15 Minute Freelancer

Louise Shanahan
  • 4.8 (12)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.

  1. 03/02/2023

    93. Pressing pause?

    Did you know this podcast has been going for 2 years? That's a lot of freelancing chat. In this episode, I share some thoughts about where the podcast is going in 2023 (spoiler in the title?).  And in case you're pondering a similar conundrum about how to move forwards (or not) with a particular project, I'm sharing some questions to consider to help you decide when to quit/take a break/power on, along the following themes: Enjoyment vs. value to othersScaling back vs. quitting altogetherSunk costs vs. maintaining momentumFilling up your creativity cupKeeping the goal the goal!Thanks to everyone who has supported the podcast so far. Until next time (whenever or wherever that is), happy freelancing! Stay in touch! Newsletter: 15minutefreelancer.substack.com LinkedIn: Louise Shanahan Website: thecopyprescription.com Support the podcast! If you find this podcast helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    12 min

  2. 27/01/2023

    92. Using video to market your business (pt. 2 with Jude Charles)

    This is part two of my conversation with visual storytelling expert Jude Charles. If you haven’t yet listened to part one, go back and check that out first. “As a freelancer in 2023, it is no longer an option whether or not you tell stories, it is imperative for you to tell stories.” In this episode, Jude shares more tips and examples of how visual storytelling can build trust with clients, and we dive into the practicalities of using video to market ourselves. We cover: 5 different ways to tell an unforgettable story using visual strategiesWhy (and how) you should take people behind the scenes of your businessHow to get shy clients to contribute to video case studiesHow to leverage your video to get more eyes on it.Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com Mentioned in this episode: Website: http://JudeCharles.co Newsletter: http://JudeCharles.co/newsletter Dramatic Demonstration: https://judecharles.co/book  Say hi to Louise: Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in regular snack-sized bites. LinkedIn: Louise Shanahan Twitter: @LouiseShanahan_ Website: thecopyprescription.com Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    16 min

  3. 20/01/2023

    91. Storytelling for your personal brand (pt. 1 with Jude Charles)

    How can a pair of white shoes help someone land a new client? Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to share, this episode is split into two parts. In this first part, Jude explains how to harness the power of storytelling to connect with clients. As well as telling a few of his own inspirational stories, Jude also shares: Why sharing more of your personal story can help you stand out from the crowdHow to tell stories that get clients to sit up and pay attentionWhy you need a "story book" journal and how to create oneThe moving story behind those white shoes.Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com Mentioned in this episode: Newsletter: http://JudeCharles.co/newsletter Story Bank Journal: http://storybankjournal.com Say hi to Louise: Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in regular snack-sized bites. LinkedIn: Louise Shanahan Website: thecopyprescription.com Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    16 min

  4. 13/01/2023

    90. The future of freelancing (with Paul Evans)

    Today we're taking a look at what the future of freelancing might look like as working culture evolves. My guest is Paul Evans, director of Fourth Estate Creative and creator of the Freelance Fellowship platform. As a small business owner and someone who hires freelancers, Paul sees the opportunities and challenges from both sides. Our conversation unpicks what recent shifts in working culture might mean for freelancers, including: The drivers behind the growth of the freelance economy (plus benefits and pitfalls to watch out for)The gig economy and workers' rightsHow to spot knowledge gaps in companies you'd like to work withCombining your skills to become a "triple threat"The power of collaboration between groups of freelancersHow Paul works with freelancers in his own businessGet bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com Say hi to Paul: LinkedIn: Paul Thomas Evans Fourth Estate Creative website: https://www.fourthestatecreative.com/ Freelance Fellowship website: https://www.freelancefellowship.com/ Say hi to Louise: Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites. LinkedIn: Louise Shanahan Twitter: @LouiseShanahan_ Website: thecopyprescription.com Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    15 min

  5. 06/01/2023

    89. Creating a remarkable client experience (with Gigi Davarashvili)

    Keeping the project pipeline flowing means we always need to be on the lookout for the next lead. But rather than chasing down new clients, why not focus on creating an amazing experience for your existing clients? Happy clients are more likely to come back again and again – and refer you to their contacts.  My guest today is Gigi Davarashvili from Yocory, an all-in-one business hub for freelancers and small business owners. Gigi joins me to chat about how she creates memorable experiences for her clients that keep them coming back, including: The difference between "good enough" and "WOW"How to sprinkle a little gold dust at the end of a project to surprise and delight your clientsDoes automation help or hinder the client experience?How to avoid awkward conversations and set firm boundaries from the start.Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com Say hi to Gigi: Website: https://yocory.com Instagram: @yocoryapp Say hi to Louise: Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites. LinkedIn: Louise Shanahan Twitter: @LouiseShanahan_ Website: thecopyprescription.com Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated :)

