5THREAD Podcast

Joanna Czutkowna

Welcome to the 5 Thread podcast, where each series we unravel the intricacies of a specific topic by talking to 5 industry experts to gain different perspectives and Insights. I'm your host Joanna Czutkowa CEO of 5THREAD, and in each instalment, we'll dive deep into the world of sports apparel, guided by the voices of industry experts. In our inaugural series, we're shining a spotlight on five remarkable women who are redefining the game in sports apparel. These women aren't just chosen for their expertise, but also for their honesty and unique perspectives. Not only do we discuss the sports industry and their perspective on sports apparel I also dig into what motivates them as change makers and as advocates of sustainability. So join us as we hear insights and stories you won't find anywhere else. Whether you're a seasoned professional or simply curious about the inner workings of the sports apparel world. This is the 5 Thread podcast, where every thread tells a story.

  1. S3 Episode 5 - Steve Muturi Founder of Ni Wakati Sports Africa on the Power of Emerging Grassroots Sports in Kenya

    04/10/2025

    S3 Episode 5 - Steve Muturi Founder of Ni Wakati Sports Africa on the Power of Emerging Grassroots Sports in Kenya

    In this episode of the 5Thread Podcast, I’m joined by Steve Muturi, founder of Ni Wakati Sports Africa. Based in Nairobi, Steve is building opportunities for young people in Kenya through grassroots and emerging sports, from jump rope and dodgeball to esports and freestyle trampolining. We talk about: *Why access to play is a right, not a privilege *How grassroots sport can be more innovative and dynamic than traditional systems *The challenges and opportunities of second-hand clothing markets in Africa *Turning denim waste into sustainable dodgeballs *Creating entrepreneurial and digital skills pathways through sport *The power of partnerships to scale impact Steve’s passion is contagious, this episode is a reminder of how powerful grassroots innovation can be in breaking down barriers, creating joy, and opening up career pathways for young people. For more information follow Steve via Linkedin or via Instagram niwakatisports

    1 hr
  2. S3 Episode 4 - Neil Meredith: From Irresponsible to Responsible - Why Football Cares when it comes to Sustainability

    12/05/2025

    S3 Episode 4 - Neil Meredith: From Irresponsible to Responsible - Why Football Cares when it comes to Sustainability

    In this episode, I sit down with Neil Meredith, an industry leader in the world of sport and tech who often finds himself bridging the gap between innovative start-ups, brands, and football clubs. While Neil doesn’t come from a sustainability background, he’s developed a deep understanding over the years of what it means to shift from irresponsible to responsible practices, particularly when it comes to product and partnerships in football. We dive into the evolution he’s witnessed across his career, the operational challenges clubs face, and why there can be a disconnect between communication between smaller brands and large clubs. Despite the constraints, Neil believes that football really does care about sustainability—it just needs to navigate a complex landscape to make it happen. What makes this conversation especially meaningful is Neil’s grounded, down-to-earth approach and the ability to see sustainability from all sides - both understanding the commercial constraints but also the opportunities. We talk not only about the practical side of the industry but also about how important communication and skills such as resilience, empathy, and kindness are. Qualities that are often overlooked but crucial to making real change in the day-to-day business of sport. If you're curious about how sustainability meets football, and what it takes to make change from the inside out, this one’s a must-listen.

    50 min
  3. S3 Episode 3 - Ben Hardy-Jones Sustainability Lead at Desert Vipers on Kit, Climate and the Courage to Lead Differently

    21/04/2025

    S3 Episode 3 - Ben Hardy-Jones Sustainability Lead at Desert Vipers on Kit, Climate and the Courage to Lead Differently

    I’m joined by Ben Hardy-Jones, Sustainability Lead at the Desert Vipers. Ben is responsible for measuring and reducing the Desert Vipers' environmental impact, identifying ways to drive widespread sustainability efforts within the community and through partnerships, and championing sustainability to mass audiences through media. In this episode, we discuss kit, and why it has been a key focus for the Desert Vipers over this past season. We talked about how being new to the industry gave Ben a fresh perspective, why 94% of their plastic footprint came from kit, and how he’s navigated partnerships, commercial pressures, and fan expectations while keeping sustainability front and centre. Ben gives us an honest, insightful look at what it really takes to embed sustainability into a fast-moving, high-profile sporting organisation. From tackling plastic in kit and reshaping supply chains to navigating internal buy-in and the complexity of sponsorship logistics, this episode is packed with practical lessons for anyone working at the intersection of sport and sustainability. We explore why being new to the industry can be a superpower, the hidden environmental impact of sports kit, and how to build trust with suppliers, staff, and players. Ben talks about making brave decisions in uncertain conditions, why iteration often beats perfection in sustainability work, and how kit redistribution can create meaningful social impact. This conversation goes beyond carbon metrics and annual reports. It’s about taking bold action, staying honest about what’s within your control, and being willing to iterate, fail, and try again. If you work in sport, sustainability, or anywhere between the two, this one is packed with insights you won’t want to miss. 🔗 Connect with Ben: Ben Hardy-Jones on LinkedIn

