Happily Visible - Authentic Visibility, Personal Branding Women over 40, Business after Corporate

Mel Elsbeth │ Authentic Visibility & Marketing for Therapists, Coaches
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So.. you've decided to take the leap, you're building and ready for take-off but marketing sucks and you have no idea how to tell your story? How to communicate what you do, clearly. How to become visible and get found online. Each week I sit down with women midlife who transitioned from employee to female entrepreneur building businesses over 40 across alternative health, somatic or therapist businesses. We share their learnings, frameworks and how they found a way to be seen, and build trust, without losing themselves in the process. We talk about the hesitation to self-promote for women midlife - versus the absolute business necessity of becoming visible to attract clients and customers. I’m Mel, a premium brand strategist and I spent 20 years in brand marketing and CSR - working with the likes of Breitling, Davidoff, and Baileys. Yet - when it came to promoting myself - I froze. I did the work, I believed in the work, and then at the last moment I hid the author. The microphone was my biggest fear. Then it was my cure. And I can help you get there too. I am the ultimate proof of concept that you can become "happily visible". I'm a mama with a little girl in primary school. I've built a portfolio career across brand consulting and helping people with self-marketing. I run Sunny Chapter - "THE conversation-first content studio" where I help women build trust through conversation - not performance. I work with coaches, therapists and practitioners whose work is transformative but difficult to explain. I don’t teach you to become a content creator. Instead I interview you so your own words and tone and voice become your marketing. Because the best marketing isn’t created. It’s extracted. WHAT'S NEXT? Subscribe and follow the podcast! Get the Sunday Shift for strategies and frameworks - https://sunnychapter.com/subscribe Contact Us: hey@sunnychapter.com

  1. 21 Aug

    Women over 40: Why Men Are Stealing Women's Expertise in Business (And How to Stop Hiding)

    If you got value from this episode - share it with a friend! This week I am looking for 5 women that fit the profile I describe in this episode for a 15min research call 5-7 questions - in return I produce a content edit for you. Interested? apply at hey@sunnychapter.com Get The Sunday Shift - Learn how to get happily visible In this solo episode: Men Don't Ask If They're Qualified. They Ask If It's Profitable. And so it happens that a market that we know much more about than men, understand better than men, is being taken over by men. It's time we get over ourselves and start talking about how we can help and make the impact in areas that belong to us. I talk about the confidence gap holding women over 40 back from starting a business -especially in alternative health, wellness, and hormone-focused fields. Inspired by watching men promote hormone and perimenopause coaching businesses without hesitation (or lived experience) I need to give you a little pep talk and unpack why women wait for permission, credentials, and certainty before they start -and why men rarely do. Not in business and not in corporate when they go after a job. If you're a woman in corporate considering a career change into entrepreneurship, coaching, or wellness, this episode is your permission slip to stop waiting to feel ready and start being visible now, find your voice, share your story. Building trust takes time, so you best start today :) Keywords worked in naturally: women over 40, starting a business, alternative health, wellness, hormone coaching, perimenopause, confidence gap, corporate career change, entrepreneurship, visibility, permission slip If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

  2. 10 Aug

    Authentic Visibility Marketing for Somatic and Transformational Practitioners: The Translation Gap Keeping You Invisible

