling his cup or allowing him to help enough people. (05:32) – We explore the idea of turning years of costly mistakes into a shortcut for other entrepreneurs, so they don't have to spend years learning the same lessons the hard way. (05:59) – I share a powerful storytelling lesson: how saying "I worked so hard to figure this out, and now I have the shortcut for you" can transform painful experiences into authority. (08:23) – John reveals the three things he believes make his coaching different: structure, vulnerability and curiosity, and being fully present with the people he serves. (10:34) – Why vulnerability can unlock a completely different level of trust inside an organization—and why admitting that you don't have all the answers can actually make you a stronger leader. (13:05) – The warning signs that a founder may be operating out of alignment: the business is growing too quickly, the wheels are falling off, or the owner desperately wants more time away from the business. (15:04) – We uncover a major trap for high achievers: you can't outwork every problem in your business—and you definitely can't outwork problems in your family. (17:29) – Why entrepreneurs often need someone outside themselves to help break habits, patterns, and "scar tissue" that keep them stuck in the same leadership cycle. (18:14) – John describes what becomes possible on the other side: genuine smiles, more engaged employees, higher-level work, more personal freedom, and a team that is finally rowing in the same direction. (20:02) – John tells the story of a painful decision to exit a business partnership—and how acting from shame and frustration created consequences that went far beyond the original conflict. (22:52) – A powerful lesson about the danger of using an "easy button" in business: stepping too far away can cause you to lose touch with the heart and soul of the culture you created. (24:36) – John discovers that his results-driven approach was alienating employees who had been drawn to the company because of its heart-centered culture. (26:18) – An emotional conversation with a key employee forces John to confront a difficult realization: he was no longer operating in alignment with his own values. (28:59) – John looks back on a period when his business finally felt joyful—employees were laughing, money was flowing, the team was connected, and he was able to create balance outside of work. (31:25) – I tell the story behind my own transformation, beginning with the question that stopped me in my tracks: "Why do we need to babysit you?" (34:00) – I reveal the process I developed through years of painful mistakes: creating structure, vulnerability, curiosity, and presence so leaders can bring their businesses and lives back into alignment. (35:53) – John reacts to hearing his story reflected back to him—and explains why experiencing a story can sometimes create more transformation than simply intellectualizing a problem. (37:53) – John shares why storytelling has become such a powerful leadership tool for him, and why the best speakers don't always need slides or complicated frameworks to make an impact. (38:59) – John shares his closing thoughts and where you can connect with him and learn more about his work.

  2. -5 j

    From Nurse to Entrepreneur: How To Build A Business To Put People Before the System With Ashley Yardley

