Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Nick Trueman, Shopify Expert
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  • Entrepreneuriat
  • Deux fois par semaine

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

  1. Shopify SEO: Changes You Can't Ignore With Nick's Tuesday Tea Break Talks

    -3 h

    Shopify SEO: Changes You Can't Ignore With Nick's Tuesday Tea Break Talks

    Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This week, Nick uncovers the latest updates to Shopify SEO and what you need to do, to keep your online store / DTC brand growing on SEO. Nick's been working in SEO since 2007, servicing thousands of brands and remaining at the heart of SEO developments. His PPC & SEO agency, Spec Digital, helps Shopify Stores harness the power of Shopify SEO to grow organic revenue. In this episode, you'll learn: - Things you need to change today to maximise Shopify SEO- The latest Shopify SEO strategies to boost revenue for your store- Shopify apps than can support your Shopify store's SEO growth0:00 Intro1:27 - #1: Why You Need a Shopify SEO LLMs.txt File Now3:24 - #2: Optimizing for SEO Keywords AND SEO FAQs 5:57 - How FAQs & SEO Shopify Blog Content Get You Cited by ChatGPT7:32 - #3: Building New Shopify Pages — The Biggest Missed SEO Opportunity For Your Store8:42 - Ingredient/Feature Page Examples: The Health Supplements That Crush Shopify SEO 10:23 - Benefits, Use Cases & Results Pages For Boosting SEO 13:23 - #4: Why Most Brands Get Reviews Completely Wrong For Shopify SEO 16:12 - OutroThe Winning With Shopify Podcast is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

    17 min
  2. Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan

    -4 j

    Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan

    Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store. This week, Nick interviews the amazing Paul O'Sullivan, Co-Founder of IrelandsEye. Paul shares the twists and turns of how he and his brother founded, grew, struggled and thrived in their incredible premium Irish knitwear brand. From manufacturing abroad to getting the materials and Shopify marketing just right, Paul shares some hard and honest truths about growing a DTC brand off the back of their wholesale growth. In this episode, you'll learn: - How to thrive in both direct-to-consumer and wholesale- Shopify setup, Shopify apps and Shopify marketing- Creating a 7-figure store from the ground upTimestamps:0:00 Intro0:41 Islandseye: 32 Years of Wholesale Before Launching Shopify3:22 The COVID Pivot To a Shopify Setup7:31 The Quality Behind Every Garment10:27 How to Make a Profit Manufacturing in Dublin (An Expensive City)13:25 Bringing Production Back to Ireland & How It Changed Everything19:22 Turning Negative Shopify Reviews Into Fans & Building Customer Lifetime Value28:10 How Getting Featured in TV Shows Drove Organic Growth37:18 OutroWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

    39 min
  3. Shopify Marketing Growth: 8 Things You Can't Neglect If You Want Ecommerce Growth - ft. Nick Trueman

    -6 j ·  Bonus

    Shopify Marketing Growth: 8 Things You Can't Neglect If You Want Ecommerce Growth - ft. Nick Trueman

    8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. This week, Nick Trueman from Spec Digital and the Winning With Shopify Podcast host outlines 8 Shopify Growth Strategies that businesses cannot ignore. Nick's been running his ⁠PPC & SEO Agency,⁠ Spec Digital since 2007 and has serviced thousands of brands over that time. Nick shares his top tips for growing (or aspiring) Shopify Stores on things they can't neglect, based on his extensive experience of things going well for brands, or, falling apart. In this episode, you'll learn: - The secret 8 strategies that generate ecommerce growth for brands- Hidden opportunities to scale up your Shopify Store setup and performance- How to protect Shopify product margins whilst growing 0:00 Introduction – Winning With Shopify Podcast1:15 The Dangerous Mistake of Relying on One Marketing Channel4:00 Paid Ads vs Organic Growth: Why You Need Both6:15 The Hidden Revenue Opportunity Most Brands Ignore8:25 How to Win Back Customers Who Stopped Buying10:45 Why Great Products Still Fail (And How to Fix It)13:00 Turn Existing Customers Into Your Best Sales Team15:00 The Profit Margin Strategy That Fuels Faster Growth17:00 Building a Business That Doesn't Depend on One Person18:30 The 8 Growth Strategies Every Shopify Brand Needs19:48 Final ThoughtsWinning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday.Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcastYoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.comInventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampTaxCloud: Shopify Sales Tax Managment. Listeners get free Migration onboarding, as a Winning With Shopify Listenerhttps://taxcloud.com/winning

    20 min
  4. The Shopify Tax Mistake That Could Cost Your Store $40,000

    19 juin

    The Shopify Tax Mistake That Could Cost Your Store $40,000

    In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands. As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency, and why planning early can help businesses scale more effectively. Whether you're launching your first Shopify store or managing a rapidly growing eCommerce brand, this episode offers valuable insights into building systems that support long-term growth. Timestamps: 0:00 Intro 1:35 How TaxCloud Became the #1 Tax App in the Shopify App Store 2:29 The Costly Mistakes Growing Shopify Brands Make With Sales Tax 4:39 Filing Frequency, Nexus & Why It Gets More Complex as You Scale 6:23 The $40,000 Cable Bullet Case Study 8:08 Shopify Tax vs Stripe Tax: What They Do & What They Don't 10:13 When Should Shopify Brands Start Thinking About Sales Tax? 12:04 Sales Tax for Subscription Businesses: What You Need to Know 16:29 Almond Cow Case Study: 70% Less Time Spent on Tax 19:10 Outro EXCLUSIVE WWS OFFERS Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠ Winning With Shopify listenersget 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-s... Check out Yoast and get 15% offALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-... Join the bootcamp and elevateyour inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-... Follow us on socials:   / winningwithshopifypodcast     / winningwithshopify      / @winningwithshopify   Join our newsletter: https://wwspodcast.com/ Proudly powered by https://spec.digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship

    22 min
  5. Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast.

