Billion Dollar Sellers

Kevin King

Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.

  1. 23 HR AGO

    This hidden PPC setting burns your budget

    Date: Monday, November 10th, 2025 Summary: Kevin King shares best tactics from recent issues while co-hosting the Marketing Misfits Cigar Weekend in Tampa. Topics include TikTok-first product research, hidden PPC settings that waste budget, eye contact strategies for better ad conversions, and how to fight coordinated review attacks. Key Points Discussed: The decline of traditional product research tools and the rise of TikTok-first discovery How Josh Hadley (8-figure Amazon seller) uses TikTok Shop data instead of Jungle Scout or Helium 10 Using Kalo Data to analyze TikTok Shop performance and find viral products Two overlooked Amazon reports: Market Basket Analysis and Demographic Report for audience insights Eye contact psychology in ads: when models should look away vs. directly at viewers for 30% better conversions Stack Influence platform for automated micro-influencer product seeding at scale Amazon's new "maximize reach" PPC setting that defaults to off-Amazon placements How to stop budget bleed by switching to "minimize spend" setting Unspent campaign budget reallocation feature and how to use it strategically Fighting coordinated negative review attacks with proper escalation tactics eCom Triage's GPT tool for building cases to remove abusive reviews Rufus image hack: embedding keywords in images using slightly off-color text Using Imagechek tool to verify what Amazon's AI can read in your images How product discovery has shifted from "on the shelf" to social feeds, AI, and creator content Why brands must create demand before customers search Links Mentioned: Billion Dollar Sellers Club (Josh Hadley's presentation) Stack Influence Platform (10% off code: BillionDollarSellers) Stack Influence Case Study (Blueland 13X ROI results) eCom Triage Review Removal GPT (free for BDSN subscribers) Imagechek Tool (see what Amazon's AI reads in your images) ProductPinion (Matt Kostan's company) Prem Gupta's LinkedIn Post (Market Basket Analysis & Demographics) Destaney Wishon's LinkedIn Post (The shelf is dead) Find us at BillionDollarSellers.com Follow Kevin King on LinkedIn

    18 min
  2. 4 DAYS AGO

    Easy fix to increase BFCM sales by 20-29%

    Date: November 6th, 2025 Summary: Kevin King discusses mobile-ready hero images for Black Friday/Cyber Monday, the 4 Ws Framework for thumbnail optimization, how to pass visual clarity tests, and strategies to avoid losing 20-29% of potential sales to better-optimized competitors. Key Points Discussed: Mobile commerce accounts for 66% of all global e-commerce sales The 4 Ws Framework: Who (brand), What (product type), Which (variant), and How Much (size/quantity) Three critical image tests: Visual Clarity, Color Contrast, and Clean Background Mobile shoppers often add items to cart from thumbnails without opening listings Over 46% of shoppers cannot perceive critical information from poorly optimized thumbnails Case study: Unilever tested 30,000+ images with this framework Ad Badger tutorial on auditing Amazon PPC campaigns using bulk files and pivot tables Isaac Gross's complimentary order dashboard for Amazon sellers How to organically double review velocity while staying 100% compliant Supreme Court challenges Trump tariffs with $90 billion in tariff payments at stake Market Maze survey reveals only 19% of shoppers plan ahead for deal events Links Mentioned: Try the Billion Dollar Sellers Club for $9 How to Audit Amazon PPC Campaigns - Ad Badger YouTube Video BDSN Mystery Link of the Day MerchantSpring Affiliate Program Contrast Tools (Free Color Contrast Testing) Isaac Gross's Order Dashboard at IG PPC Double Your Organic Reviews Webinar - Swapt & eCom Triage Hot Picks: Walmart Marketplace opens official seller forum How to get your products discovered in ChatGPT & Rufus Better Amazon inventory placement fields record delivery speeds Amazon expects 5% jump in shipment volume this holiday season Stump Bezos Answer: 51% of TikTok users are over the age of 30 Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

