4 episodes

4se Material is a podcast series that explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture.

Through a series of audio-documentaries, 4se Material brings you the formative moments in the development of these independent industries - specifically where they cross over for business (or societal) impact.

This podcast is brought to you by 4SE, a two-day event experience on 23rd/24th May at Chelsea Industrial in NYC, created by Leaders in Sport, SportTechie and Sports Business Journal, in association with Constellation Brands and GMR. For more information, please visit the official 4SE website – www.4-se.com

4se Material Leaders in Sport, SportTechie & Sports Business Journal

    • Society & Culture
    • 5.0 • 1 Rating

4se Material is a podcast series that explores some of the many stories at the intersection of sport, entertainment, lifestyle and culture.

Through a series of audio-documentaries, 4se Material brings you the formative moments in the development of these independent industries - specifically where they cross over for business (or societal) impact.

This podcast is brought to you by 4SE, a two-day event experience on 23rd/24th May at Chelsea Industrial in NYC, created by Leaders in Sport, SportTechie and Sports Business Journal, in association with Constellation Brands and GMR. For more information, please visit the official 4SE website – www.4-se.com

    Run DMC x Adidas: The legacy of the first hip-hop ambassadorship story

    Run DMC x Adidas: The legacy of the first hip-hop ambassadorship story

    We investigate the significance of the first hip-hop ambassadorship story, and how that has contributed to the rise of the hip-hop genre and the popularity of streetwear.In this episode, originally uploaded in November 2022 as part of the Leaders Sport Business Podcast feed, we explore the world of hip-hop, sportswear, streetwear, and where they overlap. How does sportswear and hip hop tie into the rise of the streetwear aesthetic? What role did ambassadorship deals play? And there any pitfalls of these deals for either party?Throughout the episode, we seek to answer these questions with the help of three experts: To help us understand hip-hop culture and its history we spoke to Dr Todd Boyd aka Notorious PhD, the Katherine and Frank Price Endowed Chair for the Study of Race & Popular Culture and Professor of Cinema and Media Studies in the USC School of Cinematic Arts; to explore the impact of well-selected ambassadorships we have Broderick Hicks, Senior VP and Head of EMEA at Wasserman; and to offer an informed perspective on fashion, streetwear, and how fashion executitives think, we spoke to we approached Minal Malik, Fashion Entrepreneur and Fashion Marketing Lecturer at London of College.This podcast is brought to you by 4se (pronounced 'force'), a collaboration between Leaders in Sport and our sister companies SportTechie and Sports Business Journal, in association with our partners, Constellation Brands and GMR. 4se is a collection of social and content experiences for leaders seeking to explore the growing intersection between those four key pillars, and create opportunities to align and collaborate.  Our pilot event experience took place with a select group of executives from sport and entertainment back in May 2022. It’s set to become an annual fixture every year, with our big launch to take place on the 23rd/24th May 2023 in New York City. For more information, please visit the official 4SE website – www.4-se.com 

    • 36 min
    Who’s on the front row?: Celebrity pulling power at sports events

    Who’s on the front row?: Celebrity pulling power at sports events

    We investigate the significance of those who fill the coveted front row seats and the impact this has on fan experience and broadening reach. In this episode, originally released in September 2022 as part of the Leaders Sport Business Podcast feed, we investigate where celebrity culture and sports events collide, with particular focus on the NBA and the fixation on who is sitting courtside. What kind of celebrity might you see at a game? Why do they attend them? How does this enhance (or take away) from the experience? And how effective a pull is celebrity attendance for bringing in new fans? Throughout the episode, we seek to answer these questions with the help of three experts: To help us understand what moments are deemed worthy of capturing, we spoke Michael Lawrie, Senior Manager of Sports Operations at Getty Images; to guide us through the VIP experience we have Michelle Kajiwara, Senior Vice President of Premium Business and Events at Crypto.com Arena at AEG, and to offer an academic perspective on why it is we are so fascinated by celebrities, we spoke to Dr. Donna Rockwell, clinical psychologist, celebrity expert and CEO of Already Famous, (http://www.donnarockwell.com/) a program for women and girls to cultivate self-worth.This podcast is brought to you by 4se (pronounced 'force'), a collaboration between Leaders in Sport and our sister companies SportTechie and Sports Business Journal, in association with our partners, Constellation Brands and GMR. 4se is a collection of social and content experiences for leaders seeking to explore the growing intersection between those four key pillars, and create opportunities to align and collaborate.  Our pilot event experience took place with a select group of executives from sport and entertainment back in May 2022. It’s set to become an annual fixture every year, with our big launch to take place on the 23rd/24th May 2023 in New York City. For more information, please visit the official 4SE website – www.4-se.com 

