Law Subscribed

Mathew Kerbis, The Subscription Attorney

Mathew Kerbis interviews attorneys and technologists building for subscription legal services and other innovations within the law. https://linktr.ee/lawsubscribed. www.lawsubscribed.com

  1. 1 day ago

    (185) Law Firm AI Coworkers + Subscriptions with Thomas Bueler-Faudree of August

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * AI is flipping the 80/20 rule in law. Historically, lawyers spent 80% of their time on document analysis and 20% on strategy. Thomas expects that to reverse, with AI handling the heavy data work, lawyers will spend 80% of their time on high-value strategy and client advising. * Generic AI tools aren’t enough for law firms. Tools like ChatGPT or Claude alone are insufficient for professional legal work. Law firms need purpose-built platforms with legal-specific guardrails, secure data handling, and end-to-end workflows (intake, drafting, discovery, scheduling), not just a contract reviewer. * Being model-agnostic is a competitive advantage. August runs multiple frontier models simultaneously (Claude, Gemini, GPT, etc.) and selects the best one for each task. This “above the model layer” approach gives law firms better results than relying on any single AI provider. * The billable hour won’t disappear but pricing models are evolving. Thomas recommends a hybrid approach: flat fees for defined task tiers (small/medium/large matters) combined with a variable billable component. He cautions against firms jumping to full subscription pricing too quickly without first proving the ROI. * AI enables small firms to compete at a higher level. With AI, smaller law firms can now take on work that was previously cost-prohibitive, like due diligence on a $2–3M M&A deal, by compressing tasks from 30 hours to 2. This allows firms to expand their practice areas and serve clients faster and at higher quality. __________________________ Want your question to be answered on a future show? Fill out this short survey. Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai. Check out August. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

    41 min
  2. 3 Jul

    (184) Family Law + Subscriptions with Asia Scarlett-Jones of ASJ Law Office

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * Ditch the billable hour and subscriptions reward efficiency. Asia found that billing by the hour penalized attorneys for being fast and good. Subscription billing lets her charge for expertise, not time, and motivates real efficiency across her whole team. * Tiered pricing and clear scope are essential. A flat subscription without defined tiers is too vague. Asia recommends building tiered packages with explicit scope in the retainer agreement, especially in family law, where cases can unexpectedly go litigious and pricing needs to adjust accordingly. * AI accelerates the work but prompting matters. Asia is actively using AI tools (Clio, Copilot, and others) to move faster, but emphasizes that vague prompts yield poor results. Treat AI like a team member: give it specific, detailed instructions to get useful output. * A tech stack is non-negotiable for running a subscription firm. She runs her firm with Clio (case management + portal), Trello (task management), Notion (SOPs/knowledge base), Loom (async team communication), and Microsoft Teams all integrated to keep a small team running like a larger one. * Recurring revenue changes everything for the business. Having predictable monthly income allowed Asia to invest in an office, a team of six, the right tools, and gave her the confidence to grow. She advises family law attorneys to start with post-divorce compliance subscriptions as an easier on-ramp before applying it to active litigation. __________________________ Want your question to be answered on a future show? Fill out this short survey. Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai. Check out ASJ Law Office. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

    49 min
  3. (183) Rethinking Law with Automation and Design with AK Raja of Lawgical

    26 Jun

    (183) Rethinking Law with Automation and Design with AK Raja of Lawgical

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * Automate what employees hate, not just what’s time-consuming. AK’s core philosophy is to identify the tasks employees despise, like intake calls with distressed, unqualified leads, and automate those first. The goal isn’t just efficiency; it’s preventing burnout. * AI intake should pre-qualify leads so human staff only talk to high-quality prospects. Lawgical’s AI intaker handles the top-of-funnel calls, filters out poor-fit leads, and only passes high-converting leads to human team members; boosting morale and close rates. * Billable hours are broken; subscription/value-based pricing is the future. AK strongly advocates moving away from hourly billing toward pricing based on the value delivered. It gives firms more revenue predictability, better financial planning, and almost always results in higher earnings. * Build organic brand trust before relying on ads. Law firms that invest in consistent educational content on social media generate inbound leads who already trust them, which are far more effective and less expensive than running ads that come across as desperate. * Don’t be afraid to pivot; embrace change as improvement. AK’s own company pivoted from automating visa filing to intake/lead engagement. Her advice: find early believers, experiment constantly, and talk to your customers regularly, because if you’re not evolving, you’ll lose over time. __________________________ Want your question to be answered on a future show? Fill out this short survey. Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai. Check out Lawgical. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

    49 min
  4. 19 Jun

    (182) Integrating AI into Small Law Firms AI with Jennifer Case of Law Tech AI

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * Lawyers need an AI strategy and policy first. Before adopting any tools, firms must have a written AI policy, even if it simply says no tools are approved yet. Without one, a staff member using an unapproved (non-enterprise) AI tool can cause an ethical breach if client data ends up in model training. * Stick to two AI tools, not a dozen. Jennifer recommends picking one AI within your existing workspace (Copilot if on Microsoft, Gemini if on Google) plus one secondary tool for drafting or checking work. Chasing every new model is counterproductive. Depth beats breadth. * Document infrastructure is the real foundation. Before AI can be useful, a firm’s documents need to be organized, accessible, and OCR’d where necessary. Getting documents into a state where an AI can actually “talk” to them is the unglamorous but critical first step. * Claude (especially via Claude Code/Cowork) is the top recommendation for legal writing. For transactional work requiring a long context window, Jennifer sees Claude as unmatched. She’s actively installing Claude’s Cowork integration for clients, who are amazed at its ability to handle contract redlines directly in their workflow. * AI increases productivity but also workload. Jennifer invokes Jevons’ Paradox: AI tools make lawyers faster, but that extra time tends to get filled with more work. The real win is choosing intentionally: take on more clients, deepen client relationships, or bill at a higher rate, rather than just working more hours. __________________________ Want your question to be answered on a future show? Fill out this short survey. Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai. Check out Law Tech AI. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