    14 min
  3. 3 NOV

    Amazon CEO's AI disconnect exposed

    Date: Monday November 3rd, 2025 Summary: Kevin King examines Amazon CEO Andy Jassy's disconnect from the current state of agentic commerce, explores global Amazon marketplace opportunities, discusses AI's influence on holiday shopping, and shares strategies for scaling with micro-influencers and Custom Analytics. Key Points Discussed: What percentage of holiday purchases will be influenced by AI according to Salesforce Analysis of the best Amazon marketplaces to sell on beyond just GMV Top 5 Amazon marketplace opportunities: US, Japan, Germany, UK, and Canada Global e-commerce traffic patterns with Amazon, Temu, and AliExpress leading Google's new AI marketing tool Pomelli Amazon CEO Andy Jassy's disconnect from current agentic commerce capabilities ChatGPT's memory, shopping history, and pricing accuracy vs. Jassy's claims ChatGPT's Atlas browser and why Amazon can't block it Using Stack Influence to reach page 1 on Amazon with micro-influencers Amazon's newly-released comprehensive Custom Analytics platform BDSS Market Masters event in Austin (November 13-17) Links Mentioned:  Marketplace Pulse: Amazon's Global Marketplace Opportunity PickFu - Sign up free and get $100 credit with code "BDSN2025" Google Pomelli AI Marketing Tool Demo (YouTube) BDSN Mystery Link of the Day ChatGPT Atlas Browser Stack Influence Platform (10% off code: BillionDollarSellers) Blueland Stack Influence Case Study - 13x ROI BDSS Market Masters Event - Austin, TX (Nov 13-17) Hot Picks: Walmart debuts two Black Friday events and Cyber Monday strategy Mastercard and PayPal announce agentic AI pact SmartScout guide: How to identify profitable Amazon products Amazon delivery glasses, fulfillment robots, and AI models Stump Bezos Answer: Salesforce predicts that 41% of purchases this holiday season will be influenced by AI ($263B) Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

    15 min
  4. 30 OCT

    99.7% of sellers are missing this

    Date: October 30th, 2025 Summary: Kevin King discusses why your product content is failing the bot test, how AI search engines like ChatGPT and Perplexity are changing e-commerce, flat fee creator partnerships that drive ROI, and the massive voice search opportunity that 99.7% of sellers are missing. Key Points Discussed: Why products are invisible to ChatGPT, Perplexity, and AI search engines How to audit and fix your product content for AI engines The critical importance of canonicalization for AI search Building platform-specific feeds for ChatGPT vs Perplexity Why smart sellers pay creators upfront with flat fee retainers Converting creator seeding into a structured testing lab Market Masters 3 event in Austin (November 13-17) The voice search gold rush: $45 billion market by 2028 What speakable schema is and why only 0.03% of sites use it How to optimize for voice commerce and AI assistants US Cyber Week spending projections ($44 billion) Links Mentioned: Market Masters 3 Registration Book a Call with Reacher for Creator Retainers Marketing Misfits: "Only 1% of Brands Are Ready for AI Search" Billion Dollar Sellers Network Mystery Link of the Day Sophie Society Live Q4 Amazon PPC Workshop Google's Structured Data Markup Helper BDSC AI-Expert Call Recording Hot Picks: PayPal signs deal with OpenAI to be ChatGPT's payment wallet Amazon lays off first 14,000 of 30,000 expected Amazon delivery contractors having trouble making money Google to auto-generate videos from images for ads Stump Bezos Answer: Amazon expects Rufus to generate $1.2 billion in profit in 2026 Quote of the Day: "Do the one thing you cannot do. Fail at it. Try again. Do better the second time. The only people who never truly tumble are those who never mount the high wire. This is your moment. Own it."  Oprah Winfrey Find us at BillionDollarSellers.com

    19 min
  5. 27 OCT

    AI Skills every Amazon seller should use

    Date: Monday, October 27th, 2025 Summary: Kevin King explores how Claude Skills revolutionizes Amazon selling by automating workflows, discusses Danny McMillan's dashboard generator, shares Q4 PPC targeting strategies, and examines why live shopping may define eCommerce's future over AI. Key Points Discussed: How Claude Skills works and why it beats traditional AI prompting Danny McMillan's automated dashboard generator Skill Installing and using Skills to transform Amazon data in 60 seconds Real-world use cases: listing optimization, customer service, and PPC analysis Q4 PPC strategies using SQPR data and dynamic targeting Stack Influence platform for micro-influencer product seeding Why live shopping, not AI, may define eCommerce's future The trust crisis AI created and the shift toward authentic content Live commerce market projected to reach $2.5 trillion by 2033 Links Mentioned: Expert Panel: AI for E-commerce (October 29th at 2 PM ET) Danny McMillan's Dashboard Skill Download Notion Guide: Claude Desktop Skills Visual Guide Sophie Society: Live PPC Workshop for Q4 Optimization (October 30th) Stack Influence Platform (10% off this month) Hot Picks: How to maximize your Amazon sales during Halloween Packages being destroyed by US customs is actually a paperwork issue TikTok mandates all advertisers use AI-based GMV Max Stump Bezos Answer: $860 million will be spent on pet costumes for Halloween Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

