The Purpose Brief

James Johnston

The Purpose Brief explores social good and how we can make the systems and people surrounding it work better. This isn’t surface-level debate, the podcast creates space for deeper, thoughtful conversations with practitioners, funders, trustees, and public leaders who are tackling complex social challenges in the real world. Every month James Johnston focuses on practicalities, proven approaches, and the connections that help scale impact. If you’re a civic-minded person who wants to understand how social good really happens and how you can make a difference, then The Purpose Brief is for you.

Episodes

  1. The Community-Owned Businesses Keeping Rural Britain Alive

    1 day ago

    The Community-Owned Businesses Keeping Rural Britain Alive

    What happens when a village refuses to lose its last shop or pub? This episode looks at how communities across the UK are creating and running businesses together for their own benefit, from village shops and pubs to farms, cafés and community hubs. James talks to George Ogier from Plunkett UK, a national charity which empowers rural neighbourhoods to set up and run community-owned businesses, and Colin Pollock who was instrumental in setting up a community shop in Bishop Wilton in East Yorkshire. They talk about why community ownership works, how these businesses are funded and governed, and the practical steps involved in getting a project off the ground. You'll also hear how these ventures help keep essential services local, create jobs, reduce isolation and give people a stronger voice in shaping the places they live. In this episode Why community-owned businesses have a remarkable track record, with a five-year survival rate of 98%.The role community businesses play in protecting local services and bringing people together.Examples ranging from pubs and shops to farms, distilleries and multi-purpose community hubs.How local supply chains and local employment strengthen rural economies.Practical advice on starting a community-owned shop or pub, from community consultation to funding and governance.What the future could look like for community ownership as rural communities face growing challenges.How community benefit societies work, including the principle of one member, one vote.The story of Plunkett UK and more than a century of supporting rural community businesses.Resources Plunkett UK https://plunkett.co.uk/Community Benefit Societies Act 2014: https://www.legislation.gov.uk/ukpga/2014/14/contentsBishop Wilton Community Shop & Café: https://bwcommunityshop.co.uk/Plunkett UK Impact Report 2026: https://plunkett.co.uk/wp-content/uploads/Plunkett-Impact-Report-2026.pdfResolute Purpose: https://www.resolutepurpose.co.uk/

    58 min
  2. Tackling Men’s Mental Health Through Community Action

    12 May

    Tackling Men’s Mental Health Through Community Action

    James sits down with Matty Lewis, a social entrepreneur and founder of Menfulness, to explore how mindfulness, community, and purpose-driven leadership can create meaningful impact. Focused on tackling the stark realities of men’s mental health, Matty shares his personal journey into social entrepreneurship and how a grassroots idea has grown into a powerful movement across Yorkshire. From creating safe spaces for conversation for men to championing positive masculinity, this is a story of action, empathy, and community at its core. The conversation also highlights how businesses can play a role in driving change, from innovative approaches to CSR through the Fortus Foundation, to initiatives like Go Give One, which make supporting local causes more accessible and impactful. This episode is about breaking stigma, building connection, and proving that small, consistent actions can lead to life-changing outcomes. In this episode, we explore: • The reality of men’s mental health and why it matters now more than ever • Matty’s journey and the growth of Menfulness across Yorkshire • The importance of safe spaces and community-led support • How the Fortus Foundation is rethinking charitable giving • Real stories of change from mental health support to speech therapy initiatives This is a powerful and hopeful conversation about purpose, people, and the role we all play in creating positive change. Timestamps: 00:00 - Introducing Matty Lewis and the focus on men's mental health 02:00 - Personal motivation behind improvement efforts in Yorkshire 03:24 - The evolution of Menfulness and its community impact 06:05 - Why North Yorkshire is critical for mental health initiatives 08:06 - The role of endorsements in expanding reach 10:42 - The importance of feedback and recharging in mental health work 12:40 - Diversified programs for different demographics and age groups 15:45 - Impact storytelling and influence of policy discussions 18:58 - Evidence of success: declining suicide rates in York 20:24 - Recognizing warning signs and how to approach loved ones 22:07 - Breaking the stigma around mental health through community support 25:46 - The influence of mindfulness on athletes and positive masculinity 28:00 - Leadership examples promoting open conversations about struggles 30:27 - The origin story of the Fortus Foundation and how it supports local charities 32:52 - Simplifying grant application processes and storytelling impact 36:03 - Engaging businesses through the Go Give One initiative 38:11 - Heartwarming stories: Music therapy and impact on children with speech issues 41:02 - Broader impact stories and sustainable support solutions 44:11 - The overwhelming demand for mental health services and future goals 45:00 - How businesses can contribute and connect through CSR 46:22 - Defining success: Impact over income and community gratitude 47:35 - Light-hearted reflection: What would Matty’s life movie be? 48:00 - Closing remarks: Connect with Matty and explore impactful opportunities Resources & Links: https://www.fortusfoundation.co.uk/https://menfulness.org/https://www.serendipityyork.co.uk/https://www.resolutepurpose.co.uk/the-purpose-brief/

    49 min

Ratings & Reviews

5
out of 5
2 Ratings

About

The Purpose Brief explores social good and how we can make the systems and people surrounding it work better. This isn’t surface-level debate, the podcast creates space for deeper, thoughtful conversations with practitioners, funders, trustees, and public leaders who are tackling complex social challenges in the real world. Every month James Johnston focuses on practicalities, proven approaches, and the connections that help scale impact. If you’re a civic-minded person who wants to understand how social good really happens and how you can make a difference, then The Purpose Brief is for you.