    52 min
  4. S3 Episode 2 - Simon Gresswell on Sports Licensing, Merchandising, and Why the Football Shirt Business Is Ripe for Disruption

    14/04/2025

    S3 Episode 2 - Simon Gresswell on Sports Licensing, Merchandising, and Why the Football Shirt Business Is Ripe for Disruption

    In this episode of the 5THREAD Podcast, I’m joined by Simon Gresswell, a seasoned expert in sports licensing and merchandising, to explore why the traditional football shirt business model is ripe for disruption. Simon shares his journey into the world of licensing, reflecting on how the industry has evolved alongside the rise of digital platforms and e-commerce. We discuss the growing need for sustainability in sports merchandise and how sports organisations can adopt more responsible practices while still remaining commercially viable. The episode also touches on how digital transformation has shifted consumer behaviour, redefining what fans expect from sports merchandise and why Simon believes there will always be a place for physical products. He also explains why giving something away for free might just be one of the best investments a brand can make to engage its fans. Whether you're in the business of sport or simply curious about the systems behind the products that bear your club's name, this is a thought-provoking episode not to be missed.

    58 min
  5. S3 Episode 1 - Jo Redfern on Rethinking Fandom & Digital Strategy in the Future of Sport

    07/04/2025

    S3 Episode 1 - Jo Redfern on Rethinking Fandom & Digital Strategy in the Future of Sport

    Welcome to Season 3! I’m joined by Jo Redfern, Founder of Futrhood Media and a specialist in Gen Z & Gen Alpha media strategy across platforms like YouTube, Roblox, TikTok. With a wealth of experience across brands like Disney, BBC, and WWE, Jo brings a unique perspective on the future of fandom and why sport must move faster to keep up. We dive into the seismic shifts in how young audiences connect with sport, what traditional rights holders are getting wrong, and how organisations can reimagine their digital strategies to stay relevant in a rapidly evolving landscape. Whether you're in sport, media, or digital marketing, this episode is packed with insights on: ✅ Why Gen Z and Gen Alpha consume sport differently — and what that means for your content ✅ The power of story, identity, and community in modern fandom ✅ What sport can learn from entertainment and creator culture to stay culturally relevant ✅ How to build digital ecosystems that actually engage younger audiences ✅ The monetisation models of tomorrow (and why waiting is no longer an option) I learned so much recording this episode. What sets Jo apart is her practical approach; she breaks complex trends into actionable takeaways you can start using straight away. 🔗 Connect with Jo on LinkedIn: https://www.linkedin.com/in/joredfern/

    51 min
  6. S3 BONUS episode Part 3 - Jessica Reed-Robbins NLP Master Trainer and Breakthrough Coach on staying resilient, influencing others and avoiding burnout.

    11/03/2025 · BONUS

    S3 BONUS episode Part 3 - Jessica Reed-Robbins NLP Master Trainer and Breakthrough Coach on staying resilient, influencing others and avoiding burnout.

    In this special three-part bonus episode, I sit down with Jessica Reed-Robbins, an NLP Master Trainer and Breakthrough Coach, to explore the deep connections between our belief systems, resilience, and how we can apply mindset tools to navigate challenges. 🔹 Part 1: What is NLP & How Can We Use It? Neuro-Linguistic Programming (NLP) is a powerful tool for transformation—but what exactly is it? Jess explains NLP in simple terms and offers real-world applications to help you improve communication, reframe challenges, and unlock your potential. 🔹 Part 2: Resilience & Empowerment for Changemakers Working in sustainability can be tough. Burnout, frustration, and feeling like progress is slow are common challenges. Jess shares powerful mindset shifts and practical strategies to help sustainability professionals stay resilient, motivated, and impactful. 🔹 Part 3: The Power of Childhood Beliefs How do the experiences and messages we receive as children shape our self-belief, resilience, and even our approach to sustainability? Jess unpacks the psychology behind our thought patterns and how we can rewire them for success. Whether you're in sustainability, leadership, or just looking for ways to feel more in control of your mindset, this conversation is packed with insights and actionable takeaways. 📌 Find out more about Jess and her resources at https://www.reed-robbins.com/ 🎧 Tune in now and let’s dive in! 🚀

    53 min
  7. S3 BONUS episode Part 2 - Jessica Reed-Robbins NLP Master Trainer and Breakthrough Coach on staying resilient , influencing others and avoiding burnout.