    If you got value from this episode - share it with a friend! This week I am looking for 5 women that fit the profile I describe in this episode for a 15min research call 5-7 questions - in return I produce a content edit for you. Interested? apply at hey@sunnychapter.com Get The Sunday Shift - Learn how to get happily visible In this solo episode: I have watched the same thing happen over and over with the women I follow and interview in the somatic and holistic health space. They live in this particular world every day. Somatic inner work, breath work, energy work, healing, it's so normal for them, so understandable. But when they try to talk about it publicly, the people listening have no access to the type of terminology they use, or to how exactly this work transforms a life. So they get stuck right there. They know they need to be visible online. At the same time, it doesn't come naturally to them. Most of them build their client base through referrals, through friends recommending friends, because this work is trust-based. People don't buy coaching or therapy because they can judge the quality beforehand. They buy because they trust the person. Yet most marketing teaches people to perform instead of connect. This is exactly why I renamed this podcast from Mama What's Next to Happily Visible. I've spent 20-plus years in marketing, working with brands like Davidoff, Rimmel, and Shiseido. I bring that same background now to the women I love working with most: those who left corporate due to burnout, pay gaps, and structures that don't support motherhood, and who redirected into alternative health, holistic practices, wellness, coaching, and somatic work. They arrive with deep expertise and zero marketing infrastructure. Many of them are also women over 40, rebuilding on their own terms, in a body and a life stage that asks for something more honest than hustle-driven content. In this episode, I talk about: Why I renamed the show Happily Visible, and what founder storytelling, visibility marketing, and visibility healing mean as the three pillars behind itWhy the somatic therapy market is growing at 17.5% annually, and what that means for emerging roles like nervous system coach, trauma-informed wellness coach, breath work facilitator, and craniosacral therapistHow I used founder story, not trend-chasing, to build a global campaign for Davidoff around Zino Davidoff as an explorer, an adventurer, and a connoisseurWhy the best marketing is not created, it's uncovered, and what that actually means in practiceMy new offer: a 60 to 90 minute story, brand, visibility session built around your story, your expertise, your methods, your social proof, so you can sell your work and promote yourself in a way that feels natural, not performative from the episode: "People don't buy coaching or therapy because they can judge the quality beforehand. They buy because they trust the person. Yet most marketing teaches people to perform instead of connect." Mel Elsbeth "The best marketing is not created. It's uncovered." Mel Elsbeth Work with me: A 60-minute story experience built entirely around you, your story, and the people you're meant to serve, delivering 30 days of content done for you. Find it at sunnychapter.com/edit. Coming up next: An interview in German with Christine, founder of The Food Lab in Hamburg, a platform built to bring food startups together to collaborate and grow. If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk.

  3. 31 Jul

    Wie Sabrina von Corporate HR über Side Hustle zum eigenen Business als Karriere Coach kam: LinkedIn, Lead Magnets und Sichtbarkeit als introvertierte Gründerin

    If you got value from this episode - please share it with a friend who needs to hear it. Get The Sunday Shift - Real talk for women who want to grow visibility & share their story Ready to start the journey? work with me - Brand Story Sessions In this solo episode: Mein heutiger Gast: Sabrina Rest. Über 20 Jahre Personalbereich. Recruiting, Führung, Head of HR. Sie saß auf der anderen Seite des Tisches. Sie hat Menschen eingestellt. Sie hat Gehälter verhandelt. Sie hat Karrieren mitgestaltet. Und heute macht sie etwas, das ich unglaublich wichtig finde: Sie hilft Frauen, sich sichtbar zu machen. Strategisch. Klar. Ohne sich dabei zu verbiegen. Darum geht es heute: Sichtbarkeit. Career Visibility. Die Frage, wie Selbstmarketing im Job wirklich funktioniert, ohne sich dabei falsch oder aufgesetzt zu fühlen. In dieser Folge sprechen wir darüber, wie werde ich sichtbar, ohne meine Persönlichkeit zu verbiegen. Wir sprechen über den Moment, in dem eine Kundin achtzehn Jahre lang zu Polo und Golf Events gegangen ist, obwohl sie diese Events gar nicht mochte, nur um in Kontakt mit den richtigen Menschen zu bleiben. Und wir sprechen darüber, warum so viele von uns denken, die Führungskraft sieht das schon von allein, und was passiert, wenn wir aufhören, darauf zu warten. Heute zu Gast: Sabrina Rest ist Karrierestrategin, Speakerin und HR Expertin mit über 20 Jahren Erfahrung im Personalbereich, von Recruiting über Führung bis hin zur Head of HR. Sie kennt die Arbeitswelt nicht nur aus der Bewerber:innen Sicht, sondern von der Seite der Entscheider:innen. Sie hat selbst eingestellt, Gehälter verhandelt und Karrieren mitgestaltet. Heute begleitet sie vor allem Frauen dabei, sich strategisch zu positionieren, sichtbar zu werden und sich beruflich oder unternehmerisch nicht länger unter Wert zu verkaufen. Dabei verbindet sie HR Insiderwissen mit klarer Kommunikation, strategischem Denken und einem ehrlichen Blick darauf, wie Entscheidungen in Unternehmen und im Business wirklich getroffen werden. In ihren Vorträgen, Workshops und Podcasts spricht sie über Karriere, Positionierung, Sichtbarkeit, Preisbewusstsein, Female Empowerment und die Mechanismen hinter Erfolg und Wirkung. Finde Sabrina hier: www.sunandsparks.com & www.sabrinarest.de LinkedIn Instagram If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: Subscribe to MWN + Sunny Chapter Edit