    25 min
  6. 23 OCT

    World's #2 marketplace is 9 days old

    Date: Thursday, October 23rd, 2025 Summary: Kevin King discusses the ChatGPT commerce revolution, Walmart's 500 million SKU integration, Amazon Marketing Cloud becoming available to all sellers, Amazon's price history test feature, fulfillment automation plans, and UK alcohol sales data. Key Points Discussed: ChatGPT becoming the #2 e-commerce platform with 52.2 million daily product-intent prompts Walmart's integration of 493 million SKUs into ChatGPT with Instant Checkout Shopify adding 10-50 million additional SKUs for approximately 500 million total buyable products Amazon Marketing Cloud (AMC) opening to all sellers - the hidden goldmine in your data Path to Conversion reports showing full customer journey beyond last-click attribution Building hyper-specific audiences using natural language prompts in AMC Amazon testing Price History feature on product listings Implications for pricing transparency and Buy Box strategy Amazon's plan to automate 160,000 jobs in the US between 2025-2027 $12.6 billion in projected savings from automation Amazon leading UK alcohol sales data Announcements: BDSS 14 rebranding as EcomMastery.AI - April 8-12 in Nashville More than 700 e-commerce sellers expected Covering Amazon, Walmart, Shopify, TikTok, YouTube, and OpenAI Tickets go on sale January 1st - as low as $497 Links Mentioned: Amazon Marketing Cloud (AMC) - The Amazon Goldmine Hiding in your Data Go deeper with Abe & Oana next week workshop The Marketing Misfits Podcast Demo Reel Marketing Misfits Podcast BDSN Mystery Link of the Day - Seasonal Ads Hot Picks: Tariff rollercoaster causes lots of Chinese sellers to give up on US Create a Shopify storefront in minutes now with Lovable Amazon's new delayed seller payments policy explained Supreme Court to hear arguments Nov 5 on blocking Trump's tariffs Stump Bezos Answer: Over 2.5 billion units have enrolled in Amazon's Transparency program Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

    16 min
  7. 20 OCT

    How a US immigrant turned 10K into $200 million

    Date: October 20th, 2025 Summary: Kevin King explores the incredible success story of Ivan Tsvilik, who grew True Sea Moss from $10K to $200M in 5 years. Learn his strategies for small category selection, multi-channel brand building, TikTok marketing tactics, and why branded traffic creates an unbeatable Amazon advantage. Key Points Discussed: Ivan Tsvilik's journey: $10K immigrant to $200M brand owner in 5 years Small category strategy: Finding growth without dominant players Product evolution through customer feedback (raw sea moss → ready-to-consume gel) Breaking the Amazon-only model with Shopify, TikTok, and Amazon integration TikTok strategy: Building community over direct sales (50M+ monthly views) Multi-touch customer journey: 6-11 brand interactions before purchase True Sea Moss TikTok execution playbook (influencers, live streaming, content, ads) The power of branded search volume (127K+ #seamossgel posts) Agency mistakes and building internal teams Margin framework: 5:1 to 10:1 ratio from launch to growth stage 10 lessons for Amazon sellers Chinese seller compliance crackdown (mandatory tax reporting starting Oct 31, 2025) FCC gadget purge: Millions of Chinese electronics listings removed How to compare your conversion rate to category average Links Mentioned: BDSS Oracle - AI-powered answers from Kevin King's library Watch Ivan Tsvilik's full interview with My Real Profit BDSS Market Masters Conversion Rate Comparison Guide by Selling from the Beach Stack Influence Platform (10% off with signup this month) Blueland Micro Influencer Case Study SourceReady - AI Worldwide Sourcing Agent BDSN Mystery Link of the Day Hot Picks: TikTok Shop's new campaign to help emerging brands succeed Complete breakdown of Amazon fee changes for 2026 Amazon's latest actions against fake review brokers Stump Bezos Answer: The deadline is October 28 to submit BFCM deals. Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.

    17 min

About

Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.

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