B2B Insights Podcast

B2B International
  • 5.0 (11)
  • MARKETING

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

  1. #69: How Brand Research Drives Smarter B2B Acquisitions with Trevor Glue, Marketing Director at Ricardo

    31 MAR

    #69: How Brand Research Drives Smarter B2B Acquisitions with Trevor Glue, Marketing Director at Ricardo

    In this episode of the B2B Insights Podcast, Senior Client Partnerships Director Simi Dhawan speaks with Trevor Glue, Marketing Director at Ricardo, about the challenges B2B organizations face during acquisitions - particularly around brand perception, integration, and ensuring teams are aligned. Recently, Ricardo acquired E3 Modelling, and B2B International supported the organization through a program of brand equity research to understand market perceptions and guide strategic decisions. After acquiring E3 Modelling, B2B International supported Ricardo, a global consultancy operating across transport, energy and climate sectors, through a program of brand equity research to understand market perceptions and guide strategic decisions. Hear Simi and Trevor discuss the business challenges prompting the research, the most valuable insights gained, and how the findings helped guide strategic decisions at Ricardo. Key discussion points: Why unbiased external research is essential during acquisitions Understanding and validating the brand equity of an acquired company How research helps reduce post‑acquisition brand confusion Bringing internal teams and acquired employees on the journey Turning insight into strategic, operational and marketing decisions Why objective research prevents costly long‑term mistakes Lessons learned for organizations planning similar brand‑equity projects

    27 min
  2. #68: How to Build Effective CX Programs

    25/09/2025

    #68: How to Build Effective CX Programs

    In this episode, B2B International's Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environments and share practical steps for building effective CX research programs.

    38 min
  3. #67: AI Is The New Fire; Don't Get Burned

    26/02/2025

    #67: AI Is The New Fire; Don't Get Burned

    In this episode, B2B International's Thomas Grubert and Louise Coy share some important considerations when using AI, particularly in market research, and discuss some current pitfalls and future challenges to be aware of.

    44 min
  4. #66: How To Effectively Target B2B Buyers in 2025

    03/12/2024

    #66: How To Effectively Target B2B Buyers in 2025

    In this episode, B2B International's Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can use segmentation to overcome these challenges.

    31 min
  5. #65: Common Myths and Misconceptions with Brand Research

    13/11/2024

    #65: Common Myths and Misconceptions with Brand Research

    In this episode, B2B International's Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable.

    11 min
  6. #64: The Best Frameworks to Develop Winning Propositions

    21/10/2024

    #64: The Best Frameworks to Develop Winning Propositions

    In this episode, B2B International's Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.

    32 min
  7. #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings

    16/09/2024

    #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings

    In this episode, B2B International's Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024. Download the free report > The 2024 Superpowers Index | B2B International

    1hr 8min
  8. #62: How to Achieve World-Class Quality in B2B Market Research

    09/07/2024

    #62: How to Achieve World-Class Quality in B2B Market Research

    In this episode, B2B International's Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.

    51 min
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Trailer

Ratings & Reviews

5
out of 5
11 Ratings

About

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

Information

  • Creator
    B2B International
  • Years Active
    2020 - 2026
  • Episodes
    70
  • Rating
    Clean
  • Show Website
    B2B Insights Podcast

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