    • 27 min
    When Did Chess Become Cool?: The Changing Perception of the World’s Most Played Sport

    When Did Chess Become Cool?: The Changing Perception of the World’s Most Played Sport

    We investigate the boom in popularity of the game and pinpoint when it became a phenomenon. In this first episode, originally released in August 2022 as part of the Leaders Sport Business Podcast feed, we cast our eyes towards the chess world to tell the story of the historical and ongoing popularity of the game. When exactly did the reputation of the game go from purely academic, and somewhat stuffy, to cool and accessible?Throughout the episode, we seek to answer these questions by exploring the game’s universal appeal, the role that technology has played in its growth, and the momentous increase in participation throughout the pandemic, particularly following the release of ‘The Queen’s Gambit’. And we did so with the help of Malcolm Pein, International Master and former professional chess player, now International Director of the English Chess Federation (ECF); Emil Sutovsky, Grandmaster and Director-General of chess world governing body, Fédération Internationale des Échecs (FIDE); and Henrik Carlsen, Board Member of the Play Magnus Group and father five-time world champion Magnus Carlsen.This podcast is brought to you by 4se (pronounced 'force'), a collaboration between Leaders in Sport and our sister companies SportTechie and Sports Business Journal, in association with our partners, Constellation Brands and GMR. 4se is a collection of social and content experiences for leaders seeking to explore the growing intersection between those four key pillars, and create opportunities to align and collaborate.  Our pilot event experience took place with a select group of executives from sport and entertainment back in May 2022. It’s set to become an annual fixture every year, with our big launch to take place on the 23rd/24th May 2023 in New York City. For more information, please visit the official 4SE website – www.4-se.com 

    • 39 sec
    4SE Material: What is 4se, how do you say it and why should you care?

    4SE Material: What is 4se, how do you say it and why should you care?

    In this introductory episode we run through what you can expect from 4se and why you should make New York your go-to destination for May, before giving you a snapshot of our thinking as we develop our 2023 trends report. 4se Material is a podcast series in which we explore some of the many stories at the intersection of four key pillars: sport, entertainment, lifestyle and culture. Through a series of audio-documentaries, we discuss formative moments in the development of these independent industries - specifically where they cross over for business (or societal) impact. However, in this first episode, we take a step back to explain what 4se is and why it matters. We’ll explain everything from our name (it’s pronounced ‘force’) to our purpose, and then identify and discuss some key areas (think storytelling, technology and fan engagement) where sport, entertainment, lifestyle & culture are colliding. We finish by offering a sneak peek at our upcoming trends report, with talk of the festivalisation of events, the challenges around ‘purpose’ and the changing face of mainstream media.  This podcast is brought to you by 4se, a collaboration between Leaders in Sport and our sister companies SportTechie and Sports Business Journal, in association with our partners, Constellation Brands and GMR. 4se is a collection of social and content experiences for leaders seeking to explore the growing intersection between those four key pillars, and create opportunities to align and collaborate.  Our pilot event experience took place with a select group of executives from sport and entertainment back in May 2022. It’s set to become an annual fixture every year, with our big launch to take place on the 23rd/24th May 2023 in New York City. For more information, please visit the official 4SE website – www.4-se.com 

    • 27 min

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