The Ranch Rolodex: Connecting ranchers with resources

Derek Jackson, Zach Hopson, & Daniel Unruh

The Ranch Rolodex is where ranching, business, and relationships come together. Hosted by Derek Jackson, Zach Hopson, and Daniel Unruh, the show is built around conversations with the people who know what it means to start from nothing and build something real. From cattle and land deals to entrepreneurship, leadership, and hard-earned life lessons, the guys sit down with ranchers, businessmen, mentors, and friends who helped shape their journey along the way. Every episode pulls a new contact from “The Ranch Rolodex” — the kind of people you call when there’s a problem to solve, a deal to make, or wisdom to pass down. These are stories about grit, faith, risk, stewardship, and the relationships that build ranches, businesses, and communities from the ground up. Whether you’re in agriculture, business, or just appreciate authentic conversations with people who have earned their stripes, this podcast brings you inside the world behind the brand. Welcome to The Ranch Rolodex.

Episodes

  1. 5 days ago

    5. How Profitable Ranchers Think Differently with John Haskell

    In this episode, Derek and Daniel sit down with Ranch Right founder, John Haskell to explore the mindset and business principles that help ranchers build more profitable operations. John shares his path from working as a cowboy to studying biology and mathematics and learning from ranchers, scientists, and mentors who shaped how he approaches business. He explains why understanding your financials, recognizing opportunities, and making better management decisions can have a much greater impact than simply working harder or producing more. The conversation digs into leverage, cash flow, asset allocation, and the difference between optimizing and maximizing a ranching operation. John also explains why small improvements can become significant over time through compounding, and why investing in education may be one of the most valuable decisions a rancher can make. The episode closes with a challenge for listeners to identify where their time, energy, and focus can produce the highest return and put more effort into that opportunity. Make sure to hit follow/subscribe so you never miss an episode! Connect with John Haskell & Ranch Right: Book a CallListen to the Ranchonomics PodcastSubscribe on YouTubeCheck out all of their past webinars hereFollow on Instagram @ranchrightllcFollow on FacebookFollow on LinkedInCheck out the website Connect with us: Subscribe on YouTubeFollow on Instagram @theranchrolodex Follow on FacebookCheck out the website Resources & Links: Scholarship PledgeScholarship ApplicationPodcast Music by Cade FoehnerCheck out the Territory BallroomSign up for our email list so you never miss an episode

  2. 19 Aug

    4. Struggles & Strategies: A Conversation of Solidarity from Women on the Ranch

    In this episode, the ranch women are taking over the podcast as they know firsthand what it means to carry the many responsibilities that come with life on a ranch. Kerri Jackson, Emilie Hopson, Nicky Tiffany, Elli Unruh, and Jill Carr share an honest conversation about motherhood, marriage, work, mental health, and the often invisible load women carry while supporting their families and ranching operations. Rather than pretending they have everything figured out, they talk openly about the strategies, systems, and mindset shifts that have actually helped them navigate the demands of rural life. The conversation explores practical ways to create boundaries, communicate with your spouse, protect your mental health, and make space for yourself when everyone seems to need something from you. They also talk about the importance of intentionally building community, especially when ranch life can feel isolating, and why women need other women who understand what they're going through. From weekly family meetings and household systems to taking a walk, getting outside, or simply inviting people over without waiting for everything to be perfect, this conversation is a reminder that you don't have to carry it all alone. Make sure to hit follow/subscribe so you never miss an episode! Connect with the Ranch Women: Kerri Jackson: Instagram @theranchcreatives and @jacksonforgeksEmilie Hopson: Agri-Culture websiteNicky Tiffany: Instagram @nickytiffanylegacycoach or Territory Ballroom websiteElli Unruh: Instagram @elli.unruh14Jill Carr: Instagram @jillcarrpodcasting or her website Connect with us: Subscribe on YouTubeFollow on Instagram @theranchrolodex Follow on FacebookCheck out the website Resources & Links: Scholarship PledgeScholarship ApplicationPodcast Music by Cade FoehnerCheck out the Territory BallroomSign up for our email list so you never miss an episode

  3. 5 Aug

    3. There's No One Way to Ranch: Toby Holsted's Story of Leaving the Family Farm and His Path to Profitability

    In this episode, Derek sits down with Toby Holsted to share a story that challenges one of agriculture's biggest assumptions: that there's only one path to building a successful ranching business. Toby reflects on growing up on his family's Oklahoma farm, helping build a large stocker cattle operation, and eventually reaching a point where drought, changing markets, and family dynamics forced him to rethink everything. Rather than walking away from ranching, he found a new way forward by questioning long-held paradigms, embracing Ranching for Profit principles, and building a business centered on solving problems for others. The conversation explores the difficult reality of leaving a family operation, the role Toby's wife played in helping him challenge old assumptions, and how Executive Link and Ranching for Profit reshaped both his business and his relationships. Toby also shares how he transitioned from farming and owning equipment to managing custom cattle operations, why proposals and clear communication have become essential to his business, and how finding purpose beyond land ownership has given him the freedom to build a profitable ranching career on his own terms. Make sure to hit follow/subscribe so you never miss an episode! Connect with us: Subscribe on YouTubeFollow on Instagram @theranchrolodex Follow on FacebookCheck out the website Resources & Links: Ranching For Profit websiteScholarship PledgeScholarship ApplicationPodcast Music by Cade FoehnerCheck out the Territory BallroomSign up for our email list so you never miss an episode

  4. 22 Jul

    2. Building a Profitable Ranch: How RFP Transformed Our Operations & Our Lives with Dallas Mount

    In this episode, Derek, Zach, and Daniel sit down with Dallas Mount, owner of Ranching for Profit, to explore how one business management school fundamentally changed the way each of them approaches ranching. This conversation focuses on the hosts' personal journeys: how they found the program, the challenges they were facing beforehand, and the practical changes that have shaped their businesses, families, and long-term goals since attending. The discussion goes well beyond spreadsheets and profitability. Dallas and the hosts talk about the importance of accountability, mentorship, healthy relationships, mental health, and surrounding yourself with people who challenge you to grow. They also address common misconceptions about Ranching for Profit, explain why the program isn't just for large or established operations, and introduce the Ranch Rolodex scholarship initiative designed to help more producers invest in continuing education and professional development. Make sure to hit follow/subscribe so you never miss an episode! Connect with Dallas: Follow on Instagram @ranching4profitCheck out the Ranching for Profit website Connect with us: Subscribe on YouTubeFollow on Instagram @theranchrolodex Follow on FacebookCheck out the website Resources & Links: Scholarship PledgeScholarship ApplicationPodcast Music by Cade FoehnerCheck out the Territory BallroomSign up for our email list so you never miss an episode

About

The Ranch Rolodex is where ranching, business, and relationships come together. Hosted by Derek Jackson, Zach Hopson, and Daniel Unruh, the show is built around conversations with the people who know what it means to start from nothing and build something real. From cattle and land deals to entrepreneurship, leadership, and hard-earned life lessons, the guys sit down with ranchers, businessmen, mentors, and friends who helped shape their journey along the way. Every episode pulls a new contact from “The Ranch Rolodex” — the kind of people you call when there’s a problem to solve, a deal to make, or wisdom to pass down. These are stories about grit, faith, risk, stewardship, and the relationships that build ranches, businesses, and communities from the ground up. Whether you’re in agriculture, business, or just appreciate authentic conversations with people who have earned their stripes, this podcast brings you inside the world behind the brand. Welcome to The Ranch Rolodex.