  4. 19 Jul

    Why I’m Scared to Tell You This Next Step in My Visibility Journey

    If you got value from this episode - please share it with a friend who needs to hear it. Get The Sunday Shift - Real talk for women who want to grow their visibility & share their story Ready to start the journey? work with me In this solo episode: This episode is all about embracing authenticity and transformation - in true scorpio ways. A journey to Happily Visible. In this episode, I share my personal evolution overcoming my fear and shyness to embracing more of my true self through my new podcast title "Happily Visible." I talk about the importance of vulnerability in this space, the power of storytelling, and how women in alternative health and healing fields can craft authentic visibility to create meaningful impact. Topics: My journey from fear of speaking into a microphone to stepping into my authentic selfThe significance of vulnerability and storytelling in building visibilityTransitioning from career stress to purpose-driven entrepreneurshipOvercoming self-criticism about multi-passionate pursuitsThe role of spiritual and healing modalities in personal transformationNavigating the fear of public exposure with new branding and identitySupporting women in creating aligned, impactful businesses 00:00 - Introduction to my personal and podcast journey 00:43 - Why I decided to rebrand my podcast as "Happily Visible" 01:12 - The importance of authenticity, vulnerability, and storytelling 01:35 - Supporting women in building impactful, purpose-driven businesses 02:08 - My experiences with explaining my work’s impact 02:38 - Conversation as a tool to uncover unique stories and strengths 03:08 - How to become more visible while staying authentic 03:36 - The importance of sharing your story in a genuine way 04:00 - Embracing vulnerability as a growth and healing process 04:26 - The new podcast name as a reflection of personal evolution 05:24 - The power of being real and transparent in my journey 05:53 - Finding peace and calm in vulnerability and truth 06:23 - Challenging masks and shedding societal expectations 06:43 - Connecting with the deep calling inside to share my story 07:17 - Gratitude for listeners and upcoming impactful interviews 07:42 - Encouragement to amplify your voice and embrace boldness 08:11 - Supporting each other to speak truth with calm and confidence 08:48 - Closing thoughts and gratitude for the community Stay tuned for more of these types of stories and interviews with women who are embracing their authentic self and creating impactful visibility! with love x Mel. If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: Subscribe to MWN + Sunny Chapter Edit

  5. 1 Jul

    Building a business over 40 after leaving corporate? Get found, become visible and second act success with Samantha Flores Part 2

    If you got value from this episode - please review it and share it with a friend who needs to hear it! Get The Sunday Shift - Join the support crew and learn how to build authentic visibility together Ready to be found online? work with me and start your Sunny Chapter Edit In this episode, we chat about Samantha Flores ran a $2 billion business across EMEA at Nike for 19 years. And when she left to build her own business, the hardest part was not the strategy. It was learning how to sell herself with no brand name to hide behind. If you have left corporate to build your own business and you are finding visibility ten times harder than you expected, this is exactly why. Inside corporate you were never selling yourself. You were selling the brand. The brand was the safety net. The brand was the credibility. And now you are all three. What Samantha did before she left is what gave her the space to actually build. For years she put 30 to 40% of her salary straight into an investment account. Before she had a business idea. Before she had a plan. That buffer meant she could build without the pressure of needing it to work immediately destroying her at every turn. A year and a half into building her business she has reached 1200 people through Facebook ads, run monthly masterclasses, and gone back to the beginning to build a personalised diagnostic because she realised most women she works with do not actually need more information. They need clarity on exactly what is blocking them first. She is not pretending it has been clean. She is sharing what worked, what she rebuilt, and the one thing that separates the women who get momentum from the ones who stay stuck wondering what they are doing wrong. You cannot score without a goal. The women she works with can describe in painful detail everything they walked away from. The manager who did not see them. The work that stopped meaning something. But when she asks what they actually want to build instead, there is silence. And that silence is where the business stalls before it ever gets started. If you are building a business after 40 and you left a senior corporate career to do it, this conversation is going to feel like someone finally said the quiet part out loud. Connect with my guest: Samantha Flores https://thepowerhousecode.com/ Instagram LinkedIN If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: Support Offer Brand Story Sessions Subscribe to MWN + Sunny Chapter Edit

