Podfox Media

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Channel • 25 Shows

Business

Business

Updated fortnightly
Visual Arts

Visual Arts

Updated weekly
Pets & Animals

Pets & Animals

Updated weekly

Entrepreneurship

Entrepreneurship

Updated weekly
Mental Health

Mental Health

Updated weekly
Visual Arts

Visual Arts

Updated weekly
Entrepreneurship

Entrepreneurship

Updated weekly
Wilderness

Wilderness

Updated twice weekly
Pets & Animals

Pets & Animals

Updated weekly
Self-Improvement

Self-Improvement

Updated weekly

6 days ago

Stop Thinking You Need to Code: Build a Real Business Tool With Claude

Queens, if you have been telling yourself that Claude Code is for developers and not for you, this one is going to change your mind. Hope Norton spent over 20 years in telecom sales at companies like Verizon and T-Mobile before founding Norton Mobility to help small and mid-sized fleets make smarter technology decisions. She had never coded a thing. Then a former sales engineer sat her down at a Starbucks and told her to open Claude Code and brain dump her idea. One weekend later, she had built Compliance Hub, a tool that is now live on her website and helping trucking companies manage drivers, trucks, and DOT compliance in one place. Hope and Erika get into what it actually takes to build something real with AI, why your industry expertise matters more than any technical skill, and how to keep yourself from falling into the AI rabbit hole when every idea suddenly feels buildable. What we cover: How Hope went from “I’m not smart enough for this” to building and deploying Compliance Hub in a single weekend Why being the subject matter expert is the real superpower, because AI will confidently give you the wrong answer if you do not know what good looks like Why Hope keeps the first three trucks and three drivers free forever, and what that says about serving underserved businesses How Hope built a second business, Magpie & June, with its own custom website and Stripe checkout instead of dealing with Shopify spam Guardrails for yourself, not just your AI: how both women decide which shiny ideas actually serve their goals The terminal is not scary. You do not need a coding background. You need to know your industry, know what you want, and be willing to type the messy first version. Ready to build it your damn self? Join an upcoming Buildathon: aiqueens.com/build Connect with Hope Norton: Norton Mobility: https://www.nortonmobility.com Magpie & June: https://magpieandjune.com Her upcoming podcast: Miles and Megabytes Connect with Erika! ⁠⁠⁠https://www.instagram.com/erikatheaiqueen/⁠⁠⁠ Erika's AI Consultancy: ⁠⁠⁠https://www.aiqueens.com/⁠⁠⁠ Erika's Branding & Web Agency: ⁠⁠⁠https://www.mileenddigital.com/⁠⁠⁠ Join the AI Queens Society: ⁠⁠⁠https://aiqueens.substack.com/
1 Oct

She Built an AI Brain So Her Company Runs Without Her (with Alisha Esmail) Guest info: Alisha Esmail

Queens, what would it take for your business to keep running without you in the room? Alisha Esmail spent seven years in international development before she founded Rode Coffee, a Canadian coffee company with fully female supply chains in Costa Rica, Kenya, and Peru. Along the way, she built an AI business brain in Claude Code that holds 11 years of company knowledge. That brain gave her the freedom to step back from Rode and launch her second company, Latch AI, a client retention engine for service-based businesses. Alisha and Erika talk about why AI only works when your systems already work, how to spot a client who is about to leave, and why human connection still matters in a business that runs on AI agents. Alisha also shares the rule her whole team follows: "My golden rule is we're never allowed to blame AI." What we cover: Why documenting your processes first makes building an AI brain much easier How Alisha's team keeps a human in the loop with monthly client calls and their own CRM notes The four client categories Latch uses: at risk, slipping, stable, and expansion ready Why a frustrated client is less worrying than one who only says "sounds good" Alisha's advice for women who feel they aren't technical enough to build with AI Alisha's story shows that AI does its best work when you pair strong systems with real relationships. Write down what you know about your business, and let AI help you carry it forward. Ready to build your own business brain? Get the Brand-to-Bot Blueprint at aiqueens.com/blueprint. Connect with Alisha: LinkedIn Instagram @alishaesmail Connect with Erika! ⁠⁠⁠https://www.instagram.com/erikatheaiqueen/⁠⁠⁠ Erika's AI Consultancy: ⁠⁠⁠https://www.aiqueens.com/⁠⁠⁠ Erika's Branding & Web Agency: ⁠⁠⁠https://www.mileenddigital.com/⁠⁠⁠ Join the AI Queens Society: ⁠⁠⁠https://aiqueens.substack.com/
13 Oct

