Your Strategy Simplified

Stephanie Corvese

Who says strategy needs to be complicated to be effective? Your Strategy Simplified is a podcast dedicated to making strategy simple and actionable. In each episode, we talk with leaders and practitioners about how strategy shows up in the real world: what works, what doesn't, and what actually drives results across business, leadership, and transformation. We learn from their experiences and take what works - whether that's a single idea ...or their entire playbook! If you're ready to start making strategies that actually work, join the conversation and let's get strategizing!

Épisodes

  1. 13 AVR.

    Your Strategy Simplified Ep. 3 | Design Strategy: From Concept to Execution with Peter Flood

    In this episode, we explore how design strategy shapes decision-making, communication, and business outcomes- often in ways most people don’t even realize. Peter Flood shares his perspective on how design goes far beyond aesthetics, acting as a powerful tool to clarify messaging, influence behavior, and connect with your audience. We break down what design strategy actually is, and how it can be used as a practical decision-making framework -not just for designers, but for anyone creating presentations, content, or visual communication. From narrowing your audience to focusing on benefits over features, this conversation highlights how small design choices can drive big impact. Peter also shares simple, actionable tools you can use right away, including: A four-part framework for making faster, more effective design decisionsHow to avoid getting stuck in perfectionismBrainstorming, mind mapping, and thumbnail sketching techniques to unlock clarityHow to balance AI tools with human judgment and strategic thinkingWhether you’re a designer or someone who just needs to “make something look good,” this episode will help you think more strategically about how your work communicates and converts. Connect with Peter Flood Freelance company: https://jpflooddesignstudio.com Peter's Portfolio: https://peterflood.myportfolio.com/work Peter's Master's Thesis: https://pjflood.wixsite.com/my-site

    46 min
  2. 19 MARS

    Your Strategy Simplified Ep. 1 | Digital Strategy Leadership: Lessons from Geoff Lyman

    Episode SummaryIn this episode, we explore how business strategy, digital strategy, and leadership come together in the real world of IT and transformation. Geoff Lyman shares his perspective on building a strategic mindset and why storytelling in strategy is such a powerful tool for making ideas land across an organization. We also talk about the often overlooked role of middle managers and how critical they are in turning strategy into action. From empowering teams to leading with intention, this conversation dives into what effective leadership really looks like in practice. Geoff also shares what he’s working on today and how his thinking on strategy and leadership continues to evolve. Connect with Geoff Lyman🌐 Website:  https://geofflyman.com?utm_source=youtube&utm_medium=podcast&utm_campaign=your-strategy-simlified-podcast&utm_term=episode1 ✍️ The Faith-led Marketer (Substack): https://thefaithledmarketer.substack.com?utm_source=youtube&utm_medium=podcast&utm_campaign=your-strategy-simlified-podcast&utm_term=episode1 💼 LinkedIn: https://www.linkedin.com/in/geoffreylyman 📧 Email: hey@geofflyman.com Key TakeawaysWhy storytelling is so important in making strategy clear and actionableThe critical role middle managers play in executing strategyHow leaders can better empower their teamsWhat servant leadership looks like in practice Chapters00:00 Introduction to Your Strategy Simplified Podcast05:39 The Power of Storytelling in Digital Strategy16:16 Empowering Middle Managers and Senior Leaders27:25 Servant Leadership and Personal Projects

    45 min

À propos

Who says strategy needs to be complicated to be effective? Your Strategy Simplified is a podcast dedicated to making strategy simple and actionable. In each episode, we talk with leaders and practitioners about how strategy shows up in the real world: what works, what doesn't, and what actually drives results across business, leadership, and transformation. We learn from their experiences and take what works - whether that's a single idea ...or their entire playbook! If you're ready to start making strategies that actually work, join the conversation and let's get strategizing!