    What happens when you're a nurse who deeply cares about helping people, but you realize the healthcare system doesn't always give you the freedom—or the options—to provide the kind of care you believe people deserve? In this episode of The Story Engine Podcast, I sit down with Ashley Yardley, founder of Advanced Mobile IV, to unpack the personal experiences that pushed her to build a completely different model of healthcare. We talk about how her background in home health and hospice led her to see the power of bringing care directly into people's homes and communities, and how that eventually became a mobile IV franchise built around nurses, technology, flexibility, and personalized care. But Ashley's story goes much deeper than building a healthcare business. She shares the devastating experience of watching her father-in-law improve dramatically during cancer treatment, only to see his treatment options change after an insurance decision—and the profound realization that followed. That experience helped Ashley understand that she wanted to create more options for patients while also giving nurses a way to build businesses, control their schedules, and have a greater impact on their communities. We also explore the software and systems behind her franchise, the vision of empowering nurses to become entrepreneurs, and the moment I reflected Ashley's own story back to her in a way she had never heard before. This conversation is ultimately about turning painful experiences into purpose—and building something that gives people more freedom, more options, and more control over their own lives. Highlights (01:29) – Why Ashley believes healthcare works better when care happens in someone's natural environment—and how that insight became "nurses on wheels." (03:37) – The surprising reason so many people seek IV therapy, from dehydration and travel to athletes and unexpected moments when they need support quickly. (05:26) – What makes someone an ideal Advanced Mobile IV franchisee—and why Ashley looks for people who want to invest in their health, future, and community. (06:26) – Why being a great nurse doesn't automatically make someone a great business owner, and the business mindset Ashley believes franchisees need. (08:20) – How Ashley built proprietary software and an EMR to help her franchisees respond quickly, manage nurses, track inventory, and scale. (09:20) – The business model behind mobile IV: rapid service, recurring subscriptions, community relationships, and the potential for additional revenue streams. (10:59) – The transformation Ashley is most proud of: giving nurses more freedom while helping them build careers that allow them to spend more time with their families. (12:42) – The moment Ashley realized the traditional hospital environment was no longer the right fit—and why she wanted to fill the gaps she had seen firsthand. (13:43) – The painful experience that changed Ashley's perspective on healthcare, insurance, and the role that financial decisions can play in patient care. (15:42) – What happened when Ashley's father-in-law's cancer treatment was working, but an insurance decision made the treatment financially inaccessible. (17:51) – Ashley's philosophy on going back to the basics of health and giving the body the foundation it needs to fight and recover. (19:12) – The powerful story of Ashley's son after brain surgery—and the moment he asked to receive an IV because he knew he needed one. (19:36) – Ashley's vision for the future: empowering nurses to build their own clientele, choose their schedules, and get paid what they deserve. (20:47) – How painful experiences can become lessons, and why Ashley believes something that feels like the worst moment may ultimately be protecting or teaching you. (26:44) – I retell Ashley's story back to her—and she hears the deeper meaning of her journey in a way she never had before. (27:39) – Why hearing your own story from someone else can be more empowering than telling it yourself—and how a new perspective can help us move faster. (28:25) – Ashley's closing message: trust yourself, seek second and third opinions, and remember that you may have more options than you realize. (29:30) – Where to learn more about Ashley, Advanced Mobile IV, and opportunities for nurses to get involved.

  3. 21 août

    Your Brain Health Problems May Be Starting Decades Earlier Than You Think With Eric Collett

    In this episode of The Story Engine Podcast, I sit down with brain health and dementia expert Eric Collett to explore a question I think a lot of us would rather avoid: What if the problems we experience in our brain, energy, focus, and mental health today are warning signs of something deeper? Eric explains why conditions like Alzheimer's and Parkinson's can begin developing decades before obvious symptoms appear, and why things like brain fog, low energy, declining productivity, gut health issues, and memory changes deserve more attention than we often give them. We also unpack Eric's powerful "hardware vs. software" analogy: sometimes we keep trying to learn more, work harder, or become more productive when the real problem is that our underlying biology needs attention. What makes this conversation especially powerful is Eric's personal story. After 16 years working in assisted living and memory care, he reached a breaking point when he had to leave his family's evening plans to return to work with a dying resident. That night, he looked in the mirror and realized he was overweight, exhausted, brain foggy, chronically stressed, and ignoring the warning lights in his own life. Within days, he decided to leave his career and build what became A Mind for All Seasons. We talk about his four-part process—measure, learn, apply, and adjust—and why information alone isn't enough to change your health. Ultimately, this episode is about taking care of your brain before you desperately need to, recognizing that common doesn't always mean normal, and taking the next right step toward having the energy, clarity, and capacity to live the life you actually want.

  4. 18 août

    What If Thinking About Death Is the Key to Living Your Best Life With Karen Salmansohn

    What if the thing we spend our lives avoiding—death—could actually become one of the most powerful tools for creating a more meaningful life? In this episode of The Story Engine Podcast, I sit down with behavioral change expert and bestselling author Karen Salmansohn to explore why so many ambitious, high-achieving people resist self-help, stay trapped in "beast mode," and keep telling themselves they'll finally live the life they want someday. Karen shares her philosophy of moving from the "den of pleasure" into the "laboratory of growth," embracing emotional diversity, and focusing less on success, money, and productivity and more on becoming the person you actually want to be. We also go deep into Karen's personal story. After her father's death forced her to confront how much of her own life she had been postponing, she wrote his eulogy—and then wrote one for herself. That exercise became a blueprint for the life she wanted to live. We explore how mortality awareness can create urgency, how identity-based habits can change behavior, why your core values can become the "puppet master" of your habits, and how a single message her father left behind—"Everything that is not given is lost"—continues to shape the work she does today. This is a conversation about death, but ultimately, it's about learning how to live with more courage, intention, meaning, and purpose.

À propos

The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.

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