    11/03/2025 · BONUS

    S3 BONUS episode Part 2 - Jessica Reed-Robbins NLP Master Trainer and Breakthrough Coach on staying resilient , influencing others and avoiding burnout.

    In this special three-part bonus episode, I sit down with Jessica Reed-Robbins, an NLP Master Trainer and Breakthrough Coach, to explore the deep connections between our belief systems, resilience, and how we can apply mindset tools to navigate challenges. 🔹 Part 1: What is NLP & How Can We Use It? Neuro-Linguistic Programming (NLP) is a powerful tool for transformation—but what exactly is it? Jess explains NLP in simple terms and offers real-world applications to help you improve communication, reframe challenges, and unlock your potential. 🔹 Part 2: Resilience & Empowerment for Changemakers Working in sustainability can be tough. Burnout, frustration, and feeling like progress is slow are common challenges. Jess shares powerful mindset shifts and practical strategies to help sustainability professionals stay resilient, motivated, and impactful. 🔹 Part 3: The Power of Childhood Beliefs How do the experiences and messages we receive as children shape our self-belief, resilience, and even our approach to sustainability? Jess unpacks the psychology behind our thought patterns and how we can rewire them for success. Whether you're in sustainability, leadership, or just looking for ways to feel more in control of your mindset, this conversation is packed with insights and actionable takeaways. 📌 Find out more about Jess and her resources at https://www.reed-robbins.com/ 🎧 Tune in now and let’s dive in! 🚀

    56 min
  8. S3 BONUS episode Part 1 - Jessica Reed-Robbins NLP Master Trainer and Breakthrough Coach on staying resilient , influencing others and avoiding burnout.

    11/03/2025 · BONUS

    S3 BONUS episode Part 1 - Jessica Reed-Robbins NLP Master Trainer and Breakthrough Coach on staying resilient , influencing others and avoiding burnout.

    In this special three-part bonus episode, I sit down with Jessica Reed-Robbins, an NLP Master Trainer and Breakthrough Coach, to explore the deep connections between our belief systems, resilience, and how we can apply mindset tools to navigate challenges. 🔹 Part 1: What is NLP & How Can We Use It? Neuro-Linguistic Programming (NLP) is a powerful tool for transformation—but what exactly is it? Jess explains NLP in simple terms and offers real-world applications to help you improve communication, reframe challenges, and unlock your potential. 🔹 Part 2: Resilience & Empowerment for Changemakers Working in sustainability can be tough. Burnout, frustration, and feeling like progress is slow are common challenges. Jess shares powerful mindset shifts and practical strategies to help sustainability professionals stay resilient, motivated, and impactful. 🔹 Part 3: The Power of Childhood Beliefs How do the experiences and messages we receive as children shape our self-belief, resilience, and even our approach to sustainability? Jess unpacks the psychology behind our thought patterns and how we can rewire them for success. Whether you're in sustainability, leadership, or just looking for ways to feel more in control of your mindset, this conversation is packed with insights and actionable takeaways. 📌 Find out more about Jess and her resources at https://www.reed-robbins.com/ 🎧 Tune in now and let’s dive in! 🚀

    55 min
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Trailer

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to the 5 Thread podcast, where each series we unravel the intricacies of a specific topic by talking to 5 industry experts to gain different perspectives and Insights. I'm your host Joanna Czutkowa CEO of 5THREAD, and in each instalment, we'll dive deep into the world of sports apparel, guided by the voices of industry experts. In our inaugural series, we're shining a spotlight on five remarkable women who are redefining the game in sports apparel. These women aren't just chosen for their expertise, but also for their honesty and unique perspectives. Not only do we discuss the sports industry and their perspective on sports apparel I also dig into what motivates them as change makers and as advocates of sustainability. So join us as we hear insights and stories you won't find anywhere else. Whether you're a seasoned professional or simply curious about the inner workings of the sports apparel world. This is the 5 Thread podcast, where every thread tells a story.

Information

  • Creator
    Joanna Czutkowna
  • Years Active
    2024 - 2025
  • Episodes
    21
  • Rating
    Explicit
  • Show Website
    5THREAD Podcast