Clarity Is Kindness: Pricing, Sales Calls, and a $3,800 Win With Kelsey Krall

When Kelsey Krall shared a $3,800 sale in the TMA community, Ali Payne invited her onto the podcast to explain what changed. Kelsey is a newborn and family photographer in Sacramento who built her business from $100 sessions to a full-service, product-based model. She walks through the pricing structure and sales process behind her growth, and she speaks honestly about the difficult seasons that came first. In This Episode How the phrase “clarity is kindness” shapes the way Kelsey presents her pricing Separating the CEO who sets your prices from the person who shares them on a sales call Introducing artwork from the first planning call so the ordering appointment holds no surprises Structuring digital files and artwork around clear price points to raise the average sale Why the hard seasons of a business transition deserve an honest conversation If Kelsey’s story reflects where you are right now, join us for Booked Not Busy, our live coaching week. Over four days, you will work through what a good year looks like for you, your pricing, your content, and a client experience your clients will want to share. Each session is one hour, finished by noon Central, with a playbook you fill in live. General seats are $15, and the $37 VIP seat adds 30 days of replays and the Booked Business Toolkit. Booked, Not Busy Booked Not Busy, our four-day live coaching week, starts today at 11 a.m. Central and walks you through your year, your pricing, your content, and your client experience. Grab your $15 seat at https://themotherhoodanthology.com/coaching-week, or choose the $37 VIP seat for 30 days of replays and the Booked Business Toolkit. About Kelsey Krall Kelsey Krall is a newborn and family photographer based in Sacramento, California. She launched her business in 2020 and moved to a full-service, product-based model in 2023. She specializes in in-home newborn sessions and provides wardrobe and styling for her clients. Website: kelseykrall.com Instagram: @kelseykrallphotos Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠
27/11/2023

Forest Educator Spotlight: Exploring the Role of Spirituality in Forest Education

This episode dives into the more 'intuitive' and 'feeling' areas of nature education, and how we can support our students/clients/children to have experiences that go beyond an intellectually based understanding of our world. This topic is tricky to navigate, so I do my best to be fully transparent and authentic, and be validating to lots of different forms in which these experiences can be shared. There are things that happen in nature that are difficult to describe and understand, and I have had many situations where logic isn't all that helpful when it comes to integrating them into my daily understanding of the world. I share a few of these examples, knowing that they are but the tip of the iceberg that is all of our collective stories and 'magical moments'. Nature Spirituality is a particularly sensitive topic to many cultures around the earth, and the way we talk about them in a conscious and considerate way is vital to helping hundreds of thousands of children and adults to heal and grow and find a new path for humanity. The human development aspects of these experiences are in some ways the key to building a new and hopeful future, especially if we can find ways that are collaborative and inclusive and compassionate. Please enjoy Episode #50. Connect with Ricardo: https://www.foresteducator.com/ https://www.theforestboxforkids.com/ https://www.hawkcircle.com/ Linkedin: https://www.linkedin.com/in/ricardo-sierra-5980931/ Instagram: https://www.instagram.com/wolverineway/ Facebook: https://www.facebook.com/RicardohawkSierra
5 days ago