    45 min
  5. 12 Jun

    (181) Solo Practice Home Grown AI Solutions with Stephen Polauf of Polauf Law LLC

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * Going solo requires proving your own value. Stephen emphasizes that attorneys who rely solely on a firm’s name have “borrowed value.” Going out on your own, and actually generating revenue and clients, is the real proof of marketability and professional worth. * Client quality over quantity. Early on, Stephen learned to fire bad clients: those who don’t pay, don’t cooperate, or ask you to act unethically. You can’t build a sustainable practice on a foundation of problematic clients, and protecting your license and reputation comes first. * Build your own AI workflows rather than relying on generic tools. Stephen moved away from consumer chatbots (Claude Desktop, ChatGPT) toward IDEs like Cursor and Windsurf, and built ~80 of his own MCPs (Model Context Protocol integrations). Custom-built workflows tailored to your specific practice are far more powerful and secure than off-the-shelf solutions. * AI hallucination is a context problem, not just a model flaw. Stephen explains that AI “hallucinations” happen because the model lacks the right context window and fills gaps with plausible-sounding but fabricated information. The solution is connecting AI to reliable, specific data sources (like his custom Court Listener MCP) rather than letting it guess. * Start small and don’t overspend on AI tools. Many expensive subscriptions are overkill for beginners. Stephen built a functional court case search tool for roughly 20 cents. His advice: start with a free or low-cost tier, learn the technology through hands-on experimentation, and only scale spending once you understand what you actually need. __________________________ Want your question to be answered on a future show? Fill out this short survey. Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai. Check out Polauf Law LLC. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

    49 min
  6. 9 Jun

    (180.5) Light Bulb Moments: How Subscription Models and AI Are Rewiring Legal Practice

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * Ditch hourly billing for subscriptions: Billing by the hour incentivizes inefficiency. Subscription and fixed-fee models align attorney success with client outcomes, rewarding speed and quality rather than time spent. * Sharpen your ax: Constantly grinding without pausing to strategize and refresh leads to burnout; taking deliberate time to improve your tools and thinking produces better long-term results. * AI accelerates legal work without replacing judgment: Purpose-built AI tools (like Paxton for legal research, Perplexity for internet research, and NotebookLM for document-based Q&A) drastically reduce the time to deliver high-quality work, but human expertise and context remain essential. * Pricing transparency builds client trust: Publishing your fees, engagement terms, and scope upfront removes friction, reduces client anxiety, and leads to better working relationships and faster conversions. * Context is everything: Whether working with AI tools or advising clients, providing full context yields dramatically better results. Give AI the same rich background you’d give a brilliant first-day employee. __________________________ Want your question to be answered on a future show? Fill out this short survey. Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai. Check out Light Bulb Moments. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

    55 min
  7. 5 Jun

    (180) AI-Native Law Firms with J.P. Mohler of General Legal

    Sign up for Practi, a new platform that helps law firms use subscription billing. Here are the top 5 takeaways from this episode: * AI native law firms are built on aligned incentives. The billable hour model actively disincentivizes efficiency. General Legal charges a flat $500 per contract negotiation, so their interests align with the client’s: get the deal done quickly and at high quality. * The AI efficiency gap in law is now enormous. Five years ago, AI might have improved legal workflows by 10–20%. Today, the gap between firms barely using AI and those using frontier LLMs (Claude, GPT, Gemini) at every step is transformative. JP calls it a “massive, massive gap.” * Frontier AI models still need guardrails for legal work. Raw frontier models are overconfident and can produce legally reckless markups (e.g., zero liability caps, no indemnification). Using them “cold” without legal expertise and custom tooling can actually harm clients and kill deals. * The MSO structure unlocks outside investment for law firms. General Legal separates into a Delaware C Corp (the tech company, which takes VC investment from Y Combinator) and a California law firm (owned and overseen by barred attorneys). This structure lets non-lawyers invest in the technology layer while preserving ethical compliance on the legal side. * The billable hour has 3–5 years left as the dominant model. JP predicts it will die slowly due to law firms’ structural resistance since profits are distributed annually rather than reinvested in efficiency. But AI-native firms and fixed-fee models will increasingly take market share, and the trend is irreversible. __________________________ Want your question to be answered on a future show? Fill out this short survey. Have subscription model question? Check out this free resource to ask all of your questions at notebook.practi.ai. Check out General Legal. Sign up for Paxton, my all-in-one AI legal assistant, helping me with legal research, analysis, drafting, and enhancing existing legal work product. Get Connected with SixFifty⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a business and employment legal document automation tool. Sign up for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Gavel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an automation platform for law firms. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Law Subscribed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to subscribe to the weekly newsletter to listen from your web browser. Prefer monthly updates? Sign up for the Law Subscribed Monthly Digest on LinkedIn. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mathew Kerbis’⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ law firm ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscription Attorney LLC⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to use the subscription model for your law firm? Click here to sign up for a new platform that helps law firms use subscription billing. Get full access to Law Subscribed at www.lawsubscribed.com/subscribe

    48 min

About

Mathew Kerbis interviews attorneys and technologists building for subscription legal services and other innovations within the law. https://linktr.ee/lawsubscribed. www.lawsubscribed.com

You Might Also Like