    16 min

  6. 09/12/2022

    88. Looking back over 2022

    Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated :) It's the last episode of 2022, which means it's time for everyone's favourite format at this time of year: the annual review. Do you review the ups and downs of the previous year? Do you set goals for the following year? We don't need to get too corporate about it, but since we don't have a boss to do a performance review, we have to do our own. In this episode, I share my review process, reflect on 2022 and share three wins and three not-so-wins. You'll also hear how I'm setting my goals for 2023 and how my business will have to change as a result.  Until next year, happy freelancing! Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com Mentioned in this Episode: Episode 43: How to set goals to grow your freelance business in in 2022 Episode 66: My 6-month review: what worked and what didn't? Episode 64: A day in the life of a freelance copywriter Episode 29: Land your wishlist clients with cold pitching (with Bree Weber) Episode 57: Build your own board of directors Dr Julie Gurner's newsletter Say hi to Louise: Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites. LinkedIn: Louise Shanahan Website: thecopyprescription.com

    17 min

  7. 02/12/2022

    87. Behind the scenes at Magazine Street! (takeaways for freelancers)

    This week I take you behind the scenes at the Magazine Street conference.  (You may remember my interview with Nikki Simpson, organiser of Magazine Street, back in Episode 75.) I share my top takeaways from a few of the many brilliant speakers who shared their stories of creativity, resilience and problem-solving – relevant to all freelancers, not just those in the magazine industry.  A cocktail-loving couple who demonstrated the power of listening to your audienceA brand new magazine creator with a simple idea that's already inspiring others A remarkable turnaround story that goes from Dragons Den rejection to international title and the lessons learned along the wayHow a mountain biking community defeated a website hackerHow understanding your audience can help you grow your reachWhat we can learn about writing from producing news reports for 9-year-olds.Vox-pop quotes from other attendees and speakers will be included in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com Mentioned in this Episode: International Magazine Centre: https://internationalmagazinecentre.com/ Magazine Street Speakers: https://internationalmagazinecentre.com/magazine-street/ Episode 75: Create your own conference! (With Nikki Simpson)  Say hi to Louise: Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites. LinkedIn: Louise Shanahan Twitter: @LouiseShanahan_ Website: thecopyprescription.com Ask a question for a future episode on memo.fm/15/ Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    13 min

  8. 25/11/2022

    86. Do you need a newsletter? (with Eman Ismail)

    "All freelancers should have an email newsletter for their business, 100%, without a doubt!" My guest today is Eman Ismail, email strategist, email copywriter extraordinaire and host of the excellent Mistakes That Made Me podcast. If you've been thinking about starting a newsletter, this episode is packed with tips to help you get set up, grow your list, and use email marketing to attract clients. We discuss: Why freelancers shouldn't overlook email marketing as a key way to build their businessWhy email is actually better than social media for marketingEman's insights on what to write and how oftenBuilding an email list full of the right people (and what to do if you attract more fellow freelancers than potential clients!)Eman's favourite email marketing platformsGet bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com Say hi to Eman: The Email Rules: https://data.inkhouse.org.uk/the-email-rules/  Website: https://emancopyco.com/  Say hi to Louise: Louise Shanahan is a freelance health and medical copywriter at The Copy Prescription. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites. Find her on LinkedIn: Louise Shanahan. Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

    16 min
See All (93)

4.8
out of 5
12 Ratings

About

15 Minute Freelancer is your snack-sized guide to being your own boss and building a business and life you love. In this podcast for freelancers, you'll get practical strategies and behind the scenes stories from your host, freelance health copywriter Louise Shanahan, so you can create a freelance business that works for you.

Information

  • Creator
    Louise Shanahan
  • Years Active
    2021 - 2023
  • Episodes
    93
  • Rating
    Clean
  • Copyright
    © 2024 15 Minute Freelancer
  • Show Website
    15 Minute Freelancer