What If Your Triggers Were Your Teachers

Last week I ran my Triggered workshop, and today I’m sharing the first part of the first session with you because what we covered belongs in your hands too. If you feel like you live in a constant triggered state, where you can see it coming but can’t stop the shaking, the over-explaining, or the shutdown, I have been exactly there and I know how exhausting surviving gets. In this episode I walk you through why triggers are a body response and not a character flaw, and I teach the Domino Drill, a tool I usually only share inside Root to Rise, so you can trace any trigger back to the core need underneath it. ✨ Topics Covered ➡️ What a trigger actually is through a somatic lens ➡️ Why your body sends 80 percent of the messages and your mind only 20 ➡️ Living in alignment with your original design ➡️ Reframing triggers as GPS reroutes instead of breakdowns ➡️ The Domino Drill for finding the treasure in your trigger Watch the TRIGGERED replay: https://tinyurl.com/TRIGGEREDwithbeckyaste ———————————————————————— Love Note From Becky Aste: How free is your voice? ⁠⁠⁠⁠⁠⁠⁠http://www.idobreakthrough.com/voice⁠⁠⁠⁠⁠⁠⁠ I’d love to hear from you! Dm me "PODCAST" on Instagram and I’ll send you a free training that pairs perfectly with this episode 💬 ➡️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/becky_aste⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want to learn more about working with Becky? Book a call with her right here: [⁠https://calendly.com/idobreakthrough/free-connection-call⁠] Would rather stalk before we talk? No judgement here ;) Here’s my website!➡️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.idobreakthrough.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ XO Huge Hugs - Becky ————————————————————————
20 Oct

Booked Not Busy Coaching Week, Day One: Photography Business Goals That Fit Your Life

Comparison is human, but measuring your photography business against someone else’s life guarantees you will always feel behind. This episode brings you Day One of Booked Not Busy Coaching Week, where Director of Education Katie Lamb walks through how to define success on your own terms before you ever touch a pricing formula. In This Episode Why borrowed definitions of success leave you feeling behind, even when your business is doing well How to name what is truly different about the photographer you compare yourself to The question that cuts through industry pressure to always make more How to find your “enough number” and why it works as a floor rather than a ceiling The difference between chasing more out of fear and choosing more out of ambition Holding your success markers tightly while letting your methods flex How profit protects the things that matter most to you and your family A member’s perspective on why seeing many paths to success reshaped her mindset Once you know what you are building toward, every price you set and every session you book has a clear benchmark to measure against. If you want mentors and a community of photographers who will help you build a business that supports your life, join The Motherhood Anthology Membership: https://membership.themotherhoodanthology.com/offers/iiza3hSs/checkout Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠
15 Oct

Your AI Is a Yes Man and It’s Costing You. Here’s Why You Need It to Push Back.

Queens, if your AI agrees with every idea you bring it, you have a problem. Kim Mylls and Alexandria Alecci, co-founders of AI Boss Brainz, join Erika to talk about why generic AI tells founders what they want to hear. AI pulls from whatever is out on the internet, and it doesn’t know your industry, your budget, or your limits. Kim and Alexandria ran a boutique sales and marketing agency for years. They put thousands of hours of their own sales calls and frameworks into a custom AI that pushes back, asks the next question, and helps founders build a real strategy. What we cover: Why AI acts like a yes man, and how that can send founders in the wrong direction fast Why more AI content won’t help unless your sales and marketing strategies work together How to use AI as a 3am thought partner that tells you when an idea needs more work Why specialized AI tools are the future, and what that means for your expertise and IP Why community and human connection still matter as AI takes on more of the work AI helps you move faster, but speed only pays off when you’re headed in the right direction. Give your AI real context about your business, check what it tells you, and let it challenge your thinking before you spend the money. Ready for a sales and marketing brain that pushes back? Try AI Boss Brainz free for 7 days, or lock in the special AI Queens founding member rate while spots last. Try AI Boss Brainz free for 7 days: ⁠https://bossbrainz.aleccimedia.com/⁠ Get the special AI Queens rate: ⁠https://bit.ly/bossbrainz⁠ Connect with Kim and Alexandria: Instagram: https://www.instagram.com/alecci_media/ Join me this fall: Register for the Her AI Era Summit: https://links.mileenddigital.com/her-ai-era-summit-2026 Come join me at the She Leads AI CREATE Conference: https://sheleadsai.ai/create-2026/ Register for the next AI Queens Buildathon: http://aiqueens.com/build Connect with Erika! ⁠⁠⁠https://www.instagram.com/erikatheaiqueen/⁠⁠⁠ Erika's AI Consultancy: ⁠⁠⁠https://www.aiqueens.com/⁠⁠⁠ Erika's Branding & Web Agency: ⁠⁠⁠https://www.mileenddigital.com/⁠⁠⁠ Join the AI Queens Society: ⁠⁠⁠https://aiqueens.substack.com/
13/09/2023