    12 juin

    Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast.

    Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity! Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand. In this episode, you'll learn: • How to scale an artisan food business without compromising quality• The operational and fulfilment systems needed to support rapid growth• How branding, packaging, and customer experience drive repeat purchases• The role Shopify and ecommerce technology played in scaling the business• Lessons from managing demand spikes, supply chain challenges, and nationwide expansion 00:00 Introduction02:10 The Origins of Cutter & Squidge04:35 Scaling Handmade Production07:50 Ecommerce Fulfilment and Logistics10:15 Building a Memorable Food Brand13:40 Managing Supply Chain Challenges16:05 Using Shopify to Support Growth18:30 Navigating Rapid Growth During Covid22:15 Marketing Strategies and Customer Retention25:50 Wholesale Growth and Retail Partnerships29:20 Expanding from Local to Nationwide32:45 Handmade Production vs Automation36:10 Forecasting, Planning and Technology39:30 Customer Feedback and Product Development42:00 Seasonal Campaigns and Gifting Opportunities44:20 Lessons for Ecommerce Entrepreneurs46:00 Connect with Cutter & Squidge Website:https://www.cutterandsquidge.com Instagram & TikTok:@cutterandsquidge Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. Every Friday, Nick Trueman interviews successful founders, ecommerce experts, and Shopify partners to uncover the strategies behind real business growth. New episodes every Tuesday and Friday. Sponsors: Yoast – Get 15% off all monthly Shopify purchases for the first six months with code WWS15:https://yoast.com/winningwithshopify TaxCloud – Book a tactical session covering tax reconciliation, returns, compliance, and more:https://taxcloud.com/summer Seguno – Get 20% off your first three months of email marketing with code WWS20:https://www.seguno.com/winning-with-shopify Brightpearl – Join the bootcamp and elevate your inventory management:https://info.brightpearl.com/winning-with-shopify Follow Winning With Shopify: Instagram: @winningwithshopifyYouTube: @winningwithshopifyNewsletter: https://wwspodcast.com Powered by https://spec.digital/ Interested in sponsoring the show?https://wwspodcast.com/pages/sponsorship

    46 min
  6. Shopify broke e-commerce as we know it. You need to hear this.

    9 juin ·  Bonus

    Shopify broke e-commerce as we know it. You need to hear this.

    In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it. From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward. But here’s the important part: while the tech is impressive, AI is still just a tool. It can’t think creatively, understand your customers like you do, or replace the human touch that makes a brand stand out. AI can only work from what it’s been taught, shown, or told.So if you’ve built a unique business with personality, originality, and real human connection - keep being unique. That’s still your biggest advantage. Want to work with Nick? Reach out here https://spec.digital/

    15 min
  7. AI Isn’t Optional: How This Shopify Store Got Traction Fast!

    5 juin

    AI Isn’t Optional: How This Shopify Store Got Traction Fast!

    In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a Shopify store from scratch, and manages her business as a solopreneur with AI-powered workflows.Guest:Kit StanwoodWebsite:https://goldentallow.comInstagram:https://www.instagram.com/goldentallowTikTok:https://www.tiktok.com/@goldentallowYouTube:https://www.youtube.com/@GoldenTallowWhat You'll Learn:How to launch a skincare brand from scratchWhy customer-led product development worksHow AI acts as a solopreneur's co-founderBuilding systems before scalingCreating products your audience actually wantsLeveraging personal branding for ecommerce growthHow to use Shopify as a solo founderThe future of AI-powered entrepreneurshipKey Takeaways:00:51 Entrepreneurial Skillset for Success01:52 Smart Sourcing: Samples & Quality02:40 Funding First Product Batches03:25 Wagyu Tallow Skincare Innovation06:53 Solopreneurship with AI Co-Founders08:11 Customer-Led Product Development12:09 Documenting Business Processes: Scaling16:24 Leveraging Personal Brand for Sales19:36 Solopreneur Mental Health Strategies21:31 AI: Solopreneur's Unfair Business Edge25:33 What's Next for Golden Tallow?EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠⁠⁠⁠⁠https://www.seguno.com/winning-with-shopify-podcast⁠⁠Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! ⁠⁠⁠⁠https://yoast.com/winningwithshopify-exclusive/⁠⁠⁠⁠Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at ⁠⁠⁠⁠https://taxcloud.com/summer/⁠⁠⁠⁠Join the bootcamp and elevate your inventory game: ⁠⁠⁠⁠https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp⁠⁠⁠⁠Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital/, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship

    29 min

  8. 2 juin ·  Bonus

    5 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size.

    Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong. In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover. We cover:• Why Shop Pay should probably already be enabled• The hidden SEO and UX issue with /collections/ URLs• How stronger guarantees increase conversion confidence• Why charging for returns might be costing you more than you think• The importance of testing changes properly instead of “just doing stuff” Small changes. Big impact. If your store is doing over £1m/year and you want help uncovering hidden growth opportunities, reach out and let’s have a chat https://spec.digital/

    15 min
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À propos

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand. Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics. With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

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