  6. 25 Jun

    Sometimes Presents Come Wrapped in Shitty Paper: I Didn't Get the Job and It Was the Best Thing

    If you got value from this episode - share it with a friend who needs to hear it! Apply for our free August visibility initiative HAPPILY VISIBLE and get featured Get The Sunday Shift - Learn how to grow authentic visibility In this solo episode: So today I want to share one of my all time favourite episodes again, one I recorded a while back that still feels so relevant. This is the one where I talk about what happens when we don't quite get what we want, and why I really believe that happens for a reason. I tell the story of interviewing for a position at this big international fashion house. Old school, beautiful building, the kind of place you imagine in Paris, even though this one was in Switzerland. And my ego absolutely loved it. The job title, the brand, all of it. But from the very first meeting, I had this icky feeling in my stomach. People clocking in and out on this old machine on the wall. And I just thought, oh, is this what they do here. I kept going anyway because my ego wanted it so badly. And then I didn't get the job. And looking back, I know exactly why. It just wasn't right for me. Me and a close friend used to say, sometimes presents come wrapped in shitty paper. And that was one of them. This episode is really about trusting that voice and that feeling in your body, even when your ego is busy telling you something else. I talk about being multi passionate, having worked in over 30 jobs across about 20 different categories, and how I've stopped fighting that part of myself and instead built a business and a life around it. I also go deep into faith. My belief that there is a higher power supporting us, whatever you want to call it, God, the universe, Mother Gaia, and that whatever happens, happens for us, not to us. The hardships, the doors that close, the jobs that don't work out, I believe all of it is preparing us for exactly where we're meant to go. If you're in a pivotal moment right now, feeling unsure or a little lost, or wondering why something you wanted so badly didn't work out, I hope this is the episode that reminds you. Not every closed door is a loss. Sometimes it's protection. Topics covered in this episode: Why a job and career that looks perfect on paper can still feel completely wrong in your body. The difference between what my ego wanted and what was actually aligned for me. Why being multi passionate isn't something I needed to fix, it's something I built my business around. How to find a corporate role or company that actually fits who you are, because not every corporate path is the wrong path. Trusting that everything happening is happening for you, even when it doesn't feel that way yet. The question I always ask myself when I'm stuck: what's the actual worst thing that could happen. Topics: career change for moms, trusting your intuition career, signs a job isn't right for you, faith and career change, finding purpose in your career, corporate career fit, women changing careers in their 40s, listening to your body career decisions, everything happens for a reason career, multi passionate career path If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: Subscribe to MWN + Sunny Chapter Edit Support Offer Brand Story Sessions

  7. 16 Jun

    Building visibility without social media - Why one bad networking event nearly cost me years of missed connections and visibility

    If you got value from this episode - share it with a friend who needs to hear it! Apply for our free August visibility initiative HAPPILY VISIBLE and get featured Get The Sunday Shift - Learn how to build authentic visibility Ready to be found online? check out the Sunny Chapter Edit In this solo episode: I almost deleted the email. The word "viral" in the subject line nearly made me close the tab. But something called me in, and what I found on the other side changed everything about how I think about building my business visibility. In this episode I share why I quietly resisted networking for over a year, what finally made me say yes, and what happened when I walked into the right room. This coming from someone who has previously thought building visibility without social media does not really work. Key insights from this episode: Why one bad networking event wrote a rule in my mind that cost me a year of connection, and why that rule deserved to be questioned What I found in a room of women at the same stage, grappling with the same questions, feeling the same loneliness of building something new after corporate, and business after 40 How hearing my ideal clients speak in their own words changed how I understand the people I want to help Why my energy shifted the moment I walked in, even though I had almost talked myself out of going What Mallorca specifically attracts, and why the people in that room were exactly my kind of people Why the social media workshop became far more than a classroom, and what that taught me about authentic visibility marketing and connection Subscribe, share, and leave a review. It is the most generous thing you can do for the show. If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: Subscribe to MWN + Sunny Chapter Edit Newsletter promo before episode

  8. 10 Jun

    Building a business over 40 after leaving corporate: PART 1 - When the logo is gone & you discover the brand was YOU all along