15 Things You Need to Start Your Bakery - Part 1

In the first-ever episode of the Build Your Bakery Podcast, Jonica is sharing 7 of the 15 things you need to start your bakery. From researching legal requirements in your state to developing your business plan, logo, brand kit, and name, and so much more. Tune in to Episode 2 for the rest of the top 15 things you need to start your bakery business and download the full checklist from https://buildyourbakerywithjonica.com/ How to Start a Bakery Facebook Page: https://www.facebook.com/howtostartabakerywithjonica The Build Your Bakery website: https://buildyourbakerywithjonica.com/ To Join the Build Your Bakery Membership: https://buildyourbakerywithjonica.com/a/pf_preview?id=4bf11f4b-96a1-4e64-aa15-19e7fb5480cc
6 Oct

Photography Pricing Without the "Have To": Laura Esmond's Hybrid IPS Model

Photographers hear a lot of pricing advice that begins with "you have to." Laura Esmond, a portrait photographer of 26 years and a TMA mentor, believes your pricing should be built around how you want to earn your income and where you want to spend your time. In this conversation with Katie Lamb, TMA's Director of Education, Laura walks through the hybrid pricing model she has been testing with real clients since August. In This Episode Why your cost of doing business number is only the starting point, and the questions to ask yourself before you commit to any pricing model The strengths and weaknesses of all-inclusive pricing and IPS, from a photographer who has used both How her hybrid model works: a $1,500 package paid up front that includes the first 30 digitals, with upgrades offered at the ordering meeting What happened when she put her pricing online and let clients book directly, and why newer photographers may still benefit from an inquiry call How to use the planning call to learn where images will hang in the home, so you can shoot for that space Your pricing can change as your life changes, and you do not have to work it out alone. Laura is the featured educator inside The Motherhood Anthology Membership this month, with a training on identifying what is holding you back from the change you keep putting off. If you are not yet a member, we would love to welcome you in so you can learn from Laura and the rest of our mentors. About Laura Esmond Laura Esmond has been a portrait photographer for 26 years. She is the founder of the Get Rooted group coaching program, the creator of The Art of Selling, and a mentor inside The Motherhood Anthology. Website: lauraesmond.com Instagram: @lauraesmondeducation The Art of Selling: lauraesmond.com/ips Get Rooted: lauraesmond.com/getrooted Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox ⁠⁠⁠⁠
21 May

Stop Burning Through Claude: 12 Smarter Habits for Building with AI

If you've made the jump from ChatGPT to Claude and keep slamming into the token wall mid-project, you are not alone. It's the conversation Erika keeps having at AI Business World, after workshops, and in networking event side chats. Claude is genuinely one of the most powerful AI tools out there right now, but if you don't know how it actually uses tokens under the hood, you'll burn through your usage way faster than you expect. In this episode, Erika breaks down what tokens really are (think fuel in a gas tank), why long conversations compound against you, and 12 habits you can start stacking today so you can stay in Claude and actually get your work done without bouncing back and forth like a pinball between Claude and other LLMs. What we cover: The single highest-leverage habit: editing your original message instead of piling on corrections Why every new message in a long chat costs you more tokens than the last one The PDF problem nobody talks about and how to fix it with Adobe Acrobat's AI Assistant One topic, one chat: why scope discipline saves your usage (and the planet) How to use Projects, batching, and smart timing to stretch every token If you can just do a few of these, it's going to make a huge difference. Once they click and become part of your routine, Claude stops feeling like it's fighting you and starts working like the strategic partner it's actually meant to be. Mentioned in this episode: Check out Adobe Acrobat AI Assistant: ⁠Get started with AI prompts for Acrobat AI Assistant⁠ Sign up for the next AI Queens Buildathon: ⁠aiqueens.com/build⁠ Connect with Erika Instagram: ⁠@erikatheaiqueen⁠ Website: ⁠AIQueens.com⁠ Mile End Digital: ⁠MileEndDigital.com⁠ AI Queens Society Substack: ⁠AI Queens Society

Podcasting is one of the most accessible ways to get your message out into the world and to establish your expertise in your field. These are some of our podcasts from changemakers, innovators, and leaders.