    Interview Part 1 with Samantha Flores. If you got value from this episode - share it with a friend who needs to hear it! Get The Sunday Shift - Join the free community and learn how to build authentic visibility Ready to promote your story? work with me 1:1 and start your Sunny Chapter Edit In today's interview episode, we chat about: Leaving corporate and feeling invisible: why high-performing women lose their voice the moment they start building Samantha Flores spent 19 years climbing the corporate ladder, most recently as Senior Director of Digital Commerce at Nike Europe, leading a $2 billion business across the Middle East and Africa. She left in January 2026, not from burnout, not from bitterness, but full of clarity, conviction, and a vision for what comes next. In this first conversation with Samantha, we go deep into what actually made her corporate career so successful and why so many high-performing women stay stuck, even with the best performance reviews. We talk about the internal narrative that runs the show in meetings, the belief that you need the title before you earn the right to be visible, and the very real weight of showing up in rooms where the loudest voice has always belonged to someone else. Samantha shares what changed when she stopped asking what she needed to do and started asking what the goal actually required from her. That shift is what unlocked everything. We also get into what nobody warns you about when you leave a big brand behind. In corporate, visibility felt natural. You were representing Nike. The logo carried weight. Then suddenly it's just you, your name, your business, and that brings up a whole different kind of work. Samantha is building the Powerhouse Code, a platform helping high-performing women in senior corporate roles land that next level leadership position. And even as someone who teaches strategic visibility, she talks honestly about the voices that still show up when she hits publish. This episode is Part 1. In Part 2, Samantha shares the actual strategies she used to build visibility, her playbook for positioning, and what building her business looks like now. Topics covered in this episode: Why great performance reviews keep women stuck rather than moving them forward. The internal script running in the background for most women in senior meetings. What strategic visibility actually means and how Samantha learned to use it. The difference between marketing a brand and marketing yourself. Why leaving corporate with excitement instead of exhaustion changes everything about how you build what comes next. Keywords: women leaving corporate, second act after 40, strategic visibility for women, high performing women stuck, women in leadership, solopreneur journey, building a personal brand, imposter syndrome women, Nike executive career, women over 40 entrepreneurship, Powerhouse Code, career transition women Connect with my guest: Samantha Flores on LinkedIn Samantha Flores on IG The Powerhouse Code - https://thepowerhousecode.com If you have a question or need advice, DM me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ Loved this episode? Then it would be the greatest gift for me if you subscribe, leave a review, and share this with another amazing woman who’s ready for her next sunny chapter. This podcast is for informational, educational, and entertainment purposes only. Any information shared here, or through linked materials, is meant to provide general guidance and is not a substitute for professional advice. Please consult a qualified professional, such as a physician, therapist, or coach, for personalized support, diagnoses, or treatment. Use this information at your own discretion and risk. Mentioned in this episode: Subscribe to MWN + Sunny Chapter Edit

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About

So.. you've decided to take the leap, you're building and ready for take-off but marketing sucks and you have no idea how to tell your story? How to communicate what you do, clearly. How to become visible and get found online. Each week I sit down with women midlife who transitioned from employee to female entrepreneur building businesses over 40 across alternative health, somatic or therapist businesses. We share their learnings, frameworks and how they found a way to be seen, and build trust, without losing themselves in the process. We talk about the hesitation to self-promote for women midlife - versus the absolute business necessity of becoming visible to attract clients and customers. I’m Mel, a premium brand strategist and I spent 20 years in brand marketing and CSR - working with the likes of Breitling, Davidoff, and Baileys. Yet - when it came to promoting myself - I froze. I did the work, I believed in the work, and then at the last moment I hid the author. The microphone was my biggest fear. Then it was my cure. And I can help you get there too. I am the ultimate proof of concept that you can become "happily visible". I'm a mama with a little girl in primary school. I've built a portfolio career across brand consulting and helping people with self-marketing. I run Sunny Chapter - "THE conversation-first content studio" where I help women build trust through conversation - not performance. I work with coaches, therapists and practitioners whose work is transformative but difficult to explain. I don’t teach you to become a content creator. Instead I interview you so your own words and tone and voice become your marketing. Because the best marketing isn’t created. It’s extracted. WHAT'S NEXT? Subscribe and follow the podcast! Get the Sunday Shift for strategies and frameworks - https://sunnychapter.com/subscribe Contact Us: hey@sunnychapter.com

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